Cisco standards manual_

Table of Contents

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Table of Contents

Introduction

Positioning

Logos, Branding, and Merchandising

Graphic System

Stationery System

Sales Collateral System

Level 1 Sales Collateral


Industrial Design

Channel Communications

Trade Shows, Events, and Seminars

Advertising and Direct Marketing

Contact Information

toc 7/7/98 11:11 AM

Introduction

Creat ive Standards Introduction

Our corporate identity is the face and personality we present to the global community. It’s as importantas the products and services we provide. Our identityis the total effect of our logos, products, brand names,trademarks, advertising, brochures, and presentations—everything that represents us.

Because the Cisco Systems brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintainits integrity.

The guidelines in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you createwill represent Cisco cohesively to the world. You canview an electronic version of this document on theCisco Employee Connection web site at wwwin.cisco.com/Mkt/corpid/style.html.

We have tried to provide guidelines that are easyto follow; whenever questions arise, look for moreinformation on the web or contact Corporate Identity.Changes to this guide will be provided periodically,so be sure to update your binder when we send younew information.

Thank you in advance for your help in followingthese simple rules.

Corporate Identity

A compelling corporate identity that expresses our personality and leadership

position in the marketplace is important to Cisco Systems. As the networking industry

becomes even more competitive, the need to establish a strong, global presence is

increasingly apparent.

73.0946 Intro 7/2/98 2:16 PM Page 1

Cisco’s positioning statement is as follows: CiscoSystems is the worldwide leader in networking forthe Internet. What does this mean? Our positioningstatement has three primary elements:

Our position— the worldwide leader

Our business—networking

Our vision— the Internet

Our position—the worldwide leaderBy almost any measure, Cisco is the worldwide leaderin its field. It is the largest or best in terms of revenue,profitability, market capitalization, market share, breadthof products, technology, customer base, customer satisfaction, service/support, field sales, expertise, andso forth. But a leader isn’t just the biggest. A leaderviews and responds to industry issues, customer con-cerns, and technology opportunities with greaterresponsibility and greater credibility. A leader hashigher responsibilities and greater stature.

Our business—networking So, what are we the leader in? It’s networking—givingpeople access to the information they need by con-necting information devices through intelligent, secure,and reliable networks.

Our vision—the InternetThe Internet is the single most important phenomenonto occur in information technology since the micro-processor, and ultimately it may be the biggest IT revolution ever. At Cisco, we see the Internet as atremendously significant and empowering technologydevelopment that will greatly affect the way peopledo business, learn, and communicate. We are readyand able to turn this promise into reality.

How do you use the positioning statement? Itshould be used anywhere and everywhere that a suc-cinct statement of Cisco’s business is required. Thisincludes presentations, collateral, sales proposals,trade show booths, and so forth. It should lead offyour other presentations and be the foundation towhich all communicators return.

Our boilerplate standardsOur company boilerplate is as follows: Cisco Systems,Inc. (Nasdaq: CSCO) is the worldwide leader in net-working for the Internet. News and information areavailable at www.cisco.com.

The standard description for our Cisco IOSsoftware is as follows: Cisco IOS™ software is a platform that delivers network services and enablesnetworked applications.

We must be consistent in describing Cisco IOSsoftware as a platform, not a product, and as an enablerof network services and networked applications. It is not necessary to spell out “Internetwork OperatingSystem”; in fact, we request that you don’t spell itout. Also note that as with any trademarked terms,that you must use Cisco IOS as a modifier—such asCisco IOS software platform or Cisco IOS networkservices. Never use just “IOS” or “the IOS”.

Please help us be consistent in our messaging.

Cisco Positioning Statement

Positioning is how our company is viewed by others in our target marketplace. While we

have goals for positioning ourselves, ultimately our position is what others think and

say about us. We can, however, greatly influence how we are positioned by communicating

to our external audiences in a clear and consistent way.

73.0946 Intro 7/2/98 2:16 PM Page 2

• Write in a direct, conversational style.

