CITY OF SYDNEY COUNCIL FIT FOR THE FUTURE ATTACHMENTS · CITY OF SYDNEY COUNCIL . FIT FOR THE...
16
PUBLIC CONSULTATION: SUSTAINABLE SYDNEY 2030 6 CITY OF SYDNEY COUNCIL FIT FOR THE FUTURE ATTACHMENTS
Transcript of CITY OF SYDNEY COUNCIL FIT FOR THE FUTURE ATTACHMENTS · CITY OF SYDNEY COUNCIL . FIT FOR THE...
PUBLIC CONSULTATION: SUSTAINABLE SYDNEY 2030
6
CITY OF SYDNEY COUNCIL FIT FOR THE FUTUREATTACHMENTS
Let’s make Sydney greenglobalconnected
International Association for Public Participation Australasia (IAP2)
Core Values Awards 2008
Robust Public Participation Process Application Document
An application for an Award from the International Association for Public Participation Australasia in 2008 for the robust public participation process undertaken by the City in developing SS2030
This demonstrates the City’s comprehensive consultation process to agree the strategic vision for the City to 2030 with our residents, businesses, workers and visitors
2
In September 2006, The City of Sydney called for Australia’s best minds to join forces with them to develop a 25 year vision for the City. The City of Sydney needed a new strategic plan, underpinned by an ambitious, visionary approach and focused on sustainability. In June 2008, following a six-week exhibition of the draft plan - business groups, government and the community gave the Sustainable Sydney 2030 Vision a resounding endorsement, and it was adopted by Council. The City of Sydney is now implementing the Vision through its corporate plan, partnerships and ongoing consultation. It is an integrated Vision touching all aspects of City life and will be implemented by Council working together with all levels of government and the whole Sydney community.The result was driven by a highly effective, collaborative effort between the City of Sydney and the consultant consortium led by SGS Economics and Planning. The community consultation and engagement strategy was developed and delivered by the Community Engagement Unit in collaboration with the City Strategy and Design Unit at the City of Sydney.
The engagement and consultation program for the Sustainable Sydney 2030 Vision was the most extensive in the City of Sydney’s history. As well as having an external stakeholder focus, it included an internal process for capacity and confidence building across the organisation.
From the beginning of the consultation strategy the decision makers and influencers of the City were engaged through regular Councillor briefings and the establishment of a distinguished panel of Sustainable Sydney 2030 “Champions”. The Champions included representation from the Property Council of NSW, the Committee for Sydney and Cultural and Sustainability leaders.
The Federal and State governments were engaged during the consultation strategy through high level briefings, workshops and forums.
In order to identify all the stakeholders across the City of Sydney LGA and highlight the difficult to reach groups, a profile of the City of Sydney residents and visitors was created which identified the “often engaged”, the “sometimes engaged” and the “seldom engaged”. This allowed targeted and innovative consultation methods to be developed.
Sustainable Sydney 2030 Introduction and Background
City of Sydney Fit for the Future 3
4
1. ChallengesBehind the need for a Vision was the City of Sydney’s decision to provide leadership in developing a Vision that aims to address the challenges of:
• Climate Change• Leisure and cultural needs• Global economic competition• Persistent social disadvantage• Transport congestion • Maintenance of living standards• Decreasing affordability • Replacing aging infrastructureThe Sustainable Sydney 2030 consultation strategy needed to respond to:• The challenges faced by the City · The IAP2
Core Values• The levels of the IAP2 Spectrum ie: inform,
consult, involve, collaborate• The IAP2 Core ValuesThe principles outlined below:1. Seeks broad ownership and endorsement
from all sectors of the community and key stakeholders.
2. Utilises research and best practice engagement mechanisms from Australia and overseas.
3. Council has a leadership role - seen as leader, guardian, advocate and partner in collaborative action.
4. Consults and engages with difficult to reach groups and sectors of our community.
5. Build capacity in Council, its staff and the community to ensure the implementation of the Vision is embedded in Council culture, priorities and systems.
6. Provide a sustainable and evolving strategy for engaging with the community and key stakeholders.
7. Promote, develop and strengthen partnerships with key stakeholders critical to the successful achievement of the 2030 Vision.
