CM 591 D Topics: Media Convergence Practicum

Introduction

Links

PORTFOLIO: www.ericolander.com

BLOG: www.chinatalkingpoints.com

PODCAST: china.buzzsprout.com

TWITTER: @eolander

FRANCE24: search “Eric Olander”

Before we get started…

A few words on rules and respect

Media Convergence Practicum

Lecture/Discussion

Content Creation

Career Development

http://auparis.weebly.com

Why this class is so important

• Masters degree recipients in 2009 also had fewer jobs on graduation than a year earlier. In termsof actual full-time employment, however, the experiences of the 2009 graduates were quite similarto those of the 2008 graduates, when employment rates also were low.

SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication

Why this class is so important

• Four in 10 of the graduates said there were specific skills they wish they had acquired as a part of their studies that they had not acquired. Technological skills were dominant among those missed.

SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication

Why this class is so important

• Graduates of the nation’s journalism and mass communication programs in the spring of 2009 confronted a job market unlike any that graduates have encountered in the nearly 25 years for which comparable data are available.

SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication

Skills Deficiencies

This semester’s topics

BlogsPodcasting

Social MediaTelevision

RadioNewspaperPublishing

MoviesGoogle

Public Relations

Digital convergence refers to the digitizing of traditional media. The term doesn't

necessarily refer only to the existence of technology, but

also the mainstream integration of such technology.

Source: Wikipedia

Key TermsContent

Platform

Measurement

Analytics

User

Customer Rights

Privacy

Meta Data

Engagement

Traffic Conversion

Stickiness

Digital Convergence

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