CleanAir Commuter Challenge

CleanAir Commuter ChallengeProgram Implementation GuideChicagoland Bicycle Federation and IIT Institute of Design, Spring 2008

A

2CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation

Contents

Project Objective, 3

Research Findings, 4

Concept Proposal, 9

Concept Validation, 21

Implementation Proposal, 26

Appendix, 32


• get Chicago travelers to commute by bike

• get bike commuters to ride more frequently

Project Objective

clean airC40 Initiative, CMAQ

CDOT Bikes, CBF

City of Chicago, CATS reduce emission of VOCs

increase bike modesplit

Organization Goal/Objective

Our goal is to help potential cyclists overcome barriers and begin commuting by bicycle.

CMAQ = Congestion Mitigation and Air Quality ActCATS = Chicago Area Transportation StudyCDOT Bikes = Chicago Department of Transportation Bike ProgramCBF = Chicagoland Bicycle FederationVOCs = volatile organic compounds known to form pollutionbike modesplit = percent of traelers commuting by given mode


Research Findings

The encouragement, advice and companionship of avid bike commuters can provide potential cyclists with the support they need to shift.


Need to recognize utility of bike for transportation.• Assumption that bike is slower.

• Drivers seldom acknowledge the cost of insurance, maintenance, gasoline, and buying a car in its totality.

• Complacency in current mode of transportation, do not consider biking.

• Available information on cycling comes can appear biased.

Need to feel physically comfortable on the road. • New cyclists are unaware of tips

and tricks to make biking easier (i.e. comfort-able pants, fenders/panniers, appropriate bike, dollar bill in the tire, submersing tube to find a leak).

Primary Research | Understanding barriers to bike commuting

What do Chicago travelers need to try bike commuting?

CONNECT TO PERSONAL

VALUES

FEEL SOCIALLY COMFORTABLE

RECOGNIZE UTILITY

FEEL PHYSICALLY COMFORTABLE

FEEL SAFE ON THE ROAD

community

individual

tang

ible

intangible

Need to feel emotionally and socially comfortable as a cyclist.• Potential cyclists can worry about

perceptions of others at the o!ce.

• Lack of know-how and/or existing bike culture can prevent new cyclists from feeling welcome.

Need to connect cyclist to personal values.• Individuals have more interest in

bike commuting when it connects to their personal values.

Need to feel safe on the road.• Percieved danger on the road is the most common reason people

say they don’t commute by bike.

• False perception of danger is corrected through experiencing the roads first-hand.


CONNECT TO PERSONAL

VALUES


RECOGNIZE UTILITY



community

individual

tang

ible

intangible

Existing initiatives in Chicago and worldwide favor physical solutions that serve the community as a whole.

Primary Research | Solving for potential cyclists needs

How do existing initiatives fulfill these needs?

Our opportunity lies in creating a solution that serves the social and emotional needs of the individual.


Need to recognize utility of bike for transportation.

Understanding benefits through the explanation of an enthusiastic cyclist. Next to first-hand experience, the most e"ective transmission of information on the benefits of cycling comes from a trusted friend or coworker.

Mark now delivers co!ee by bike for a living in Madison, WI.

“This guy’s t-shirt said ‘Save $10,000 by sitting on your

ass.’ I asked him about it and he told me to switch to bike

commuting. I thought, ‘Hey, I should really do that.’”Mark, 10.23.07 interview madison_a02, 01.59.00

Need to feel physically comfortable on the road.

Learning tips and tricks from those who’ve used them.Experienced cyclists hold a wealth of information that can be passed down to mentees through example, co-experience or suggestion. Real, tangible information and the ability to ask questions also makes inexperienced feel welcome and builds confidence as a cyclist.

Need to feel safe on the road.

Easing transition to street riding with rider companionship.

Riding in a group or with a trusted friend or co-worker eases a new cyclist into street riding. Experienced cyclists can explain how to navigate the city, how to communicate with drivers and other cyclists, and how to prepare yourself for road and weather conditions.

The social and emotional needs of individual cyclists are best addressed by connecting them to the personalized support of experienced cyclists.



Dayo counts all the friends he’s gotten to start cycling. He especially enjoys the competitive and athletic aspects of biking.

“I try to get people into it. . . and not from a commuting standpoint

[since everyone lives close to campus]. They always say, ‘Oh, Dayo,

you seem so fit.’ I just say, ‘I bike. Do you bike?’”

Dayo, 10.23.07 interview madison_v01, 09.29.00

Need to feel emotionally and socially comfortable as a cyclist.

Connecting with other cyclists.Creating a welcoming environment for new cyclists is crucial to increasing ridership. By leveraging existing communities or interpersonal relationships, the need to identify with the larger Chicago bike community becomes less important.

Need to connect cycling to personal values.

Learning about biking from someone who understands your values.In order to explain to a potential cyclists what bike commuting may mean to them, or where it adds value in their life, we need to understand their individual situation. No one can do this better than those who are close to the individual or who understand their circumstances in terms of health, image, and/or politics.


The social and emotional needs of individual cyclists are best addressed by connecting them to the personalized support of experienced cyclists.


Concept Proposal

The CleanAir Commuter Challenge is a year round program designed to encourage travelers to commute by bike.


PHASE !: PROMOTE TEAM BUILDING + COMMUNITY

CleanAir Commuter Challenge | Phase 1

GoalMake enhancements to the existing Bike Commuter Challenge that focus on team-building and engaging participants.