8. High quality, innovative, collaborative, integrated and comprehensive engagement strategy.
9. Build on existing strengths and capabilities while utilising new, creative and innovative ideas and technologies.
10. Value and support diversity, inclusiveness and tolerance.
11. Commitment to practicing sustainability principles in our conduct of the strategy.
The City of Sydney is totally committed to robust and integral consultation however some parties were surprised at the level to which the City insisted that the consultation process shape and frame the Vision, the action plan and the projects. Stakeholders such as the Business sector, the Property sector and consultants were sceptical in the initial months but later all agreed that the robust process undertaken provided the integrity by which the Vision would later be judged and accepted.
Criteria for Award for Robust Public Participation Process
City of Sydney Fit for the Future 5
2. IAP2 Core Values 1, 3, 4, 5 and 6
Sustainable Sydney 2030 Methodologies May 2007 - June 2008
IDENTIFIED KEY STAKEHOLDERS
Futu
res
Foru
m –
wor
ksho
p “W
hat k
ind
of C
ity d
o yo
u w
ant S
ydne
y to
be
in 2
030?
”
Sign
post
s to
the
futu
re F
orum
– w
orks
hop,
feed
back
, pro
pose
d ac
tions
and
co
nfirm
atio
n of
idea
s an
d as
pira
tions
Lord
May
ors
Busi
ness
For
um x
4
Targ
eted
hig
h-le
vel f
acili
tate
d ro
undt
able
dis
cuss
ion
per f
ocus
are
a
Sust
aina
ble
Sydn
ey 2
030
brie
fings
(pub
lic e
xhib
ition
per
iod)
Exhi
bitio
n O
peni
ng a
nd M
edia
Lau
nch
City
Tal
ks p
ublic
pre
sent
atio
ns w
ith a
udie
nce
Q&A
x 6
Sust
aina
ble
Sydn
ey 2
030
brie
fing
part
ners
hip
Com
mitt
ee fo
r Syd
ney
Publ
ic E
xhib
ition
, Cus
tom
s H
ouse
with
feed
back
sta
tion
Med
ia o
ppor
tuni
ties
– op
inio
n pi
eces
, rad
io, t
elev
isio
n in
terv
iew
s
Sust
aina
ble
Sydn
ey 2
030
Dra
ft V
isio
n do
cum
ent
Sust
aina
ble
Sydn
ey 2
030
Dra
ft V
isio
n do
cum
ent (
Chi
nese
tran
slat
ion)
Sust
aina
ble
Sydn
ey 2
030
web
site
Sust
aina
ble
Sydn
ey 2
030
brie
fing
part
ners
hip
Sydn
ey C
ham
ber o
f Com
mer
ce
Smal
l Bus
ines
s Aw
ards
200
7
City
of S
ydne
y C
omm
unity
For
ums
– vi
llage
focu
s x
24
Med
ia –
prin
t, ra
dio
and
tele
visi
on
Med
ia –
Koo
ri M
ail a
nd K
oori
Radi
o
Sust
aina
ble
Sydn
ey 2
030
Feed
back
Sta
tions
– a
ll LG
A lib
rarie
s, N
eigh
borh
ood
Serv
ice
Com
mun
ity C
entr
es a
nd V
isito
rs o
f Syd
ney
mul
ti-m
edia
dis
play
Sydn
ey C
ity N
ews
– C
ity o
f Syd
ney
New
slet
ter
Targ
eted
pre
sent
atio
n fr
om th
e Lo
rd M
ayor
and
CEO
Upda
tes
– In
ner C
ity L
ord
May
or’s
For
um
City
of S
ydne
y C
ounc
illor
brie
fings
x 6
Cou
ncil
and
Com
mitt
ee m
eetin
gs
Fest
ival
s an
d Ev
ents
CSP
C b
riefin
gs x
2
Sust
aina
ble
Sydn
ey 2
030
mag
azin
e
2030
Pos
tcar
d –
‘Pos
t You
r Mes
sage
Bac
k to
the
Futu
re’
Pod
and/
or v
odca
sts
of a
ll C
ity T
alks
ava
ilabl
e on
Sus
tain
able
Syd
ney
2030
web
site
fo
r vie
win
g or
dow
nloa
d
Acce
ss fo
rum
s x
6 –
Targ
eted
pre
sent
atio
ns a
nd fe
edba
ck, f
orm
atte
d co
llate
ral f
or
the
visu
ally
and
hea
ring
impa
ired
incl
udin
g la
rge
prin
t, au
dio
and
Brai
lle a
