Citrix Vision And Strategy Oct 2009
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Transcript of Citrix Vision And Strategy Oct 2009
Citrix Vision & StrategyAlex HillAlex Hill
99% of Fortune 50099% of Fortune 500200,000 customers
100M Corporate Users75% of Internet Users75% of Internet Users
Engine of Cloud ComputingT 5 S S dTop 5 SaaS vendor
Our Vision for BusinessOur Vision for Business
A world where people can work and play from anywhere
Business Runs on Applications
Web & eCommerceDecision Support
Business Runs on Applications
Personal Productivity
Financial AccountingProductivity Accounting
Communication & Collaboration
Human Capital DevelopmentUsers AppsCollaboration Development
Customer
Users Apps
Management
Users Want Flexibility and Business Needs ControlUsers Want Flexibility and Business Needs Control
IT is stuck in the middle
• Globalization • Consolidation• Flex Working• Branch Expansion• Web 2 0/Mobility
• Green Data Centers• Security
C li• Web 2.0/Mobility• Consumerization• E-Commerce
• Compliance• Continuity• Web Services
Users Apps
Traditional Distributed ComputingTraditional Distributed Computing
Network ServersManagement SecurityDevices
Complex • Inflexible • Un-secure • Costly
Deliver IT as an On-Demand ServiceOn Demand Service
Si lSimple.
Storage Servers Network Apps
$0.30/GB/mo 1 admin/20,000 $10/Mb 1 image x 1M users x 4 upgrades/yr
vs.
$3 75/GB/
vs.
1 d i /100
vs.
$500/Mb
vs.
1,000 apps x 5$3.75/GB/mo 1 admin/100 $500/Mb 1,000 apps x 5 versions x upgrades
Deliver IT as an On-Demand ServiceDeliver IT as an On Demand Service
Vi li iVi li i
DesktopsDesktops ApplicationsApplications ServersServers
VirtualizationVirtualization
Network ServersManagement SecurityDevices
Simple • Flexible • Secure • Low Costp
Deliver IT as an On-Demand ServiceDeliver IT as an On Demand Service
Desktop Desktop VirtualizationVirtualization
Application Application VirtualizationVirtualization
ServerServerVirtualizationVirtualizationXenAppXenApp NetScalerNetScaler XenServerXenServerXenDesktopXenDesktop
Network OptimizationNetwork OptimizationApp App virtualization virtualization for Windowsfor Windows
Advanced web Advanced web app deliveryapp delivery
High performance High performance server virtualizationserver virtualization
Complete Complete desktop desktop virtualizationvirtualization
Citrix Delivery CenterCitrix Delivery Center
A dynamic virtualization system that transforms apps, desktops and IT into on-demand services
Changes the Economics of the Desktop and DatacenterChanges the Economics of the Desktop and Datacenter
XenAppXenApp NetScalerNetScaler XenServerXenServerXenDesktopXenDesktopXenDesktopXenDesktop
Desktop Desktop VirtualizationVirtualization
NetScalerNetScalerWeb Application Web Application
DeliveryDelivery
XenServerXenServerServer Server
VirtualizationVirtualization
XenAppXenAppApplication Application VirtualizationVirtualizationApp virtualization App virtualization for Windowsfor Windows
Advanced web Advanced web app deliveryapp delivery
High performance High performance server virtualizationserver virtualization
Complete Complete desktop desktop virtualizationvirtualization
VirtualizationVirtualizationslashes TCO for slashes TCO for desktops 40desktops 40%%
DeliveryDeliveryreduces reduces web app web app servers by 60%servers by 60%
VirtualizationVirtualizationconsolidates consolidates servers 75servers 75%+%+
VirtualizationVirtualizationcuts application cuts application TCO by 50%TCO by 50%
Citrix Delivery CenterCitrix Delivery Center
Simplifies Operations for the Desktop and DatacenterSimplifies Operations for the Desktop and Datacenter
XenDesktopXenDesktopDesktop Desktop
VirtualizationVirtualization
NetScalerNetScalerWeb Application Web Application
DeliveryDelivery
XenServerXenServerServer Server
VirtualizationVirtualization
XenAppXenAppApplication Application VirtualizationVirtualization
NetScalerNetScalerAccelerates web Accelerates web
b 5X db 5X d
XenDesktopXenDesktopDeliver a complete Deliver a complete d kt id kt i
XenAppXenAppOnOn‐‐demand apps demand apps
dd t llt ll
XenServerXenServerReduce Reduce hardware hardware
& li& liVirtualizationVirtualizationslashes TCO for slashes TCO for desktops 40desktops 40%%
DeliveryDeliveryreduces reduces web app web app servers by 60%servers by 60%
VirtualizationVirtualizationconsolidates consolidates servers 75servers 75%+%+
VirtualizationVirtualizationcuts application cuts application TCO by 50%TCO by 50%
apps by 5X and apps by 5X and protects from protects from
malicious attacksmalicious attacks
desktop experience desktop experience as an onas an on‐‐demand demand service to any userservice to any user
managed managed centrally centrally for for users to work users to work securely anywhere securely anywhere
power & cooling power & cooling while increasing while increasing control and control and agilityagility
Citrix Delivery CenterCitrix Delivery Center
Traditional Distributed ComputingTraditional Distributed Computing
Virtualize to Control What MattersVirtualize to Control What Matters
Virtualize to Control What MattersVirtualize to Control What Matters
Simplify with the “Power of One”Simplify with the Power of One
Optimize for a High Definition User ExperienceOptimize for a High Definition User Experience
A d i• Any device
• Any locationy
• Any user
• High-performance over any network
Si l ti it f l l d iBroadcast • Simple connectivity for local devices
• Optimizes the performance 3D graphics
BroadcastPlug‐n‐Play
3DTechnologyp p g p
• Accelerates multimedia performance3D
MediaStream
gy• Enhances real-time voice and video
• Delivers data from optimal location
RealTimeIntelliCache • Delivers data from optimal location
• One copy of each app
• One copy of Windows
O i f h kl dOne • One image of each workload
• One instance of dataOne
• One user experience
Build once. One Leverage infinitely.One
• Open a branch officep• Start an offshore project• On board a new employee• On-board a new employee• Move a dept from building A to BSimplicity• Add, delete & update apps• Apply security patchesApply security patches
•Don’t care about your TV
•Don’t care what you watch•Don t care what you watch
•Predictable cost model
•On‐demand service anywhere
ReceiverReceiver ControllerController
Delivery NetworkDelivery Network
AdvertiseAdvertiseSubscribeSubscribe
XenDesktopXenDesktop
ReceiverReceiverBranch
RepeaterBranch
RepeaterAccess
GatewayAccess
Gateway
pXenApp
XenServerNetScaler
pXenApp
XenServerNetScalerpp yy
DeliveryNetworkDeliveryNetwork
Data CenterData
CenterAdvertiseAdvertiseSubscribeSubscribe CenterCenter
Citrix ReceiverCitrix Receiver
Deliver IT as an On-Demand ServiceOn Demand Service