Click velvet Digital Marketing Agency

ClickVelveT- Proposal 1

Digital Marketing Agency

Online advertisingWebsite designSocial mediaSEO & analyticsContent StrategyDesigningCorporate IdentityAnything Digital

2

Our Digital Services

ClickVelveT- Proposal

Search Engine Optimization

Social Media Management Blogging Google Ad words Influencer engagement

and Campaign Building a Brand Content Management E-mail Marketing Display Advertising Designing“We believe in being a catalyst in bringing continuity to the

ever changing dynamics of business”

Table of Contents

Why Digital Marketing is vital for success We are Click Velvet Why Choose Click Velvet Meeting Client Digital Marketing Needs Responsibilities Digital Marketing Channels Search engine Website Content Marketing Display Advertising E-mail Marketing Designing Costing Contact Us


4

Why Digital Marketing is vital for success?

• Digital Marketing is all about combining traditional Marketing with content marketing, social media, E-mail and search: transforming static strategies into conversations and platform to speak directly to your target audience online.

• 24*7 Advertising Internet Advertising would be visible throughout the allocated time.• Cost Effective• Makes you go global • News can be spread further, faster, and more directly to a specific target audience than

ever before in history• Not only that, but we can now use digital platform , social media, blogs, reviews and

content to not just share news, but CREATE DIALOGUE. Connect.


Repurpose + Value = Content Marketing

We are Click VelveT• Click Velvet is one of the leading Integrated Digital

Marketing agency• Click Velvet started as a dream project visioned by a

group of young professionals with an entrepreneurial bent of mind.• We partner with our clients, because we believe

that only by harnessing Digital presence can brands, government and business retain immediacy and transparency to build credibility and trust.


6

Why Choose Click VelveT• Client only has a limited budget to devote to marketing, and it doesn’t have time to develop a

compelling online presence. Our expertise, resources, and deep commitment to our craft make us the ideal choice to meet Client digital marketing needs. We’ll bring the following strengths to our work for Client:

• Click Velvet uses a unique blend of digital and traditional research to uncover opportunities and help you understand your customers – Developing a marketing strategy and putting it into action are just the first steps. Our team acts, generates actionable data, and leverages those insights to make our marketing efforts more profitable. We use a combination of analytics and old-fashioned customer feedback to spot untapped opportunities and connect with customers on a deeper level.

• Our team consists of a combination of creative and tech experts. They work together seamlessly, combining their expertise to help you understand your customers through data and connect with them through unforgettable creative. This holistic approach helps you get the most marketing bang for your buck.

• Click Velvet’s approach focuses on building lasting relationships – We don’t believe in gimmicks or short-term solutions. Our team excels at building meaningful relationships that translate into leads and customers regardless of changes in technology. This lays a foundation of long-term profitability and success – even in an unpredictable online environment.


7

Meeting Client Digital Marketing Needs Click Velvet’s full service digital marketing solution will deliver the following results for Client:• Launched an eye-catching website that attracts traffic, leads, and customers – You have

a vision; it’s our job to turn it into a reality. We won’t stop until your website expresses your personality just the way you want it to.

• Implemented a strategy to generate leads and turn them into customers – Getting traffic to your website is great, but it isn’t valuable unless a good portion of it turns into leads and customers

• Developed a cohesive, compelling online presence – Digital marketing offers access to many different traffic channels. By presenting a consistent, compelling image of your brand via your website content, advertising, and social media, we’ll help you make the most of every traffic channel and reach more customers.

• Optimized ongoing marketing efforts through data and customer feedback – A lot of digital agencies offer “set it and forget it” solutions, but we don’t operate that way. We rely on our expertise and the information at hand to develop a digital marketing strategy and put it into action, but we don’t stop there. We’ll execute ongoing marketing initiatives, relying on analytics and customer feedback to make campaigns even more profitable over time.

