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SATMA AWARDS PRESENTATION TO PORTFOLIO

COMMITTEE

13 JUNE 2012


SATMA Awards foundation Board Members:

• President – Retired Judge President Vuka Tshabalala

• First Deputy President – Mr. Welcome Bhodloza Nzimande – Traditional Music Icon and Businessman

• Second Deputy President – Advocate Trikamjee – Highly Esteemed Advocate within the legal fraternity of South Africa

• Chairperson – Mr. Aleck Skhosana – President of Athletics KZN

• Deputy Chairperson – Dr. Thuthukile Goba – Medical Doctor and Businesswoman

• Secretary – Ms Zodwa Mbatha – Director of SASSA – Northwest Province

• Treasurer – Mr. Yousef Mossa – Sizwe Ntsaluba Auditor

• Public Relations Officer - Ms Camilla Walker Hartmann – Renowned Radio Personality

• Spokesperson – Mr. Zolani Mkiva – Poet and Cultural Icon

• Honorary Chairperson – Prof Joseph Shabalala of the Grammy Award Winning Ladysmith Black Mambazo

The SATMA AWARDS ADVISORY BOARD will consist of Cultural Icons and Legends, Trailblazers within their respective fields representing all ethnic, racial groups and regions of South Africa.

SATMA Awards foundation

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Stakeholders •SATMA Awards Foundation•Eastern Cape Provincial Government•South African Broadcasting Corporation •National Heritage Council of South Africa•Buffalo City Metro•University of Zululand•University of Fort Hare•Nelson Mandela Bay Metro•National House and Provincial Traditional Leaders•Eastern Cape House of Traditional Leaders •National and Cultural Organisations, e.g. Boere Musik Geelde•International Cultural Orgs – West Las Vegas Cultural Org, Native American Museum•Daily Dispatch – Print Media – discussions ongoing


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VisionTo be the Catalyst for the Development and Growth of Traditional Music and Heritage

Bring together various African ethnic and racial groups through the celebration of our diverse musical heritage as we combat tribalism and all the other divisive measures. Unearthing and developing traditional musicians by providing them with a platform that will Recognise, Honour, Award and Showcase their God given talent.

Mission


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Strategic Objectives

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1. To promote and develop traditional music across racial and ethnic backgrounds.

2. To encourage multi-cultural exchange amongst all the diverse citizens of South Africa and the world.

3. To expose the richness of traditional music heritage nationally and globally.

4. To preserve Traditional Music and Heritage5. To establish an international Traditional museum.

(House of Fame, Library, Arts and Culture Hub. Cultural Heritage and Learning Centre.

6. To link with Cultural organisations and National institutions with similar objectives within our Nation and the world at large.

7. To unearth musical talents through the staging of Road Shows in all the provinces.


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Nomination and Voting ProcessPublic submits their favorite Traditional Musician to the SATMA AWARDS as from Midnight of the SATMA AWARDS Launch. The qualifying album should have been released from March to February of that year in question. Radio, TV and Print Media Announcements are made urging the Public to submit their favorite Traditional Musician through an SMS and by filling of Forms accessible through our website – www.satmaawards.co.za

Step 1 Step 2Step 3

Verification of the received Nominations with the relevant structures like SABC PBS Radio Stations, Community Radio Stations, Icons and Legends of Traditional Music and Record Companies.

To submit your favorite Traditional Musician you SMS “SATMA AWARDS, Name of Traditional Musician and Category” to 34066. SMS costs R2. The submission of Traditional Musician is a minimum of thirty days from the day of the SATMA AWARDS Launch.

SATMA AWARDS Committee selects three Finalists per category based on the verification results and the votes received from the Public. This applies for all categories except for Best Traditional DJ PBS Radio Station, where there are more than 3 nominations.

Step 4SATMA AWARDS officially Announce the Nominees per category. The public is urged to vote for their favorite Nominee through TV, Radio and Print Media by SMS “SATMA AWARDS, Favorite Nominee and Category” to 34066. This process begins from Midnight on the day of the Announcing of the Nominees till a day before the Award Ceremony.

http://www.satmaawards.co.za/

http://www.satmaawards.co.za/


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Judging Process

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JUDGING CRITERIA

The panel of judges will be constituted by Musical Icons and Experts representing all ethnic backgrounds and their judgment will be based on the following areas:

CreativityCross Ethnic ExposureSustainability Behavior Professionalism Heritage Integrity Technical Excellence Social Scope

Judges score counts for 60% of the total judging score and public votes count for 40% (sms). This criteria applies to all the nominees and winners. Counting process begins 10 days before closing date and is monitored by independent auditors. The final judging and auditing is done on the last day of public voting.