nd C
D’s
GLB
T Fo
rum
s
Sust
aina
ble
Sydn
ey 2
030
float
– G
ay &
Les
bian
Mar
di G
ras
2006
Targ
eted
par
ticip
atio
n in
Chi
nese
New
Yea
r Par
ade
2008
Targ
eted
mee
tings
with
203
0 te
am le
ader
s
Join
t med
ia o
ppor
tuni
ty w
ith C
ity o
f Syd
ney
– op
inio
n pi
eces
, rad
io a
nd te
levi
sion
in
terv
iew
s
Chi
ld’s
Eye
203
0: C
hild
ren’
s Vi
sion
s of
the
Futu
re
Sust
aina
ble
Sydn
ey 2
030
futu
re P
hone
2030
Pos
tcar
d –
‘Pos
t You
r Mes
sage
Bac
k to
the
Futu
re’ (
Chi
nese
tran
slat
ion)
Chi
nese
Com
mun
ity S
usta
inab
le S
ydne
y 20
30 M
edia
Lau
nch
Stud
ents
from
Uni
vers
ity o
f Tec
hnol
ogy
Sydn
ey –
fina
l yea
r des
ign
stud
io d
evel
opin
g id
eas
for a
Sus
tain
able
Syd
ney
2030
Youn
g Pl
anne
rs A
ssoc
iatio
n w
orks
hopp
ed S
usta
inab
le S
ydne
y 20
30 u
rban
des
ign
idea
s An
nual
Con
fere
nce
in 2
007
Abor
igin
al a
nd T
orre
s St
rait
Isla
nder
Wor
ksho
ps a
nd G
athe
rings
– R
edfe
rn, G
lebe
an
d W
oollo
omoo
loo
Abor
igin
al a
nd T
orre
s St
rait
Isla
nder
Pee
r Con
sulta
tion
and
Surv
eys
Two
rese
arch
sur
veys
of S
ydne
y re
gion
resi
dent
s, c
omm
uter
s an
d vi
sito
rs
City
of S
ydne
y se
nior
sta
ff S
usta
inab
le S
ydne
y 20
30 w
orks
hops
x 2
Tabl
e m
oder
ator
s an
d sc
ribes
for S
usta
inab
le S
ydne
y 20
30 c
omm
unity
wor
ksho
p
and
feed
back
ses
sion
s
Enga
gem
ent t
hrou
gh C
ity o
f Syd
ney
intr
anet
– in
form
atio
n an
d op
port
unity
to “H
ave
Your
Say
” thr
ough
out c
onsu
ltatio
n/pu
blic
exh
ibiti
on p
erio
d
‘Rou
nd th
e Sq
uare
’ int
erna
l sta
ff n
ewsl
ette
r enc
ompa
ssin
g co
mpe
titio
ns, u
pcom
ing
2030
eve
nts,
opp
ortu
nity
to c
omm
ent a
nd li
nks
to S
usta
inab
le S
ydne
y 20
30 w
ebsi
te
All s
taff
brie
fings
by
inte
rnat
iona
l Sus
tain
abili
ty e
xper
ts P
rofe
ssor
Jan
Geh
l, Je
ns
Robe
ch a
nd M
anfr
ed K
oehl
er
Gre
en In
fras
truc
ture
Mas
ter P
lan
wor
ksho
p w
ith A
llan
Jone
s M
BE, C
EO, L
ondo
n C
limat
e C
hang
e Ag
ency
Gui
ded
tour
s of
Sus
tain
able
Syd
ney
2030
Pub
lix E
xhib
ition
, Cus
tom
s H
ouse
OFT
EN E
NG
AG
ED
City of Sydney Councillors • • • • • • • • • • • • • • • • • • • • • • • •Central Sydney Planning Committee (CSPC) representatives • • • • • • • • • • •Inner City Lord Mayors and Council of Capital City Lord Mayors • • • • • • • • • • •Economy, Design, Cultural, Social, Environment leaders and influencers • • • • • • • • • • • • • • • •Educational, Transport, Tourism leaders and influencers • • • • • • • • • • • • • • •
Property leaders and influencers • • • • • • • • • • • • • • •
Small Business representatives • • • • • • • • • • •
Civic and community representatives • • • • • • • • • • • •
Residents and rate payers • • • • • • • • • • • •
SOM
ETIM
ES E
NG
AG
ED
People with a disability • • • • • • • • • • • •Gay, lesbian, bi-sexual and transgender community • • • • • • • • • • • • •
Non Government Orginisations • • • • • • • • • • • • •
State and Federal Government • • • • • • • • • • • •
City of Sydney staff and managers • • • • • • • • • • • • • • • • • • •City of Sydney LGA and wider Sydney metropolitan area • • • • • • • • • •
SELD
OM
EN
GA
GED
