Ciszewski Financial Communications - presentation of the agency
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Transcript of Ciszewski Financial Communications - presentation of the agency
Ciszewski Financial Communications
presentation of the agency
Warsaw, 15th of June, 2011
1994
1999
2007
20092010 & 2011
Ciszewski Marketing GroupConstant growth
Founding Ciszewski Financial
Communications
CPR was awarded Drum and Impactor
AwardsCiszewski
Membership in the Polish
Association of Public
Relations Companies
Founding CiszewskiMarketing Sportowy
Association with Gollin
HarrisEstablishing the Agency
by JerzyCiszewski
CPR was awarded Impactor
Award for the Best PR Agency in Poland – 2 consecutive
years (for 2009 and 2011)
CPR as a group is the largest PR agency
(employment) and 3rd in revenue
Ciszewski Financial Communications Facts & Figures
Ciszewski Financial Communications is the first company in Central Eastern Europe specialized in services for companies from financial, real estate, law and consulting fields and capital markets communication (IPO, SPO, M&A, debt),
Together with partners, CFC provides also consulting and activities connected with sport marketing, corporate identity, design and production,
Ciszewski Financial Communications has emerged from Ciszewski PR S.A. – one of the oldest PR agencies in Poland,
Since 1999 roku we have been associated with GolinHarris - world leading PR agency,
Since 2009 Ciszewski Financial Communications is affiliated with Penrose Financial,
Ciszewski Financial Communications is the part of Ciszewski Marketing Group.
Over 40 projects realized for the companies from the financial industry in the last 2 years – three times more than our best competitors,
21 consultants specialized in the attendance of the financial industry companies (11 firms), real estate (4 firms) and professional services (3 firms) – over two times more than out best competitors,
5 specialized departments: Consumer Finance & B2B, Corporate Finance& M&A, Real Estate, Law & Consulting, Capital Markets communication,
Experience in creation of joint initiatives for our Clients,
Our staff: 25 people (21 consultants),
Number of our Clients: 38 – (regular service: 30, projects [3 – 6 months]: 5, one-time projects: 3).
Ciszewski Financial Communications Facts & Figures
Ciszewski Financial CommunicationsCommunication hub for CEE
CEE reality is very different from developed countries – especially in financial services, professional services, capital markets and real estate
As most of CEE markets are too narrow for agencies specialized in financial communications we have decided to create a hub of agencies and experts specialized in financial services communications which enables us to cover the whole region
Our partners have background in financial journalism, information agencies and financial services firms
Together with our partners: we cover Poland, Russia, Ukraine, Czech Republic, Slovakia, Romania, Hungary, Kazachstan,
Warsaw is client service & strategy center
– Strategy is developed here, executive directors are involved in the process
– Supervision is done here, executive directors are involved in the process
We always work on localizing global messaging to make it more approporiate for the local audiences
We have great relations with financial journalists and the industry in each country
Our experience in finance area
Our experience in areas of Real Estate and Law & Consulting
Commercial Banking & M&A related firms
M&A and IPO, SPO, bonds projects
Company Project Scope of activity Total value of transaction
Carrefour Polska Ahold Polska takeover by
Carrefour Polska
Consulting in area as: internal and external communications, press conferences, media relations with
national and regional journalists.375 mln Euro
Hoop S.A.Kofola Holding S.A. merge with
Hoop SA
Consulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists, crisis communications.
Credit SuissePKO BP buy back Credit Suisse
AM shares in PKO TFIConsulting in area as: external communications: reactive
only communications with national media.120 mln PLN
Credit Suisse Asset Management Polska
Sale of 100% stocks of Credit Suisse Asset Management
Polska to Ipopema SA
Consulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists.
Marvipol S.A.4 times debenture issue of
Marvipol SA
Consulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists, crisis communications.
130 mln PLN (40+40+30+20)
Widok Energia SA IPO of Widok Energia SAConsulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists, crisis communications.
IPO – on going (od 1 do 10 mln zł) bonds
(over 3 mln zł)
DM NWAI SA IPO of DM NWAI SAConsulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists, crisis communications.3 552 330 zł
Supernova Fund S.A.Merge of Supernova Fund SA
DM IDM SA assets
Consulting in area as: internal and external communications, press conferences, media relations with national and regional
journalists.210 mln zł
M&A and IPO, SPO, bonds projects – selected experience of our consultants prior to joining CFC
Company Project Scope of activity Total value of transaction
GINO ROSSI IPO GINO ROSS I SA
Consulting in area as: internal and external communications, press conferences, media relations with national and regional journalists, crisis communications
and regional journalists.
