Class 2 - 8.28.13

29
Wednesday, 8.28.13 • Pet Peeves • Branding/Personal Branding • Elevator Pitches • Classwork/Homework – Elevator Pitch • Homework – Student Org. Fair (9.4.13, 11-2)

Transcript of Class 2 - 8.28.13

  • 1. Wednesday, 8.28.13 Pet Peeves Branding/Personal Branding Elevator Pitches Classwork/Homework Elevator Pitch Homework Student Org. Fair (9.4.13, 11-2)

2. Journalism 436 Pet Peeves Top 10 List 3. I hate lecturing and when we never have the opportunity to discuss and talk about the subject in a class discussion. It is hard for me to pay attention when a teacher is monotone and there is no student involvement. No. 10 4. Buying a "required" book that you actually don't need. No. 9 5. STINKY BREATH AND SNORTING PEOPLE! And Facebook junkies!!! People chewing gum or smacking it loudly, cracking their knuckles. People who smell bad! No. 8 6. Random attendance pop-quizzes. No. 7 7. When teachers drag out a class just so it fills up the entire time. Professors that keep students late after time is up. Professors who don't test on material talked in class or even in the book. No. 6 8. I hate when people don't come to class and act like the fact that they didn't do well is not their fault. Or if they send emails to the entire class asking what we did. (2 more buddies time) No. 5 9. Girls with big purses that check their phones every five minutes. No. 4 10. During group projects not everyone contributes. Group projects because I feel like one person is doing most of the work and the other just doesn't give the project their full potential. No. 3 11. Professors that never give candy to the class. No. 2 12. When people talk in class over something I think is interesting, or something I need to focus on because I am not grasping the concept. Students having conversations while instructor is talking. When people talk when someone else is talking. And the No. 1 pet peeve is 13. Name Hometown Year in school Something you like Something you dislike Dream job Top 6 14. What is branding? 15. What is branding? The identity of a specific product, service or business. As a PR professional you are continually attempting to build your companys brand, create and maintain relationships with your publics. 16. What is branding? 17. What is branding? But you as a professional also have a brand to maintainand it means everything. 18. What is your brand? 19. The Elevator Pitch Business elevator pitch Recent graduate elevator pitch Internship elevator pitch How to perfect the elevator pitch www.15secondpitch.com 20. Classwork/Homework (part 1) Go to 15secondpitch.com Create an account and complete a 15-second and a 30-second pitch. Time yourself. Print these out for next Wednesdays class. 21. 15-second pitch rubric 1. Who you are. Name Current occupation (i.e. student, intern) 2. What you do. 3. What makes you stand out. 4. Call to action. 22. Classwork/Homework (part 2) Attend the Student Organization Fair next Wednesday (9/4) on Greene Street (11 a.m. to 2 p.m.) Talk to student organizations and ask if they have a need for a public relations person and if so, what they need help with (e.g. promotions, event planning) Write down info about at least three organizations including organization name, contact person, and interest meeting date/time for Wednesdays class