Children (5 to 12 year olds) • • • • • • •
Young people (12 to 24 year olds) • • • • • • • • •Young professionals (18 to 30 year olds) • • • • • • • • • • • • • • • •
Older people • • • • • • • • • • •Aboriginal and Torres Strait Islander community • • • • • • • • • • • • • • • • • • • •
Chinese community • • • • • • • • • • • • • • • • • • •
Tourists, visitors and commuters • • • • • • •
6
Sustainable Sydney 2030 Methodologies May 2007 - June 2008
IDENTIFIED KEY STAKEHOLDERS
Futu
res
Foru
m –
wor
ksho
p “W
hat k
ind
of C
ity d
o yo
u w
ant S
ydne
y to
be
in 2
030?
”
Sign
post
s to
the
futu
re F
orum
– w
orks
hop,
feed
back
, pro
pose
d ac
tions
and
co
nfirm
atio
n of
idea
s an
d as
pira
tions
Lord
May
ors
Busi
ness
For
um x
4
Targ
eted
hig
h-le
vel f
acili
tate
d ro
undt
able
dis
cuss
ion
per f
ocus
are
a
Sust
aina
ble
Sydn
ey 2
030
brie
fings
(pub
lic e
xhib
ition
per
iod)
Exhi
bitio
n O
peni
ng a
nd M
edia
Lau
nch
City
Tal
ks p
ublic
pre
sent
atio
ns w
ith a
udie
nce
Q&A
x 6
Sust
aina
ble
Sydn
ey 2
030
brie
fing
part
ners
hip
Com
mitt
ee fo
r Syd
ney
Publ
ic E
xhib
ition
, Cus
tom
s H
ouse
with
feed
back
sta
tion
Med
ia o
ppor
tuni
ties
– op
inio
n pi
eces
, rad
io, t
elev
isio
n in
terv
iew
s
Sust
aina
ble
Sydn
ey 2
030
Dra
ft V
isio
n do
cum
ent
Sust
aina
ble
Sydn
ey 2
030
Dra
ft V
isio
n do
cum
ent (
Chi
nese
tran
slat
ion)
Sust
aina
ble
Sydn
ey 2
030
web
site
Sust
aina
ble
Sydn
ey 2
030
brie
fing
part
ners
hip
Sydn
ey C
ham
ber o
f Com
mer
ce
Smal
l Bus
ines
s Aw
ards
200
7
City
of S
ydne
y C
omm
unity
For
ums
– vi
llage
focu
s x
24
Med
ia –
prin
t, ra
dio
and
tele
visi
on
Med
ia –
Koo
ri M
ail a
nd K
oori
Radi
o
Sust
aina
ble
Sydn
ey 2
030
Feed
back
Sta
tions
– a
ll LG
A lib
rarie
s, N
eigh
borh
ood
Serv
ice
Com
mun
ity C
entr
es a
nd V
isito
rs o
f Syd
ney
mul
ti-m
edia
dis
play
Sydn
ey C
ity N
ews
– C
ity o
f Syd
ney
New
slet
ter
Targ
eted
pre
sent
atio
n fr
om th
e Lo
rd M
ayor
and
CEO
Upda
tes
– In
ner C
ity L
ord
May
or’s
For
um
City
of S
ydne
y C
ounc
illor
brie
fings
x 6
Cou
ncil
and
Com
mitt
ee m
eetin
gs
Fest
ival
s an
d Ev
ents
CSP
C b
riefin
gs x
2
Sust
aina
ble
Sydn
ey 2
030
mag
azin
e
2030
Pos
tcar
d –
‘Pos
t You
r Mes
sage
Bac
k to
the
Futu
re’
Pod
and/
or v
odca
sts
of a
ll C
ity T
alks
ava
ilabl
e on
Sus
tain
able
Syd
ney
2030
web
site
fo
r vie
win
g or
dow
nloa
d
Acce
ss fo
rum
s x
6 –
Targ
eted
pre
sent
atio
ns a
nd fe
edba
ck, f
orm
atte
d co
llate
ral f
or
the
visu
ally
and
hea
ring
impa
ired
incl
udin
g la
rge
prin
t, au
dio
and
Brai
lle a
nd C
D’s
GLB
T Fo
rum
s
Sust
aina
ble
Sydn
ey 2
030
float
– G
ay &
Les
bian
Mar
di G
ras
2006
Targ
eted
par
ticip
atio
n in
Chi
nese
New
Yea
r Par
ade
2008
Targ
eted
mee
tings
with
203
0 te
am le
ader
s
Join
t med
ia o
ppor
tuni
ty w
ith C
ity o
f Syd
ney
– op
inio
n pi
eces
, rad
io a
nd te
levi
sion
in
terv
iew
s
Chi
ld’s
Eye
203
0: C
hild
ren’
s Vi
sion
s of
the
Futu
re
Sust
aina
ble
Sydn
ey 2
030
futu
re P
hone
2030
Pos
tcar
d –
‘Pos
t You
r Mes
sage
Bac
k to
the
Futu
re’ (
Chi
nese
tran
slat
ion)
Chi
nese
Com
mun
ity S
usta
inab
le S
ydne
y 20
30 M
edia
Lau
nch
Stud
ents
from
Uni
vers
