Clean Team Brand Book - Amazon S3

CLEAN TEAMBRAND GUIDE

2CLEAN TEAM brANd GUIdE

TABLE OF CONTENTshello! 4Meet the Clean Team 5What We’re Here To Do 6Where We’re Coming From 7

Brand elements 9Our Promise 10Our 3 Big Benefits 11Our Brand Values 15

service: the heart of our Brand 16

identity 18

applications 22Business Card 23Brochure 24Customer Advocacy Poster 25Team Uniforms 26Customer T-shirts 27Toilet Stickers 28

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A BIT ABOUT THIs BOOKThis book is about the core of Clean Team: what we stand for, what we strive for, what we’re here to do.

This book is about the brand in action: understanding what our communications can sound like, what our service might look like, what we want the Clean Team experience to feel like.

And this book is about generation, rather than constraint. It’s intended as a resource for anyone involved with Clean Team, from agencies creating new messaging, to recruiters curious about our customers, to partners looking to understand what we’re all about.

Welcome to Clean Team. We’re happy you’re here.

CLEAN TEAM brANd GUIdE

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hEllo!Meet Clean TeamMeet our CustomerMeet our Channels


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MEET CLEAN TEAM

clean team is sanitation with a soul. We are a smart in-home toilet service that sees ourselves not only as a sanitation business, but also as a social business. We are a team of toilet experts with a passion for people as much as product. Working together, we provide our customers with the engaged, reliable, and polished service we call Clean Team: a sanitation solution set on redefining the status quo.

CLEAN TEAM brANd GUIdE / hELLo

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wHAT wE’rE HErE TO dO

We stand for sanitation done right. Clean Team is bringing comfort and convenience into in-home sanitation. We’re putting an end to unpleasant experiences inside uncomfortable facilities. We’re making any trip to the toilet as enjoyable as it is incidental, and helping people take back control.


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While our future aspirations are global, our roots are in Ghana--a place where people and relationships matter most. Clean Team’s culture and ethos was born from those beginnings. It’s where we started, and where we’ll always return.

We’re starting with the family.

We’re defining the best in customer service.

We’re elevating the idea of sanitation.

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wHErE wE’rE COMINg FrOM


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We’re starting with the family. At Clean Team, we see the family as the most important and strongest unit, and feel it should be respected as such. As a result, our service is one that focuses on giving people a way to provide for their loved ones, not just for themselves.

CLEAN TEAM brANd GUIdE / hELLo / whErE wE’rE CoMING froM

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We’re defining the best in customer service.

We’re elevating the idea of sanitation.

Clean Team is proud to bring the reliability, consistency, and professionalism of international customer service to our clients every day. Our goal is to be known not only as the leader in sanitation, but the best in customer service as well. People know good customer service when they see, and are often willing to pay extra for that extra attention.

Waste collection and waste collectors are essential for both the public and private good, so Clean Team’s is shifting the perception of sanitation, recognizing it as a necessary and a valuable part of society. Our vision is that waste collection will be seen as a job that is as honorable as it is essential, and will be appreciated as a service to one’s community.

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BRAND ElEMENTsour Promiseour 3 Big Benefitsour Brand Valuesour VoiceDesign Principles


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OUr PrOMIsE

convenient solutions for better living, delivered to your door. We at Clean Team pledge uncompromised quality across the breadth of our brand, bringing you products you can be proud of and customer service you can trust. We believe that with our reliable in-home sanitation service, life is better.

CLEAN TEAM brANd GUIdE / brANd ELEMENTs

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OUr 3 BIg BENEFITsThe Clean Team service can appeal for many reasons, but for our customers there are some consistent reasons for sign-up that stand out. When crafting Clean Team messages, keep these three benefits top of mind.

personally convenient

reassuringly comfortable

uniquely Brag-worthy

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personally convenientWhether it’s two blocks or twenty, pay toilets require a walk. For the able-bodied, this trek is unnecessarily time-consuming. For those for whom mobility is a challenge, those blocks are actually barriers to use.

Additionally, pay toilets have mornings and evening “rush hours,” which mean people can spend large portions of their day just queuing for the toilet. Compounding that inconvenience are pay toilets that are closed during certain hours.

For busy customers, Clean Team’s no waiting, always open, and close-to-home convenience means more time and energy can be spent on the things that matter.

“Nothing’s closer than home.”“Avoid that other early morning rush hour.”“Save time. Go at home.”