Action1. Shift the existing Bike Commuter Challenge to a point-based system.2. Reward participants for helping teammates with advice, maintenance and encouragement.3. Launch simple Facebook application to assist in logging/tracking progress and creating community.

Resources + timeframeEnhancements = immediate, no costFacebook application = 1 year, low cost

PHASE ": INCREASE SUPPORT FOR TEAMS

PHASE #: INCENTIVIZE SUSTAINABLE COMPANIES


Help! I got a flat a block

west of

work!

- J

Organization

Public Agency - 500+

City of Chicago - Chicago Dept of Transportation

US EPA

Chicago Public Schools Central O!ce

Chicago Public Library

U.S. Railroad Retirement Board

DuPage County Government

Public Agency - 100-499

City of Chicago--Department of Environment

Chicago Metropolitan Agency for Planning

Village of Lombard

car trips eliminated

1233

756

398

89

43

22

250

198

62

Shift the existing Bike Commuter Challenge to a point-based system. • Connect participation to environmental good. • Make challenge more engaging and competitive for all riders - especially the experienced. • Provide better estimate of CO2 reduction based on average trip length in Chicago.

Phase 1 | Promote Teambuilding + Community

57

Reward participants for helping teammates with advice, maintenance and encouragement. • Engage experienced riders in the Challenge beyond their regular commute. • Create a community of support within teams.

Simple enhancements will be made to the existing Chicago Bike Commuter Challenge to reward team support and increase engagement.

maintenance = 1pt

advice = 1pt

BCC reporting will shift from % of company participating to number of car trips eliminated.

Points are tallied to include work trips,

outside trips and teammate support.



Profile edit Friends Inbox (1) home account privacy logout

CACC Home Team Home Rider Home Leader Board Cyclist Support

CleanAir Commuter Challenge June 2009

accenture avengers

accentureavengers

>

Join this team!

Chicago Rank: 11thTotal Trips: 1,520Top Rider: Sarah GallopMentor Bonus: 112Total Points: 1632 Rank: 1st

Trips: 38Mentor

Rank: 13thTrips: 28

Rank: 41stTrips: 34

Rank: 3rdTrips: 31

Rank: 37thTrips: 20

Rank: 16thTrips: 22

Team Members (52) More

Message team!

Cheered On by: More

SusanCurtis

ToddLevy

ChrisOry

Alex CheekLevel 1 MentorMentor Bonus: 14

Team Captain

Message!

Only 13 days left to ride!

Poin

ts E

arne

d

June 20092 4 6 8 10 12 14 16 18 22 24 26 2820 30

500

1000

1500

2000

2500

Goal2,184

Today1,632

Lead1,989

Chicago Rank: 11thPoints This Competition: 1,632Points This Week: 272Mentor Bonus: 112All Time Points: 13,760

Tell the O!ce! Message accenture!

Team Stats

Team Wall

Recruit a co-worker!

Displaying 10 of 76 posts see all

Write something on the accenture avengers’ wall...

Cheer them on!

Burned by: More

Set team goal!

Team and personal pages track individual and team progress, host communication, and compare team, city and national rankings. • Facilitate team management, communication, motivation and the sharing of knowledge.• Personalize CACC experience.• Encourage establishment of goals.• Conveniently provide all CACC-related information in one location.

Facebook application facilitates team interaction and engagement while spreading awareness.



accentureavengers

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Your Wall

The Love of my Life More


Log Your Trips

Poin

ts E

arne

d

June 20092 4 6 8

Update Your Stats!

10 12 14 16 18 22 24 26 2820 30

5010

015

020

025

0

Goal175

Today71

Lead93

Chicago Rank: 11thPoints This Competition: 71Points This Week: 15Mentor Bonus: 33All Time Points: 624

Your Stats

Set your goal!

Kestral RT700

Mentor Level

I’m a Mentor!Mentor Level: 3Contributions: 9Props: 24Total Mentor Bonus: 33

About me

Sarah GallopChicago Rank: 23rdTeam Rank: 1Total Trips: 38Mentor Level: 3Mentor Bonus: 33Total Points: 71

Team (52 Members)

I’m all Kinds of Crafty!Who says accountants can’t be artistic? There are three things that I’m passionate about in this world and not one of them involve an excel spreadsheet. If I could figure out a way to knit while I’m riding around on my bike and hanging out with my man, I’d be in heaven. I’ve been riding my bike everywhere I can for a few years now, so if you’ve got any questions about riding in the city, send them my way. Message!

Chicago Rank: 11thTotal Points: 1632

Number of Trips

Date Trips Takenmm dd yyyy

Switch to “Rider Home” to log miles and track personal

progress and ranking amongst team, city and

national participants.

“Team Home” allows teammates to monitor cumulative progress against other teams in the city and nationwide. The page also brings together all teammember profiles and allows members to communicate via “The Wall.”





City RidingTopicsMaintenanceSafetyGearPurchasingCity RidingSocial

What do you want to know...

Search!

Keyword Search

Your wisdom here...

Share!

Contribute

Earn mentor points by contributing information.

1 contribution = 1 point(Your mentor bonus increases when other cyclists find your contribution helpful.)

Step 1: Share with us

Step 2: Apply a tag

MaintenanceSafetyGearCity RidingOther New tag...

Tips From the CommunityDisplaying 6 of 112 posts see all

How can I turn left at a three way intersection without risking my life?

Unless your bike can fly, avoid taking the Lakeshore path mid day and on weekends. You’re more likely to have an accident with a pedestrian than a car.