ity o
f Tec
hnol
ogy
Sydn
ey –
fina
l yea
r des
ign
stud
io d
evel
opin
g id
eas
for a
Sus
tain
able
Syd
ney
2030
Youn
g Pl
anne
rs A
ssoc
iatio
n w
orks
hopp
ed S
usta
inab
le S
ydne
y 20
30 u
rban
des
ign
idea
s An
nual
Con
fere
nce
in 2
007
Abor
igin
al a
nd T
orre
s St
rait
Isla
nder
Wor
ksho
ps a
nd G
athe
rings
– R
edfe
rn, G
lebe
an
d W
oollo
omoo
loo
Abor
igin
al a
nd T
orre
s St
rait
Isla
nder
Pee
r Con
sulta
tion
and
Surv
eys
Two
rese
arch
sur
veys
of S
ydne
y re
gion
resi
dent
s, c
omm
uter
s an
d vi
sito
rs
City
of S
ydne
y se
nior
sta
ff S
usta
inab
le S
ydne
y 20
30 w
orks
hops
x 2
Tabl
e m
oder
ator
s an
d sc
ribes
for S
usta
inab
le S
ydne
y 20
30 c
omm
unity
wor
ksho
p
and
feed
back
ses
sion
s
Enga
gem
ent t
hrou
gh C
ity o
f Syd
ney
intr
anet
– in
form
atio
n an
d op
port
unity
to “H
ave
Your
Say
” thr
ough
out c
onsu
ltatio
n/pu
blic
exh
ibiti
on p
erio
d
‘Rou
nd th
e Sq
uare
’ int
erna
l sta
ff n
ewsl
ette
r enc
ompa
ssin
g co
mpe
titio
ns, u
pcom
ing
2030
eve
nts,
opp
ortu
nity
to c
omm
ent a
nd li
nks
to S
usta
inab
le S
ydne
y 20
30 w
ebsi
te
All s
taff
brie
fings
by
inte
rnat
iona
l Sus
tain
abili
ty e
xper
ts P
rofe
ssor
Jan
Geh
l, Je
ns
Robe
ch a
nd M
anfr
ed K
oehl
er
Gre
en In
fras
truc
ture
Mas
ter P
lan
wor
ksho
p w
ith A
llan
Jone
s M
BE, C
EO, L
ondo
n C
limat
e C
hang
e Ag
ency
Gui
ded
tour
s of
Sus
tain
able
Syd
ney
2030
Pub
lix E
xhib
ition
, Cus
tom
s H
ouse
OFT
EN E
NG
AG
ED
City of Sydney Councillors • • • • • • • • • • • • • • • • • • • • • • • •Central Sydney Planning Committee (CSPC) representatives • • • • • • • • • • •Inner City Lord Mayors and Council of Capital City Lord Mayors • • • • • • • • • • •Economy, Design, Cultural, Social, Environment leaders and influencers • • • • • • • • • • • • • • • •Educational, Transport, Tourism leaders and influencers • • • • • • • • • • • • • • •
Property leaders and influencers • • • • • • • • • • • • • • •
Small Business representatives • • • • • • • • • • •
Civic and community representatives • • • • • • • • • • • •
Residents and rate payers • • • • • • • • • • • •
SOM
ETIM
ES E
NG
AG
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People with a disability • • • • • • • • • • • •Gay, lesbian, bi-sexual and transgender community • • • • • • • • • • • • •
Non Government Orginisations • • • • • • • • • • • • •
State and Federal Government • • • • • • • • • • • •
City of Sydney staff and managers • • • • • • • • • • • • • • • • • • •City of Sydney LGA and wider Sydney metropolitan area • • • • • • • • • •
SELD
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GA
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Children (5 to 12 year olds) • • • • • • •
Young people (12 to 24 year olds) • • • • • • • • •Young professionals (18 to 30 year olds) • • • • • • • • • • • • • • • •
Older people • • • • • • • • • • •Aboriginal and Torres Strait Islander community • • • • • • • • • • • • • • • • • • • •
Chinese community • • • • • • • • • • • • • • • • • • •
Tourists, visitors and commuters • • • • • • •