36 mln PLN
Bankier.pl IPO Bankier.pl SAConsulting in area as: internal and external
communications, press conferences, media relations with national and regional journalists.
25,12 mln PLN
HAWE S.A.HAWE S.A. rights issue on
Warsaw GPW
Consulting in area as: internal and external communications, press conferences, media relations with national and regional journalists, crisis communications.
100 000 000 PLN
Liberty Group S.A. Liberty Group S.A. PRE-IPOConsulting in area as: internal and external
communications, press conferences, media relations with national journalists. Investor relations.
3 000 000 PLN
Electus S.A.Electus S.A.
Investor relations and PRE-IPO
Consulting in area as: internal and external communications, press conferences, media relations with
national journalists. Investor relations.
15 600 000 PLNBonds on Catalyst
Lokaty Budowlane S.A.
Lokaty Budowlane S.A. Investor relations and support during
reverse takeover
Communications and Investor relations consulting and information duties.
40 000 000 PLN(reverse takeover)
CFC People
Our team
Jerzy CiszewskiPresident
President of Ciszewski Public Relations S.A., Ciszewski Marketing Sportowy and Ciszewski Financial Communications
More than 20 years in PR&marketing industry
Consulting several hundreds communication projects
Great experience in crisis management
Experience in communication with public administration
Experience in public administration
Main advisor of Marek Belka, the Polish Prime Minister
Secretary of State in the Ministry of Sport
As a Secretary of State he was one of founding fathers and main executer of Polish – Ukrainian application to Euro 2012
Paweł Tomczuk General Director
General Director in Ciszewski Financial Communications
He specialises in communication of financial, real estate and consulting branches
He prepared strategies and managed activities for more than 50 companies from these fields, E.g., Dom Maklerski BZ WBK, Legg Mason TFI, Gold Finance, DM NWAI, Saski Partners, Amplico, BZ WBK,, Ernst&Young. Credit Suisse, Neinver, Marvipol SA, Wikana SA, Capgemini, Mercer
He advised financial companies in complicated crisis situations, eCard S.A., buying process of stock exchange in Prague by WSE, implementation of NSDR in KDPW S.A., KDPW S.A.
During last two years he assisted Presidents and Directors of large international companies during about 100 meeting with journalists
Heads of departments
Danuta CabajConsumer Finance
Jakub ZadrożnyLaw & Consulting
Siekierska Patrycja Real Estate
Anna SamulCorporate Finance
Daniel GąsiorowskiInvestor Relations
Corporate communication Public affairs Investor relations Crisis communication Internal communication &
employer branding
Social media & Internet Corporate social
responsibility Communication of change Event management Media trainings
Paweł TomczukManaging Director
Danuta CabajHead of Consumer
Finance & B2B
Anna SamulHead of Corporate
Finance & M&A
Jakub ZadrożnyHead of
Law & Consulting
Patrycja SiekierskaHead of
Real Estate
Daniel GąsiorowskiHead of
Capital Markets
Alicja GórkaStrategy and Development
Manager
Joanna KosaczukOffice Manager
CFC organisation structure
Agata DorożukSenior Associate
Łukasz Ogonowski
Associate
Anna CzęścikAssociate
Hubert KifnerHead of Financial
Services
Anna BorowiecSenior Associate
Jakub ZajdelAssociate
Joanna GołąbAssociate
Marek KnitterSenior Associate
Artur SkoneczkoSenior Associate
Magdalena CzajkaAssociate
Anna KosiorekJunior Associate
Karol ChorążyAssociate
Piotr CeglarekSenior Associate
Monika GapsaAssociate
Associate
16
The principle of our work is to understand Client’s activity:
- Our qualified consultants manage activities for different companies: M&A consulting, asset management, structured funds, PE & VC, IPO, banking products, law and real estates.
Experience of consultants is related to standard and non-standard communication techniques:
– For example: social media, internet, blogs, proactive media communication, media patrons, ongoing cooperation among key media, founding coalitions of many different companies in order to maximize effect of conducting activities (e.g. cross selling initiatives).
The team
Dedicated team
Paweł TomczukGeneral Manager
Vice-President and Co-owner of Ciszewski Financial Communications Ltd:
– 2007 - 2009 – Head of Financial Department in Ciszewski Public Relations,
– Since 2009 – Managing Director of Ciszewski Financial Communications.