Mentor (3)

Riding with a friend to work increases your visabililty on the road.

Props: 4Details

If you’re coming into the city from the north side, Lincoln to Wells is the most “cyclist friendly” route. Dedicated bike lanes the whole way.

Props: 7Details

Mentor (1)

Props: 1Details

Props: 9Details

What’s the best way to deal with the aggressive riders on Milwaukee? I’m just not that fast.

Props: 2Details

I usually stay at work pretty late and have to ride home in the dark. Which streets have the best lighting?

Props: 4Details

Mentor (1)

Thanks!

Thanks!

Thanks!

Thanks!

Thanks!

Thanks!


Recently Cheered On by: Recently Razzed by:

Try and stop me! Razz me!Cheer me on!

Irene Chong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller

Gifts are given to and from team members to increase team support engagement throughout the event.

Team Messages, Cheering, Strawberry and Raspberry Gifts. • Facilitate communication between team captain, team members and company• Encourage team members by cheering them on, burning them with a strawberry, or razzing them to keep up the pace.

Tips and Tricks Library. • Provide low-commitment transitional step for experienced cyclists to engage in program• Easy to navigate.• Unique, first-hand information from CACC participants worldwide.• Build database of information to be tapped in creation of website.

Tips and tricks are posted to a well-organized

library for bike-related information.

Knowledge sharing and gift giving supplement community building and communication.




GoalMake participating in the CleanAir Commuter Challenge easier to manage and more accessible, expanding its potential user base.

Action1. Launch comprehensive CACC website, which includes mapping capabilities and a comprehensive information source.2. Integrate information and registrants from Facbook application.

Resources + timeframeWebsite = begin after general acceptance of Facebook application and base of information is created, requires additional funding, management and development




Pro!le edit Friends Inbox (1) home account privacy logout

Sarah Gallop

Jessica Crane

Andrea Small

2

CleanAir Commuter Challenge

Hi, I ride for the accenture avengers Check me out!

Cheer me on! Try and stop me! Razz me!


accentureavengers

>

IreneChong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller

Team Captain: Alex CheekTeam Members: 52Total Trips: 1,520Mentor Bonus: 112Chicago Rank: 11th

Sarah GallopLevel 3 Mentor

Team Rank: 1Chicago Rank: 23rdTrips This Week: 6Total Number of Trips: 38Total Mentor Bonus: 33

CACC Home Team Home Rider Home Leader Board Cyclist Support Search Site

ACleanAir Commuter Challenge

Log InE-Mail Password

Connecting Experienced and Inexperienced Cyclists Nationwide.

1. Register2. Start Riding

It’s that easy.Sign up!

The CleanAir Commuter Challenge is a year round program designed to encourage travellers to commute by bike.

Easy to ParticipateNow, it’s e!ortless to sign-up, join a team, log and track your performance, contribute to the community, cheer on your teammates and compete to be the most sustainable

Connect with CyclistsWhether in your own o"ce, or in a city across the country, connect with other riders to teach, learn and inspire.

RIde for SustainabilityEvery trip you log equals one less car on the road. By riding for clean air, we can work together to reduce carbon emissions on a large scale.

Phase 2 | Increase Support for Teams

Build on the information collected and functionality provided through the Facebook application to launch the destination for the CACC program. • Use Facebook community to market national expansion, creating exponential organic growth.• Incorporate informal tips and tricks collected in Facebook application.• Additional functionality such as wayfinding features and forums launched to further support cyclists.

CACC website increases usability, accessibility for participants.

Invite continued participation after initial weeklong event with ongoing short competitions.• Maintain Bike Week momentum while gaining nationwide participation.• Keep competitive motivation over extended period of time.

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Forums, route mapping and instructional videos begin to connect experienced and inexperienced cyclists in a more meaningful way. • Route mapping feature helps to increase new cyclists’ self su!ciency, while continuing to encourage interaction from the larger community.• Forums provide new cyclists with the opportunity to have their concerns addressed directly.• Video tutorials (both CACC and community supplied) address cyclist concerns in an engaging format.

Short videos are provided, addressing the topics that new cyclists are most concerned with. The community has the opportunity to help build the video library.

Comprehensive knowledge base and wayfinding features provide greater cyclist support.

Where you are541 W. Demming, Chicago IL

Where you want to go350 N. LaSalle, Chicago IL Map My Route!

Most Direct All Bike Lanes Recommended Print | Save to profile | Recommend this route

Tips from the communityLock your bike hereGet maintenance here

Show Hide

Watch out for the cars merging onto LaSalle right here. Because the merger is so far to the right, they’re not expecting bikes to continue south on Clark.

Submit a tip!

Cyclists can map their route based on time, safety or the advice of experienced cyclists. The community can further assist each other by adding location specific tips to the map. This feature can be toggeled on or o!, along with the location of bike racks and bike stores.


Maintenance ForumHelp with flats. Please!Displaying 6 of 13 posts see all

Got a hole in my tube the other day (3rd time in a week!) and I couldn’t figure outwhere it was. Any suggestions? I run a pretty tight schedule and lost time meansI’m late for work.

BarbraP, 4:53pm 12/03/07

Good advice fatniu! I agree. Jenny, if you’re getting flats that often, youmay want to do some preventative stu" like:1 - keep tire inflated to max (it’ll repel sharp objects)2 - get wider tires3 - they sell puncture-proof tire liners that go between the tire and tube4 - switch your front and back tires. it’s a pain . . . but the back tire wears faster,so if you alternate them, they’ll last longer. Good luck!