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3. ProcessAs outlined in the challenges for the project, one of the guiding principles for developing the Sustainable Sydney 2030 Vision was to seek broad endorsement from all sectors of the community and key stakeholders.
To achieve this principle, a detailed consultation strategy was developed and presented to the Councillors in the initial scoping phase of the project.
Research for this strategy included:• Other global and international cities• Profiling the City of Sydney community,
businesses and visitors to identify ‘often engaged’, ‘sometimes engaged’ and ‘seldom engaged’
• An audit of existing, more traditional consultation methods used by the City
• An audit of existing engagement opportunities and events in the City calendar which could be utilised
• Budget and resourcesOnce identified, the “difficult to reach” or seldom engaged category required special attention and innovative methodologies. It was essential that advice be sought from a sample of participants on how they could best be consulted. Examples are:
Young People (12 to 24 years old) (refer to image A at rear of document)Sustainable Sydney 2030 Future PhoneDuring the 2007 Fringe Festival held at Carriageworks in Sydney, young people were encouraged to develop ideas to engage and capture the ideas of young people attending the festival. The Community Engagement team visited the festival and from an idea by a young designer further developed her concept into the Sustainable Sydney 2030 Future Phone.
The Future Phone was developed to focus on engaging the young people of the City and create a fun method by which they could leave a message about their Sustainable Sydney 2030 Vision. Resembling a ‘Big Brother’ room, the Future Phone was transported across the City to locations visited by young people including five high schools, three universities, five youth centres, skate parks, recreation centres and prominent shopping areas such as Pitt Street Mall and Martin Place. The Future Phone included a comfy armchair in a private booth with hand set where young people could leave a recorded message describing the kind of City they want Sydney to be in 2030. Students, workers, residents and visitors to Sydney took a couple of minutes to say what they wanted for Sydney’s future. The phone proved so popular, it was also placed at Customs House, Glebe Street Fair, Live Green, City Talks, Newtown, Dank Street and Surry Hills Festivals, Sydney Festival First Night, Jazz in the Domain, Symphony in the Domain and the City of Sydney foyer.Other methodologies used include:• Sustainable Sydney 2030 magazine distributed
at all festivals and events• Sustainable Sydney 2030 postcard – ‘Post your
message back to the future’• Media including FBI and Koori Radio
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Children (5 to 12 years old) (refer to image B at rear of document)Child’s Eye 2030 – Children’s Vision of the FutureIt was vital to the success of the consultation strategy to develop a future Vision, that the City’s children are seen as key stakeholders and an appropriate consultation method be developed.
