Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier...
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Transcript of Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier...
![Page 1: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/1.jpg)
Click to Start
Party Cow Marketing Presentation:
-Kyle Hart
-Brittany Ellert
-Guillaume Bouvier
-Mahmoud Rezk
![Page 2: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/2.jpg)
•S.W.O.T. Strength, Weakness, Opportunity, Threat
•Target Market
•Marketing Objectives
•Value Proposition and Maps
•Marketing Mix-4 P’s
•Marketing Calendar
•Financial Arrangements
•Summary
![Page 3: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/3.jpg)
Strengths
•Local- ”Made in the community to support the community.”
•Support Good Causes
•Non-Soy Based
•Cajun Flavor
•Eye-Catching Package
Weakness
•Production Ability
•Single Flavor
![Page 4: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/4.jpg)
Opportunities
•Veggie food market expected to double in next four years
•85% veggie burger consumers also eat meat
•Other Trends
Threats
•Competitors: Garden Burger, Boca Burger, MorningStar
•Offer of more flavors
•Highly Competive Industry
•Relatively New Industry
![Page 5: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/5.jpg)
•Vegetarians
•Semi-Vegetarians
•Specifically Ages 18-29
•College Students
•Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general.
•Approximately 7,000 vegetarians in Ada County
![Page 6: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/6.jpg)
•To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor.
•Sell 77,193 packages of Party Cow in the first year
![Page 7: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/7.jpg)
•To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product.
To Pay the Same for More
![Page 8: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/8.jpg)
Locally made & Charitable
Non-Soy & Eye Catching Package
![Page 9: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/9.jpg)
•Product
•Place/Distribution
•Promotion
•Price
![Page 10: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/10.jpg)
Front Back
![Page 11: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/11.jpg)
•Grocery Outlets•Albertson’s
•Fred Meyer
•WinCo
•Wal-Mart
•Boise Co-Op
•Others as available
•Restaurant•BSU through Fine Host Services
![Page 12: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/12.jpg)
•Package•Bold, Eye-Catching
•Charitable•Support Good Causes
•Advertise•Local TV•Radio•News Paper•Website•Coupons•Event Sponsorship•Personal Selling to Retailers
![Page 13: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/13.jpg)
![Page 14: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/14.jpg)
•Pay the Same for More…
•Sell to Retailers for $3.20
•Retailers sell for $3.75
![Page 15: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/15.jpg)
![Page 16: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/16.jpg)
•Great Investment
•Fast Growing Market
•Well Advertised
•Receptive Target Market
![Page 17: Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk.](https://reader036.fdocuments.net/reader036/viewer/2022062511/551aadf7550346856e8b4cc9/html5/thumbnails/17.jpg)
QUESTIONS?QUESTIONS?