C I T Y C L U BO F E U G E N E

Strategic Communications Plan |Philippe Lazaro| Shannon Turner | Tiffany Wan |

Mission

Key Publics

MembersSponsors

Problem

S O L U T I O N

SponsorsKit

Supplemental Materials

Sponsorship kit• Infographic

• Fact Sheet

• Document presenting specific events

Tactic

1

Internal materials• Internal use guidelines

• Protocol for sponsor relations

Tactic

2

Storytelling and Sponsorships

How storytelling tactics can increase the appeal of City Club of Eugene to

potential sponsors

For internal use by City Club of Eugene

StorytellingIn every story, the same pattern takes place. A character has an ultimate goal, but there are obstacles in his or her way. The process of a character overcoming

those obstacles results in a story’s plot.

Update existing materials• Facebook page

• Update the webpage for City Club sponsorships

• Update pre-forum/radio script

Tactic

3

Evaluation

Have we produced a sponsor kit and supplemental materials that better communicate City Club’s value as a platform of public discourse?

Short-Term

Medium-Term

Long-Term

• Gather data on City Club audience• Implement revised radio script• Add sponsorship-directed copy to the website • Post sponsors logo graphic at every forum

• Conduct sponsorship/donor training for Board of Directors and volunteers• Create an editorial calendar for regular Facebook and blog posts• Continue to tailor radio script to reach out to radio listeners

• Implement storytelling strategies to acquire new sponsorships• Strengthen sponsor relations

THANK YOU!