City of Reno Style Guide

The City of Reno Brand Identity Usage GuideThe purpose of this guide is to establish and maintain the consistent use of the official City of Reno logo, color palette, typeface, and nickname “The Biggest Little City in the World”, thereby, supporting the City of Reno gov-ernment’s brand identity. While branding is more than a logo, branding City of Reno services with consistent identifiers increases public awareness of what the City of Reno provides for residents and visitors.

The following pages defines the appropriate usage of the City of Reno logo. In addition, provisions for co-brand-ing are defined in the following pages. In some specific cases, such as public safety departments, the City of Reno logo shall appear alongside the department’s logo. The exempt departments may only utilize the approved templates that reflect this co-branding. Any questions, and for assistance on the implementation of co-branding, please contact the City Manager’s Office of Communica-tions and Community Engagement.

The brand standards shall be implemented immediately where applicable, and shall be applied through the course of regular product replacement and re-order schedules.

The logo must be applied as defined in this manual. For any situation not covered in this manual, please contact Paul Klein at kleinp@reno.gov or (775) 333-7741.

The City of Reno government BrandThe City of Reno is a service driven organization. Through providing public safety, financial and record management, clean streets, parks and recreation and more, the City of Reno government strives to provide an exceptional quality of life for residents. The City of Reno Vision, Mission, and Priorities are as follows:

MissionThe City of Reno Government’s mission is to efficiently provide the highest level of service responsive to our community and to enhance the quality of life and economic vitality.

PrioritiesWe believe that in order to achieve our purpose, mission and vision, we must:• Provide Safe and Livable Neighborhoods• Provide Efficient and Responsive City Services• Promote a Sustainable and Vibrant Economy• Enhance Communication and Community Engagement

Key Brand PillarsInnovativeEffectiveAccountable

Key Brand DescriptorsProactive, Responsive, Efficient, Accountable, Focused, Effective, Service-oriented, Diverse, Engaged, Trustworthy, Leaders, Fair

Vision Statement“The Biggest Little City in the World” offers exceptional quality of life, culture, and a vibrant, diverse economy.

Vision The Reno city government aspires to be as exceptional as our city is. Our vision is to have a city government that works to enhance our city’s quality of life by listening to and valuing the needs of all citizens. When we can listen to the needs of the people and provide them with the services and leadership they’re asking for, then we’ll have a city government that truly reflects the best qualities of the place we call home.

The City of Reno LogoThere are two acceptable forms of the logo.1. The traditional full-length logo. 2. The diminutive logo, which is a shortened version of the full-length logo. This logo is used for sub-brand management and department logos.

General Specifications & Policies1. The City logo will be displayed on all City public information, promotional material and City assets, e.g., facility and other signage including transit signage, construction signs, vehicles, etc.2. City departments will adhere to the graphic standards outlined in this guide.3. City departments will discontinue the use of all other department logos unless they meet the criteria for continued use outlined in this guide. Long-established department logos, approved by the City Manager, can be used in conjunction with the City logo as specified.

4. Public safety departments with State statutory and other requirements for unique identifiers for their employees, e.g., badges and uniform patches, will continue to use their current identifier and incorporate the City logo with its use as specified in this guide.4. The logo is not to be applied to any commercial articles for resale without the City Manager’s Office approval.

full-length logo

Diminutive logo

City of Reno Moniker

Quality ControlTo ensure high-quality reproduction, the City logo should always be reproduced from the approved digital artwork available on CORE and through the Office of Communications and Community Engagement. Once given to a printer or installed on your computer, these logos should never be altered in any way. Care should be taken to avoid these common usage errors:• DO NOT alter the logo in any way.• DO NOT outline or use with drop shadow.• DO NOT shade, shadow, or texture the logo.• DO NOT use on a heavily patterned background.• DO NOT use the logo in unapproved colors.• DO NOT rule lines through the logo.• DO NOT make the logo appear three dimensional.• DO NOT place the logo in any position other than

upright.• DO NOT use additional graphical elements that would

interfere with the linear quality of the City of Reno logo.

• The logo must be used in as clean and simple a design as possible.

