Click to edit Master title style - RoSPA Click to edit Master title style...

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Transcript of Click to edit Master title style - RoSPA Click to edit Master title style...

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    2006 to present

    Road Accident Management Group 1992-2006

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    • Royal Society for the Prevention of Accidents (RoSPA)

    • Scottish Borders Council

    • Police Scotland

    • Scottish Fire and Rescue service

    • BEAR Scotland

    Key Partners

    • Safety Camera Partnership

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    Fatal/Serious Road Casualties 1981-2012

    Scottish Borders

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    19 81

    19 84

    19 87

    19 90

    19 93

    19 96

    19 99

    20 02

    20 05

    20 08

    20 11

    All casualties Scottish borders 1994-2011

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    100

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    1000 19

    81

    19 84

    19 87

    19 90

    19 93

    19 96

    19 99

    20 02

    20 05

    20 08

    20 11

    Long term trends

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    Objectives

    We aim to achieve this by;

    • Identifying key targets

    • Emerging trends

    • Developing an action plan.

    • Raise the profile of Road Safety

    • Encourage road users to use the roads

    safely as part of their everyday lives.

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    Key road user targets

    • Drivers/ Riders

    • Motorcyclists

    • Young drivers (under 25 years)

    • Driving on business

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    Key behaviours

    • Speeding Excessive and inappropriate)

    • Driving whilst distracted. (mobile phones)

    • Driving under the influence (alcohol/drugs)

    • Non wearing of seat belts

    • Fatigue

    • Careless / poor driving

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    Target - Young Drivers

    Pre-driver education

    Teaching resource for

    S3 to S6 students Multi-agency

    road show

    for S6

    Make it or break it

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    Target - Young Drivers

    Young drivers

    2006 & 2007

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    Target - Young Drivers

    Drive of Your Life road shows

    2007, 2009, 2012

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    Motorcycling

    2002 - 2012

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    Driving on business

    2011 and 2012

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    Education

    Pre school Primary Secondary

    Children’s

    Traffic Club

    Ziggy

    In car

    safety

    Street

    Sense

    JRSO

    Cycle

    Training

    Crucial Crew

    Street

    Sense

    Crash

    Magnets

    Safe T

    Driving into

    the future

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    Engineering

    • Investigate cause of collisions;

    • Identify problems, emerging patterns

    • Develop safer walking routes.

    • Safer Routes to School programme

    • Checks A & B roads for safety issues,

    analyse and prioritise solutions.

    • Co-ordinate planned interventions

    & analyse results.

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    Enforcement

    Target to identified collision and complaint areas.

    Target offences that contribute to KSI collisions.

    Work with partners to interact with casualty groups

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    Enforcement

    • Speeding • Unlicensed and Uninsured • Seatbelts and Country Roads • Drink Drug Driving • Mobile Phones • Get Ready for Winter

    2013 campaigns

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    Rural driving campaign 2013

    Vintage car rally, Lauder

    Border Union Show

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    Winter driving campaign

    • Radio advertising,

    • press,

    • Posters, leaflets and promotional material

    • bus backs and local displays

    • supported by targeted enforcement.

    http://www.google.co.uk/imgres?imgurl=http://blogs.educationscotland.gov.uk/glowscotland/files/2012/10/Ready-for-Winter-Westie.jpg&imgrefurl=http://blogs.educationscotland.gov.uk/glowscotland/2012/10/14/ready-for-winter/&usg=__QUB9Ln-CCLU7fYUmEWBInuVPwno=&h=1985&w=2718&sz=423&hl=en&start=1&zoom=1&tbnid=6qgVnSxalj9EUM:&tbnh=110&tbnw=150&ei=hXj6Ua_DD4e50QWe7IHIBg&prev=/search%3Fq%3Dready%2Bfor%2Bwinter%26hl%3Den-GB%26gbv%3D2%26tbm%3Disch&itbs=1&sa=X&ved=0CCwQrQMwAA

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    • No road safety officer

    • Contracting budget and resources

    • Accurate data and analysis

    2014 - Challenges and Opportunities

    Challenges

    Opportunities

    • New young driver programme