Clemens Brandt - Creativity and productivity in an agency environment
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Transcript of Clemens Brandt - Creativity and productivity in an agency environment
How agile methodologies can boost creativity and productivity in an agency environment
August 24, 2014
COLLABORATE, ITERATE, PRIORITIZE, CREATE
привет
TODAY
● Agency Production
● Agile Methodology
● Tactical Tips:
○ User Stories○ Prototyping
● Workshop
AGENCY PRODUCTION
THE TRADITIONAL APPROACH
Planning / Insights
Gathering
Creative Develop-
ment
Finding a Production
Partner
Shoot Post SHIP
INTERACTIVE PRODUCTION
SOFTWARE
ADVERTISING APPROACH
Concepting2 Months
Design4 Weeks
Development2 Weeks, no testing,4 change requests
LAUNCH
RESULT:
+
WHAT NEEDS TO CHANGE?
PROCESS
AGILE
AGILE MANIFESTO
● Individuals and interactions over process and tools
● Working software over comprehensive documentation
● Customer collaboration over contract negotiation
● Responding to change over following a plan
AGILE AS MINDSET
● The customer is the highest priority
● Change requests are welcome
● Deliver software early and often
● Business people and developers need to work together
from the beginning on
● Face-to-face conversation above everything
● The best work comes out of self-organizing teams
TEAM
THE AGILE TEAM
SCRUM MASTERPRODUCT OWNER SCRUM TEAM
AGENCY TEAMS?
AGENCY TEAMS?
Account Management
Creative Teams
Strategy/Planning
Production Developers
Designers UX DesignersProject
Managers...
PRODUCER AS SCRUM MASTER
Account Manager
Producer
Creative Team
Strategist
Developers
Designers UXCLIENT
WITH EXTERNAL PARTNERS
Account Manager
Producer
Creative Team
Strategist
Developers
Designers UXCLIENT
ESTABLISH A FLAT STRUCTURE RIGHT AT THE START
USER STORIES
AS A [USER]I WANT [...]
(SO THAT [...])
GUIDELINES
● Independent
● Negotiable
● Valuable
● Estimable
● Small (sized appropriately)
● Testable
As a book shopper, I can read reviews of a selected book to help
me decide whether to buy it.
As a book shopper, I can read reviews of a selected book to help
me decide whether to buy it.
We will build the app with the Parse framework
The software needs to be easy to use
As a user I want to be able to manage my profile
Smartphone User
I want to be able to take a photo so that I can share it with my
friends
I want to see what photos my friends are
uploading
I want to be able to put filters on my
photos to make them look cool
I want to be able to manage my bio text
I want to be able to manage my name
I want to be able to set/change my
password ...
I want to be able to post automatically on twitter when I upload
a photo
I want to be able to like a photo
I want to be able to get notified when someone likes my
photo
I want to be able to add friends to my
network via Facebook
Client Desktop
THE MOST DIFFICULT PART:RUTHLESS PRIORITIZATION
Smartphone User
I want to be able to take a photo so that I can share it with my
friends
I want to see what photos my friends are
uploading
I want to be able to put filters on my
photos to make them look cool
I want to be able to manage my bio text
I want to be able to manage my name
I want to be able to set/change my
password
I want to be able to post automatically on twitter when I upload
a photo
I want to be able to like a photo
I want to be able to get notified when someone likes my
photo
I want to be able to add friends to my
network via Facebook
Needs to run on Android XYZ
Needs to pass security
guidelines XYZ
I want to be able to set/change my
password
As a new user I want to create a new
password
As an existing user I want to be able to
change my password
As a user who forgot her password I want to be able to retrieve
my password
...
UX DESIGNER:User Flows + Wireframes
I want to be able to add friends to my
network via Facebook
DEVELOPER:Facebook API
integration + DB development
DESIGNER:Design of interface
DEVELOPER:Frontend
development of interface
QA:Test of functionality
+ integration test
COPYWRITER:Write interface
copy
Smartphone User
I want to be able to take a photo so that I can share it with my
friends
I want to see what photos my friends are
uploading
I want to be able to put filters on my
photos to make them look cool
I want to be able to manage my bio text
I want to be able to manage my name
I want to be able to set/change my
password
I want to be able to post automatically on twitter when I upload
a photo
I want to be able to like a photo
I want to be able to get notified when someone likes my
photo
I want to be able to add friends to my
network via Facebook
4
2
3
1
5
2
1
4
4
3
I want to be able to take a photo so that I can share it with my
friends
I want to see what photos my friends are
uploading
I want to be able to put filters on my
photos to make them look cool
I want to be able to manage my bio text
I want to be able to manage my name
I want to be able to set/change my
password
I want to be able to post automatically on twitter when I upload
a photo
I want to be able to like a photo
I want to be able to get notified when someone likes my
photo
I want to be able to add friends to my
network via Facebook
4 2 3 1
5 2 1
4 4
3
SPRINTS
SPRINT 1
SPRINT 2
SPRINT 3
PROTOTYPING
EXERCISE
EXCERCISE
● Create teams of 3 or 4
● User stories (45 mins):
○ Brainstorm all kinds of stories○ Grouping○ Prioritizing
● Create a prototype based on your user stories (30 mins):
○ Draw on paper
○ Once you’re done, take cell phone photos and send them to [email protected]
● Presentation
TASK: Website Pizza Ordering
TASK: Website Pizza Ordering
Вопросы?
спасибо!