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Communicating

Rural

Development

GatewayProgress and future actions

Tomar, Portugal, 6th of June 2013



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Other toolsPublications

Audiovisual

and Media

Social media



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Other toolsEvents and

campaigns

Mobile

applications

Branding and

promotional

materials



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Communicating Rural Development Gateway

• Launching as sharing and

promoting

platform for communication materials in EAFRD projects

2 years ago

• Over 150 valuable

communication

examples shared by practitioners

• Seeds for CRD

practitioners

Network

Now • Catalyze and animate the CRD practitioners Network

• Help transition to CAP 2014-2020

Future



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Establishing the CRD Gateway as the definitive source

of RD communication products to inspire and guide

the current & future generation of RDP

communication campaigns

Our ‘mini’ vision

(Cyprus NRN meeting – Oct 2012):



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Proposed next steps

(Cyprus NRN meeting):

1) Expand CRD Practitioners

network to engage all MSs

2) Expand the CRD Gateway

examples

3) Host next CRD Network

Meeting



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Events, (13),

8%

Campaigns,

(10), 7%

Printed

materials,(54)

, 35%

Web based

tools, (35),

23%

Audio visual

and media,

(35), 23%

Promotional

materials,

(6), 4%

CRD Gateway’s in stock experiencesOver 150 communications examples



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What’s new now?

We all need to put on some new glasses as our reality

is changing



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Next steps → towards 2020

Communication

Policy

Programming

Actions/Projects

To facilitate knowledge, sharing, networking and

exchange of experience of rural development

communication practices and tools

To engage with other relevant European

communications networks/ exchange platforms

To promote more integrated approaches and methods

for communications planning, programming &

implementation

Other possible

objectives??

Possible C(A)RD Practitioners Network focus

Practitioners event(s) to showcase C(A)RD examples and exchange experience

of communications effectiveness

Other possible activities / ideas / focus?

Exchange platform on communications strategic

planning and programming

Peer to peer training and experience exchange on

targeted topics

Possible activities



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Possible questions for further discussion

• Is the CRD Gateway a useful tool for the program

transitional period and if so, how best should it

be developed over the next year?

• How to best develop and support the CRD

practitioners network in the next period?

• What other focus areas, activities, tools or

services could be useful to consider?

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