Your Easy Web Solutions

Click Digital Expo 2016

What the top 10% of advertisers do differently

Alexei Kouleshov

Who I am

• Online Marketing Strategist• Google Premier Partner• Infusionsoft Partner• Over 10 Years In The Industry• Managing Director of Your Easy Web Solutions• Best selling author (Our Internet Secrets)

What is Marketing?

• Market• Message• Media

Key Elements of Any Advertising Campaign

• Ideal client• Offer• Media• KPIs

Point of Difference

• How do you differ from your competitors?• What do you specialise in?• What did your customers compliment you on?• Convenience points:

• Online Booking• Free Parking Available• Available 7 Days

Unique Selling Point

• Price Beat Guarantee• Same Day Service• Priority List• Money Back Guarantee• Value Based Upsell• WOW effect

Ideal Client

• Age• Gender• Location• Income Level• Interests• Competitors analysis

Landing Pages

• Has to present your USP and Point of Difference for your ideal client and tie into your sales process

• Landing Page Models:• Single Tier• Multiple Tier

Landing Pages - Keep it simple

• Attractive offer• Minimal number of call-to-actions (CTA)• Targeted traffic to matches landing page• Aim for conversion rate (7-15%)• A/B Split Test

• Headlines• Offers• With/without elements

Landing Pages - Automation

• Stick with templates• Don’t get caught on design and look• We prefer

• ClickFunnels• Leadpages• Unbounce• Proved Designs

Targeted Traffic (Adwords)

• Search – 85%• Point of difference• Ad to stand out

• Remarketing – 5%• Ad criteria for returning

visitor

• Display – 10%• Narrow targeting

parameters

Traffic Source Breakdown

• Search • Initial visit• Highest conversion / engagement

• Remarketing – 5%• Upsell• High Engagement

• Display – 10%• Initial Visit / Low Engagement• Cheap Traffic

Building Lists (Lead Magnets)

• Examples• Supporting Tools• Videos• Checklists• Diagnostics• Benchmarks• Free registration

Analyse and Finetune

• Google Analytics is your best friend

• Setup goal(s) tracking• Track key metrics

• Visitors• Traffic sources• Audiences• Conversion rates

Top 10% Advertiser Tips

• Identify niches (80/20)• Setup landing pages• Write good content• Diversify traffic sources• Consider user environment (mobile vs desktop)• Email marketing – capture/follow-up process• Track Return on Investment• Check Google Analytics

Questions?

Need Help?

• Strategy• Website/CRM implementation• Lead generation• Google Adwords / Analytics• Consulting

Book Strategy Session

www.yews.com.auPhone – 0414 986 919

Email – alexei@yews.com.au