delivers brand e-commerce successCLEARgo company credential August 2014

BRAND E-COMMERCE AGENCYthat focuses on your digital business success

E-COMMERCE SOLUTIONSFOR BRANDS SINCE 2009

SERVICING DIGITAL BUSINESSESAT ALL STAGESPLAN

E-Business Strategy

BUILDOnline Branding,

User Experience & Technology

GROWPerformance Marketing,

CRM & Conversion Optimization

OPERATEDay-to-day Management

of the Online Business

GLOBAL, CHINA & LOCALE-COMMERCE EXPERTISE

HK

Global /Asia Pacific China Hong Kong

E-COMMERCESTRATEGIC PLANNING• Set Brand eCommerce vision & target• Perform market & competitive analysis• Establish Omni-Channel eCommerce

strategy• User experience design• Technology selection & infrastructure

planning• Operations process design• Go to market planning

Brand.com + Marketplaces

(e.g. Tmall)

E-COMMERCE / OMNI-CHANNELCHANNEL DEVELOPMENT

CONVERSION OPTIMIZEDMULTI-SCREEN UX & CREATIVE DESIGN

OFFICIALMAGENTO GOLDSOLUTION PARTNERWITH CERTIFIED TEAM

EXPERIENCED IN MAGENTO ENTERPRISE & COMMUNITY IMPLEMENTATIONS

Jebsen Fine Wine J Select by Jebsen Consumer

Q&Qby Citizen Watch

Cartridges Direct

Super Book Cityby Sino United Publishing

Life Nutrition PuzhenProactiv

EXPERIENCED IN COMPLEX INTEGRATION

SUPER BOOK CITY by Sino United PublishingMAGENTO ENTERPRISE / MULTI-SITESAP ERP, CRM, DRM & SUPPLIER INTEGRATIONOVER 1M SKUsBUY ONLINE IN-STORE PICKUPFULLY REDUNDANT INRASTRUCTURE

JEBSEN FINE WINESMAGENTO ENTERPRISE

ORACLE ERP & WMS INTEGRATIONPC + MOBILE VERSIONSDELIVERY SCHEDULING

LIFE NUTRITIONMAGENTO COMMUNITYMULTI-SITE, MULTI-COUNTRYSAP ERP INTEGRATIONPC + MOBILE VERSIONS

SITE BUILDMETHODOLOGY

Assimilate all marketplace, company, competitive, market opportunity information relevant to the engagement objective

Define eCommerce business goals, target markets, business models and high level requirements

User experience design, Creative concepts and Technical design & specifications, etc.

DefineDiscover Design Develop Deploy

Frontend development, Magento configurations and custom module development and integration, extensive QA, etc.

Deliver the final solution. Deploy measurement strategy to refine efforts, Maintenance, Performance optimization, etc.

The goal of our process is to provide consistent procedures for all engagement steps which encourage usage of best practices, while providing clients with greater clarity of expectations, weekly progress reports, and a higher degree of project organization. 5D Process helps us achieve on-time and on-budget solutions.

CASE STUDY - ASHFORDhttp://ashford.tmall.hk

• Setup of Ashford Flagship Store at Tmall International

• Data & Process Integration between Tmall and Ashford.com

CHINA E-COMMERCETMALL SETUP & INTEGRTIONSERVICEIncluding Tmall International for foreign brand to enter China through eCommerce

E-COMMERCEOPERATIONS MANAGEMENTCOMPLETE OPERATIONS OUTSOURCINGACTIVELY DRIVE BUSINESS GROWTHPERFORMANCE BASED

CASE STUDY – Q&Q (A brand from Citizen)

MAGENTO ENTERPRISE DEVELOPMENT

GLOBAL E-COMMERCE MANAGEMENT

CUSTOMER SERVICE, INVENTORY & FULFILLENT MANAGEMENT

CASE STUDY – TOUGH Jeansmith by Bauhaushttp://toughjeansmith.tmall.com

• Setup & Management of TOUGH Jeansmith Flagship Store at Tmall• Day-to-day marketing & operational management of the site including Tmall store front

design, product update (including product photography & content), Tmall marketing & promotions, customer services, etc.

Acquisition Conversion Retention Amplification

Measurement & Analysis

Platform Maintenance & Enhancement

DRIVE GROWTHBUILD TRAFFIC, OPTIMIZE CONVERSION, RETAIN & GROW CUSTOMERS

WebsiteTraffic

OrganicSearch

PaidSearch

DisplayAds

CSEProductSearch

AffiliateMarketing

E-DM

SocialMedia

BUILD TRAFFICGOOGLE CERTIFIED PARTNER

Active Purchasers

Educate

Homepage / Landing Page

Browse Products

Add to Cart

Checkout

IMPROVE CONVERSION &AVERAGE ORDER VALUETRAFFIC & DATA ANALYSISA/B TESTINGABANDONED CART RECOVERYREMARKETING PROGRAM

NewMember(Subscriber)

First Purchase

Repeat Purchases

Churned

Best Customers

• On-boarding series• Welcome discount• 1st purchase push• Browse retargeting• Newsletter

• Post-purchaseCross-Sell / Up-Sell

• Browse Retargeting• Repurchase Alert• Newsletter

• Post-purchaseCross-Sell / Up-Sell

• Review Solicitation• Browse Retargeting• Repurchase Alert• Loyalty Update• Member-get-member• Newsletter

• Best customercare & reward

• Loyalty Update• Member-get-

member

• Win-back OfferSeries

DRIVE CUSTOMER LIFETIME VALUEAUTOMATED, PERSONALIZED, TRIGGERED COMMUNICATIONSOFFICIAL PARTNER OF SALESFORCE’S EXACTTARGET MARKETING CLOUD

Pre-integration module created by CLEARgo to synchronize Magento data with ExactTarget including:- Customers- Orders- Products- Reviews

Automatic calculation of RFM data for lifecycle-based segmentation- Inactivated Customers- One-off Customers- Repeated Customers- Best Customers- Churned Customers

EXACTTARGET & MAGENTO INTEGRATION BY CLEARgo

淘宝

聚划算

直通车

站内活动

淘金币

一淘 广告

淘帮派

钻石展位

淘宝客

TMALL MARKETINGDRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM

CASE STUDY – GP Batteries• Tmall Campaign Design & Setup• Adwords & Display Ad Management

Proprietary solution developed by CLEARgo• a multichannel & multimarket solution

that integrate eBay, Magento and other ecommerce platforms

• enable medium to large sellers at marketplace to sell in multichannel

• simply management workflow• insights on channel performance

Magento, eBay & PayPal integration Coming Soon - Tmall integration

MULTI-CHANNEL INTEGRATION

OUR DIFFERENTIATIONMULTI-CHANNEL / GLOBAL+CHINAEND-TO-END E-COMMERCE EXPERTISE

INDUSTRY RECOGNITIONRed Herring Asia 100 Award WinnerNamed a Winner of 2013 Red Herring Top 100 Asia Award given to the top 100 private technology companies based in Asia driving innovation.

THANK YOUfor your time & attention

For more information, please contact:

Charles Chancharles@cleargo.com

+852 9470 6088

http://www.cleargo.com