Civilizing information architecture_final_2013

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CIVILIZING INFORMATION ARCHITECTUREA MEDITATION ON SYSTEMS DESIGN

WORLD IA DAY - FEBRUARY 9, 2013 - PORTLAND, OREGON - PATRICIA COLLEY

CREATIVE CATALYSTSCOMPLEX PROBLEM-SOLVING THROUGH SHARED STORIES & INSIGHT-DRIVEN DESIGN

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It’s impossible to work with information technology without engaging in social engineering.

Like comedians or neurosurgeons, our work resonates with deep philosophical questions.

JARON LANIER, YOU ARE NOT A GADGET 2011

Whether you realize it or not, software comes with a set of beliefs built in.

Before you buy it, make sure it believes in the same things you do.

PEOPLESOFT ADVERTISEMENT, 1996

ALL DESIGNS REFLECT A PHILOSOPHY

Conceptual integrity is the most important aspect of systems design. Ease of use

dictates unity of design. Every part must reflect the same philosophies and balance of desires.

Conceptual integrity emanates from one or a very small number of agreeing resonant minds.

FREDERICK BROOKS, THE MYTHICAL MAN-MONTH 1975

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CIVILIZE

To advance the state of a collective in its social development and organization

To tame the complexities of industry, technology, law and social order within a culture

Data organized, transformed, and presented in a way that provides meaning

A vehicle for understanding in the context of a larger social or intellectual frame

The process and product of planning, designing and constructing a lived environment

INFORMATION

ARCHITECTURE

CIVILIZING INFORMATION ARCHITECTURE

5DAN SAFFER, 2008

A GALAXY OF DESIGN SIBLINGS

PLUS

CONTENT

STRATEGY

COGNITIVE

SCIENCE

ETHNOGRAPHY

BUSINESS

OPERATIONS

SERVICE

DESIGN

BRAND

STRATEGY

DOMAIN

EXPERTISE

ETC

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GENERATIVE

GATHERING

DISCOVERY

PATTERNS

ORGANIZATION

DISTRIBUTION

SHARING

STORYTELLING

INTEGRATION

REFLECTION

CORRELATION

EXPANSION

KNOWLEDGE CONTINUUM

ADAPTED FROM NATHAN SHEDROFF, 1994

UNFILTERED PARTICIPATORY

GLOBAL LOCAL PERSONAL

MEDIATED EMERGENT

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INFORMATION ARCHITECTURE EXPLAINED!


8SAME UI - DIFFERENT WORLDS

9YAHOO! 1995 DATABASES ONLINE 1996 GOOGLE 1996 WURMAN “INFORMATION ARCHITECTS” 1997

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INTEL’SINTERNET OF THINGS

1960-2020

BIRTH OFINFORMATION

ARCHITECTURE

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THE DESIGN PROCESS EXPLAINED!


12CONE OF UNCERTAINTY - DAMIEN NEWMAN

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DEFINITION

DELEGATION

DOING

DELIVERING

< INSERT CREATIVE MAGIC HERE

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DEFINITION

DISCUSSION

DISCOVERING DERIVINGDOING

DELIVERING

< LISTEN

< ALIGN / REFRAME

< VISIONING / MODELING

< SOLVE

< PRODUCE

< ITERATE / REFINE

15How planners experience structures

(C) HORNBACKPHOTO, DEMOTIX.COM

16How people experience structures

WWW.TUMBLR.COM/TAGGED/THE%20BERLIN%20WALL

17BOEHM SPIRAL MODEL ILLUSTRATION BY PETER GOTTSCHLING, INDIANA UNIVERSITY

VALIDATE

BUILD

PLAN

DESIGN

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THE WISDOM OF BUILDINGS


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JESSE JAMES GARRETT, 2004; EXTENDED BY PETER MERHOLZ

SURFACE

SKELETON

STRUCTURE

SCOPE

STRATEGY

1 WK - 2 MOS

2 WKS - 2 MOS

6 MO - 1 YR

6 MOS - 2 YRS

1 - 5 YRS

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Civilized design thoughtfully balances immediate use with evolutionary change.

It is in harmony with its environment, its inhabitants, and their changing activities over time.

MARMARA ESMA SULTAN PALACE CONVERTED TO CULTURAL CENTER, ISTANBUL, TURKEY - ARTONFILE.COMMARMARA ESMA SULTAN PALACE CONVERTED TO CULTURAL CENTER, ISTANBUL, TURKEY - ARTONFILE.COM

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CASE STUDIES


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MICROSOFT WINDOWS LIVE CALENDAR

INCREMENTAL DESIGN WASN’T ENOUGH. PRODUCT TEAM WAS SPINNING. PROPSED STEPPING BACK AND GATHERING

IN-DEPTH USER RESEARCH TO REFOCUS THE TEAM ON MEANINGFUL GOALS AND DESIGN GUIDANCE

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20 USERS IN 4 PERSONA GROUPS > VIDEOS, FINDINGS + RECOMMENDATIONS

EXPLORED USER MOTIVATIONS, NEEDS AND WANTSDERIVED CRITICAL FINDINGS VIDEO CLIPS TO SOCIALIZE USER PERSPECTIVESEXTRACTED ACTIONABLE RECOMMENDATIONS