The concept for the Child’s Eye 2030 Projects came from discussions with the City’s Children’s Services Manager, Social Planner and from discussions with the teachers in the LGA. The aim was to link a cultural experience for the children while capturing their aspirations for a future city. Art & About is an existing festival on the City’s calendar which was a perfect vehicle to showcase the children’s visions to a wider audience.
As part of Art & About, the City engaged eight professional poets to workshop the visions of children from eight City Primary Schools. The children gave their view of the future in verse and artwork. The resulting artwork and poems were animated and projected on the wall of the AMP Building at Circular Quay for 9 nights giving a colourful, imaginative view of the future. The children from the participating schools read their poems at the launch of the 2007 Art & About Festival opening hosted by the Lord Mayor and seen by hundreds of Sydney-siders.
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Tourists, visitors & commutersSydney is the host to over one million commuters, visitors, workers and tourists each day. After consultation with the Transport and Tourism Taskforce, it was decided to commission two internet and phone surveys to capture the visions and aspirations of this seldom engaged focus group.Two research surveys of Sydney region residents, commuters and visitors (developed by the City of Sydney, SGS Economics & Planning, Australia Street Company and Environmeterics) were developed to inform the Vision. The research was aimed at improving and refining policies and strategies testing aspirations for the future of the City. The second focussed on potential actions and priorities.
Aboriginal & Torres Strait Islander community (refer to image C at rear of document)The Aboriginal and Torres Strait Islander community of the City were an identified focus group that is seldom consulted. A working group was formed to best inform the development of appropriate and sensitive methodology. The working party consisted of the Aboriginal Community Development Officer; Manager, Aboriginal Liaison; the City’s Social Planner; Manager, Community Living; Australia Street social consultant; Manager, Corporate and Community Engagement and City Conversations Team Leader. A multi-tiered approach using Aboriginal peer consultants, elders, leaders in the community, cultural and business enterprise leaders was developed. While this targeted methodology included non-traditional ways of informing and inviting the participants such as Koori Radio, posters in shops and message trees (verbal), all methods of consultation were open to this community.
An intensive community consultation process with the Aboriginal and Torres Strait Islander community was conducted by community indigenous peers between 15 August and 5 October 2007. Over 200 people were interviewed or surveyed, Aboriginal elders and leaders attended the Lord Mayor’s Roundtable Luncheon and a further 6 workshop gatherings were attended by the indigenous residents of Glebe, Woolloomooloo and Redfern. Other methodologies used include:• Media - Koori Mail and Koori Radio• Sustainable Sydney 2030 website• Sustainable Sydney 2030 Feedback stations
- Redfern Community Centre, Glebe Neighbourhood Service Centre and Juanita Nielsen Centre - Woolloomooloo.
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Young Professionals (18 to 30 year olds)The Young Professionals were also identified to be a seldom engaged focus group. Methodologies included:
• Briefing attended by 60 to 80 young professionals from a variety of industries and professions
• Sustainable Sydney 2030 Future Phone• Sustainable Sydney 2030 magazine distributed
at all festivals and events• Sustainable Sydney 2030 postcard -’Post your
message back to the future.’• Students from University of Technology, Sydney
participated in a final year project and design studio developing ideas for a Sustainable Sydney in 2030.
• Young urban and town planners from the Young Planners Association workshopped Sustainable Sydney 2030 urban design ideas during their annual conference in 2007.
Citywide participation techniques• City of Sydney festivals and events• Sustainable Sydney 2030 website• Media - print, radio and television (100,000 +)• Vodcasts and podcasts on the dedicated 2030
website• City Talks - free public events for up to 2,000
attendees• Distribution of 2030 themed magazines,
postcards and newsletters• Sustainable Sydney 2030 Public Exhibition:
The multi-media public exhibition of the Draft Sustainable Sydney 2030 Vision in April and May 2008 was held over six weeks at Customs House.
In order for the participants to fully engage with the process, pre work, information media (including print and radio), discussion documents and links to draft documents on the website were developed.
