City of Pearls

The City of Pearls

Tuesday, November 19, 13

Webby. Social. Successful.

1. What makes an excellent entrepreneur ?2. How can the Internet help ?

3. Why social ?4. Social enterprises in India


You ?



What makes an excellent entrepreneur ?



Passion.

1.Tuesday, November 19, 13


Vision.



Culture.



Courage.



Network.



How can the Internet help ?



Non-linear

Connectivity

Web 1.0

Web 1.0

Web 2.0

Complexity



1. Many participants (hubs) + 2. High spontaneous activity rate +3. Increasing connectivity >>>increases the possibilities of hypes !



Linear Systems >>> Non-Linear Systems

effect=cause Tiny cause, huge effect



117.000 tweets in the first hour after the iPad announcement



TextText

Results Google Insights for “WhatsApp”



>>> HUGE effect on mobile carriers !!!



Android phones: 85% market penetration within 9 month !



KPN (Dutch carrier) SMS sales dropped 11 %= 49 million Euros !!!



Twitter (August 16 and 17)

with 8000 tweets #isupportannahazare became most discussed topic on August 17

More than 9000 tweets #Janlokpal15,000 tweets with the mention of Anna Hazare



Facebook

More than 150 Facebook related pages 13.000 people joined daily

over 71,000 'likes' and 13,000 comments in August 2011



#DelhiGangrape



January 2011

Today complexity is the biggest challenge.

Longterm forecasts are hardly possible !

Decision makers are forced to act short-dated



The best time for the car industry is still ahead of us !

We don’t sell cars but mobility !

The car industry is in upheaval !



Ferdinand Dudenhöffer, leading car industry expert:PS will no longer be the decisive argument for car buyers!

3 month later:Germans love PS strong cars, no matter how much petrol willcost.

3 month later:



3 month later:

T

Cars will get cheaper!

Cars will get cheaper!

Cars will get more expensive !

Cars will get more expensive !

Germany: Drop in prices: 1.9 %

Hardly any discounts because of booming sales!



1. If connectivity and non-linearity increase, complexity increases above average and the capability of forecast decreases below average !



>>> consequences for entrepreneur:

The understanding and reflexion of context becomes much more important than defining goals and planning strategies!




Which strategies are the Which parameters are the most effective and efficient ones ? most meaningful and important ones

within the framework ?



the intelligence of one >>> the intelligence of many



Ashby‘s Law of Requisite Variety



The larger the variety of actions available to a control system, the larger the variety of perturbations it is able to compensate.



>>> Network building !



2. To build Networks is problem AND solution – All in one !




He/she has to become part of the network !



In networks it’s not the supplier who is deciding,

it is the consumer !




The shift in power and decision making !



The End of business as usual!Markets are conversations !

Consumers, employers, citizens become creators !>>> democratization

1999



And people want to participate and create !



Resistence 2.0 India against corruption

Delhi rape....



Participation 2.0 AAP

Right to Information Act....




Hierarchy AutonomyWhere does the system/company go ? Where does the system emerge to?



3. In Networks key to success is resonance!



4. In Networks key to success is cooperation !



Competitors cooperate !

>>> Coopetition




The borders of the company become permeable ! Established values within the borders lose significance – MELTDOWN!




Loyality AttractivenessWhat fosters longterm relationships ? What makes cooperation attractive?



1. complexity

2. Shift in power

3. Meltdown

Creating networks within and outside the company as an answer of increasing complexitity

Loss of loyality within existing systems as a consequence of connectivity



1. complexity

2. Shift in power

3. Meltdown

Longterm planning and strategies become less important in daily business !

The unpredictable momentums within networks force democratization !

Identification with a single system become less and less important for an individual !



RETHINK BUSINESS AS USUAL !



Why social ?



Textt

Text

T

No money

Social



25% of #India’s population livesunder the poverty line (1.25 USD/day) !

Times of India, August 29, 2013



An additional 40-50%is just above poverty line !

World Bank, June 2013



22 of #India’s 32 big citiesface water crises !

Times of India, September 9, 2013



#Hyderabadwater supply fails to meet almost

30% of demand !

Times of India, September 9, 2013



#DelhiThe city generates nearly 10,000 tons of garbage — equal to the

US average weight of about 5,000 cars — every day.

Globalpost, June 6, 2013



#DelhiThat volume is expected to double over the next decade.




#DelhiAnd while experts estimate the city will need some 500 acres of new landfills to process the city's mounting waste, only 100-odd

acres have been targeted for waste-management projects ...



http://www.thehindu.com/news/cities/Delhi/mounting-problem-of-solid-waste/article4543942.ece





Air Pollutionis the biggest KILLER in India !

An increase of 600% in the last decade!

Hindustantimes October 22, 2013



Air Pollution... levels in Lanzhou, China’s most-polluted city,

are lower than all of India’s top five. (Delhi, Ludhiana, Kanpur, Lucknow and Indore)

Hindustantimes October 22, 2013



Air Pollution... costs India about 30 billion USD or 3% of GDP.

World Bank 2013



Education80% literacy by 2015

Times of India July 18, 2013



80% literacy by 2015, BUT:15% of Indian students reach high school, and only 7%,

of these 15% who make it to high school, graduate. Girls are alarmingly under represented!



Why is this so?– not enough schools

– badly equipped – lack of teachers in numbers and

– in qualification– social issues (girls)



GenderEvery 12 seconds a female fetusis selectively aborted in India !

Fair Observer September 9, 2013



All these issues OFFER HUGE business opportunities !



TAKE YOUR CHANCE !



The markets are waiting for you !



Social Enterprises – India



When doing business in #India,live here !

Anu Sridharan



When doing social business in #India,live where the problem occurs !



problem: not enough waterstatus: cell phone available

solution: text >>> water smart grid lite data system



A mobile phone system which connects valvemen to engineers and customers and

builds up a data-pool.



A simple text can change lives.

20-40 hours/month waiting for water. Sometimes, people may take a whole day

off work to collect water.



user: 10 INR / monthHubli: 25.000 users

Bangalore next



Market volume in India: 150 million USD90% of South-East Asia has same problem!



Why join the navy if you can be a pirate?Deepak, Hisam, Abhinav and Ashwin,

four dropouts from LBS Engineering College in KasargodTuesday, November 19, 13


problem: no internet accessstatus: cell phone availablesolution: text >>> smart



55444SMS Gyam and airtel



user: 1 INR / query30 INR / month



service provider: 70%innoz: 30%



first 18 month: 18 million queriesfebruary 2013: 120 million active users

adding 2 million every month



open platformapp-store



problem: 160 million India households cook in

rudimentary mud stoves or open fires.This is dangerous and emitting toxic smoke.



This toxic smoke causes 4 million premature death each year globally.



solution: efficient home energy devices tailored to rural consumers.

Great in design, cheap in price.



Impact – reduction of smoke emission up to 80%

– no behaviour change for consumers >>> people use it!



No program from top-down.Solutions from bottom-up.



ManifestosSolution-driven !



government = platform on which social

enterprises can flourish



Structure = Network-structure with

various hubs where needed



learning over education

PULL over PUSH

systems over objects

resilience over strength

compasses over maps

risk over safety

practice over theory

disobedience over compliance

emergence over authorities


practice over theory


disobedience over compliance


systems over objects


emergence over authorities



Be the change YOU want to see !

Mahatma Gandhi



Thank you!twitter: @[email protected]


City of Pearls

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