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INTEL.COM ENVIRONMENT “GREEN” PRACTICES SUBSITE, 2007

GREAT STORY...WANTED TO RETELL IT BETTER AND REACH INDUSTRY INFLUENCERS AND INVESTORS

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INTEL.COM ENVIRONMENT SUBSITE ARCHITECTURE

THE SUBSITE WAS UNDERSEVERAL LAYERS OF NAVIGATION AND PAGEFLOWS, WITH AMBIGUOUSLABELING AND CLOSELYRELATED ARTICLESACTING AS RED HERRINGS

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INTEL.COM ENVIRONMENT - TESTING LIKELY USER PATHS

GUERRILLA /COLLABORATIVE

USER RESEARCH

HOW WOULD THE NEW STORY

REACH ITS AUDIENCE?

MAPPING LIKELY BEHAVIORS

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INTEL.COM ENVIRONMENT - NAVIGATION VISUAL SCORECARD

VISUAL SCORECARD

MAPPING NAVIGATIONFLOWS ABOVE AND LEADING TO THE SUBSITE IDENTIFIED FRICTION & ROADBLOCKSTO TAKE UP WITH THE GLOBAL WEB TEAM

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DUKE CANCER INSTITUTE - HIGH TECH, HIGH TOUCH CARE

GRAND OPENING 2012

STATE-OF-THE-ART FACILITY DESIGNED

FOR WORLD-CLASS MULTIDISCIPLINARY CARE, WITH

A FOCUS ON COMFORT AND HEALING.

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DUKEHEALTH.ORG - ANTIQUATED & INEFFICIENT

ANTIQUATED SITE DESIGN

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MODELING THE PATIENT LIFECYCLE

V1 FOCUS

MODELING THE FULLPATIENT LIFECYCLEHELPED CONTEXTUALIZE AND RATIONALIZETHE ROADMAP

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NARRATIVE-FOCUSED INFRASTRUCTURE

TYPICAL WEBPOPULATION WORKFLOW

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NARRATIVE-FOCUSED INFRASTRUCTURE

NARRATIVE-FOCUSEDWEB POPULATION WORKFLOW

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MATURITY MODELS


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INITIAL, AD HOC, CHAOTIC

MANAGED, REACTIVE

PLANNED, PROACTIVE

INTEGRATED, QUANTIFIED

OPTIMIZING

FROM SEI CMM 1986

CAPABILITY MATURITY MODELCAPABILITY MATURITY MODEL

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DESIGN MATURITY MODEL

JESS MCMULLIN, 2005

LESS MATUREMORE MATURE

THESE MODELS AREN’T PERFECT OR ABSOLUTE

THEY’RE JUST A WAY TO MEASURE WHERE YOU ARE, WHAT’S POSSIBLE NOW, AND WHERE YOU MIGHT BE HEADING NEXT

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DESIGN RESOURCE

TECH RESOURCE

STRATEGIC RESOURCE

DESIGN NEED

TECH NEED

STRATEGIC NEED

WHO CAN DO WHAT? WHERE CAN WE BUILD AFFINITIES & ALLIANCES? WHAT MAY BE MISSING?

KNOW WHERE YOU ARE IN YOUR FIELD, AND ON THE FIELD

YOU & YOUR DESIGN TEAM

USERS YOU TALKED TO

OTHER USERS, OTHER NEEDS

OTHERS IN YOURORG OR C.O.P

YOUR CORECLIENT TEAM

SURPRISESTAKEHOLDERS

THEIR DEVS

YOUR DEVS

CS

YOUR BOSS

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ALL DESIGNS EXPRESS A PHILOSOPHY OF USE

Information technology has become a vital and fundamental part of our everyday lives.

Yet every digital artifact designed by an interaction designer is in some way imperfect.

Because of the complexities involved, and the rate of change in technology, normative

approaches are impossible to perfect.

There is a need for a reflective mind, a thoughtful designer.

JONAS LOWGREN & ERIK STOLTERMAN, THOUGHTFUL INTERACTION DESIGNAND there is a need for meaningful collaboration across disciplines and interests.

PATRICIA COLLEY

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INTERESTED IN MY WORK?

HIRE ME FOR DESIGN CONSULTINGI DON’T KNOW HOW TO PUT THIS, BUT... I’M KIND OF A BIG DEAL.

ASK ABOUT MY CREATIVITY WORKSHOPS CREATIVITY & LEADERSHIP FOR PERSONAL & PROFESSIONAL GROWTH. IT’S SERIOUS FUN.

PATRICIA COLLEY ✶ 206-949-8974 ✶ [email protected] ✶@PCOLLEY_23

Civilizing information architecture_final_2013

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