Claiming Webinar- Presented by UBL
Transcript of Claiming Webinar- Presented by UBL
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Claiming Your Google+ Local Profile
A Local Search Webinar Presented by UBL, September 10, 2012
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Welcome from UBL
Charlotte, NC
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What is claiming? Why it is important?
What profiles should be claimed?
Evolution of Google+ Local
How to claim your profile in Google?
How UBL claims profiles for its partners
Today’s Agenda
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Owner verified business listing
Locked down with username and password
True ownership and control of your profile
What Is Claiming?
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Data Aggregators
Verified Listings Favor Your Info
Merchants
Google Users Third Party Sources
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Why Is Claiming Important?
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What Profiles Should Be Claimed?
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Evolution of Google + Local
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A Lot Has Changed in 8 Years!
Google Local 2004
Google Maps 2006
Google Places 2010
Google+ 2011
Google+ Local 2012
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How to Claim Google + Local
1. Create a Google account / profile / pages2. Initiate verification process3. Complete verification process4. Complete profile5. Maintain profile
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How UBL Claims Profiles for Partners
1. Follows same process, but introduces efficiency and scalability
2. Uses software to automate repetitive tasks
3. Stays on top of changing requirements
4. Dedicated Business Profile Management Team focused only on this
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UBL Premium Features Claimed Profiles
Includes UBL Core Distribution Includes UBL Direct Includes claiming of: Google Bing Yahoo Foursquare Facebook Twitter
Includes Reporting
Contact [email protected] to learn more about this package!
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UBL Claiming Team Steps
1. Do our homework
2. Set expectations with the customer
3. Create the appropriate profiles or update the current public listings
4. Communicate to customer on where participation is needed
5. Assist with verification steps
6. Provide UBL partner with completion report when finished
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1. Do Our Homework
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2. Set Expectations with Customer
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3. Create and Update Profiles
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4. Explain Where We Need Participation
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5. Assist with Verification Steps
UBL calls location on behalf of agency
Any support needs are passed back to agency
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6. Send Completion Report
REPORT
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UBL Claiming Advantages
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What is claiming? Why it is important?- Locked down, owner verified
What profiles should be claimed?- Google… with so many more…
Evolution of Google+ Local- Many changes, still evolving
How to claim your profile in Google?- Direct between business and Google
How UBL claims profiles for its partners- Business Profile Manager software
Wrap Up
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Thank you!Open Q&A
To learn, more contact
[email protected] or visit UBL.org and click
Partner Programs to join our reseller mailing list