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CLEAN TEAM brANd GUIdE / brANd ELEMENTs / oUr 3 bIG bENEfITs

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consistently comfortableWhile most pay toilets sit on a continuum of passable to awful, one thing is certain: no one looks forward to going. The smell, the lack of cleanliness and lack of privacy add up to an overall unpleasant trip--and one that people must endure every day.

The private and predictable maintenance of a Clean Team toilet means consistent control over cleanliness, and ensures a comfortable experience for all.

“It’s not just neat, it’s clean!”“A comfortable experience, every time.”“Make your private time bliss.”

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uniquely Brag-worthyWhen looking to impress at big events, hosts hire the gold standard in sanitation: mobile toilets. Mobile toilets are cleaner, more convenient, and more private than pay toilets; they mean they’re treating their guests to the best.

In communities where most families rely on public toilets, the notion of having a personal, private facility that’s on par with the traditional mobile toilet is something people are proud of. And beyond the product, the high-touch service--the attention of weekly in-home maintenance by a dedicated cleaner--makes Clean Team a luxury many customers are excited to talk about.

“Own the best on the block.”“Gets your neighbors talking.”“Bring that mobile toilet luxury home.”

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OUr BrANd vALUEsThe Clean Team values define the heart of our brand. Whether expressed through product,

service, or communications, these elements are what we strive to uphold. Together, they form

our foundation, and make us uniquely who we are.

· we are proactive and responsive.

· we anticipate needs.

· we follow up and check in.

· we are respectful of you and your time.

· we take time to explain and to answer questions.

· we seek out feedback from customers

· we are interested in ideas from employees

· we make functional, everyday essentials lighter and more enjoyable.

· we pay attention to detail.

· we don’t rush.

· we come prepared.

· we’re there when we say we will.

· we’re here to stay; you can count on us not to disappear.

ENgAgEd dELIgHTFUL

dEPENdABLE

POLIsHEdrECEPTIvE


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sERVICE, ThE hEART of oUR BRAND


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sErvICE: rEINFOrCINg THE BrANdService is the heart of the Clean Team experience; it’s our brand in action, and nothing communicates it better than the action itself. By creating collateral that complements the professionalism and consistency of our service, we strive to deepen our greatest strength.

The success of our service relies on two main goals: on-time waste collection and smell-free bathrooms. These elements form the baseline for a Clean Team experience. They’re where our service begins.

CLEAN TEAM brANd GUIdE / sErvICE, ThE hEArT of oUr brANd

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IDENTITy


19CLEAN TEAM brANd GUIdE / IdENTITy / LoGo

LOgOONE COLOr LOCKUP

20CLEAN TEAM brANd GUIdE / IdENTITy / LoGo

LOgOALTErNATE LOgO vErsIONs

While the two-color version

at the top left is our preferred

logo, all of the options

provided on this page are

appropriate for circumstances

that need alternative color

choices for legibility.

21CLEAN TEAM brANd GUIdE / IdENTITy / sECoNdAry ELEMENT

sECONdAryELEMENTSecondary elements, such as

our citrus graphic, help liven

up a brand’s identity.

This can be used on such

applications as stationery

and business cards to add

personality and freshness.

can bleed off edge of page

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APPlICATIoNs


23CLEAN TEAM brANd GUIdE / AppLICATIoNs

BUsINEss CArdTwO COLOr & ONE sIdEd

FrONT v1 FrONT v2

asanteWa Gyamfi tenkoranGProject Manager

c/o CARE Gulf of GuineaKumasi Sub-OfficeP.O. Box AS 18Asawase, Kumasi

m +233 (0) 555 555555o +233 (0) 555 555555

e [email protected]

naomi kokuroRecruitment Team Leader

+233 (0) 555 [email protected]


BrOCHUrETwO COLOr, ONE sIdEd & FOLdEd

TreaT your loved ones To a mobile ToileT aT home

At least twice a week, we will clean the toilet & collect the waste.

No digging is needed. We install for free.

A Unilever chemical makes the waste safe & keeps your toilet clean.

For a free trial of this mobile toilet service for your home, call 0-256-044494

Put it in your washroom or make a shelter.

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CUsTOMEr AdvOCACy POsTErTwO COLOr, ONE sIdEd & LAMINATEd/vINyL

For a free trial of this mobile toilet service for your home,

call 0 265 044494.


TEAM UNIFOrMssALEs AssOCIATE & wAsTE COLLECTOr


CUsTOMEr T-sHIrTsTwO COLOr & TwO sIdEd

FRONT BACK

FRONT BACK

ASK ME ABOUTMY TOILET


TOILET sTICKErAn additional brand element

for the product itself.

Clean Team Brand Book - Amazon S3

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