How to pitch to the press!

@simonebaird  @alanru/er  

cleverboxer.com  

Making  your  approach  

#1  

Subject  line:  Pitch  [name  of  story]    Hi  [correct  name]    I’m  pitching  a  story  that  would  be  great  for  [correct  publica4on,  specific  sec4on].      This  is  a  brief  descripCon,  including  why  you’re  the  person  to  write  this  piece    I’ve  wri/en  for  [namedrop].  You’ll  find  a  few  links  to  my  work  at  the  bo/om  of  this  email.      Thanks!  [Mobile  number]    [Short  biog,  with  links]      

Pictures  

Basic  elements  of  a  pitch  

#2  

Subject  

What  is  it  about?  

Angle  

What  interesCng  this  are  you    going  to  say  about  the  subject?  

Execu4on  

What  will  this  look  like  in    this  parCcular  publicaCon?  

Chasing  up  your  pitch  

#3  

Editors  are  busy  

Pitching  to  mul4ple  publica4ons  

Chasing  the  money  

TargeCng  your  pitches  

#4  

Analysing  publica4ons  

•  Know  the  audience  •  Know  what  pieces  have  run  •  Choose  specific  secCons  •  Don’t  pitch  celeb  interviews  •  Don’t  pitch  columns  •  Do  be  reliable  •  Bylines  are  everything  

GeEng  first  bylines  

When  to  write  for  free  

QuesCons?  

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