City of Fayetteville 2013 Resident Survey...Recycling services Solid waste collection services Sewer...

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APPENDIX A:

BENCHMARKING ANALYSIS

Submitted to

The City of

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ETC Institute

725 W. Frontier Circle

Olathe, KS

66061

March 2013

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DirectionFinder® Survey Year 2013 Benchmarking Summary Report

ETC Institute's DirectionFinder program was originally developed in 1999 to help community

leaders across the United States use statistically valid community survey data as a tool for

making better decisions. Since November 1999, the survey has been administered in more than

210 cities and counties in 43 states. Most participating communities conduct the survey on an

annual or biennial basis.

This report contains benchmarking data from three sources: (1) a national survey that was

administered by ETC Institute during the summer of 2012 to a random sample of more than

3,500 residents in the continental United States, (2) a regional survey that was administered to

384 residents living in the Southeastern portion of the United States during the summer of 2012

and (3) survey results from 42 medium sized cities (population of 20,000 to 275,000) where the

DirectionFinder® survey was administered between January 2010 and March 2013. The

Southeast region of the United States includes the states of Kentucky, North Carolina,

Tennessee, South Carolina, Alabama, Arkansas, Mississippi, Louisiana and Georgia. The 42

communities included in the performance ranges that are shown in this report are listed below:

• Abilene, Texas

• Arlington County, Virginia

• Auburn, Alabama

• Casper, Wyoming

• Chapel Hill, North Carolina

• Columbia, Missouri

• Coral Springs, Florida

• Davenport, Iowa

• Des Moines, Iowa

• Durham, North Carolina

• Fayetteville, North Carolina

• Fort Lauderdale, Florida

• Hallandale Beach, Florida

• Henderson, Nevada

• High Point, North Carolina

• Independence, Missouri

• Indio, California

• Kansas City, Missouri

• Lawrence, Kansas

• Mesa County, Colorado

• Naperville, Illinois

• Newport Beach, California

• Norman, Oklahoma

• Olathe, Kansas

• Overland Park, Kansas

• Panama City, Florida

• Peoria, Arizona

• Plano, Texas

• Provo, Utah

• Pueblo, Colorado

• Round Rock, Texas

• San Marcos, Texas

• Shoreline, Washington

• St. Joseph, Missouri

• Tamarac, Florida

• Tempe Arizona

• Topeka, Kansas

• Vancouver, Washington

• West Des Moines, Iowa

• Wilmington, North Carolina

• Winchester, Virginia

• Yuma, Arizona

City of Fayetteville 2013 Resident Survey: Appendix A - Benchmarking Analysis

ETC Institute (2013) A - 1

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Interpreting the Charts

The charts on the following pages provide comparisons for several items that were rated on the

survey. The percentages shown reflect the sum of the positive ratings given by respondents

excluding “don’t knows.” The two sets of charts are briefly described below:

• On the first set of charts, the blue bars show the results for Fayetteville, the tan bars show

the results for the Southeast regional data and the red bar shows the results of the national

survey.

• On the second set of charts, the horizontal bar shows the range of performance among

medium size communities in ETC Institute’s DirectionFinder® database with a

population between 20,000 and 275,000. The yellow dot on each chart shows the rating

for Fayetteville. The vertical green line shows the average rating for the medium size

communities.



85%

61%

61%

59%

52%

45%

39%

37%

28%

90%

68%

65%

57%

48%

51%

62%

39%

53%

90%

73%

71%

55%

46%

50%

59%

43%

54%

Quality of fire services

Local police protection

Parks/recreation programs & facilities

Customer service

City communication with the public

Enforcement of codes & ordinances

Maintenance of City streets

Public transportation services

Management of traffic flow & congestion

0% 20% 40% 60% 80% 100%

Fayetteville Southeast U.S.Source: 2013 ETC Institute

Overall Satisfaction with Major Categories of City ServicesFayetteville vs. Southeast vs. the U.S

by percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows)



60%

57%

51%

45%

31%

58%

54%

80%

68%

50%

57%

56%

80%

70%

45%

Overall quality of City services provided

Quality of downtown

Overall quality of life in the City

Overall image/appearance of the City

Value received for City tax dollars/fees

0% 20% 40% 60% 80% 100%

Fayetteville Southeast U.S.Source: 2013 ETC Institute

Satisfaction with Issues that Influence Perceptions of the City

Fayetteville vs. Southeast vs. the U.Sby percentage of respondents who rated the item as a 4 or 5 on a 5-point scale (excluding don't knows)

65%

54%

48%

45%

40%

61%

60%

57%

54%

51%

65%

72%

64%

62%

57%

City efforts to prevent fires

How quickly police respond to emergencies

Enforcement of local traffic laws

City efforts to prevent crime

Frequency that police patrol neighborhoods

0% 20% 40% 60% 80%

Fayetteville Southeast U.S.

