CITRINEDIGITAL MARKETING AGENCY

PORTFOLIO

Areas of activityDigital marketing

• Online marketing campaign conduction

• Promotion of groups in social networks (SMM)

• Implementation of the projects with mobile marketing methods

Completed projects

SMMOnline Campaigns

Completed projects in details

Clients

Technology Improves the World Ltd.

Melochi Zhizni™ ITONE™

Cooperation terms

March 2013 – current time July 2010 – April 2013 December 2012 – January 2013

Services provided in digital direction

• Filling the site with content• Filling with content the groups

in social networks Facebook, Twitter, Google+, YouTube.

• Filling the site with content • Placing banner advertisements • Preparation and publication of online PR-

materials • Creating a group on Facebook and filling it with

primary content • Conducting activities on Facebook together with

the NGO “ZUCH 2013!" • Organization of the culinary competition on the

website

• Placing banner advertisements • Preparation and publication of

online and offline PR-materials

Clients

Rockfellow™ Vot Tak™ TV series Droid Translator mobile app

Cooperation duration

April 2013 – December 2013

March 2013 – current time March 2013 – current time

Services provided in digital direction

• Filling with content groups on social networks Vkontakte and Facebook

• Filling the site with content • Making revisions to the structure and

content of the site• Preparation and publishing the online PR-

materials• Filling groups in social networks Vkontakte,

Facebook, Odnoklassniki with content• Placement of contextual advertisements in

social network Vkontakte• Holding promotional events in social

networks

• Cooperation with Ukrainian and foreign Internet media

• Coordinating of creating the video and graphic content

• Supporting users in Google Play• Advertising on Facebook and AdMob• Placement of contextual advertisements• Filling the site with content• Filling the group on Facebook with content• Promotion of video clips on YouTube

Completed projects in details

Promotional strategy

development

Conducting advertising and PR-

campaigns for mobile application

Evaluating the promotion

effectiveness

Marketing campaigns realizationMobile apps promotion direction

Completed projects examples

Droid Translator mobile app promotion since March 2013 till current time

Activities Results

• Conducting market and competitor research • Analysis of the quality of the application and making

suggestions to improving the product• Coordinating the development of video and graphic

content• Placement of contextual advertisements and advertising

on Facebook and AdMob• Communication with Ukrainian and foreign media• Participation in Ukrainian and international exhibitions

and contests: IDCEE-2013 (Kiev), Russian Mobile Awards (St. Petersburg), LeWeb 2013 (Paris), Innovation Breakthrough 2013 (Kiev)

• IR• Providing Customer Support

• Improvement of the interface, improved user qualities of application

• Reaching more than 135,000 installations• Worldwide audience• Positive reviews to the product• Getting into the top-12 startups by IDCEE

2013• Placing among the 5 finalists of Russian

Mobile Awards 2013 in the category "Best non-game applications"

• Winning the Innovation Breakthrough 2013 competition

• Droid Translator was chosen among 16 startups that should effect the development of technologies in the next 10 years by LeWeb’2013

Significant achievementsEntering the number of 12 best

startups by IDCEE 2013

Entering the number of 16 startups which will effect the future of technologies in the

next 10 years by LeWeb’2013

Publication on Ukrainian online Forbes media

Publication on Czech printed Forbes media

Publication on Spanish online Finance Yahoo media

Publication on the US portal CNN Money

Areas of activityPR

• Conducting traditional PR activities

• PR activities in the field of digital technologies

• Event PR organization

Clients

Kira Plastinina Melochi Zhizni™ Piccola Moda

Cooperation terms

March 2010 – May 2010

July 2010 – April 2013 September 2010 – October 2010

Services provided in PR direction

• Development of PR-strategy of promotion of the network of stores

• Development of PR-branding strategy• Preparing the media plan of PR activity• Writing and publishing the PR-materials• Organization of sponsoring city events• Holding the competitions• Organization of partnership with the Trade Union of

Housewives of Ukraine• Communication with relevant journalists• Organization of corporate gifts creation for 8 March holiday

