Classroom Fantasy Football

Sports Marketing & Fantasy Football Project

Sports & Entertainment Marketing students will use Fantasy Football as a tool for learning and applying sports marketing concepts

Students will develop their own fantasy football franchise and apply marketing strategies to their franchise

Students will work in groups of 5-6 students per group to complete assignments

Students will be assessed based on the following

Teamwork/collaboration; group project assessments; individual written assessments (Directly linked to CTE competencies)

Developing the Product: The Draft

http://www.youtube.com/watch?v=fqsi2s-CU8o (View You Tube site –example of commercials developed for Fantasy Football.

Students divide into groups to develop fantasy football franchise

Review handout and instructions for Team Projects

Review handouts for Project #1 Live Draft