Overall Satisfaction with Police ServicesFayetteville vs. Southeast vs. the U.S

Source: 2013 ETC Institute




76%

64%

56%

40%

88%

64%

57%

59%

92%

69%

65%

69%

Walking in your neighborhood during the day

In Downtown

In City parks

Walking in your neighborhood at night

0% 20% 40% 60% 80% 100%


How Safe Residents Feel in Their CommunityFayetteville vs. Southeast vs. the U.S



66%

56%

59%

41%

74%

60%

72%

41%

77%

56%

77%

52%

Condition of street signs & traffic signals

Condition of neighborhood streets

Condition of City parks

Condition of sidewalks

0% 20% 40% 60% 80% 100%


Overall Satisfaction with City MaintenanceFayetteville vs. Southeast vs. the U.S





66%

62%

29%

73%

43%

43%

73%

55%

48%

Quality/condition of parks/recreation facilities

Greenways/trails

City swimming pools

0% 20% 40% 60% 80% 100%


Overall Satisfaction with Parks and RecreationFayetteville vs. Southeast vs. the U.S



61%

56%

54%

38%

49%

46%

44%

38%

53%

59%

48%

41%

Availability of info. about City services/programs

Usefulness of info provided on the City's website

City efforts to keep residents informed

Level of public involvement in decision-making

0% 20% 40% 60% 80% 100%


Overall Satisfaction with CommunicationFayetteville vs. Southeast vs. the U.S





58%

49%

35%

34%

43%

47%

41%

48%

48%

56%

47%

55%

Appearance of houses in your neighborhood

Enforcement of the sign ordinance

Clean-up of junk/debris on private property

Efforts to remove abandonded/inoperative vehicles

0% 20% 40% 60% 80% 100%


Overall Satisfaction with Code EnforcementFayetteville vs. Southeast vs. the U.S



78%

77%

74%

71%

67%

66%

60%

79%

70%

63%

71%

50%

71%

82%

74%

70%

78%

59%

Recycling services

Solid waste collection services

Sewer services

Yard waste collection services

Drinking water service

Bulky item pick up/removal services

0% 20% 40% 60% 80% 100%


Overall Satisfaction with Utility ServicesFayetteville vs. Southeast vs. the U.S





74%

67%

65%

59%

57%

64%

61%

68%

56%

53%

69%

61%

71%

56%

56%

Courtesy of employees

The accuracy of the info/assistance given

How easy they were to contact

How well your issue was handled

Time it took for your request to be answered

0% 20% 40% 60% 80% 100%


Overall Satisfaction with Customer ServiceFayetteville vs. Southeast vs. the U.S



60%

51%

54%

54%

53%

49%

78%

49%

63%

79%

63%

53%

84%

58%

67%

80%

67%

57%

As a place to live

As a place to work

As a place to retire

As a place to raise children

As a place to visit

As a City that is moving in the right direction

0% 20% 40% 60% 80% 100%


Overall Ratings of the CommunityFayetteville vs. Southeast vs. the U.S





Comparison to a Rangeof Performance

95%

94%

94%

87%

85%

83%

80%

79%

74%

50%

77%

57%

47%

23%

37%

31%

37%

28%

Parks/recreation programs & facilities

Quality of fire services

Local police protection

Customer service

Maintenance of City streets

City communication with the public

Public transportation services

Enforcement of codes & ordinances

Management of traffic flow & congestion

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Major Categories of City Services - 2013

Fayetteville, NC

61%



85%

61%

59%

39%

52%

37%

45%

28%



94%

93%

93%

90%

77%

43%

43%

46%

33%

22%

Overall quality of life in the City

Overall image/appearance of the City

Overall quality of City services provided

Quality of downtown

Value received for City tax dollars/fees

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Satisfaction with Issues that Influence Perceptions of the City - 2013

Fayetteville, NC

51%



45%

60%

57%

31%

88%

87%

85%

81%

81%

43%

54%

41%

46%

40%

How quickly police respond to emergencies

City efforts to prevent fires

City efforts to prevent crime

Enforcement of local traffic laws

Frequency that police patrol neighborhoods

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Police Services - 2013

Fayetteville, NC

54%



65%

45%

48%

40%



99%

96%

95%

91%

76%

40%

43%

38%

Walking in your neighborhood during the day

Walking in your neighborhood at night

In City parks

In Downtown

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

How Safe Residents Feel in Their Community - 2013

Fayetteville, NC

76%



40%

56%

64%

95%

88%

85%

84%

59%

43%

29%

28%

Condition of City parks

Condition of street signs & traffic signals

Condition of neighborhood streets

Condition of sidewalks

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with City Maintenance - 2013

Fayetteville, NC

59%



66%

56%

41%



89%

89%

83%

43%

61%

29%

Greenways/trails

Quality/condition of parks/recreation facilities

City swimming pools

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Parks and Recreation - 2013

Fayetteville, NC

62%



66%

29%

83%

78%

77%

63%

38%

41%

31%

25%

Availability of info. about City services/programs

City efforts to keep residents informed

Usefulness of info provided on the City's website

Level of public involvement in decision-making

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Communication - 2013

Fayetteville, NC

61%



54%

56%

38%



77%

70%

65%

45%

28%

31%

23%

21%

Clean-up of junk/debris on private property

Enforcement of the sign ordinance

Appearance of houses in your neighborhood

Efforts to remove abandonded/inoperative vehicles

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Code Enforcement - 2013

Fayetteville, NC

35%



49%

58%

34%

94%

92%

92%

90%

89%

89%

75%

47%

47%

64%

51%

54%

Solid waste collection services

Bulky item pick up/removal services

Recycling services

Yard waste collection services

Sewer services

Drinking water service

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Utility Services - 2013

Fayetteville, NC

77%



66%

78%

71%

74%

67%



93%

90%

87%

84%

78%

71%

41%

53%

49%

46%

Courtesy of employees

How easy they were to contact

The accuracy of the info/assistance given

Time it took for your request to be answered

How well your issue was handled

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Satisfaction with Customer Service - 2013

Fayetteville, NC

74%



65%

67%

57%

59%

97%

97%

97%

94%

88%

82%

54%

60%

46%

43%

48%

48%

As a place to raise children

As a place to live

As a place to visit

As a place to work

As a place to retire

As a City that is moving in the right direction

0% 20% 40% 60% 80% 100%

LOW---------MEAN--------HIGH

Overall Ratings of the Community - 2013

Fayetteville, NC

54%



60%

53%

51%

54%

49%



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