Previously  anonymous  mobile  web  and  app  visitors  now  become  identifiable  audiences  for  brand  advertising.  Claritas PRIZM  Digital  allows  advertisers  and  publishers  to  access  rich,  predictive  consumer  information  with  mobile  campaigns  that  reach  specific  high-­‐value  audiences.

We  assign  consumers  to  Claritas  segments  based  on  household  address  or  neighborhoods  depending  on  the  provider,  delivering  a  granular  audience  reach  for  marketers  who  require  a  high  level  of  accuracy.  Rather  than  sending  the  same  ad  to  everyone  in  a  ZIP  Code  or  Nielsen  DMA  (Designated  Market  Area),  marketers  send  their  ads  anonymously  to  the  mobile  devices  of  the  household’s  most  interested  in  their  specific  product  or  service.

PRIZM®  Digital  segments  predict  the  likelihood  of  any  household  to  engage  in  thousands  of  lifestyle  and  purchase  behaviors,  down  to  the  brand  level.  That  means  an  advertiser  does  not  have  to  trust  broad  in-­‐market  or  category  groups,  but  can  reach  precise  audiences  linked  to  their  specific  needs.

R EACH   YOUR   B ES T   CUSTOMERSON  MOB I L E   DEV I C ES

PRIZM®  Digital

Claritas  segmentation  systems  have  been  used  for  more  than  35  years  by  advertisers  and  marketers  in  the  U.S.  to  understand  their  customers.  Because  our  segments  link  to  lifestyle  data  and  are  packaged  with  consumer  pictures  and  personas,  they  bring  the  consumer  to  life  by  creating  a  360° view  for  an  advertiser  to  grasp  quickly  and  intuitively.

Each  Claritas segmentation  system  is  optimized  based  on  specific  key  industry  drivers.  For  example,  Claritas  P$YCLE  focuses  on  financial  behaviors  and  Claritas ConneXions  determines  the  likelihood  for  segments  to  adopt  technology.

With  Claritas PRIZM  Digital,  mobile  marketers  can  now  join  the  leading  consumer  brands  and  mobile  media  companies  who  are  using  Claritas PRIZM  Digital  in  applying  techniques  that  have  been  proven  offline  for  decades.  Advertisers  and  agencies  can  increase  their  confidence  to  invest  more  deeply  in  mobile  brand  advertising  as  part  of  the  total  marketing  mix.

KEY  BENEFITS

AD  NETWORKS  AND  PUBLISHERS:• Increase  the  value  of  your  

advertising  inventory

• Compete  for  business  using  industry-­‐leading  tools

ADVERTISERS:• Know  the  right  audience  for  

every  product  and  message

• Link  your  mobile  media  plan  to  your  overall  brand  strategy

AD  AGENCIES:• Create  audiences  with  a  360°

view  of  their  lifestyles  and  purchases

• Maximize  the  impact  of  your  client’s  mobile  ad  budget

ACTIONABLE  MARKETINGWhether  you  are  an  advertiser,  adagency,  ad  network,  publisher  or  data  provider,  with  Claritas  PRIZM  Digital,  you  will  benefit  from  knowing:

• What  a  consumer  is  likely  to  purchase  in  a  wide  range  of  retail,  financial  and  technology  categories

• Demographics  including  age  range,  education,  presence  of  children  and  other  factors

• A  consumer’s  likelihood  to  afford  a  specific  product

• The  technology  preferences  of  the  consumer

• Websites  that  a  consumer  is  likely  to  visit

RESPECTING  CONSUMERPRIVACYWe  aim  to  maintain  high  privacystandards  within  the  marketplace  and  will  only  share  anonymousinformation  for  online  ads,  avoiding  the  release  of  any  personally  identifiable  information  (PII),  avoiding  the  usage  or  storage  of  sensitive  data  and  providing  consumer  transparency,  meaningful  user  control  and  robust  data  security.

For  more  information  contact  your  Claritas  representativeat  800-­‐234-­‐5973  or  visit  www.claritas.com  

R EACH   YOUR   B ES T   CUSTOMERSON  MOB I L E   DEV I C ES

Copyright  ©  2017  Claritas,  LLC.    All  rights  reserved.

PLUGGED-­‐IN  FAMILIESConneXions®  Segment  2Young  and  educated  consumerswhere  kids  rule  technology  and  mediachoices:• Watch  Nickelodeon• Visit  msnmovies.com• Household  income—$89,159• Shop  at  Disney  Store• Upscale  younger  family  with  kids,  

aged  25-­‐44• Have  GPS  on  cell  and  prepaid  cell  

phone(s)  for  teenager(s)

CORPORATE  CLIMBERSP$YCLE  ®  Segment  24Relatively  young  professionals  with  substantial  salaries,  expensive  homes  and  a  range  of  income-­‐producing  assets:• Watch  G4• Visit  about.com• Household  income—$77,349• Shop  at  The  Limited• Mostly  without  kids,  aged  35-­‐54• Have  American  Express  Optima  with  

revolving  balance,  direct  deposit  and  AD&D  insurance

MONEY  AND  BRAINSPRIZM  Segment  7Urban  residents  with  high  incomes,advanced  degrees  and  sophisticatedtastes  to  match  their  credentials  wholive  in  fashionable  homes  on  small,manicured  lots.• Watch  NewsHour w/  Jim  Lehrer• Visit  tripadvisor.com• Household  income—$91,113• Shop  at  Nordstrom• Demographics—Upscale  older  

family  mix,  aged  45-­‐64• Read  New  York  Times