CitiZen is a visionary collective, united in the belief that Citizenship defines our identity and behaviour... so People and Places not buildings and spaces.

Our collective experience combines creative appraisal and conceptual thinking underpinned by rigorous analysis and delivery processes... The art and science of place.

Our approach is fully inclusive, we view the contribution of citizen-led user groups as integral to the process of sustainable placemaking, delivering economic, ecological and environmental benefits to all.

Involving CitiZen will provide a multi-skilled, single resource for both Public and Private sector initiatives. We will evaluate opportunities and agree the most appropriate lead consultant, who ensures continuity, co-ordination, budget compliance and delivery processes.

The CitiZen collectiveJAVELIN

www.javelingroup.comRetail Appraisal

LDCwww.localdatacompany.com

MATRIXwww.matrixpartnership.co.uk

Spatial Masterplanning

ACXIOMwww.acxiom.com

Customer Information

HALOGENwww.halogenuk.com

Strategic Communication Service

COVERPOINTwww.coverpoint.co.uk

Foodservice Consutants

LEWIS COMMERCIALISATIONwww.lewiscommercialisation.eu

Commercialisation Strategy Consultants

PORTLANDwww.portland-design.com

Place-Making

ATKINSwww.atkinsglobal.com

Transport + Movement

Javelin GroupJavelin Group is Europe’s leading specialist retail consulting firm, advising retailers and consumer-facing businesses across a range of business-critical areas: strategy, operations, multi-channel, technology and locations.

Our Locations practice brings:Unrivalled expertise in retail location researchUnique proprietary data-setsOngoing programme of research in major retail trendsFlexible partnership approach to our work

www.javelingroup.com

Unrivalled expertise in retail location research:Practice leader with 20 years + experience•8 locations specialists•High level academics (graduates from Oxford, Cambridge, Durham...)•Location projects with over 150 leading retailers and brands of all shapes and sizes •(M&S, Morrisons, Nike, Waitrose, Evans Cycles, Pets At Home, Screwfix, Phase Eight etc.)Projects with 60+ developer/owners on over 160 shopping centres across Europe•Engagements to-date in 27 countries•

Unique proprietary data-sets:RETAILNATION: catchment and shopping patterns from a huge piece of original •consumer researchSHOPSCORE: actual retailer performance indicators by retail venue•VENUESCORE: venue rankings and profiling•PERSONICX GEO: lifestyle-based segmentation of consumers•X-SPEND: lifestyle-based geographic spending model•

www.javelingroup.com

Ongoing programme of research in major retail trends e.g. recent 5,000 sample survey into multi-channel shopping patterns•

Flexible partnership approach to our work:Javelin Group has developed a matrix of market leading specialist property •advisers covering commercialisation, food service, design, master-planning, econometrics, market research, PR, pedestrian flow modelling etc.

In shopping centres, our engagements typically cover: new scheme feasibility, proactive asset management, acquisition appraisals and strategic research.

www.javelingroup.com

PortlandWe create citizen-focussed design solutions for property developments worldwide.

We draw on our extensive global experience in retail developments and environments – this is a rich mix of urban regeneration and development projects, shopping centres, airports, retail and brand environments, signage & wayfinding and branding.

Our offer within the design industry is unique – in that we combine market research and strategic planning to ensure a commercially-effective design solution.

www.portland-design.com

Retail MasterplanningIt is vital that the client’s aspiration and the findings of the market research, strategy and forecasting are reflected in a holistic retail masterplan for the entire project so a retail vision can be created.

Brand strategyWe fully understand the importance of creative successful brands. We look at communications through the eyes of the users hence the identities that we create are truly customer-centric.

Our overall objectives when creating a new identity are to:Create a memorable identity that reflects the target market•Build and inform through a strong visual brand language•Provide an adaptable identity that responds to a variety of uses•Underscore and provide visual expression to the concept of an exciting brand•

www.portland-design.com

Public RealmPublic realm design is our passion and expertise and it encompasses the external space in between buildings and the internal space between shops.

We provide expertise in all aspects of environmental design and we regard the public realm, as all the public facing spaces within the retail elements of any project. We provide concepts and scheme design drawings for projects in order to assist the client’s architectural team to deliver the final design.

