Claire E. Cunningham

PORTFOLIO

Direct Mail

Challenge: Manufacturer was disappointed with performance of mailer

Solution: Revised mailer with fun message and incentive pulled in more inquiries and sales

Direct Mail

Challenge: Company needed attention-getting way to introduce product

Solution: Three-part mailing program featuring unique illustration style and on-target

messages generated interest

Direct Mail

Challenge: Marketing agency needed visibility on a small budget

Solution: Postcard mailings generated enough business to more than pay for the program

Direct Mail

Challenge: Hearing clinic chain needed to keep message fresh in weekly patient acquisition mailings

Solution: Changed mailer designs but retained some elements to build brand recognition

Direct Mail

Challenge: Hearing clinic chain’s Open House letters were no longer attracting people

Solution: New, invitation-style mailer garnered attention and interest

Newsletters

Challenge: Distributors didn’t know what to promote because of poor communication

Solution: Newsletter kept distributors in the loop about products and priorities

Literature

Challenge: Contract manufacturer needed affordable brochure to introduce the company

Solution: Three-panel brochure presented high quality image while keeping costs down by using existing photography

ResearchChallenge:

Manufacturer wanted

to be sure new brand

ads had right

messages and tone

Solution: Six focus

groups gathered

market input on

messages and ads.

Resulting campaign

and tag line were well-

received

Claire E. CunninghamPlymouth, MN763-546-0479

clairec529@msn.comhttp://linkd.in/ClaireCunningham