MrIdo, 4:53pm 12/03/07

Try pumping air into the tube until it’s stretched tight. You can usually hear air leaking, but if not, try running your hand around the tube to feel it.If you get a remote location, you can rub saliva over the hole or push it under water (like in an o!ce fountain). You’ll see bubbles.I usually mark it with a pencil immediately so I don’t have to go through the trouble again later. Hope that helps!

fatniu, 8:49pm 12/04/07

back

00:57/4:17

Locking Your Bike

Forums encourage a dialouge between cyclists, providing new cyclists with information that is directly relevant to their concerns.

CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation



Provide participants with the tools to self-promote. • Link to Cafepress to allow participants to create and sell gear branded with their team logo.• Provide poster templates that can be customized, printed and made visible throughout the o!ce.

Promote awareness through team and program marketing, and company sustainability recognition.

A

Top Performer June 2009

The next competition starts in less than a week!Sign-up today by visiting: www.cleanaircommuterchallenge.com

You can also join via Facebook at: www.facebook.com/cleanaircommuterchallenge/accentureavengers

New Challenge Begins July 1st

Have Questions?Contact our team captain Alex Cheek at x404, or mentor Sarah Gallop at x733.

They’re always happy to answer questions about the CACC or cycling in the city.

accentureavengers

> We finished in 11th in Chicago last monthJoin us as we race for the lead in July!

A CleanAir Commuter Challenge

Customizable posters provide teams with visability and a chance to recruit within the o"ce.

Sustainability initiatives are becoming increasingly important to companies. Providing them with a way to promote their e!orts to their clients and shareholders will help to increase program adoption.

By partnering with Cafepress, teams can make and sell customized tee-shirts, stickers and other branded merchandise to promote team spirit and awareness.

Recognize the achievements of top performers • Host a leader board on the CACC website to publicly recognize high acheiving teams and companies.• Provide jpeg of CACC logo to top performers to place on their website or correspondence, publicising their sustainability e"orts.

accentureavengers

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accentureavengers

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GoalMake logging trips more convenient and push broader acceptance of CACC through marketing to sustainable companies.

Action1. Develop trip counter.2. Package trip counter, marketing communications, CO2 reports, training guide and web access for company purchase.

Resources + timeframeTrip logger =Moderate development and production costsCompany packages = immediate implementation after launch of trip logger, moderate management/marketing necessary





Sarah Gallop

Jessica Crane

Andrea Small

2





accentureavengers

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IreneChong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller




Develop CACC trip counter to attach to bike and upload trips at desk (1 wheel stop = 1 trip). • Make logging trips more convenient for riders. • Increase program accuracy.

A

A

Phase 3 | Incentivize Sustainable Companies

Simplify the process of logging trips for all program participants with development of a trip logging device.

1 2

3

4

5

6

7

8

9

1011

Cyclist attaches trip counter to bike wheel, similar to popular mileage counting devices.

USB device can be detached and used to upload trips counted to CACC website or Facebook application at user’s disposal.

uploading 11 trips


Company packages are created to incentivize companies to conveniently adopt and implement the CACC at their organization.

Package trip logger, marketing communications, CO2 reports, training guide and website access and market to companies. • Push broader acceptance by connecting CACC to company sustainability goals. • Make CACC program simple for companies to implement.

Phase 3 | Incentivize Sustainable Companies

A

Logging tools for all participants.


Sarah Gallop

Jessica Crane

Andrea Small

2





accentureavengers

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IreneChong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller




Access to company-customized CACC website.

CO2 report for your

company

A

Bi-annual CO2 reports track vehicle emissions saved by your company through this program.

Training guide assists human resources and/or company managers in implementing the program at their company.

Marketing communications. • Assist company and publicizing events.• Increase awareness and program participation through smart, cohesive marketing tactics. accenture

avengers> We finished in 11th in Chicago last month

Join us as we race for the lead in July!

The next competition starts in less than a week!Sign-up today by visiting: www.cleanaircommuterchallenge.com

You can also join via Facebook at: www.facebook.com/cleanaircommuterchallenge/accentureavengers

New Challenge Begins July 1st

Have Questions?Contact our team captain Alex Cheek at x404, or mentor Sarah Gallop at x733.

They’re always happy to answer questions about the CACC or cycling in the city.

accentureavengers

> We finished in 11th in Chicago last monthJoin us as we race for the lead in July!

A CleanAir Commuter Challenge


Concept Validation

What are the benefits of the CleanAir Commuter Challenge to cyclists, participating companies, Chicagoland Bicycle Federation, and sponsor?


Reportable to clients and shareholders

Furthers CO-2 reduction and other internal sustainability initiatives

Contributes to wellness of company employees

FOSTERS TEAM SPIRIT

Leverages pre-existing community and interpersonal relationships

Encourages stronger bonds between co-workers

Provides tools to help team members monitor each other’s progress and provide encouragement

Creates a sense of accountabilityProvides a group goal

CONNECTS TO COMMUNAL GOAL OF SUSTAINABILITY

Provides outlets for experienced cyclists to share their knowledge

Rewards experienced cyclists for mentoring a newer cyclist

Allows inexperienced cyclists to ask for help in a non-threatening environment

Addresses the common concerns shared by new cyclists

Supports tools that will increase accessibility and awareness of the program

Eases the burden of managing registration, team members and goals

Empowers individual team members to self-manage and report

Minimizes the challenges associated with forming a new team

Provides tools for convenient and accurate trip reporting

MAKES IT EASY TO PARTICIPATEENGAGES THE EXPERIENCED, SUPPORTS THE INEXPERIENCED

Value to Cyclists | User Benefits of the CACC

AConnecting Experienced and Inexperienced Cyclists Nationwide.The CleanAir Commuter Challenge . . .