• Development of PR-strategy of promotion of the network of stores

Completed projects

Clients

Trade Union of Housewives Build Your Dream company ITONE™

Cooperation terms

November 2010 – December 2010

September 2011 – November 2011 September 2010 – October 2010

Services provided in PR direction

• Organization of the First Congress of Trade Unions of housewives of Ukraine

• Preparation and publishing the PR-materials about the event in media

• Organizing the press conference for highlighting the entering of BYD to the Ukrainian market

• Preparation and publishing the PR-materials in media

• Preparation of an analytical report on media references

• Organizing the press conference for presenting the new service to the market

• Preparation and publishing the PR-materials in media

• Preparation of an analytical report on media references

• IR

Completed projects

Clients

Philips Rockfellow™ Vot Tak™ TV seriesCooperation terms

August 2013 – current time

April 2013 – December 2013 March 2013 – current time

Services provided in PR direction

• Preparation and publishing the PR-materials in media

• The organization of sponsoring the student holidays and university games

• Establishing mutually beneficial cooperation with student organizations

• Organization of Vot Tak™ TV series presentations in schools in Kiev

• Organizing and conducting master classes in acting for children

• Preparation and publishing the PR-materials in media

• IR• Coordinating the creation of video and graphic

content

Completed projects

КлиентDomi™ Ergopack company Mail.ru Group corporation

Cooperation termsJuly 2010 – April 2013 July 2010 – April 2013 March 2013 – current time

Services provided in PR direction

• Preparation and publishing the PR-materials in media

• Formation of the company's image• Preparation and publishing the PR-

materials in media• Preparing news for corporate

website

• Press conferences for presentation the new services to the market

• Adjustment of PR materials and publishing them in media

• Preparation of an analytical report on media references

Completed projects

Press conference for the automotive company BYD

Sponsorship of events for Rockfellow™

Presentation of «Vot Tak!» TV series in Kiev schools

Sponsorship of Ukrainian promo for Melochi Zhizni™

Press conference for mobile advertising company ITONE™

Press conference for the social network Odnoklassniki.ru

Significant achievements

Advertising and promotion

Developing ideas for advertising campaigns

Direct advertisement placement

Organization of BTL-events

Areas of activity

Clients

Domi™ Melochi Zhizni™ Extratime company

Cooperation terms

July 2010 – April 2013 July 2010 – April 2013 September 2011 – October 2011

Services provided in advertising direction

• Organizing the creation of promotional video

• Advertisement placement on video boards of Kiev city

• Advertising campaign in culinary and women's magazines

• Organizing the creation of advertisements, banners and videos

• Advertisement placement in metro cars of Kiev and Kharkov subway

• Placing ad units in the press• Organization of creation the corporate calendar• Conducting the promotional campaigns on radio• Sponsorship of TV shows on the Food Channel

• Advertisement placement on city lights boards of Kiev city

Completed projects

Clients

Rockfellow™ Vot Tak™ TV series ITONE™

Cooperation terms

April 2013 – December 2013 March 2013 – current time September 2010 – October 2010

Services provided in advertising direction

• Organizing the creation and printing of informational leaflets

• Organizing the promotions for distribution of leaflets

• Advertising campaign in light boxes in universities

• Organizing the promo stands placement in KNEU student trade union committee

• Organizing the creation of information materials (leaflets, invitations, brochures, banners) and souvenirs (packages, gifts).

• Organizing the production of souvenir bags and flash drives

• Placing ad units in Ukrainian business printed media

Completed projects

Advertising in the press for ITONE™

Advertising on video boards for Domi™

Corporate calendar for Ergopack

Branded souvenirs for Vot Tak™ TV series

Booklet for Vot Tak™ TV series

Promotional campaign on the radio for Melochi

Zhizni™

Completed projects

Areas of activityWebsite development

• Website creation

• Website promotion

• Contextual advertisement placement

Website redesign for H2O Yachts company

Website development for photographer

Tanya Lymar

Website development for Art

Hall photo studio

Completed projects

JAVA applications

1CMobile apps development

IT development

Areas of activity

Mobile Application Development – Game Funny Finch

Completed projects

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