Organizers :

16.-18.10.2018Shanghai China 上海·中国

China International Baby Articles Fair中国国际婴童用品展览会

57,500sqm

平方米

613exhibitors参展企业

57,595visitors

专业观众

CKE 2018 Review2018中国国际

婴童用品展览会回顾

After three days of intense business

activities and a diversity of engaging events,

China Kids Expo 2018 realized a great success

alongside China Toy Expo, China Licensing Expo

and China Preschool Expo.

10月18日，由中国玩具和婴童用品协会与德国科

隆展览联合主办的CKE2018中国婴童展在上海新国

际博览中心顺利落下帷幕。CTE中国玩具展、CLE中

国授权展以及CPE中国幼教展同期举办，四大行业

趋势齐力迸发，盛况空前。

3%Partlysatisfied基本满意

36%Very satisfied非常满意

Exhibitors by Product Segment参展商产品类别

29%Feedingand baby care婴儿用品

24% Baby carriages童车

11% Safety seats安全座椅

10% Strollers 推车

7% Scooters滑板车

5%Infant & children wear and others婴童装及其他

7% Others 其它

6%Infant &children’s furniture家具家居

61%Satisfied满意

Exhibitor Profile 展商分析

Visitor Profile 观众分析

Nature of Business 公司业务性质

18%Shopping Mall/Department Store 购物中心、百货商场

14%Supermarket/Hypermarket 超市/大卖场

21%Chain Store 婴童用品连锁店、零售店

22%Agents/ Distributors (municipal level) 市级代理商、经销商

20%Agents/ Distributors (provincial level) 省级代理商、经销商

15%Agents (national level) 全国性代理商

31%Wholesalers 批发商

7%Importer / Exporter 进出口商/采购办事处

16%E-tailer 线上渠道商

10%Manufacturer / brand owner 制造商/品牌商

7%Kindergarten/ Ecd Institutions 亲子中心、早教机构、幼儿园

3%Others 其他

Oceania 大洋洲 2%Australia 澳大利亚 2%

Asia 亚洲 48%Hong Kong China 中国香港 12%

South Korea 韩国 11%

Japan 日本 6%

Taiwan China 中国台湾 6%

Thailand 泰国 4%

Pakistan 巴基斯坦 3%

Malaysia Malaysia 马来西亚 2%

Vietnam 越南 1%

India 印度 1%

Indonesia 印度尼西亚 1%

Singapore 新加坡1%

North America 北美洲 10%USA 美国 10%

South America 南美洲 2%Peru 秘鲁 2%

Europe 欧洲 19%Russia 俄罗斯 8%

Ukraine 乌克兰 5%

United Kingdom 英国 2%

Germany 德国 2%

Poland 波兰 2%

Locality of Visitors from Abroad 海外观众地区分布

22%

East China 华东

18.4%

North China 华北

18.1%

South China 华南

16.7%

Central China 华中

11.3%

Southweat China 西南

11.3%

Northeast China 东北

5.9%

Northwest China 西北

Origin of Visitors 众地区分布

Testimonial 市场的声音This is already the second time for our company to come here to China Kids Expo. Our company is good for brands. We represent about 80 different German companies. The China Kids Expo has brought us a good opportunity to be here with German pavilion to show our products with many other German brands, and to find quite a large number of potential products in China.

这是我们第二次来到中国参加中国婴童展。我们代理了80家不同的德国公司，中国婴童展为我们提供了一个很好的机会，可以和德国馆的其他德国品牌一起展示我们的产品，并且在中国找到了大量潜在适合我们的产品。

Mr Lars Kellner, China Representative 中国代表

This is the third time for us to attend CKE. The company was started in 1969 in Italy. Now we are celebrating the 50th anniversary of the company. It was a family run business, we started selling our products in Italian market, and then step by step, it becomes international reality, as right now, we’ve been exporting our products to more than 70 countries. So now we are trying to enter deeply in Chinese market and that’s why we are here to attend CKE.

这是我们第三次参加中国婴童展，我们是一个家族企业，1969年成立于意大利。近期我们正在为庆祝公司成立50周年做准备。在公司发展初期，我们主要在意大利推广市场，希望逐步将品牌发展成国际化。现在，我们已经将产品出口到70多个国家，正在试图深入中国市场，这也是本次参加中国婴童展的原因。

Dott.Rudy Bezzi, Export Department 出口部

I think this is a great mix of different products, different ranges, a lot of great exhibitors. We sell baby strollers and prams and we’re expanding it to nursery furniture and other products like that. Thanks for the great show and good luck to everybody here.

CKE是一个非常棒的展会，各种各样的产品，丰富的展品范围以及大量的参展商。我们的公司主要出售婴儿推车，婴童家具以及其他类似的产品。谢谢主办为我们带来这么精彩的展会。

Emily STONE, Director of Babybee from Australia concludes 总监

CKE is a very good occasion, it is the second time that I have been here. This year I want to seek for new products like baby toys and accessories. We hope the exhibition will become better and better.

CKE是一个非常好的平台，这是我第二次参观展会。今年我希望找一些婴儿玩具和配件等新产品。我们希望展会能够越来越好。

He Shao Long, Purchasing Manager of Tumama Kids&Care(shenzhen) Co., Ltd. 何少龙 采购经理 小兔母婴（深圳）有限公司

Exhibitors 展商

Visitors 观众

Inspiring supporting programmeadded more value同期活动，为展会增值体验赋能

Latest trends on showcaseAnother eye-catcher in 2018 was the outstanding Kids Fashion Zone featuring over 1,000 kinds of trendy collections for kids. The much-anticipated catwalk excited visitors with the latest textile technologies and designs from over ten international clothing brands for children aged 0 to 12 years.

精品服饰配饰展区，完美打造国际儿童时尚发布秀童趣时裳秀是今年现场另一个引人注目的活动，为孩子们带来超过1000种时

尚潮流系列的服饰。来自十多个为0至12岁儿童设计的国际服装品牌结合最

新的纺织技术及设计，以独特的感官体验，引领儿童服饰潮流风向标，孕育

无限商机。

现场精彩活动，为行业创新发展赋能绿地全球商品贸易港汇集国际优质商品，结合个性定制

化市场宣传等现场买家配对活动，搭建全新商贸窗口，实现

线下资源整合新动力 观众能在趋势和新产品发布区了解最新设

计与产品发布。

Satisfying different industry needsPartnering with the Shanghai-based buyer Greenland Group, a Business Matching session provided exhibitors with more opportunities to showcase their products. Visitors also had an

overview of the latest designs and product launches at the dedicated Trending and New Product Launch zone.

Organizers :

China International Baby Articles Fair中国国际婴童用品展览会

Contact us:

Koelnmesse Co., Ltd.Mr. Max Miao

Tel. 电话: +86 21 6390 6161-807

Fax 传真: +86 21 6390 6858

E-mail 邮箱: max.miao@koelnmesse.cn

EuropeMs. Katharina Grundig Figueiroa

Tel. 电话: +49 221 821 3743

Fax 传真: +49 221 821 3299

E-mail 邮箱: k.gruendig@koelnmesse.de