Wayfinding & Signage Wayfinding is not signage – it aims to encourage all the users to easily navigate around environments by providing a visual expression. Signage dictates where to go wayfinding presents a series of journeys with opportunities to interact with the environment itself forms part of our navigation.

www.portland-design.com

Atkins Intelligent SpaceOur approach to retail masterplanning is rooted in our understanding that people are what make cities vibrant, economically viable and enjoyable. As part of the team, the Atkins Intelligent Space consultancy will bring specialist pedestrian movement expertise, providing a wealth of experience in how to attract, sustain, monitor and design for pedestrians. Atkins Intelligent Space uses science-based methods to turn pedestrian movement from an undervalued resource into a tangible and manageable asset. We have successfully created a wide range of high profile pedestrian improvement schemes such as the transformation of Trafalgar Square. Our evidence-based approach was used to objectively develop and test the diagonal crossing at Oxford Circus to ensure it was a functional space that facilitated movement and improved the walking experience on this busy high street… …We use our knowledge of what attracts pedestrians and how to successfully manage traffic in order to create destinations, not drive-throughs.

www.atkinsglobal.com

The wider Atkins group provides a vast resource of planning and infrastructure skills that can support a holistic approach to masterplanning, supported by a wider transport planning team.

The Local Data Company (LDC)Founded in 2003, is the leading aggregator of retail and leisure data in the UK. LDC’s research methodology is also unique. LDC ‘walks’ over 700 towns (expanding to 2,000 by 2012) every 26 weeks collecting over 20 fields of data and imagery on every retail and leisure premise. LDC also tracks the top 2,000 multiple retailers. LDC is uniquely positioned to provide analysis both historically and today on the key health indicators of a town/city…

www.atkinsglobal.com www.localdatacompany.com

Including:Occupancy by fascia, classification mix, independent/multiple mix, •property type (street v shopping centre).Activity by churn, openings and closures.•Vacancy by unit, classification, floorspace,•independent/multiple mix.Mapping of all of the above through its GIS software •and the creation of bespoke boundaries within a town/city.Comparison to competing or neighboring centres, by establishing these •KPIs it enables towns and cities to monitor change every 26 weeks and thus provide independent and current feedback to stakeholders as well as the ability to benchmark against over 700 + other towns.

LDC works with a number of BIDs and Local Authorities including Retail Birmingham, CityCo, London Borough of Hammersmith & Fulham, Wolverhampton Development Company and the City of Sheffield.

www.localdatacompany.com

MatrixArchitecture, Landscape Architecture, Planning & Urban Design

Matrix Partnership is at the leading edge of contemporary urban design practice. Solutions are developed within a creative and collaborative environment to explore and give expression to how we want to live. Architecture, planning and landscape design services provide the basis for a fully integrated approach.

We share a real belief that modern towns and cities should be for people. Our work is about designing places that encourage social interaction, make the best use of scarce land and that are thriving; while also inspiring wonder and delight. We approach urban design with a sense of excitement of what is possible.

www.matrixpartnership.co.uk

Matrix Partnership is recognised for delivering thoughtful and ingenious design solutions to clients on complex projects where conventional approaches do not go far enough. We are driven by the need to address the challenges of urban renewal, changing user needs and the specifics of place. We practice with passion and commitment to high quality design, delivered through collaborative working, effective management, planning robustness and foresight.

Urban design is employed as an inclusive tool to prepare bespoke strategies, masterplans and building and landscape designs that are thoroughly grounded in a multi-disciplinary, user-focussed approach. Our involvement in a range of seminal projects, including London Docklands and Salford Quays, provides the bedrock of experience for us to act as trusted client advisors on projects delivered from inception through to completion.

www.matrixpartnership.co.uk

Lewis commercialisation.Lewis Commercialisation advises developers and investors on cutting edge commercialisation strategies to maximise non-core income streams.

Robust commercialisation delivers both increased customer experience whilst at the same time adding immediate cash-flow benefits and subsequent valuation uplifts.

Headed up by Byron Lewis: Former head of commercialisation at Lend Lease Retail Europe (owners of Bluewater in the UK) for five years.

Proven track record of results driven asset enhancement initiatives that combine best practice with industry experience.

European clients include: Henderson Global Investors, APN Retail Trust, Babcock and Brown, GPT, St Modwens...

www.lewiscommercialisation.co.uk

www.halogenuk.com

HalogenHalogen provides strategic communications services to property development and investment companies, professional consultancies and other property organisations.

Whether clients want to communicate with the property industry, to occupiers, to investors, to government or to the public, Halogen can help get the message across. Halogen’s approach is holistic and its all-encompassing communications strategies and bespoke campaigns deliver effective, successful results by utilising the precise communications tools needed to achieve the objectives.

Halogen has worked on over 200 retail schemes throughout the UK and Europe.

www.coverpoint.co.uk

CoverpointCoverpoint is the UK’s leading specialist foodservice consulting firm.

Outstanding reputation advising on shopping centres, leisure facilities, visitor attractions, motorway service areas, retail and transit in foodservice.

