{Hypothesis (v.1.0)

Anastasiia PleshkovaSofia ZubkovaDiogo CardosoSteffen Rilling

1.0

Channel CH03

We are able to operate with an own distribution service and can still offer a price which is similar to traditional laundry services

Wizard of Oz (we simulate pick up service and pick it up by ourselves)

Calculate hour wage and fuel price we can’t define a concrete goal yet

1.0

Revenue Streams RS03

People are willing to pay for a pick-up laundry service a litlle bit more than the traditional ones

Interviews and Surveys + Landing Page

More than 60% of people interviewed and surveyed said yes + 10 clients in 1 month in the Landing Page

1.0

Cost Structure CSt01

The production of our personalized box would be low enough to provide it for 5Euros to our customers

Find costs related to the box (talk to suppliers; cheapest material between plastic, wood, paper, metal; talk to artists and print companies) and Create Prototype

Total production cost should be less than 5€ each

Thank you for your attention!

1.0

Channel CH01

Post will be able to provide us the service of pick-up and delivery of the clothes

Do a presentation pitch to the post about the project

They are interested in it

1.0

Cost Structure CSt02

The additional business generated by not charging a fee for the box will outway the costs for the box

Do a LandingPage Test where the box will be provided for free

We should gain more than 50% (more than in the LandingPage where the Box is provided for free)

1.0

Customer Segments CS01

Students need a laundry service because they don't want to worry about those types of chores

Interview 35 non-local students and ask them if they would be willing to use this service

60% of students have this need and would be willing to use the service

1.0

Channel CH07

Customers will appreciate to use our personalized box to put their clothes inside it for us to pick them up

Survey

70% of people value the idea (rate the idea a 7 out of 10 or more)

1.0

Key Resources KR01

Outsourcing our laundry services (that is washing, cleaning, ironing) is the most economical way for us to provide the service

We should approach laundries and learn the cost of theirservices. Than we should compare their cost to the cost of having our own laundry service

The higher or lower price

1.0

Value Proposition VP01

Customers will value a time-saving service (time's cost of opportunity)

Survey of our customer segments (more than 200)

More than 60% indicate the time saving aspect of our service as a value added for them

1.0

Customer Segments CS02

Businessman prefer a time-saving rather than a traditional laundry service

Interview and survey among businessmen

60% of surveyed supporting our idea

1.0

Revenue Streams RS01

Perfume companies will be interested to pay us a fee for us putting in the boxes the perfume testers

Interview with the perfume company’s representative

Either yes or no

1.0

Key Activities KA01

Social media and word-of-mouth will be enough to marketing our service

Survey (find out whether people are going to recommend our service) + Social Media

70% of surveyed people that will give good Recommendations + Reach more than 200 Facebook likes in one month