Clarion Media & Entertainment
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1 How We Help. How We’re Different. jamie.stenziano@clarionresea rch.com 212-664- 1100 ClarionResearch.c om @ClarionResearch Media & Entertainment Division
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Transcript of Clarion Media & Entertainment
1
How We Help.How We’re Different.
212-664-1100
ClarionResearch.com
@ClarionResearch
Media & Entertainment Division
2
What We Hear: Changes & Challenges
Rushed Innovation
Measurement Blind Spots
Budget Shifts
Ad Tech The Paradox of Choice
Saturation
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The Industry’s Response: Calls to Action
Prove ROI
Differentiate
Test
Audience Value Prop
Fill Knowledge
Gaps
Be Premium
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“Data is the currency by which
we win or lose.”-Bonin Bough, Chief Media Officer, Mondelez
The Input: Data
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Clarion: A Custom Insights Consultancy
SecondaryData
Measure-ment Data
Sales Data
3rd Party Data
User Data Primary Insights
Quant
Passive Metering
Qual
Social Conversation
6http://clarionresearch.com/quantitative-solutions/we-do-quant-differently/
Our Lens: How We’re The Same Different
Off the ShelfTailor-Made
Questions
Shallow Deep Category Expertise
Cookie CutterCustom Methods
Design
Stiff Agile & Lateral
Thinking
Casual Quality
Obsessed
PassiveProactive
Execution
Exec Summary Business
Implications/Roadmaps
Findings Insights
Dirty Trustworthy
Data
Delivery
Junior Senior Level Immersion, Pride of Ownership Mentality
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Tech & Telecomm
Practice Areas
Media & Entertainment
Education & Learning
Healthcare & Pharma
Government & Non-Profit
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Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Content Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
http://clarionresearch.com/industry-expertise/
Media & Entertainment Solutions
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OTT Feature Prioritization: Value vs. Influence Viewer Interest in ITV Features by Original Program
Work Samples: Streaming Services
OTT Monthly Subscription Fee Optimization Reasons for Satisfaction w/SVOD Platform
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Path to Viewership Erosion by Platform
Platform Viewing Trends: Past, Present, Future
Work Samples: Audience Insights
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Millennial News
Consumption
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Work Samples: Advertiser IntelligencePost-Upfront Recall of Programming Slate Importance to Client Buy vs. Competitive Set
Deep Dive Buy & Allocation Simulations Perceptions of Property’s Audience Comp
“Create a video buy for your main client”
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Work Samples: Live/Experiential/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Beer Branding Research
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/
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Work Samples: Content Development
Optimal On-Air & Promotional Offering (Conjoint)
Impact of Program Ingredients on Engagement
Share of Viewership Simulation Analysis: Customized to Network, Demo, Genre, Promos, Daypart.
Source of Programming Awareness
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Work Samples: Ad Dev/Effectiveness
