Clang Sitestat Integration
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Transcript of Clang Sitestat Integration
![Page 1: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/1.jpg)
Amsterdam, 24 November 2009
Integrating online marketing with web analytics
![Page 2: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/2.jpg)
Business benefits
• Single view of e-mails sent and recipient behaviour
• Advanced targeting based on behavioural data
• Higher campaign conversion
![Page 3: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/3.jpg)
Sitestat RING™
“Integrations will only be regularly used by people if they
are very accessible and straightforward to use.”
Michiel Berger, Chief Innovations Nedstat
![Page 4: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/4.jpg)
RING™ applications
Performance management
Merchandising / Site Search
Content managementVideo services
E-mail marketing
Multivariate Testing
User experience
SEM/SEO
Affiliate marketingDisplay advertising
CRM
Data collection
![Page 5: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/5.jpg)
The concept
Integrating e-mail marketing with web analytics
![Page 6: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/6.jpg)
E-mail Landing ConversionBrowsing
The email-remail concept
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Left website
E-mail Landing ConversionBrowsing
The email-remail concept
![Page 8: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/8.jpg)
Left website
E-mail Landing ConversionBrowsing
Re-mail Landing ConversionBrowsing
The email-remail concept
![Page 9: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/9.jpg)
In practice
Integrating e-mail marketing with web analytics
![Page 10: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/10.jpg)
Step 1 - Define settings in Clang
![Page 11: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/11.jpg)
Step 2 - View e-mail results in Sitestat
![Page 12: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/12.jpg)
Step 3 - View recipient behaviour on-site
![Page 13: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/13.jpg)
Step 4 - Setup re-mailing
![Page 14: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/14.jpg)
Steps 5 and 6 - Select mail, funnel and segment
![Page 15: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/15.jpg)
Steps 7 and 8 - Set target group and transfer
![Page 16: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/16.jpg)
Step 9 - Select target group for re-mailing…
![Page 17: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/17.jpg)
… use in profile or add to campaign
![Page 18: Clang Sitestat Integration](https://reader033.fdocuments.net/reader033/viewer/2022052601/55981ee81a28ab8d648b45ee/html5/thumbnails/18.jpg)
Step 10 - View impact of the re-mailing