• The logo will only be used in its intended fashion.

color

greyscale

Placement and Display of LogoThe City of Reno logo must be used on all publications. Placement of the logo is based on both its need for prominence and how the piece will be designed, mailed, presented, or displayed. In general, the logo should always appear on the mail panel of a self-mailing publication and should always be on City envelopes. The logo is a brand element. It should not be used as the central visual element of a publication and should not replace photography or illustration as visual components.

Staging“Staging” refers to the area directly surrounding the City of Reno logo. To ensure the logo’s visibility and integrity, the City of Reno logo must stand clear of all other elements such as type, images, margins and other logos. Some graphic elements can be closer to the logo when good design principles are used.

SizeIt is important to understand that the logo is of specific proportion (approximately 1:1.5 width to height) and the proportion must be maintained as the size of the logo increases or decreases. It is important to hold the SHIFT key down when sizing the logo to keep it proportional and prevent distortion of the image.

ReferencingWhen referenced in writing, the City of Reno name should appear in the same typeface as the body copy. No effort should be made to stylize the name in a typeface other than the one already being used in the body copy in which the City of Reno name is being referenced.

Reno.govThe website for the City of Reno is Reno.gov. It should be written with a capital “R” and when possible listed below the City logo in a Times New Roman font at a 1/3 width of the logo size

Reno.gov

example

Color StandardsThe City of Reno logo is a two-color graphic and is the preferred version to be used whenever possible for communication materials, including print advertising, television advertising, collateral materials, direct marketing and electronic media.

Color Definitions:The colors of the City of Reno logo are PMS 1245 Gold and 100% Black and 30% tint. When color is not available the logo MUST appear in 100% black and 30% tint. The color of the logo MUST always be the same.

*Pantone® is a registered trademark of Pantone, Inc.(PMS - Pantone Matching System)

PMS 1245 Gold

Color palette:The color palette to be used is based on the City of Reno logo are PMS 1245 Gold as the primary color. The colors displayed on the next page are the matching tertiary hues of the gold used in the City logo. These colors can be used as desired.

Colors

PMS 1245 GoldHex Code BF940DRGB 191, 148, 13 CMYK 26, 39, 100, 3Web Safe CC9900

Hex code 000000RGB 0, 0, 0 CMYK 30, 40, 40, 100Web Safe 000000

Hex code 848484RGB 132, 132, 132 CMYK 51, 42, 42, 6Web Safe 999999

Emergency ColorHex e60000RGB 215, 0, 0 CMYK 9, 100, 100, 2Web Safe cc0033

#thinkreno colorHex 0dbf93RGB 13, 191, 147 CMYK 73, 0, 57, 0Web Safe 00cc99

Hex code 76923cRGB 118, 146, 60 CMYK 58 , 26, 99, 7Web Safe 669933

Hex code 365f91RGB 54, 95, 145 CMYK 87, 65, 20, 4Web Safe 336699

Hex code bf3b0dRGB 191, 59, 13 CMYK 18 , 89, 100, 8Web Safe cc3300

Hex code 0b80a7RGB 11, 128, 167 CMYK 85, 39, 21, 1Web Safe 009999

Colors

Emergency ColorHex e60000RGB 215, 0, 0 CMYK 9, 100, 100, 2Web Safe cc0033

#thinkreno colorHex 0dbf93RGB 13, 191, 147 CMYK 73, 0, 57, 0Web Safe 00cc99

Hex code 0b80a7RGB 11, 128, 167 CMYK 85, 39, 21, 1Web Safe 009999

TypographyAn important part of creating a professional image is the standardized use of typography. Specific fonts were selected for readability and ease of use. They should be used in public information items, such as public and employment notices in newspapers, press releases, and City assets, such as signage or vehicles. The Arial and Arial Narrow families are the preferred typefaces to be used in print communications and signage. These typefaces help create a contemporary look for our program, and are completely compatible with our City of Reno Logo.