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A list of pre-work is listed below with corresponding focus groups
OFTEN ENGAGED PRE-WORK
Business, Property, Design, Cultural, Sustainability, Social, Educational, Transport, Tourism leaders and influencers, Small Business representatives, Civic and community representatives, Residents and rate-payers, Inner City Lord Mayors and Council of Capital City Lord Mayors, City of Sydney Councillors and Central Sydney Planning Committee (CSPC) representatives
1. Official letter of invitation and background information from the Lord Mayor2. Discussion papers issued in advance of forum3. Print media campaign including opinion pieces4. Website link to Sustainable Sydney 2030 Draft Vision document5. Print and online advertising through The Sydney Morning Herald6. Radio discussion and interviews with presenters prior to event7. Opinion pieces in print media8. City of Sydney website advertising9. City of Sydney ‘What’s On’ page10. Media conference and launch11. City of Sydney homepage with links through to community meetings12. Media - print, radio and television13. Background information provided by City of Sydney Executive, senior Council
staff and SGS Economics & Planning14. Council report
SOMETIMES ENGAGED PRE-WORK
People with disabilities, Gay, Lesbian, Bi-sexual & Transgender community, Non Government Organisations, State and Federal Government, City of Sydney LGA and the wider Sydney metropolitan area
Areas 3 to 12 as above plus print advertisements in Sydney Star Observer and City News
City of Sydney staff and Managers
1. Invitation from City of Sydney CEO with background2. Briefing from Manager, Corporate & Community Engagement3. Previous briefings attended and intranet information4. Green Infrastructure City Talk with Allan Jones5. Sustainable Sydney 2030 website6. Website link to Sustainable Sydney 2030 Draft Vision document7. Media8. 2030 Postcard - ‘Post Your Message Back to the Future’
SELDOM ENGAGED PRE-WORK
Children (5 - 12 year olds), Young people (12 - 24 year olds), Young Professionals (18 - 30 year olds), Older people, Aboriginal and Torres Strait Islander community, Chinese community, Tourists, visitors and commuters
1. Aboriginal & Torres Strait Islander consultations2. Future Phone specific postcard with links to the website3. Pre-workshop inspiration from classroom teachers for children4. Media including Koori Radio & Koori Mail5. Customised flyer background and invitation to participate in the Future Phone6. Customised Aboriginal & Torres Strait Islander flyer and poster7. Chinese Community media launch8. Chinese translated postcard, discussion papers and Draft Vision document9. 2030 magazine
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City of Sydney Fit for the Future 13
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The Sustainable Sydney 2030 consultation and engagement strategy needed to reflect the broad scope, depth and integrity that a vision for a global city requires.
Extensive planning, strategies, research and working parties were developed during the scoping phase (approximately 3 months). Opportunities arose such as the initial future phone concepts, timely and appropriate keynote speakers, new festivals, internal studies and independent media around the City’s transport problems and climate change - these all assisted to shape and frame new techniques used for consultation and exhibition tools as the project evolved.During 2007 and 2008, 12,000 people were directly consulted at more than 30 workshops, briefings and forums. A further 6,000 were directly consulted through City Talks, and 2,000 gave comments on the Sustainable Sydney 2030 Future Phone.By June 2008, the 2030 website had received a total of 18,854 individual visitors and more than 100 individuals and organisations have mad ea formal submission, in addition to 157 email comments and 121 written were received.
Thousands of residents, children, leading thinkers, academics, businesses artists and Federal and State politicians were consulted during the consultation phase and public exhibition phase. In addition, the media coverage of Sustainable Sydney 2030 has been extensive during 2007 and 2008, touching hundreds of thousands of people.Ongoing consultation will be maintained as a foundation principal to delivering the vision.
4. Referees1. Stephen Loosley, Chairman, Committee for
Sydney - 02 9216 13052. James Henningham, Community Resident - 02
9310 3952
Submission fromCity of Sydney and SGS Economics and Planning Pty LtdProject TitleSustainable Sydney 2030LocalityCity of Sydney LGA, SydneyCategory 2 Award for Robust Public Participation ProcessContacts Julie Grimson Manager, Corporate and Community Engagement City of Sydney
Tel: +61 2 9265 9086 Fax: +61 2 9265 9780 [email protected]
Belinda Brooke City Conversations Team Leader City of Sydney
Tel: +61 2 9265 9825 Fax: +61 2 9265 9780 [email protected]
“ Let’s make Sydney green, global, connected” Lord Mayor Clover Moore (5 June 2005)
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