After judging has been completed the result are handed over to Auditors.


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Prizes – SATMA Awards

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In addition to receiving an Award, the SATMA Awards’ commitment is to provide a respectable financial reward to each Nominee and Winner, this sets SATMA Awards apart from other Awards that only give trophies to their winners.

This also raises the level for Artists who sing and perform traditional music that have been marginalized and overlooked by the mainstream culture.

The financial rewards are as follows:

Winners for Best Category receives R 25 000Best Song of the Year receives R 100 000Best Traditional Presenter R 100 000

In the category of Best Song of the Year and Best Traditional Presenter – 25% of the Prize Money goes towards the charity of the Recipient’s choice and 75% goes to the Recipient – WELLNESS PROGRAMME

Artists or groups nominated and won a SATMA AWARDS for 3 years consecutively in the same category, receive R100 000 Prize Money in their third win, stop competing and become SATMA AWARDS Ambassadors for 3 years afterwards.


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1. Best SePedi Album2. Best Venda Album

3. Best IsiTsonga Album

4. Best IsiXhosa Album

5. Best Ndebele Album 6. Best San Album7. Best SeTswana Album8. Best SiSwati Album 9. Best Sesotho Album10. Best Indian Album 11. Best Boeremusiek 12. Best Mbaqanga Album13. Best iSicathamiya

Album

14. Best Maskandi Album 15. Best Upcoming Artist 16. Best Praise Singer 17. Best

18. Best Female Artist

19. Best Male Artist20. Best Compilation21. Best Video22. Best Traditional and Cultural News

Journalist (Print)23. Best Traditional and Cultural News

Journalist (Electronic)24. Best Traditional Music Radio

Program

25. Best Traditional Presenter – Community Radio

26. Best Traditional Presenter – Mainstream

27. Best Indigenous Comedian 28. Best Ethno Soul 29. Best Vernacular Hip Hop Song 30. Best Indigenous Language Writer31. Best Cultural Organization32. Best Cultural Exhibitor33. Best Provincial Department of Arts

and Culture34. Song of the Year35. Lifetime Achievement 36. Lasting Legacy 37. Founders Awards 38. Traditional Dance Group

SATMA AWARDS CATEGORIES

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What Didn’t Work in the Last Six Years

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1. Sufficient funding for the Awards resulting in not achieving sufficient growth over the period

1. Challenges in talent retention as a result of the above.

1. The awards were based in KwaZulu-Natal for the last six years – thus “earning” a label as Regional or Zulu awards – in some quarters

1. The awards have not enjoyed the publicity they deserve on DAC Programmes and Material


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What Worked in the Last Six Years

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1. The main awards event was always held at KwaZulu-Natal thus getting very good support

2. The awards were consistently held over the last six years and thus have proved their resilience

3. The brand has grown and the awards have now become part of the national psyche

4. The partnership with the SABC has been one of the pillars of this growth

5. The SABC’s own AR and Share figures show that the SATMA Awards broadcast dominates the whole Television universe during the time slot

6. The support from the Presidency and key national leadership including institutions


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Highlights over 6 years

• Nation building

• Presidential Endorsement• Support from the NHC• Affirmation of cultural identification• Multi cultural exchanges (various ethnic group categories)• Founders awards (Liberation and National hero’s)• To recognise the ANC Centenary Milestone• African Renaissance and Diaspora (Kwame Nkrumah honour in

National museum in Accra, Ghana; Malcom X’s daughter Ms Shabazz; Harry Belafonte award; Martin Luther King delegation)

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Highlights cont…

• Economic Development & Tourism

• Brand appreciation (SABC, ticket sales)• Emphasis on local procurement for Goods and Services • Hospitality sector • Increased album sales - traditional music – for artists • Voted best event for the Celebrate Durban event for 6 years• Public Participation (cultural parade from 5000 to 15000 people,

multiple cultural groups from all over the country, Awards Guests and attendees from all over the country)

• International exposure via campaigns like Siyabalanda

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Highlights cont..

