EUROPEAN SURVEY - AUGUST 2016 – ITALY RESULTS

CITROËN OUR LIVES INSIDE OUR CARS

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CSA Research / Citroën – Our lives inside our cars – August 2016

CARS ... There has always been much talk about their performance, their engines, their beauty, their body shapes or even their technological innovations, which are constantly becoming more sophisticated. But have we ever truly been interested in what is happening inside a car? What we do in it, what we experience in it, how we live in it. Not really. This is why Citroën, a brand imprinted in the heart of millions of motorists, recognised for the comfort it offers to its clients and committed within the PSA group in defining tomorrow’s motoring, wanted to mark its difference on the subject. Citroën has therefore conducted an exclusive study with CSA Research in seven European countries* on the relationship between Europeans and cars: how much time do we spend in a car? How many times do we make love in it? How many times do we have to repeat "we’ll be there soon"? How many times do we argue in it? How many times do we clear our mind in it? How many times do we laugh histerically? Etc. Citroën lets you discover in this file everything Italians do in a car over the course of their life! *Study carried out July-August 2016 on samples of around 500 people aged 15 years and above in seven countries in Europe: France, Germany, Italy, Poland, Portugal, Spain, United Kingdom.

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CSA Research / Citroën – Our lives inside our cars – August 2016

A SAMPLE OF ABOUT 500 PEOPLE AGED 15 AND UP IN EACH OF THE 7 EUROPEAN COUNTRIES SELECTED FOR THE SURVEY

THE RESULTS COUNTRY

BY COUNTRY

THE "EUROPE" RESULTS,

obtained using the results of each country, weighted in terms of its population..

UNITED KINGDOM

POLAND GERMANY

ITALY

FRANCE

SPAIN

PORTUGAL

Questionnaire self-administered online in a sample

and Poland

18 28 July 2016 July 2016

23 25 August 2016 August 2016

501

501

501

503 501

501

500

HEL

P FO

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E RE

AD

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CSA Research / Citroën – Our lives inside our cars – August 2016

ITALIAN RESULTS OVERALL : DRIVERS AND PASSENGERS

ITALIAN RESULTS OF PEOPLE WHO OWN CARS

ITALIAN RESULTS OF PEOPLE WHO DRIVE EVERYDAY OR NEARLY EVERYDAY

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CSA Research / Citroën – Our lives inside our cars – August 2016

4 YEARS AND 1 MONTH IS THE AMOUNT OF TIME THAT EUROPEANS SPEND IN A CAR DURING THEIR LIFE. Find the Italy results in the following description

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OVER THE COURSE OF THEIR LIFETIME, ITALIANS SPEND AN AVERAGE OF 5 YEARS AND 5 MONTHS INSIDE A CAR

CSA Research / Citroën – Our lives inside our cars – August 2016

ON AVERAGE, THE NUMBER OF YEARS IN A LIFETIME...  … SPENT

DRIVING

EQUATING TO MORE THAN 3 YEARS AND 5 MONTHS

… SPENT IN A CAR WITH FAMILY OR FRIENDS

… SPENT AS A PASSENGER

… SPENT IN A CAR AT NIGHT

31 410 hours  

36 096 hours  EQUATING TO MORE THAN 4 YEARS AND 1 MONTH

40 016 hours  EQUATING TO MORE THAN 4 YEARS AND 5 MONTHS

17 904 hours  

19 024 hours  

18 948 hours  

hours  EQUATING TO MORE THAN 2 YEARS

26 588 hours  EQUATING TO MORE THAN 3 YEARS

27 801 hours   5 068 hours  EQUATING TO MORE THAN 3 YEARS AND 1 MONTH

EQUATING TO MORE THAN 5  MONTHS 4 848 hours  

hours  EQUATING TO MORE THAN 7  MONTHS 4 200 hours  

EQUATING TO MORE THAN 5  MONTHS

5 YEARS AND 5 MONTHS

INSIDE A CAR

OWNS A CAR

ITALY

DRIVES EVERYDAY

EQUATING TO MORE THAN 2 YEARS  

EQUATING TO MORE THAN 2 YEARS AND 1 MONTH

EQUATING TO MORE THAN 2 YEARS AND 4 MONTHS

23 780

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LISTENING TO LOUD MUSIC, SINGING AND KISSING SOMEONE ARE THE THREE THINGS WE DO THE MOST IN CARS

CSA Research / Citroën – Our lives inside our cars – August 2016

OWNS A CAR

EUROPE

DRIVES EVERYDAY

LISTEN TO LOUD MUSIC

SING

GREET SOMEONE WHILE YOU ARE IN THE CAR, WHETHER THEY ARE A PEDESTRIAN OR ANOTHER DRIVER

QUENCH YOUR THIRST (WITH WATER, SODA, FRUIT JUICE, ETC.)

