Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June...
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Data – the new battlegroun d between marketing & Vicky Brock, CEO @ClearReturns
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Vicky Brock, CEO of Clear Returns, talked data, big data, big pants and the battle between IT & Marketing at the Harvey Nash CIO Survey Results event in Edinburgh. My one take away for you - data is like your underwear. Clean is best, holes can be a problem and control access... Image credits creative commons via Flickr to pinkpurse, pedro venzi, ran yaniv hartstein
Transcript of Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June...
![Page 1: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014](https://reader035.fdocuments.net/reader035/viewer/2022070304/54d1c1b74a7959964d8b47b9/html5/thumbnails/1.jpg)
Data – the new battleground between marketing & IT?
Vicky Brock, CEO @ClearReturns www.clearreturns.com
![Page 3: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014](https://reader035.fdocuments.net/reader035/viewer/2022070304/54d1c1b74a7959964d8b47b9/html5/thumbnails/3.jpg)
[email protected] @brockvicky www.clearreturns.com
Incomingalert50 API reqs10 new tags 3 new SIsSeveral cloudsAnyone seen our big data.... ?
Anyone else feeling a bit squeezed?
![Page 4: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014](https://reader035.fdocuments.net/reader035/viewer/2022070304/54d1c1b74a7959964d8b47b9/html5/thumbnails/4.jpg)
[email protected] @brockvicky www.clearreturns.com
Only 30% of CIOs have “very strong” relationship with marketing
![Page 5: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014](https://reader035.fdocuments.net/reader035/viewer/2022070304/54d1c1b74a7959964d8b47b9/html5/thumbnails/5.jpg)
[email protected] @brockvicky www.clearreturns.com
If marketing increasingly own digital, should they own data?
![Page 7: Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014](https://reader035.fdocuments.net/reader035/viewer/2022070304/54d1c1b74a7959964d8b47b9/html5/thumbnails/7.jpg)
[email protected] @brockvicky www.clearreturns.com
Clean is best
Holes = bad
Controlling access is a good thing