1. SEMPO ChennaiClick Advertising Future Tense?

2. Do you click?You are 475 times more likely to survive a plane crash than click on a banner ad!

3. How we got here? Web pages, HTML Hyperlinks Banner Ads Traditional Media related words Above the fold Impressions

4. Search Web directories Indexation Search Engines Click Ads Contextual Ads Pay Per Click CTR - Measurable

5. Today Impressions Vs Clicks Eye tracking studies Click Quality Click Fraud Click Costs

6. Future Market analysts Gartner and IDC both reported less- than-stellar numbers for PC sales desktop, laptop Tablets & Smart phones and netbook in 2011 The study looked at 56 countries and found Android to Increasing sales be the top platform in 35 of them. Its global market share is now at just under 50 percent, thanks to a 379 percent year-to-year growth in shipments. In Q2 2011 Static Dead pages it shipped on an estimate 51.9 million smartphones, globally Interactive By the end of fiscal year 2010, a total of 73.5 million iPhones were sold Web 3.0? Smartphone are predicted to become the primary Internet interface by 2015, as many people are using these devices for work and personal purposes. Touch Talking Cat Navigation Pagination- Sliding

7. Questions? siby.kuriakose@cognizant.com @sibykuriakose