THANK ANOTHER DRIVER ON THE ROAD

EAT A MEAL

TALK TO YOURSELF BEHIND THE WHEEL

APPLY MAKE-UP, DO YOUR HAIR OR SHAVE

CLEAR YOUR MIND, THAT IS CLOSING YOUR EYES AND TAKING A DEEP BREATH TO RELAX

KISS SOMEONE (ON THE MOUTH OR THE CHEEK)

4797

4305

4132

3797

3642

3628

3396

2342

2303

1284

5190

4606

3946

4058

3843

3884

3608

2611

2388

1357

5762

4955

4048

4595

3808

4153

3256

2967

2294

1402

THE

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MES

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OWNS A CAR

ITALY

DRIVES EVERYDAY

CSA Research / Citroën – Our lives inside our cars – August 2016

LOOKING FOR SOMETHING UNDER THE SEAT, SAY « OH NO! DO I HAVE TO FILL UP AGAIN? » AND LAUGHING ARE THE THREE THINGS WE DO THE MOST IN CARS

1442  

1157  

338  

320  

293  

279  

220  

218  

202  

37  

1535  

1325  

308  

341  

345  

275  

251  

186  

179  

39  

1677  

1425  

355  

376  

254  

298  

273  

178  

219  

38  

LOOK FOR SOMETHING UNDER THE SEAT (GLASSES, KEYS, WALLET, ETC.)

SAY: "OH NO! DO I HAVE TO FILL UP AGAIN

LAUGH HYSTERICALLY

SAY "WE’LL BE THERE SOON" TO SOMEONE WHO ASKED "ARE WE THERE YET?"

SPILL A DRINK (WATER, SODA, FRUIT JUICE, ETC.)

SEE SOMETHING SURPRISING (A SCENE, LANDSCAPE, ETC.)

CAR POOLING WITH SOMEONE

HAVE AN ARGUMENT

BRAKE ABRUPTLY TO AVOID AN ACCIDENT

THINK TO YOURSELF THAT ALL CARS LOOK ALIKE

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OWNS A CAR

ITALY

DRIVES EVERYDAY

CSA Research / Citroën – Our lives inside our cars – August 2016

LENDING OUR CAR, FORGETING WHERE WE PARKED AND ASKING SOMEONE FOR DIRECTION ARE THE THREE THINGS WE DO THE MOST IN CARS

LEND YOUR CAR

FORGET WHERE YOU PARKED THE CAR

ASK SOMEONE FOR DIRECTION

ARGUE WITH ANOTHER DRIVER

DOZE OFF

REGRET HAVING PARKED IN THE WRONG SPOT (TICKET, SCRATCH, ETC.)

CRY

PLAY A GAME WITH OTHER PASSENGERS (20 QUESTIONS, TRUTH OR DARE, ETC.)

MAKE UP WITH SOMEONE AFTER AN ARGUMENT

135

132

128

114

94

91

84

66

62

165

140

136

132

96

104

85

66

68

142  

152  

140  

144  

93  

107  

95  

67  

74  

THE

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IN A CAR, THE NUMBER OF TIMES ON AVERAGE OVER THE COURSE OF A LIFETIME…

CSA Research / Citroën – Our lives inside our cars – August 2016

MAKE LOVE  

SPOT A WILD ANIMAL

WANT TO TELL YOUR MECHANIC WHAT YOU REALLY THINK (DUE TO A FAULTY REPAIR OR TOO-COSTLY SERVICE)

SAY OR THINK: "A SMALLER CAR WOULD BE EASIER TO PARK"

SAY OR THINK: "WOULDN’T IT BE NICE IF CARS COULD DRIVE THEMSELVES"

SAY OR THINK: "I WISH WE HAD MORE SPACE"

SAY OR THINK: "THIS WILL NEVER FIT! WE NEED A BIGGER BOOT"

SAY OR THINK: "IT WOULD BE NICE TO HAVE A CONVERTIBLE CAR TO TAKE ON HOLIDAY"

SLEEP FOR A WHOLE NIGHT

HAVE A LIFE-CHANGING CONVERSATION: "WE NEED TO TALK!" (MARRIAGE PROPOSAL, PREGNANCY ANNOUNCEMENT,COMING OUT, BREAK UP, ETC.)

