Integrated Marketing & Creative Services

Capabilities Overview

Cindy Krouse

Make an impact

Leave an impression

Marketing Planning:• Strategic Marketing Initiative Planning • Budget Preparation • Execution of Initiatives

Brand Management:• Corporate Identity / Brand Identity / Brand Development• Marketing Promotions / Sales Tools• Product Launch / Product Development / SPIFF Incentive Programs• Merchandizing Displays / POP Displays / Interactive Kiosks• Product Literature / Packaging / Samples / Product Models

Trade Event Marketing:• Trade Show Management / Event Logistics / Exhibit Displays• Event Marketing / Promotions• Lead Generation Programs / Lead Response Fulfillment

Services

Advertising Media Planning:• Advertising / Media Planning / Media Purchasing • PR / Editorial

Creative Services:• Creative Services / Graphic Design / Visual Communications• Project Management • Production / Print Services

Social Media, Digital Media:• Social Media / Web Site Development • Interactive Rich Media / Digital Media• Presentations / Multimedia / Videos / 3D Visualization

Event Planning, Customer Incentives:• Sales Meetings / Event Planning• Customer Incentives / Award Programs / Customer Trips• Branded Apparel / Promotional Items

Services

Corporate Identity

Johns Manville

• Web Site Development• Content Management• Corporate Brand Management• JM Connexus – Customer Support

Project Profiles

Brand Development Product Introduction

Johns Manville

• Brand Development• Product Literature• Packaging• Product Models• Installation Guides• Product Promotions• Product Trainings

Project Profiles

Brand Development

Johns Manville

• Custom Booth Display – 20 x 80• Graphic Communications• Multimedia Videos• Product demonstrations• Lead Generation Programs• Trade Event Management• Sales Meeting Planning• Customer Event Planning

Project Profiles

Project Profiles

Brand Development

Johns Manville

• Product Sample Portfolios• Product Literature• Product Promotions

Contractor Award & Incentive Program

Johns Manville

• Program Brand Identity • National Ad Campaign• Incentives & Awards• Apparel & Premiums

Project Profiles

Brand Development

Soprema Canada

• Product Literature• Product Binders - Print• Product Binder – CD• Web Site Development

Project Profiles

Brand Development

Line 2 by Soprema Soprema Canada

• Brand Identity• Advertising Media - Print, On-Line• Product Introductions, PR• Media Planning

Project Profiles

Brand Development

Soprema Canada

• Custom Booth Displays• Graphic Communications• Multimedia Product Videos• Product Models• Product Demonstrations• Lead Generation Programs• Trade Event Management• Meeting and Event Planning

Project Profiles

Web SiteDevelopment

Soprema US Group

• Web Site Content, Development• Product Selection Database• Downloadable CAD Details• Rich Media, Product Videos

•http://www.soprema.us/videos.aspx

Project Profiles

Brand Development

Soprema US Group

• Multimedia Video• 3D Visualization• System Installation• Product Features

Right Click link to video (HERE)

Project Profiles

Brand Development

Soprema US Group

• Booth Displays, Graphic Communications• Multimedia Videos• Product Introduction, Demos• Lead Generation Programs• Trade Event Management• Customer Event Planning• Advertising Planning• Direct Mail Campaigns

Project Profiles

Distributor Program Multimedia Kiosk

Soprema US Group

• Product Installation Videos• Product Information• Product Samples• Product Selector Guides• Sales Support Tools

Project Profiles

Product Introduction Initiative

Karnak

• National Advertising Campaign - Print, On-Line• Brand Identity / Development• Product Labeling & Packaging• Event Promotions

Project Profiles

Brand Development Karnak

• Exhibit Displays• 3D Visualization• Multimedia Videos• Lead Generation Programs

Project Profiles

Brand Development Karnak

• Product Brochures• Selector Guides• Promotions• Direct Mail Campaigns

Project Profiles

Brand Development

Engineered Coated Products

• Product Marketing Initiatives• Literature• 3D Visualization• Multimedia Presentation

Project Profiles

Brand Development

Engineered Coated Products

• National Ad Campaign• Product Buyer Guide Listings• Integrated Media / On-Line Advertising Programs• Lead Inquiry Fulfillment

Project Profiles

Product Marketing Initiative

Engineered Coated Products

• Distributor Program• Product POP Displays• Product Merchandizing Kits• Product Samples• Product Information Fulfillment

Project Profiles

Exhibit DisplayProgram

Engineered Coated Products

• Graphic Communications• Product Displays• Product Demonstrations• 3D Visualization• Multimedia Presentations

Project Profiles

Brand Development

Allied HomeMaintenance

• Corporate Identity• Marketing brochures• Media planning

Project Profiles

Brand Development

Fully Involved

• Corporate Identity• Marketing brochures• Promotional Items• Web Site

Project Profiles

Brand Development

BlocksomInlet FilterNatural Fiber Products

• National Advertising Campaign• Product Brochures

Project Profiles

Brand Development

Roof SaverNatural Fiber Products

• Exhibit Displays• Product Promotions • 3D Visualization• Product Presentations

Right click to view presentation(HERE)

Project Profiles

Project Profiles

Corporate Identity

ECC Environmental Construction Collaborative

• Capabilities Literature• PR, Press Releases• Media Planning• Web Site Graphics www.gotoecc.org• Lead Generation Programs• Social Media Campaigns

Project Profiles

Brand Development

Academy Roofing

• Advertising Media – print, on-line• PR, Media Planning• Service Brochures• Direct Mail• Lead Inquiry Response Program• Trade Event Marketing

Project Profiles

Brand Development

Academy Roofing

• Web Site Development www.academyroofingus.com• Multi-Media, 3D Visualization• Interactive Project Gallery• Social Media, On-Line Campaigns