Clean water conference
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Social Media in Successful Communication Campaigns @starfocus By Danielle Brigida National Wildlife Federa
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Transcript of Clean water conference
Social Media in Successful Communication Campaigns @starfocus
By Danielle BrigidaNational Wildlife Federation
I’m a Wildlife and Technology Geek
Reasons We’re Active on Social
Fire = Criticism
Earth = Relationships
Flood = Support
#jboye14@starfocus
Thinking About Types of Social Media
Owned Your Branded Presences
Earned Organic Shares and Posts
Paid Social
Advertising
#jboye14
@starfocus
Take the Time to Learn the Communities
• Listen All the Time• Be Responsive• Add Value• Spark Discussion• Be Present • Follow the Passion• Provide
Visuals, Messagesand an Action
@starfocus
Work Toward Your Goals
Inspire Americans To Protect Wildlife For Our
Children’s future
Photographs Getting Outdoors
Watching for Wildlife
Google+
Flickr
@starfocus
National Wildlife Photo Contest
Think Beyond What is Out There
@starfocus
2013 Photo Contest Results
• 3,000 people entered 32,000 photos• 10,300 were donated• Users cast 646,000 votes • Over 150,000 Page views
from Facebook
Think Creatively Around Visuals
National Wildlife WeekRepurpose, Alter, & Crowdsource
@starfocus
Think of Where You Can Provide Value
@starfocus
Make Sharing Easy and Accessible
Learn from Your Community and Advocates
@klsnature
@starfocus
Tools for Conversation and Community Management
• Crowdbooster• Tweetdeck• Bufferapp• Hootsuite• SocialBro
#jboye14@starfocus
Legal Places to Get Images
• Your Staff• Your Community • http://list.ly/list/703-free-stock-or-low-cost-im
age-sites
#jboye14@starfocus
Places to Edit Images for Social
• Pixlr• PicMonkey• Liveluvcreate• Canva
@starfocus
Awesome Screenshot:https://chrome.google.com/webstore/detail/awesome-screenshot-captur/
alelhddbbhepgpmgidjdcjakblofbmce?hl=en
@starfocus
Listen in Different Ways
@starfocus
You Use Search All the Time
Research Social Media Search Sites
• Blogs– Ice Rocket– Google Blog Search– Technorati
• Facebook/Twitter– Search.twitter– Social Mention– Mention.net– Boardreader– RSS Notifications @starfocus
Just RSS Your Search Results!RSS = Real Simple Syndication
@starfocus
Track Relative News and Mentions Feedly.com
Art of Quality Conversations
• Speak Less- Listen More• Develop Your Sense of Humor• Know Your Current Events• Keep Track of Interesting Experiences• Be a Bearer of Good Tidings• Keep Comments Short and To the Point
@starfocus
Use Content and Blogging to Give Context to Your Work
Always Remember Why You’re There
@starfocus
Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
Questions?
Danielle BrigidaSr. Manager of Social StrategyNational Wildlife Federation@starfocus [email protected]
Judy N, Flickr
@starfocus