• Music & Artist Development

• Better quality traditional music• Artists incentives & wellness programs (prize money) –

discussions underway with the relevant stakeholders• Increased exposure and popularity leading to increased

airplay resulting in higher album sales and bookings• Music and artist workshops – for empowerment • Celebrating music icons (Phuzushukela July)

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Highlights cont…

• Youth Development

• Increased youth attendance, interest and participation• Identification of positive youth role models to engage the

youth on cultural values. (brand ambassadors)• 2010 launch at Fort Hare University was dominated by the

youth. (biggest launch thus far, historical significance as its alumni including the likes of Tata Mandela, Tata O.R Tambo, Chief Buthelezi)


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Eastern Cape Province Home of the SATMA Awards

2012 TO 2016•The Eastern Cape will be the home of the SATMA Awards for the next five years•The provincial association with the SATMA Awards will help put the province on the national map. •This provides an opportunity for the province to put its own stamp on the national footprint and on the awards. •The Eastern Cape Province will be further enhanced as a Cultural and Heritage Hub Province.


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NO. EVENT DATE & TIME

VENUE & NUMBER OF GUESTS

PARTNERS REMARKS

1 7TH ANNIVERSARY SATMA AWARDS LAUNCH

28 JULY 2012

WALTER SISULU UNIVERSITY (WSU) – MTHATHA+- 3000

ECAPE PROVINCIAL GOVERNMENT , OR TAMBO DM and KSD MUNICIPALITY

THE UNVEILING OF THE 7H ANNIVERSARY SATMA AWARDS PROGRAMME TO THE STAKEHOLDERS, THE MEDIA AND THE START OF THE PUBLIC NOMINATION PROCESS

2. SATMA AWARDS 2011 SIYABALANDA CAMPAIGN

DATE PENDING

VARIOUS COUNTRIES

ALL SABC PBS RADIO STATIONS, INTERNATIONAL RELATIONS, SAPS, SABC TV PROGRAMS

TO PROMOTE TRADITIONAL MUSIC INTERNATIONALLY.

.

3. ANNOUNCING OF NOMINEES

31 AUGUST 2012

UNIVERSITY OF ZULULAND+- 3000

UNIZULU, MHLATHUZE MUNICIPALITY, THUNGULU DISTRICT MUNICIPALITY, KZN PROVINCIAL GOVERNMENT

ANNOUNCEMENT OF NOMINEES FOR THE 7TH TO THE PUBLIC AND MEDIA FOR SATMA AWARDS 2012.

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SATMA AWARDS EVENTS 2012


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NO. EVENT DATE & TIME VENUE & NUMBER OF GUESTS

PARTNERS REMARKS

8. NOMINEES WORKSHOP

26/27 SEPTEMBER 2012

EAST LONDON+- 200

NOMINEES, SAMRO, FINANCIAL INSTITUTION, SABC, LEGAL COUNSEL

PLATFORM FOR NOMINEES TO RECEIVE VALUABLE INFORMATION PERTAINING TO THEIR MUSICAL CAREERS

9. CULTURAL PARADE

29 SEPTEMBER 2012

EAST LONDON+- 15 000

SATMA AWARDS, CULTURAL ORGANIZATIONS, TRADITIONAL LEADERS

DISPLAYING OF TRADITIONAL GROUPS THROUGH A PARADE THAT WILL TAKE PLACE IN BUFFALO CITY METRO

10. RED CARPET 29 SEPETMBER 2012

EAST LONDON

SATMA AWARDS; VVIP AND VIP GUEST

SHOWCASE GUESTS INCLUDING CELEBS, VVIPS AND NOMINEES

11. SATMA AWARDS CEREMONY

29 SEPTEMBER 2012

EAST LONDON+- 5000

SATMA AWARDS PARTNERS & STAKEHOLDERS

HONOURING AND AWARDING OF WINNERS

11. AFTER PARTY 29 SEPTEMBER 2012

EAST LONDON+- 600

SATMA AWARDSPARTNERS & STAKEHOLDERS

AFTER PARTY CELEBRATIOKNS

2020

SATMA AWARDS EVENTS 2012


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MY CULTURE!!

YOUR CULTURE!!

ONE NATION!!

THANK YOU!!!

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