Sector leading experience of global foodservice development.

Enviable reputation for groundbreaking work driven by a unique approach to matching foodservice provision in any site to the guest type, customer requirements and business areas.

Clients include: Canary Wharf plc, Heron Int., Sonae, PRUPIM, Hammerson, Innotech, ISIS Asset Management, Legal & General, Scottish Widows, Grosvenor Estates, Lend Lease, USS, BAA McArthur Glen, Trafford Centre, Land Securities, European Property Development, Ballymore, MDC...

www.acxiom.com

AcxiomAcxiom are the global leader in customer information

Transforms data into actionable business insight. Key lines of business include:

Customer marketing•Consumer segmentation•Location analysis•Lifestyle and Demographic data•GIS market data, analysis software•Digital services•Database hosting & data Integration•

Est. 1969, Acxiom has more than 7,000 associates worldwide

Case Studies:AtkinsPortlandMatrixLewis commercialisation.

Atkins case study – Liverpool Masterplans

Client: Grosvenor Estates (PSDA) and Frenson Limited (Rope Walks)Start Date: March 2005Duration: 5 months

ContextThe city of Liverpool is undergoing substantial change with significant investment into the city by developers. As a result of this proposals to remodel large areas of the city have been developed. The Paradise Street Development Area (PSDA) and Rope Walks are two such plans.

Atkins case study – Liverpool Masterplans

ObjectivesThe PSDA covers a 42 acre site in the centre of Liverpool spanning the area between the main shopping street (Church Street) to the docks in the south. The site was previously mainly at grade car parks and planned to be a vibrant mixture of retail units, restaurants, leisure facilities, and a new hotel. It would be home to two new department stores, a new John Lewis Partnership and Debenhams. For residents of the city there will also be new residential units and the reworking of the park. Atkins worked in partnership with Turley Associates on the masterplan for the Rope Walks area of Liverpool. Atkins was brought in to assess how people currently move around the site and to review how changes to the PSDA, which lies adjacent to Rope Walks, is likely to affect the area. This is to show how the masterplan can maximise linkages between the proposed retail developments and the Rope Walks site.

Services ProvidedPedestrian modelling of routes in two masterplans at the heart of Liverpool:the PSDA and Rope Walks. Key Benefits / Success Factors Atkins was brought into the design team to review the pedestrian routes through the masterplans, in particular to support the architects on the detailed design of circulation routes.Key questions that we resolved included:

Is there sufficient capacity on footways for the likely pedestrian numbers?•Are the escalators in the right place?•How can the design best support clear, uninterrupted views of retail units for people •walking around the site?Where will be the key wayfinding nodes?•

Atkins case study – Queen’s Arcade Cardiff

Client: Motcomb EstatesStart Date: March 2009Duration: March 2009

ContextAtkins was commissioned by Javelin Group to undertake pedestrian modelling of Cardiff City Centre to assess the impact on Queens Arcade of the new, adjacent St. David’s 2 shopping centre.

Atkins case study – Queen’s Arcade Cardiff

ObjectivesTo understand the wider pedestrian flows in Cardiff City Centre•To analyse how pedestrian flows through Queens Arcade will be affected by the development •of the new adjacent shopping centreTo outline any improvements to the present layout and propose quick wins •

Services ProvidedAccessibility analysis of current layout and proposed layout including the St. David’s 2 development•Analysis of retail units in view from footways in both existing and proposed designs•Analysis of retail units in view weighted by floor space of retail units•Modelling of shortest path routes•

Key Benefits and Success FactorsIdentification that Queens Arcade would provide the shortest route into St. David’s 2 from Queen •Street, which experiences the highest level of pedestrian activity in the area, and was therefore not likely to experience a significant change in flowsPrediction that Queens Arcade may experience a small rise in activity if it offers a similar quality to the •portfolio of St. David’s 2, promotes a unique selling point and overcomes challenges to its layoutOutline of layout challenges including curved malls, level changes and blocked views caused by •columns and structuresEvidence based analyses could be used to encourage current tenants to remain•

Portland case study – Elephant and Castle

Elephant & Castle is the last remaining piece of central London to be regenerated. This landmark redevelopment of 170 acres of southeast London includes over 5,000 new homes and 75,000 square metres of retail and leisure space.

Our retail strategy for regeneration was to create a socially commercial and vibrant neighbourhood of shopping districts, each with an individual character, choice and destination in order to provide a unique shopping experience for locals and visitors in the heart of London.

