Citymart Pitch Smart City Startups Event 2014
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21-Oct-2014 -
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Transcript of Citymart Pitch Smart City Startups Event 2014
Boris explains e-Adept , a navigat ion system in
Stockholm that gives him 100% mobility..
Revenue less acquisiton costs
58%
Marketing Travel13%
Hot Leads Travel
3%
Sell19%
Communications Material
7%
Acquisition Expenses City Innovator42% of Revenue
Revenue less marketing
90%
Marketing Travel1%
Hot Leads Travel1% Sell
1%
Communications Material
7%
Acquisition Expenses Industry Average10% of Revenue
Source: UN Global Compact Cities Programme
Metric Year
1 2 3 4
Savings on Implementation € M 7.2 14.8 22.5 27.9
Savings in R&D € M 0.0 0.0 0.0 0.0
Savings in Operational Expenses € M 36.7 55.0 73.4 91.7
Accumulated additional start-ups # 135 140 126 113
Accumulated additional employment # 471 490 441 397
Reduced unemployment cost € M 4.9 5.1 4.6 4.2
Income Tax (State / Local) € M 3.6 3.7 3.3 3.0
Corporate tax (State / Local) € M 0.4 0.4 0.4 0.3
Increase Social Contribution € M 0.4 0.4 0.4 0.3
53 79 105 127
SOURCE: Method McKinsey Team Analysis, Gencat, Aj Barcelona, Eurostat, Global Entrepreneurship Monitor
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2008 2009 2010 2011 2012 2013 2014 (EST , )
DISCOVERY & EVALUATION OF SOLUTIONS
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