CONNECTS TO COMMUNAL GOAL OF SUSTAINABILITY

Value to Cyclists | Team Spirit, Communal Goals

“It would be great to see everyone’s progress so I’ll know who I can razz a little bit.” Todd, Pepper Group

“Within my o!ce, I have a pretty good idea of what guys would be interested in forming a team and participating.”

Jack, Carroll ArchitectsI’d explain our company’s goal of being more sustainable. I’d say ‘this is a way to really walk the walk.’” Todd, Pepper Group

Targeting pre-established groups can increase rider accountability.• Riders have less commitment/obligation in larger numbers or to people they have not met.

Pre-established relationships eliminate trust issues.

FOSTERS TEAM SPIRIT

Team spirit and group goals can be the most e!ective initiators.• Team size grows exponentially as more get involved.

A


“I know I can find a suggested route online, but I would prefer to ask the opinion of someone who lives here and rides every day.” Peter, IIT Institute of Design student

ENGAGES THE EXPERIENCED, SUPPORTS THE INEXPERIENCED

“The biggest pain of the CTA is being on someone else’s schedule. So waiting for cyclists at a stop seems backwards.”Andrew, IIT Institute of Design student

Route mapping is a common passion and a common problem.• Creating maps encourages inexperienced

cyclists to ride without being too aggressive.• Experienced cyclists show excitement

in their knowledge of city streets, directions, and mapmaking.

Value to Cyclists | Engagement, Convenience

A

Cyclists want to GO!• Scheduling regular rides can be inconvenient.• Di!cult for cyclists to ride together.

Varying levels of commitment are needed. • Forums and online information

source is a big first step.• 1 to many relationship provides

flexibility for mentor, mentees while making it easier to find shared connections [than 1 to 1 relationship].

MAKES IT EASY TO PARTICIPATE


Commute trip reduction programs. To comply with state ordinances, many corporations are implementing Commute Trip Reduction Programs to encourage more e!cient commuter travel. One focus of CTR programs is the encouragement of biking and walking and the improvement of related facilities, i.e. bicycle parking and changing facilities.

Community Transit, a Snohomish County organization focused on assisting companies with commuter congestion, has been running a Bike Commuter Challenge for 8 years. The event has grown from 150 initial participants to 800 in 2007. Participating organizations include Boeing, University of Washington, and Alderwood Mall.

Value to Participating Companies | Success of Similar Initiatives

Nike’s “Traveling Responsibly? Accept the Challenge (TRAC)” program. Nike o"ers monthly prizes and incentives to employees at its World Headquarters and surrounding areas in the Portland, Ore. metropolitan area who can get to work by eliminating the use of a gasoline or diesel-powered vehicle.

Since the program began in 1992, it has reduced the company’s average drive-alone rate from 98% to 84%. In fiscal year 2006 ended May 31, 2006, based on an average round trip of 17.8 miles, Nike employees saved approximately 719,343 vehicle miles traveled by using alternative commute modes. That’s a saving of 35,967 gallons of gas. Nike also saved 40,413 vehicle trips in FY’05.

Chicago Bike Commuter Challenge. Currently a one week challenge during Chicago Bike Week, the existing Bicycle Commuter Challenge successfully gathered 1,600 employees from 130 organizations in 2006 and continues to grow.

Feedback from past participants:“It makes it more fun if you’ve got someone you know who can ride along side with and talk to . . . I totally love what they’re doing. I just wish I had more ammunition to convince people to do it more regularly” - Todd, The Pepper Group

“It’s easy to get a team together knowing what people will be interested. It just grows after that.” - Jack, Carroll Architects

Traveling Responsibly? Accept the Challenge!

Existing initiatives targeting pre-existing communities in a commuter challenge have met great success.


Implementation Proposal

The ultimate goal of the CleanAir Commuter Challenge is to increase modesplit in Chicago. In order to successfully implement the CACC and to achieve this goal, we need your support.


1. Create team spaces, profiles2. Allow for trip data input and progress tracking3. Rank participants, teams4. Create forums for teams to talk, schedule events

FACEBOOK APPLICATION

1. Change to trip counting2. Change to point system with

bonus for helping teammates

ENHANCE EXISTING BCC

2. Develop BCC logo and brand3. Create marketing communications4. User input based on routes, CO2 reports5. Package above and market to companies

COMPANY PACKAGES

1. Launch device

TRIP LOGGER

5. Develop and launch wiki6. Mapmaking feature

WEBSITE

3. Provide year-round short competitions

year 1 2 40

CACC Proposal | Implementation Plan (by Action)

1. Coordinate with Facebook App, open to all teams2. Compile existing secondary resources3. Create training materials4. Purchasing help and corresponding survey


year 1 2 40

1. Create team spaces, profiles2. Allow for trip data input and progress tracking3. Rank participants, teams4. Create forums for teams to talk, schedule events

FACEBOOK APPLICATION

1. Change to trip counting2. Change to point system with

bonus for helping teammates

ENHANCE EXISTING BCC

2. Develop BCC logo and brand3. Create marketing communications4. User input based on routes, CO2 reports5. Package above and market to companies

COMPANY PACKAGES

1. Launch device

TRIP LOGGER

5. Develop and launch wiki6. Mapmaking feature

3. Provide year-round short competitions

WEBSITE

CACC Proposal | Support Needed with Website

1. Coordinate with Facebook App, open to all teams2. Compile existing secondary resources3. Create training materials4. Purchasing help and corresponding survey

What the Chicagoland Bicycle Federation seeks from sponsorship:

• additional funding to finance website development(estimated at $50-200,000/2ppl, 40 hrs/wk, 3-4 mos.)