Experience in creating communication strategies and implementation of communication activities for BZ WBK, Bank Millennium, Credit Suisse, Citi Handlowy (Kronenberg Foundation), Credit Agriclole, Ernst & Young, Brokerage House BZ WBK, Gold Finance, Legg Mason TFI, Obligacje Skarbu Państwa (Ministry of Finance), Brokerage House NWAI, Grupa Amplico, Saski Partners, KDPW S.A., eCard S.A., Neinver.
Communication crisis management for eCard SA (shareholders conflict) and KDPW SA.
Advisory during IPO and M&A processes for Credit Suisse, DM NWAI, Widok Energia, Marvipol SA, Supernova Fund, Polish Oil and Gas Company (PGNiG).
Training and presentations on the subject of social media for Pekao SA, Kredyt Bank, Citi Handlowy, Wiosna Association.
Communication strategic workshops for Saski Partners, Bank Millennium, Amplico Group, Brokerage House NWAI, Riverside Company, Noerr.
Anna SamulHead of Corporate Finance & M&A Departement
Over 7 years of experience in PR/news communication:
– 4 years of experience in Ciszewski Agency,
– 3 years of experience as a journalist in news channel TVN24, business section (now TVN CNBC),
Consulting and conducting of PR activities for Carrefour Poland in the acquisition of Ahold Poland in June 2007.
Conducting of communication activities in the process of acquisition Credit Suisse Asset Management shares from PKO TFI: implementation of the communication strategy and managing relations with key journalists.
Communication and strategic advisory in the merger of Brokerage House IDM SA and Supernova Fund assets.
Strategy and communication consulting for Credit Suisse during the acquisition of 100 percent shares in Credit Suisse Asset Management (Poland) by Ipopema Securities.
Communication advisory and execution of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Daniel GąsiorowskiHead of Investor Relations Department
Specialize in investor relations and communication advising for public companies
Over 10 years experience in financial media and Public Relations sector:
– 2000 – 2005 – journalist, from 2003 Editor in Chief of Gazeta Finansowa,
– 2005 – 2007 – journalist of Money.pl,
– 2007 – 2009 – Board member and CEO of Liberty Group SA.
Experience in management of the communication activities in public companies and Venture Capital funds:
– Capital Partners, eMuzyka, Bakalland, Electus, Hawe (for more than 2 years), eCard.
Experience in communication and strategic advisory during the IPO process:
– Liberty Group (for more than 2 years), Telepolska Holding, Platinium Properties Group.
In CFC from October 2010, responsible for:
– IPO Brokerage House NWAI, IPO Widok Energia SA, Marvipol SA, BOMI SA.
Communication advisory and conducting of PR activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Marek Knitter, Senior Associate, Corporate Finance & M&A Department
10 years of experience in financial media as a journalist:
– 2000 – 2004 – journalist of Puls Biznesu newspaper – Investors Department,
– 2004 – 2006 – journalist of Internet Service BusinessWire (ISB),
– 2006 – 2010 – journalist of Money.pl, Head of Money and Market Department.
Over 1 year of experience as a consultant of Brokerage House IDM SA:
– communication and media relation advisory during IPO processes,
– coordination of events and meetings for the media, market analysts and investors.
In CFC from December 2010, responsible for conducting PR activities for:
– Saski Partners, Riverside Company.
Execution of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Jakub Zajdel, Senior Associate Corporate Finance & M&A Department
Over 1 year of experience in financial media:
– 2009 – 2010 – journalist of Polish Press Agency, Macroeconomic and MarketUnits.
In CFC from April 2010, responsible for:
– Credit Suisse Investment Banking, Credit Suisse Securities andErnst&Young
Communication and strategic advisory in the merger of Brokerage House IDM SA and Supernova Fund assets.
Conducting of communication activities for Polish Oil and Gas Company (PGNiG) in the process of two acquisitions on Polish energy market.
Graduated Warsaw School of Economics and postgraduate studies of CentralBanking and Monetary Policy organized by National Bank of Poland (NBP) andPolish Academy of Science (PAN).