2,9

5,7

5,6

4,9

2,7

7,6

4,4

2,7

0,7

0,4

3,1

4,8

5,5

5,0

2,8

8,1

4,7

2,6

0,7

0,4

3,1

5,1

5,0

4,6

3,1

7,6

5,4

2,9

0,7

0,4

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CSA Research / Citroën – Our lives inside our cars – August 2016

QUESTION: IF YOU COULD INVENT OR ADD SOMETHING TO THE CABIN OF A VEHICLE, WHAT IT WOULD BE?

OPEN QUESTION TO FRENCH MOTORISTS

A REFRIGERATOR 5% A DRINK DISPENSER 1%

A TELEVISION 2% BETTER SPEAKERS 1% CONNECTORS (USB SOCKET, MOBILE PHONE CHARGER) 1% OTHER

SLEEPING EQUIPMENT 4% (A BED, BLANKETS, PILLOWS) COMFORT OF THE SEATS 4% (MORE COMFORTABLE SEATS, A MASSAGING SEAT, REMOVABLE SEATS) AIR CONDITIONING / HEATING 3% (THE AIR CONDITIONING, A RADIATOR, A SMART HEATING SYSTEM) OTHER (BLINDS, SUN VISORS, MORE STORAGE, A PERFUME DIFFUSER, MORE COMFORT,MORE SPACE, A BETTER AMBIANCE...)

NO

NE

25%,

DO

N’T

KN

OW

35%

A SELF-CLEANING SYSTEM 1% VARIOUS SECURITY EQUIPMENT 1% A MOBILE PHONE HOLDER 1% AN SUNROOF 1%

EQUIPMENT FOR

REFRESHMENTS

6% 18%

6% MEDIA

EQUIPMENT FOR COMFORT

4% OTHER

EQUIPMENT 7% DRIVING

ASSISTANCE

A BUILT-IN CAMERA 1% AN AUTO-PILOT MODE 1%

A GPS 1% BETTER VISIBILITY 1%

SELF-PARKING 1% AN AUTOMATIC GEARBOX 1%

OTHER  

THE

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ENCH

CSA Research / Citroën – Our lives inside our cars – August 2016

QUESTION: WHAT IS YOUR IDEAL CAR OF THE FUTURE LIKE? DESCRIBE IT TO US, IF YOU WOULD.

OPEN QUESTION TO FRENCH MOTORISTS

WELL-CONSIDERED CONSUMPTION

21%

32% DRIVING ASSISTANCE 11%

EQUIPMENT FOR COMFORT

11% PERFORMANCE

7% OTHER

EQUIPMENT

14% OTHER ATTRIBUTES

3% MEDIA

8% SIZE

2% CARRIES A BRAND

MORE COMFORT 6% SILENT 2%

POSSIBILITY TO SLEEP 1% MORE ADAPTED AIR-CONDITIONING 1%

MORE STORAGE 1% ABILITY TO ADJUST THE INTERIOR 1%

OTHER 1%

EQUIVALENT TO THAT OF GOOGLE 1% OTHER BRANDS 1%

ENVIRONMENTALLY FRIENDLY, RUNS ON CLEAN ENERGY 12%

ECONOMIC, USES LITTLE FUEL 7% AN ELECTRIC CAR 5%

HYBRID 1%

ABILITY TO FLY 4% BEAUTIFUL 4% AN ATTRACTIVE PRICE 3% GOOD / ENJOYABLE 2% JUST LIKE CURRENT CARS 2%

SPACIOUS 4% COMPACT 4%

CONNECTED 2% OTHER 1%

SAFE 6% RELIABLE 2% NEVER BREAKS DOWN 2% POWERFUL 1% FAST, SPORTY 1%

AUTO-PILOT 21% AVOIDS ACCIDENTS AND COLLISIONS 4% SELF-PARKING 4% EASY TO DRIVE 2% AUTOMATIC GEARBOX 2% ABILITY TO CONTINUE TO STEER IT YOURSELF IF YOU WISH 2% ADAPTED SPEED (REGULATOR, RESPECTS SPEED LIMITS) 1% EQUIPPED WITH A GOOD GPS 1% OTHER 1%

WELL-EQUIPPED 4% WITHOUT TOO MUCH ELECTRONIC EQUIPMENT 1% VOICE CONTROL 1%

Citroën Press Contact : Nathalie Roussel / nathalie.roussel@citroen.com / +33 (0) 1 58 79 78 15 / +33 (0) 6 87 77 41 82 CSA Research Press Contact : Léda Bontosoglou / info@csa.eu / +33 (0) 1 57 00 58 50