• technology expertise/human capital to further develop site


Value to Sponsor | Corporate Sustainability and Influence

Sustainable image to employees, shareholders and customers.Over the past decade, companies have come to recognize the importance of corporate sustainability, they have made commitments to shareholders recognizing this need, and joined councils and boards to support relevant initiatives.

While sustainability rises to the surface in the corporate world, consumer-facing companies have also projected their sustainable practices and viewpoints through media such as websites, tv ads, and event/initiative sponsorships. Consumers have responded, becoming more conscious shoppers and rewarding companies such as Whole Foods, American Apparel, and Patagonia.

1992 2006

2500

1500

500

SUSTAINABILITY REPORTS WORLDWIDE BY YEAR Corporateregister.com

CORPORATE BOARDS AND INTIATIVES CUSTOMER FACING INITIATIVES

April 08 Domino Magazine illustrates consumers’ increasing interest in sustainable living.

The BP carbon footprint calculator is a part of their extensive sustainability website.

Budweiser SuperBowl commercial about recycling

What your organization gets through sponsorship:


GOALThe Personal Sustainability Project program aims to incorporate principles of sustainability into the daily lives of employees.• improve individual health and wellness• better the environment• spread information on sustainability to families, neighbors, community

PLAN Employees design personal sustainability projects tailored to their own lives as well as goals that they voluntarily commit to meet.

Walmart initiatives include:• Workshops on carpooling, quitting smoking, and minimizing TV time• O"-site retreats and training• Written reports measuring participation

Employee Projects include: • Making healthier food choices• Volunteering in their communities• Using more environmentally-friendly products.

SUCCESS After five months of the pilot program (July - November 2006), employees reported:• 300+ associates quit smoking• 16 tons of paper, aluminum, and plastic have been recycled as part of pilot PSP e"orts• Associates collectively lost 2,000 lbs• Associates pledge to exercise more and have walked teh equivalent of two round trips between NYC and LA• 84% of employees in Denver market adopted PSPS

NYTimes.com

Celia Swanson of Houston area

Walmart rallies employees during PSP

encouragement seminar.

Value to Sponsor | Walmart Personal Sustainability Projects

“The program tests the assumption, if not conventional wisdom, that environmentalism and fitness are luxuries of the well-o!, inaccessible to a vast number of the nation’s working class because of hectic schedules, stretched budgets and bad habits.”NYTimes.com April 5, 2007


Questions?


Appendix


Primary and Secondary Research AnalysisWhat patterns can be identified in our research?What principles can be established to inform our solutions?

Our Process | Design Planning at the IIT Institute of Design

Problem FramingWhat is the goal of the C40 intiative? Clean Air.

What is the goal of the City with regard to C40? Eliminate VOCs.

What is the goal of CBF with regard to C40? Increase bike modesplit.

How can we help CBF achieve this goal? Encourage Chicago travelers to commute by bike.

Secondary ResearchWhat existing intiatives have been used to solve this problem in Chicago?What existing initiatives have been used to solve this problem worldwide?What issues are reported by new or potential cyclists in blogs, websites, and forums?How is this problem influenced in the context of Chicago?

Primary ResearchWhat does a new or potential bike commuter need to begin riding?What barriers are making the decision more di!cult?How have current bike commuters overcome these barriers?



Ideate and Systematize SolutionsWhat will solve for established design principles?How can these concepts be systematized?• Create 3 high level directions for prototype and testing.

Prototyping and Testing• Concepts are fleshed out, defined and illustrated.• Prototypes created including scenario boards, physical interfaces, key features depicted.• Prototypes are tested on potential market.• Create 3 high level directions for prototype and testing.

Research is evaluated and the most successful direction chosen for further definition and implementation.


Communicate Concept


Develop and Define Features and Components• Brainstorm Workshop• Refinement based on evaluative user research• Evaluate options using analysis tools

Concept-specific Secondary ResearchWhat resources are need to implement this concept?What companies would be interested in sponsorship?What market incentives would help the concept take-o"?• Evaluate options using analysis tools

Concept Illustration

Concept Implementation Plan


mental

community

individual

Home Zonesbike parking

bikes lanes

Bike to Work Week

helmet use encouragement

Safe Routes to Parks

Safe Routes for Seniors

Safe Routes to School

Drive with Care Shop by Bike

Bike Ambassadors

Bike shops (publicity)