Portland case study – Saadiyat Island, Abu Dhabi

As a natural island of 27 square kilometres, Saadiyat is key to Abu Dhabi’s masterplan to create an open economy not so dependant on oil revenues. Working with EDAW masterplanners for the entire development, Portland were commissioned to detail the retail components of the scheme with a string of developments, interlinked and embedded in the infrastructure of the island.

The main focus of the work was in the Marina & Cultural districts made world-leading with the first Louvre outside Paris designed by Jean Nouvel and a new Guggenheim by Frank Gehry amongst many as Abu Dhabi focuses on culturally-orientated tourism as an economic catalyst.

Our work influenced form and function of all the main development plots, redirected transport infrastructure and set out a framework for all retail across the island.

Portland case study – Palace Exchange, Enfield

Portland created a unique exciting sense of place with an effective wayfinding experience. We created a logotype that manifests itself throughout the environment and off-site marketing.

Portland case study – Palace Exchange, Enfield

The Word Wall is a unique wayfinding gesture which embraces the lives of those living in Enfield. The concept creatively links conversations around the subject of Enfield between young and old. This installation creates a snapshot of our time that will become both a historical and current statement.

The Word Wall is composed of a series of interlocking metal letters that make up words and phrases, creating a robust but elegant lace like grillage around the building. During the day the Word Wall will shimmer in the sunlight and darken in the rain. At night it is enhanced by coloured illumination.

Matrix case study – Wellingborough Town Centre Area Action Plan, Northants

Over the last few years, Wellingborough has slipped down the national ranking of town centres. The designation of Wellingborough as a Growth Area presents opportunities to address this. The Plan puts forward an ambitious strategy set to deliver a major expansion of retail floorspace, together with new housing, cultural and community facilities. It balances this with the need to conserve the town’s historic built fabric – with old and new stitched together via a high quality network of transformed public spaces.

Matrix case study – Regenerating Devonport, Plymouth

The release of two major Ministry of Defence sites presents an historic opportunity to reinstate Devonport with a new heart. Our involvement began by preparing a Development Framework for Devonport Regeneration Company, spearheading this £49m New Deal for Communities initiative. This was followed by a detailed Masterplan for English Partnerships. Construction is now proceeding following the grant of planning permission.

Lewis commercialisation case study – McArthur Glen UK & Europe

BriefLewis Commercialisation worked with McArthurGlen Designer Outlets on three key projects over a number of years:1. Development of in-house UK commercialisation strategy2. Development of European commercialisation strategy3. Short term letting strategy, McArthurGlen Salzburg

Process1. Audit, review, develop solution and implement commercialisation strategy (UK)2. Audit, review and develop commercialisation strategy (Europe)3. Recruit and train personnel and manage outsourced letting program (Salzburg)

Outcome1. McArthurGlen UK now has profitable in-house commercialisation business.2. McArthurGlen Europe has developed commercialisation strategy3. McArthurGlen Salzburg received 12 short tenancies for centre opening

Lewis commercialisation case study – Whitgift Centre, Croydon, UK

BriefThe Whitgift Centre Croydon was below benchmarked income levels for commercialisation activity across all sectors. The owners of the shopping centre wanted a turn key operation that would significantly drive income levels and enhance customer experience. Due to organisation factors the owners wanted an outsourced solution that did not require significant capital outlay and required the hiring of additional staff member.

ProcessLewis Commercialisation recruited, employed and trained a Commercialisation Coordinator for the role, who worked on-site at the Whitgift Centre. A full strategic review was undertaken to identify opportunities and a three year business plan with financial forecasts was produced.

OutcomeThe implementation and management of the commercialisation strategy was an outstanding success, adding significant income and enhancing customer experience. As the contracted period was over three years, with each year adding more income and building on the foundations of the previous year.

Lewis commercialisation case study – Diagonal Mar, Barcelona, Spain

BriefDiagonal Mar Shopping Centre was below benchmarked income levels for commercialisation activity across all sectors. The owners of the property wanted a full audit, review and strategy to maximise income and customer experience. After reviewing the asset an internal management strategy was selected where Lewis Commercialisation would recruit, train and develop the Commercialisation Executive and oversee the implementation and management of the commercialisation strategy.

ProcessLewis Commercialisation recruited, employed and trained a Commercialisation Coordinator for the role, who worked on-site at Diagonal Mar for CBRE. A full strategic review was undertaken to identify opportunities and a three year business plan with financial forecasts was produced.

OutcomeThe implementation and management of the commercialisation strategy was an outstanding success, adding significant income and enhancing customer experience. As the contracted period was over three years, with each year adding more income and building on the foundations of the previous year. Further a new three year has been agreed with Lewis Commercialisation employing the Commercialisation Coordinator.