• Complete social media and integrated marketing solution- The intent of the proposal is to deliver a designed to improve net revenue results as well as customer loyalty and engagement


8

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Identify trends and insights, and optimize spend and performance

based on the insights• Brainstorm new and creative growth strategies at digital platform• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Improving the usability, design, content and conversion of the social

media posts• Responsibility for planning and budgetary control of all digital

marketingClickVelveT- Proposal

Responsibilities

• General Social Media Strategy and Social Integrated Marketing consulting including Facebook, Twitter, Linkedin, Instragram YouTube etc.• General text, photo, video and other posts to Social Media umbrella sites.• General compilation and coordination of client news, events, community

involvement postings within Social Media umbrella sites like India Mart, Just Dial free listing etc.• Responding and engaging with fans and followers to build relationships.• Management of Fanpage posting - We will be posting 3-4 times per week• Management of Twitter posting 4-6 tweets per week• Cross channel flow consulting from all media sites including website,

fanpage, twitter, etc.• E-mail Campaigns / Mailers to your entire database (weekly)


10

Digital Marketing Channels

1. Search Engine 2. Website3. Content Strategy4. Social Media5. Analytics6. Display Advertising7. E-mail Marketing8. Designing/ Photography


Search Engine• Having a website is not of much use if it cant attract more

users organically through SERP or Search Engine Advertisements.


Organic Results

Keyword

Website

• Create a compelling business website that drives traffic and customers• Connect with users across multiple online traffic channels and deliver them to Client

website• Systematically build meaningful relationships with visitors and turn them into

customers• Website design – Our designers will turn your vision into a beautiful business

website. You’ll be able to watch the progress and offer real-time feedback to ensure the end product matches your expectations. Then we will launch your website, taking it live with a foundation of content (specifics to be decided at the initial strategy meeting) created by our creative team.


13

Web Content Marketing

• Content Ideas• Google search suggestions• Industry Forums• Social Listening• Mind Mapping• Read Blogs • Surveys• Content Hijack


14

Social Media Strategy

• It is not important to get involved at all the social media channels at once. In fact Client will have a consistent and sustainable monthly calendar and strategy with write downs on what needs to be done when.

• Also the social advertising should be focused on starting the conversation with User engagement techniques rather than just forcing mere images and products on screens of target clients.

• We will be using social media tools like Facebook, Twitter, Linkedin, Youtube etc.• Clicking pictures of the tiles at your store and turning them into infographic

images.


Display Advertising• Google Ad wordsCreate ads and Campaigns –1. Search Network- Keyword-targeted text ads showing on the Google Search Network.Available Features-• Basic location targeting• Basic bidding and budget settings• Common ad extensions to include a phone

number, URL, location, or social link.2- Display NetworkAd with Images


Campaigns Budget Total Amount (For 15 days)Facebook 1000-2000/day 15000 (During Launching of

project or any special offer)

Google Ad 1000-2000/day 15000 (During Launching of project or any special offer)

Recommended Estimate for Ad Campaign:

E-mail Marketing• Creating E-mail ids for the Client• [email protected], [email protected]• Message ContentMessage content always play a role in where our messages wind up.• Email List building• Manage Bounced Emails• Use Online Software to create list of subscribers (Initially)• Improve the list hygiene by weekly checks-email format• Segment Company’s subscribers• Identifying type of E-mail campaigns

ClickVelveT- Proposal 16Mailer Sample

mailto:[email protected]



Designing/ Photography

• Designing of all the Images/Content that will be uploaded on all digital platforms. • E-brochure Designing• Mailers Design• Visiting Cards• Logo Designing• E-Greetings or Layouts for Watsapp, Instragram account etc• Corporate Slide* Samples in the next slide

PhotographyPictures to be clicked of the samples

Work Done


Client Involvement• For best result on the campaign, it would be important to be in regular contact

with a representative from client end. It would be in favor of the campaign to share timely update or useful information that is going on within the organization that is new interesting or relevant to post within the client’s social graph. Therefore the client agrees to:

• Email/communicate via other medium to ClickVelveT with information as soon as possible.

• Email/ provide photos of specific client events, etc.• Email/ provide videos of specific client events, etc.• Email / provide any social activity done by Client or Story/campaign inputs


Costing• Retainer Fee: To be discussed ( All services listed in the attached worksheet) • Website Design- To be discussed• Website Maintainence and Domain – To be discussed• Extras:We carry all the nominal task of designing, photography etc. pertaining to digital media within the scope of contract. Where in all the major work outside the scope of the contract can be provided at a very nominal cost with consultation of the client. The budget for Google Ads will be separate as decided by Administration, of which we charge 5% of actuals purely on advance basis.


Thank YouE-mail id- [email protected]

Contact no.- 9718058993Web link- www.clickvelvet.com



http://www.clickvelvet.com/

Click velvet Digital Marketing Agency

Internet

Transcript of Click velvet Digital Marketing Agency