Activity prescriptions

Go Healthy! Program

Low Income/MyBike

maps & publications

drivers ed

bike boxes

truck fixes

bike-friendly tra!c signals

bike boulevards

slow speed limits

separated bike lanes

tax on gas, cars

ban motor tra!c in CBD

safety awareness

free bike rental

bike tra!c flow

colored lanes

bike routes

bike paths

Commuter Challenge

physical

congestion charges

bike education in needy communities

CONNECT TO PERSONAL VALUES


RECOGNIZE UTILITY



CBF solution

barriers

OVERARCHING USER NEEDS

solution

enablers

community

individual CONNECT TO PERSONAL VALUES


RECOGNIZE UTILITY



privacy

competition with other cyclists

fear of getting doored

fear of bike theft

companion preferred

pride in beating cars at tra!c lights

game of maneuvering through tra!c

experience outdoors, community

enjoy riding well-beinghealth

personal safety

personal fitness

reduces smog

sustainability, global warming

feels “in the way” of tra!c

embaressed to not know rules, routes

intimidated by other cyclistsdriver aggression

don’t like driving/tra!c

fastest wayconvenience

cost

no place to park at destination

access to bike, alternative

weather

distance

too much to carry

need vehicle for work/school

not confident riding in tra!c

companion does not have bike

no convenient, safe storage

bike needs repair/maintenance

no shower/place to clean up

dress code does not permit

employer does not support/encourage

hassle of changing/cleaning up

identifies with bike community

physical mental

Our Process | Mapping Cyclist Needs and Existing Solutions

Mapping needs (barriers and enablers to bike commuting) and existing initiatives.


value to CBF value to sponsor

technology money marketing/visibility

brand alignment (x2)

total cbf value

degree of commit-ment

need to improve image

brand alignment

total sponsor value

total VALUE exchanged

consumer products

Trek 2 2 2 4 14 4 1 5 10 24

Home Depot 1 3 4 2 11 4 3 4 11 22

GAP 1 3 4 1 10 2 3 2 7 17

Nike 4 4 5 2 13 5 3 4 12 25

McDonalds 3 5 5 1 15 5 5 5 15 30

technology

Microsoft 5 5 3 3 19 5 5 4 14 33

Yahoo! 5 5 4 3 20 5 2 4 11 31

Amazon 5 4 4 2 17 2 2 4 8 25

Google 5 5 5 4 23 5 1 4 10 33

IBM 5 5 2 3 18 3 5 4 12 30

banking

Citibank 5 5 5 3 21 5 3 5 13 34

LaSalle/ABN AMRO 1 2 1 3 10 2 3 5 10 20

Bank of America 2 3 2 3 13 1 3 5 9 22

JP Morgan Chase 2 5 3 3 16 3 3 5 11 27

real estate 2 4 1 1 9 5 5 1 11 20

Coldwell Banker Ellis

Bovis

MacMillan

Our Process | Sponsor Evaluation/Value Exchange Analysis


business value user value total

ease

of

impl

emen

tatio

n

orga

niza

tiona

l re

adin

ess

fit w

ith b

rand

mar

ket

acce

ptan

ce

tota

l bus

ines

s va

lue

incl

usiv

e

supp

ortiv

e

conv

enie

nt (x

2)

mot

ivat

ing

rew

ardi

ng

tota

l use

r va

lue

tota

l VA

LUE!

automated logging system 2 1 3 5 11 3 5 5 4 3 25 36

physical in-office logging system 5 5 4 3 17 3 3 1 4 3 15 32

point system for helping, trips 5 5 5 5 20 5 5 3 5 5 26 46

bike shop network• hosts workshops• support by bike service

1 1 3 5 10 2 3 3 2 3 16 26

short, defined competitions 5 5 5 5 20 4 5 4 4 5 26 46

bike leasing at offices• bike sponsorship

1 1 4 1 7 4 4 4 3 5 24 31

facebook application• profiles and goal-setting• team forums• log progress

4 3 2 4 13 2 4 4 3 4 21 34

twitter• communicate with team on the go• calls for help

5 2 2 1 10 1 1 3 1 2 11 21

website• comprehensive information source• wiki for tips and tricks• program support

2 5 5 5 17 5 5 1 4 5 21 38

map making for teammates 2 3 5 4 14 3 5 2 5 4 21 35

video training 2 3 3 4 12 4 4 3 3 2 19 31

provide training stuff to experienced 4 4 4 3 15 2 4 2 5 5 20 35

buyer survey to answer questions 2 3 4 5 14 5 5 3 3 4 23 37

text a question to google 1 2 2 3 8 3 5 5 2 3 23 31

company participation packages• CO2 saved reports• necessary tools• subscription to support sites

2 1 1 5 9 3 5 5 5 5 28 37

fast trackdevelop

eliminateshop

Concept triage.Each option considered for the National Commuter Challenge was evaluated using business and user values. Based on overall scores and ease of implementation based on resources and capabilities, some concepts were chosen to be fast-tracked or developed further at CBF. Several options scored highly , but CBF does not currently have the capabilities and resources to pursue these options. These concepts will need to be shopped to potential sponsors.

* Developing a NCC website is a task that could be accomlished by CBF, but would be accelerated if shopped to potential sponsors.

Our Process | Feature Evaluation/Concept Triage Analysis


1 510

50

text a question to google

rent workshop space

bike shop network

bike leasing at o"cephysical in-o"ce logging system

twitter

video training

tota

l val

ue to

bus

ines

s an

d us

er

ease of implementation for CBF

DEVELOP FAST TRACK

website

mapmaking for teammatestraining kits facebook application

automated logging system

short competitionspoint system

company packages

buyer survey to answer questions

fast trackdevelopdevelop + resourceseliminate

We can’t do this alone.While all concepts and features that we evaluated could feasibly be implemented immediately, there are a number of excellent solutions that are beyond the existing capabilities and resources of CBF and other bike advocacy groups.