CHOSEN PROJECTS
Cooperation with banks and investment companies, M&A processes
Credit Suisse Investment Banking
Communication around transactions
Privatization deals (PZU and ENEA), BZ WBK acquisition for PKO BP, Aster
Scope of activities
Monitoring & handling media leaks
Preparation of crisis communication strategy
Communication of the deal
Meetings with press after the deal (PZU and ENEA)
Expert positioning:
– Arranging regular expert comments in the key media
– Arranging 1-on-1 interviews with IB seniors
Ongoing activities:
– Media monitoring and monitoring of competitors activities
– Constant cooperation with Credit Suisse’s press office located in Frankfurt concerning advisory in terms of communication, as well as current media relations
Credit Suisse Securities
Scope of activities
Preparation and execution of communication strategy concerning the debut of Credit Suisse Securities on the Polish market
Monitoring & handling media leaks
Communication of the analysts reports
Expert positioning:
– Arranging regular expert comments in the key media
– Arranging 1-on-1 interviews with Credit Suisse Securities seniors
– Distribution of the analysts’ market reports
Ongoing activities:
– Media monitoring and monitoring of competitors activities
– Proposing the activities - speaking opportunities and sector events
Credit Suisse Asset Management
Scope of activities
Conducting communication activities related to the Robert Parker visits in Poland –the main strategist of Credit Suisse Asset Management
Expert positioning:
– Arranging expert comments in the key media
– Distribution of the analysts’ monthly reports
Preparing press note and press release about the Credit Suisse Asset Management investment results
Proposing the activities - speaking opportunities and sector events
M&A advisory
CS AM selling 25 % of PKO TFI / CS AM joint venture
The agency was supporting CS AM communication during the process of selling 25 % of shares in PKO TFI / CS AM joint venture
The agency was handling media leaks and preparing crisis communication strategy
CS Group sells 100% of share in CS AM to Ipopema TFI
CS Group strategy in Poland communication after CSAM was sold
Constant communication advisory during sale process
Internal & external communications
Credit Suisse – Robert Parker interview
28.04.2011 Puls Biznesu – the biggest Polish economic daily
Legg Mason Investments Fund
Media relations and crisis communication consulting
Preparing of educational materials on the subject of investing that were sent out to the media
Acting as the press office of the company
Arranging interviews with the board of the company and assistance during these interviews
Consulting in key communication areas
Conducting media audit
The journalists’ expectations in relations to Legg Mason
Individually presenting the philosophy of Legg Mason to journalists and related communication with the media
The result – a considerable improvement in relations with the media, a better understanding of Legg Mason’s businesses by journalists
The Riverside Company - Private Equity Fund
Media relations activities
Communication of deals
Advising on communication strategy around certain deals communication
– Including crisis management
Arranging one on one meetings with journalists
Speaking opportunities – coordination of participation in conferences
Communication of international & local transactions
Ciszewski Financial Communications has been responsible for communication of Riverside Private Equity since August 2009. CFC acts in three countries: Poland, Czech and Hungary
Capital markets team in BZ WBK
Conducting proactive relations with journalists in order to build and maintain image of ORK BZ WBK as the company with large competences in terms of M&A and IPO
The Agency was accountable for expert positioning activities:
Establishing relations with key journalists from most important media: Parkiet, Puls Biznesu, Rzeczpospolita, Dziennik Gazeta Prawna, Forbes, Businessman.pl, press agencies
Expert positioning in different fields
Arranging one on one meetings and articles devoted to chosen topics (e.g. M&A on real estate, energy, food markets)
Planning and coordinating activities from expert positioning fields (participating in conferences)
Money Makers
Media relations and social media communication
Preparation & execution of communication strategies
Launch of the company on the market
Building awareness of the new brand, expert’s positioning, company's services
Handling media relations - day-to-day activities & press office
Arranging expert’s comments and interviews on media
Arranging educational comments and publications on investment products and services available on the Polish market and on financial advisors
Conducting public relations and social media educational campaign on the quality of financial advisory in Poland
The Agency is accountable for conducting all media relations including:
Creating communication strategy including key messages and detailed plan of activities
Creating communication strategy and Q&A regarding each acquisition or shares purchase, iincluding potential crisis communication issues
Establishing and maintaining strong relationships with the key journalists
Preparing recommendation concerning participation in the speaking opportunities and other events in the financial sectors
Cooperation with Supernova Fund business partners
M&A communication consulting: internal and external communications, press conferences, media relations with national and regional journalists
Expert positioning - aarranging expert comments and 1-on-1 interviews in the key media
Supernova (IDM) Fund
Saski Partners
Scope of activities
Day-to-day media relations activities & press office
Arranging comments on deals & market situation
Advising on communications regarding deals
Support in crisis situations connected with deals
Proposing the activities - speaking opportunities and sector events
Constant cooperation since 2007
DM NWAI
Support for NWAI brokerage house clients during IPO, SPO or debt offerings:
Positioning the company as first investment bank for SME
Preparation & execution of communication strategies
Advisory in the area of investor relations
Management of crisis situations
Handling media relations
The agency was supporting DM NWAI in its own IPO process
Thank you for your attention!
Paweł TomczukGeneral Director Ciszewski Financial Communications
Mob. +48 600489609e-mail: [email protected]