Cks Brochure 10.31.11
Transcript of Cks Brochure 10.31.11
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WHO IS MANAGING YOUR INFORMATION SUPPLY CHAIN?
Critical Knowledge ServicesProcess. Technology. Content. Learning.
For more information visit us at: www.haigbarrett.com
Contact: Bob Chew, Partner, Critical Knowledge Services 310.383.0528 e-mail: [email protected]
Corporate Headquarters1801 Century Park East, 24th FloorLos Angeles, CA 90067 310.556.9626
New York London Los Angeles
© Haig Barrett 2011
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Critical Knowledge Services
Our Critical Knowledge Services offering manages your critical
content and information easily and more cost effectively in what is a
complex, rapidly growing environment of information overload.
Is Your Information Being Managed Effectively?
Gigabytes of data created every second
• Capture your content
• Collaborate on it
• Update easily
• Access content fast
• Simplify it
• Manage content easier
• Own and control your content
With Our “SmartShare 360” System
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Move the right information, at the right time, to the right people
Information Flow Barriers
Loss of content control
Best selection of software & platforms
Information bottlenecks
Process of transition causes anxiety
The moving parts of your information supply chain
• Existing company expertise
• Capturing critical content
• Managing the information process
• Finding the right technology
• Transforming information into useful knowledge
• Information access in timely, useful manner
• “Pull System” of critical information for field reps, sales staff, retailers, and channel partners
• Launch center & collaboration platform
• Multi-media repository
• Content capture & creation
• Wiki-style access and archiving
• Product updates
• Sales situation training and guidelines
CKS “SmartShare 360”
Source: Sun Microsystems
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CKS: Critical Knowledge ServicesManaging Your Knowledge Through the Information Supply Chain
Our “SmartShare 360” Toolkit
• People & Collaboration• Information Management• Just in Time Information• Community Updates• Critical Learning
CREATE
MANAGE ACCESS
SmartShare Information/Content Modules
CKS “SmartShare 360” Packages
Mobility is Critical
Manage information on the fly
Wiki-based tools archive & provide instant alerts
Mobile-based apps tied to smart phones and tablets
A one source, one place, one-time information resource
Product Knowledge Challenges
Managers Use CKS to Avoid:
Inconsistency of messages; poor coordination across groups
Confused field/sales staff and customers
Duplication of efforts across vendors and partners; no archiving
Inefficiency of spend
Ad-hoc controls and approvals process Slow, reactive
Poor load and volume forecasting High cost for rush; lower quality
Ineffective education of field personnel/sales/staff
Lack of motivation, lost sales
SmartShare Product Launch
•Increases speed to market
•Consistent messaging
•Streamlined approval process
•Increases sales
SmartShare Project Management
•Consistent messaging
•Lower cost of knowledge sharing
•Higher quality of information
•Improved speed/efficiency of flow
•Streamlined approval process
SmartShare Content & Editorial
•Capture of critical knowledge
•Improved clarity of information
•Message consistency
•Stream-line approval process
SmartShare Sales Channel Communications
•More motivated, intelligent salesforce
•Increased sales
•Lower cost of sales
SmartShare Collaboration
•Easy group collaboration
•Secured access
•Version control and easy editing
SmartShare eLearning
•Increased business impact by proper learning
•Sound instructional design
•Lower cost of learning content development
•Rapid learning content development
USE CAPTURE
STORE
ORGANIZE
DISSEMINATE
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CKS “SmartShare 360” ComponentsManaging the Information Supply Chain
SmartShare 360 Assessment SmartShare Roadmap
SmartShare Implementation
(example)
SmartShare Content Capture
SmartShare Collaboration
SmartShare Project Management
SmartShare e-Learning
CKS Market Research
How It WorksCKS Package Components (example)
SmartShare 360 Assessment• Internal diagnostic of current information needs and flow
• GAP Analysis against state stakeholder goals
• Content capture process review and recommendations
• Environment, people, knowledge management processes
SmartShare Roadmap• Based on assessment findings
• Outlines business priorities
• Works within budgets, timetables, resources, technology
• Addresses identified gaps
• Recommends process and governance
CONTENT CREATION
APPROVE
POST
ACCESS & REUSE
DIGITAL ON DEMAND
Approvals & Speed:Wiki-style legally approved language, graphics, audio and video modules speed development of new content and information.
CKS “SmartShare 360” Value Propositions
Consistent messaging
Lower cost of knowledge sharing
Higher quality of knowledge information
Improved efficiency and speed of information flow
CKS “SmartShare 360” streamlines…
• Business processes
• Approvals
• Integration of regulatory/ legal, marketing sales
• Business-process management
• Legal and copyright consistency
CKS: Managing Your Information Supply Chain