CBF is currently in the process of improving the existing Bike Commuter Challenge by developing a Facebook Application to extend the length to an ongoing event with a series of short competitions, and the scope to encompass the nation. Our next step is to integrate this Facebook Application into an independent website that serves all internet users and potential bike commuting teams. To create this website, we are looking for a sponsor to finance, further develop and build this site.

Our Process | Concept Triage Analysis Map


Facebook Application | Further Phase 1 Definition

Facebook is a ‘lifestyle’ play that allows it’s 68 million members to connect to each other. There are over 55,000 networks, and its active members happily invite their friends to participate in valuable experiences. The CleanAir Commuter Challenge application would launch initially in Chicago, with the eventual goal of nationwide participation.

Facebook can be used to:• Promote awareness of CACC• Make teams easy to manage• Personalize the CACC experience• Set and track goals• Facilitate communication• Motivate teammates• Share knowledge


Sarah Gallop

Jessica Crane

Andrea Small

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accentureavengers

>

IreneChong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller








accenture avengers

accentureavengers

>

Join this team!

Chicago Rank: 11thTotal Trips: 1,520Top Rider: Sarah GallopMentor Bonus: 112Total Points: 1632 Rank: 1st

Trips: 38Mentor

Rank: 13thTrips: 28

Rank: 41stTrips: 34

Rank: 3rdTrips: 31

Rank: 37thTrips: 20

Rank: 16thTrips: 22

Team Members (52) More

Message team!

Cheered On by: More

SusanCurtis

ToddLevy

ChrisOry

Alex CheekLevel 1 MentorMentor Bonus: 14

Team Captain

Message!


Poin

ts E

arne

d

June 20092 4 6 8 10 12 14 16 18 22 24 26 2820 30

500

1000

1500

2000

2500

Goal2,184

Today1,632

Lead1,989

Chicago Rank: 11thPoints This Competition: 1,632Points This Week: 272Mentor Bonus: 112All Time Points: 13,760

Tell the O!ce! Message accenture!

Team Stats

Team Wall

Recruit a co-worker!

Displaying 10 of 76 posts see all

Write something on the accenture avengers’ wall...

Cheer them on!

Burned by: More

Set team goal!

1

1

1

1

Message!Keep everyone in touch and informed from the Team Home Page. Notifications can quickly and e"ciently be sent to the:

• Team Captain• Entire Team• Company Network

MonitorEasy to reference stats allow at-a-glance knowledge of team progress, team rank and the contribution of individual team members.

RecruitCo-workers can sign up (or leave the team) on their own, at any time with the click of a button. The application may also be forwarded by anyone to people they feel may be interested in joining the team, producing exponential team growth.

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Facebook App | Manage




accentureavengers

>

Your Wall



Log Your Trips

Poin

ts E

arne

d

June 20092 4 6 8

Update Your Stats!

10 12 14 16 18 22 24 26 2820 30

5010

015

020

025

0Goal175

Today71

Lead93

Chicago Rank: 11thPoints This Competition: 71Points This Week: 15Mentor Bonus: 33All Time Points: 624

Your Stats

Set your goal!

Kestral RT700

Mentor Level


About me


Sarah GallopChicago Rank: 23rdTeam Rank: 1Total Trips: 38Mentor Level: 3Mentor Bonus: 33Total Points: 71

Team (52 Members)

I’m all Kinds of Crafty!Who says accountants can’t be artistic? There are three things that I’m passionate about in this world and not one of them involve an excel spreadsheet. If I could figure out a way to knit while I’m riding around on my bike and hanging out with my man, I’d be in heaven. I’ve been riding my bike everywhere I can for a few years now, so if you’ve got any questions about riding in the city, send them my way. Message!

Chicago Rank: 11thTotal Points: 1632

Number of Trips

Date Trips Takenmm dd yyyy

1

1

Facebook App | Motivate

1

2

2

2

ImprovePersonal goals can be set from the Rider Home page. Riders can easily enter their daily trip information, and watch their results dynamically update, indicating whether or not they’re acheiving their goals.

CompeteWith the migration to an online community, it is easy for riders to know where they stand in the competition. Each rider’s team and city rank is displayed, as well as the total points of the rider leading the competition, providing additional motivation.

EncourageCyclists needemotional support to stay interested and committed. At the click of a button, anyone in the facebook community can send a cyclist love (or a playful jab!)

3

Message!

Mentor Level




Try and stop me! Razz me!Cheer me on!

Irene Chong

RandyMcDonald

JosephBarthelt

KassandraCole

GabrielBiller

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Tips From the CommunityDisplaying 6 of 112 posts see all

How can I turn left at a three way intersection without risking my life?

Unless your bike can fly, avoid taking the Lakeshore path mid day and on weekends. You’re more likely to have an accident with a pedestrian than a car.

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Riding with a friend to work increases your visabililty on the road.

Props: 4Details

If you’re coming into the city from the north side, Lincoln to Wells is the most “cyclist friendly” route. Dedicated bike lanes the whole way.

Props: 7Details

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What’s the best way to deal with the aggressive riders on Milwaukee? I’m just not that fast.

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I usually stay at work pretty late and have to ride home in the dark. Which streets have the best lighting?

Props: 4Details

ContributeAny member of the community can help others by submitting information drawn from their own experience to the ever growing body of knowledge hosted in the application. The pro-active posts are tagged and sorted into relevant categories to make them easily accessible.

AcknowledgeNewer members of the community who are benefiting from the information provided by more experienced cyclists, can give back by

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CleanAir Commuter Challenge

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