Standard fonts

TIMES NEW ROMAN (regular/bold/italics)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ARIAL (regular/bold/italics)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Auxiliary fonts

Bebas NeueABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

Universe CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

Universe Bold CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

DesignThe gold bar with the City logo will be used as the primary graphic design element. The logo will be positioned to the right and anchored half inside the gold bar and half outside the gold bar. Below illustrates the header and footer use. You can use one or the other. Under each logo, place “Reno.gov”.

half in/out

bottom of page

Reno.gov

Reno.gov

website

Reno.gov

Reno.gov

example

example

20122013

AnnualReport

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i n D e p e n D e n c e R A i n B O w T R O U T c i T y c O U n c i L m e m B e R S

2013-2014 fall & winter program guide

Reno parks, recreation & community services

Reno.gov

Design Examples

BudgetFY 13/14 Reno.gov

Reno.gov

Budget Highlights

City of Reno BudgetThe City of Reno’s Fiscal Year (FY) 13/14 budget is comprised of $164 million in General Fund expenditures and a total budget of $348 million including enterprise, special revenue and capital projects.

The City’s assessed valuation is approximately $5.9 billion, a decrease of 2% over the prior year and equating to a decline of 0.2% of anticipated property tax revenues. Property tax revenues are essentially flat.

Consolidated tax revenues, which are primarily sales taxes, are estimated to increase 2.5% over FY 12/13.

The City’s Stabilization or “rainy day” account is reduced to $1.7 million and Ending Fund Balance is budgeted slightly over the minimum-required 4% or $6 million. The future target is to obtain 8.3% Ending Fund Balance or one month operating costs as a reserve.

To balance the City’s budget, as expenditures are outpacing revenues, several measures were put into place for FY 13/14 including a freeze of vacant positions and General Fund Fleet purchases and the redirection of Community Pride Grant Funding.

There is no overall tax rate increase for the City of Reno and the property tax rate remains at $0.9598 per $100 of assessed value and includes voter-approved tax overrides of $0.5169 for police, fire, and street fund.

Budget Comparisons and Challenges The City of Reno’s total budget is approximately 23% below the budget in FY 07/08; General Fund spending is equivalent to FY 05/06 expenditures and since 2008, the City of Reno has seen a reduction in 442 positions or 27%.

*Currently, there are 4.78 City, full-time equivalent employees per 1,000 residents in Reno which is down significantly from 7.31 in 2005. The City is operating with far fewer staff than prior to the economic downturn and continues to identify ways to increase efficiencies in local government.

The FY 2013/14 budget includes funding for state-mandated Public Employees’ Retirement System (PERS) increases; half the increase in non-public safety PERS costs will be shared with non-public safety staff.

Reserve levels remain at a minimum and unfunded liabilities continue to provide a risk to future City budgets. Retiree health care (OPEB), ending fund balance, and unfunded capital maintenance are fiscal priorities of the City of Reno to ensure future fiscal stability.

2013/2014

4

5

6

7

8 *full-time equivalent employees per 1,000 residents

fiscal year

Note: At the time of adoption, the Nevada Legislature is in session; Therefore, any legislation that would impact the City’s budget would necessitate an amended budget to be filed within 30 days of the end of the session.

City of Reno Style GuideDecember 2013

Reno.gov

Beginning Hatha Yoga focuses on understanding and controlling the body, the breath, and the mind through exercises, breathing techniques, meditation and relaxation. You will learn a series of simple, safe, and highly effective skills through the ancient techniques of yoga. The class will allow you to learn weaknesses, strengths, tightness, and flexibility.

Evelyn Mount Northeast Community Center Wednesdays, 5:30pm - 6:45pm

$120 for an 8 week sessionCall 334-2262 to register

334-INFO GOV

HATHA YOGABeginning Class

Restorative Yoga is for everybody. This course guides you through the steps for beginner restorative yoga poses and meditation (yoga nidra) with emphasis on concentrated deep breathing. You will learn how regular practice helps to build the muscle strength required to hold yoga postures. You will develop increased lung capacity and provide the regular simulation to the internal organs that help to balance chemical and hormone levels. Emphasis is on methods of yoga that are slow and gentle with calming and releasing stress and purge your thoughts of the worries and stresses of the day.

