CIT10 - MARCOM - Agency Brief
Transcript of CIT10 - MARCOM - Agency Brief
#CIT10: _____________
Contents
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Overview: History
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Business Model GenerationThe accessibility of information and customer empowerment have changed competitive landscapes
Traditional business models are proving to be ineffective
Emerging models are misunderstood and unproven.
Fundamental changes to our business models are desperately needed in order to create the next generation of enterprises.
Social Business Design
How do organizations navigate through the social information wave and win?
Organizations need to be more highly distributed, collaborative, and expand
ecosystems.
The next transformation of business will be centered on balancing work, society, and
technology.
Success means intentional creation of dynamic and socially calibrated systems,
processes and culture.
Personal Identity ManagementPersonal success as a common goal
Struggling to find a competitive advantage
How can we manage our virtual identities for personal gain?
Discover the inherit risks of this evolving space
Understand strategies that help maximize benefits from participating in social networks
#CIT10: Concept
#CIT10: Theme
Strategic Objectives
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Strategic Objectives: Boiled Down
Tactical GoalsMedia AwarenessBrand CapitalEngagement
Engagement / Audience
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Level of Engagement
Creative (soft deliverables)
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Branding (hard deliverables)
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Peer Tactics: Disengaged
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Peer Tactics: Engaged
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Professional Tactics: Faculty
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Professional Tactics: Industry
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Day of Tactics
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Goals & Success Metrics
As at November-17-09
Target Actual Delta
Engagement # of people who actually attend200 0 -200
Engagement
participation (# of questions
asked)13 0 -13
Engagement
Highly Engage student
relationships formed (before 10 0 -10
Brand Capital # of Student Guide downloads500 0 -500
Brand Capital # of Twitter followers500 7 -493
Brand Capital # of essay submisssions5 0 -5
Brand Capital #of blog posts50 0 -50
Brand Capital # of hash tag uses1000 0 -1000
Media Awarness credible on-campus stories5 0 -5
Media Awarness credible extrenal stories1 0 -1
Measurement
Creative Inspiration
Creative Inspiration
Creative Inspiration
Creative Guidance: Links to Leverage
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Any questions?
THANK YOU