Evelyn Mount Northeast Community Center Fridays, 5:30pm - 6:45pm

$108 for a 6 week sessionCall 334-2262 to register

RESTORATIVE YOGA

334-INFO GOV

2012Police Annual Report Reno.gov

STAY INFORMED ON THE LATEST BUSINESS LICENSE NEWS

Your business license may be an annual process, but there are changes throughout the year that may affect how you do business in the Biggest Little City.

You can stay up-to-date on these important announcements by signing up for email alerts through Reno Connect. Signing up is easy. Simply visit Reno.gov/RenoConnect, enter your email address, choose your lists (we recommend “General Interests” and “Business News”) and you’re done.Visit us at Reno.gov/Engage and find other ways you can stay in the loop and make your voice heard.

Reno.gov

RenoConnect

Connecting Citizens to their City

334-INFO

Reno.gov

DogobeDience

If you need help in establishing good conduct and curbing bad habits, Dog Obedience Class is the class for you. Instructor, Guy Yeaman, uses his 45+ years of experience to help you teach your dog all the basic obedience commands: heel, sit, stand, stay, recall, etc. Each dog will need a training collar (choke chain, Halti, Martingale, harness, etc.) and a 4’-6’ fabric or leather leash. Dogs must be current on all shots through Rabies and written proof must be shown at the start of class.

Saturdays10am - 11am, Comstock Park - 1650 Carat1pm - 2pm, McKinley Park - 925 Riverside

January 11 - March 1(no class February 1 or February 8)

March 8 - April 12April 19 - May 24

For more information, call Guy at 265-4530.

334-inFo GOV

STAY INFORMED ON SENIOR NEWSSenior Connect is a free publication with information about events and programs for people 50+. You can pick up a free copy at:Evelyn Mount Northeast Community Center (1301 Valley Rd.), Neil Road Recreation Center (3925 Neil Rd.), and Teglia’s Paradise Park Activity Center (2745 Elementary Dr.).

To download a free copy, please visit:Reno.gov/seniors

To be placed on the mailing list or to receive a digital copy monthly, please call (775) 657-4602.

Reno.gov

SeniorConnect

Connecting Citizens to their City (50+)

334-INFO

Design Examples

Department name/logosDepartment logos are discouraged. The full shield logo should be used in most circumstances. Approved department logos may be used alone with the City logo represented on the same piece or along side the diminutive City logo. Departments may use the diminutive logo with their office name to the right in a Times New Roman font. Example below.

Department Name

Reno.gov

Department Name

Reno.gov

TNR font, bold Italic

Diminutive Logo

Web address to be belowevery logo. TNR font, capital R.

Social Media Hashtags#Reno: Anything about Reno, Nevada#CityofReno: Anything about City of Reno government agency #ThinkReno: For anything that suggests innovations in the City of Reno.#RenoCulture: Anything in regards to Reno arts and Culture#RenoEvents: Reno events, festivals, community gatherings, etc.#RenoRecreation: Anything in regards to Reno Parks and Recreation#SafeReno: Anything that promotes a safe community via police, fire department, etc.#RenoCityCouncil: For City Council meetings#BiggestLittleCity: For posts/pics/videos/stories about loving and living in Reno.

City of Reno Contact informationPhone: (775) 334-INFO (4636)Email: renodirect@reno.govEmail Alerts: Reno.gov/renoconnectIn person: Reno City Hall 1 E. First Street Reno, NV 89501Online: Reno.gov ThinkReno.org Twitter.com/cityofreno Facebook.com/cityofreno YouTube.com/cityofreno Pinterest.com/cityofreno

Auxiliary Design Elements#ThinkReno is the process to develop and implement a strategic culture at the City of Reno focusing on innovation, effectiveness, and accountability. The logo is exampled here:

The Biggest Little City movement is a grass roots effort to give meaning to the century old moniker “The Biggest Little City in the World” and re-define the brand perception of the region. The City of Reno utilizes this movement in a variety of ways. Examples can be seen here:

Delia’s little story is one fi lled with arpeggios and horsehair bows. Her love for the arts radiates in the harmony of her strings. Her variations of vibrato can warm a room. She, like you, enjoys the arts and believes they are alive in the Biggest Little City...So, what’s your story?Share it at BiggestLittleCity.org

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