• Tailor your words to the intended audience.

• Use crisp, active sentences to give more life to the written word; avoid using passive voice.

• Don’t overuse acronyms.

• Use short, simple words rather than large, cumber-some ones.

• Use the second person rather than the third person,whenever possible.

• Use a minimum amount of jargon and colloquialismsto make your writing “world ready” and to ensureease of use and translation by other countries.

In summary, write simple and direct prose, stressingour corporate attributes—an open-minded approachto technology and networking expertise—in anapproachable manner.

In all cases, be sure you use the correct legal namefor Cisco Systems, Inc. for your region or country,according to the Cisco Systems Corporate Style Guide.Use “Cisco Systems” when the company is first mentioned in the text, followed by “Cisco” in subse-quent references.

The Cisco Systems Corporate Style Guide con-tains two sections that are helpful to those creatingmarketing collateral. These sections are entitled “StyleGuidelines” and “Word Usage.” The Corporate StyleGuide is available on CEC at wwwin.cisco.com/Mkt/KP/kp_style/sc_style.html or ask for a hard copy fromthe Corporate Editor.

Cisco Voice and Tone

An approachable, straightforward, and confident tone best describes the personality

we want to express about Cisco Systems. Following these writing suggestions will help

you achieve this goal:

73.0946 Intro 7/2/98 2:16 PM Page 3

Cisco’s new tag line conveys two key concepts:

Associates Cisco with the InternetPeople within the networking industry know Cisco.But many more people are familiar with the Internetand Internet-enabled applications. We need to makemore people aware of Cisco’s key role with the Internetas a provider of backbone and access products andof Web site tools and Internet appliances.

In addition, we want people to realize that Ciscoproducts and services make Internet-enabled applica-tions possible, and to appreciate that the Internet can change the way they work, live, play, and learn.Cisco itself is the world’s foremost example of a company using the Internet for competitive advantage.

Emphasizes the importance of the Internet GenerationOur vision is that the Internet will have as profoundan effect on people and society as the IndustrialRevolution did in the 19th century. We are living inthe Internet Generation and are extending it to ourchildren and grandchildren. The Internet Generationencompasses people, companies, and countries.Those who understand the power of the Internet andnetworked applications will, in our view, be the long-term winners. So companies and countries—inaddition to people—have to see themselves as part of the “Internet Generation.”

The Cisco Corporate Tag Line

Cisco believes that the Internet is fundamentally changing the way people work, live, play,

and learn. To communicate this vision, Cisco is strengthening and evolving its corporate

branding efforts, with a new corporate tag line, “Empowering the Internet Generationsm. ”

Tag Line

The Internet and networked applications will fundamentally change the way people work,live, play, and learn. We are living in the Internet Generation, which is bringing changes as

great as those created by the Industrial Age (but at a much faster pace).

Shape the future of global networking by creating unprecedented opportunitiesand value for our customers, employees, investors, and partners.

End-to-end networking solutions by line of business

The worldwide leader in networking for the Internet

Empowering the Internet Generation

73.0946 Intro 7/2/98 2:19 PM Page 4

The Cisco Systems tag line is created using the Sabonfont. When incorporating the tag line with the companylogo, you must adhere to all other guidelines for useof the Cisco Systems logo. Please follow the stagingindicated below:

When using the tag line by itself, it should appear inall black, all blue (PMS 3035), or reversed out. Donot combine the tag line with any logo other than theCisco Systems logo. Do not alter the tag line in anymanner including the typeface, proportions, colors,or line break. Do not animate, morph, or otherwisedistort its perspective or two-dimensional appear-ance. Please follow the staging indicated below:

TrademarksThe Cisco Systems logo is a registered trademark and always appears with a ®. When using the logowith the corporate tag line, “Empowering theInternet Generation,” use an SM designation after the tag line to indicate that it is a service mark.

With logo:

Without logo:

.5x

.5x

1x

.187x

.3x

.5x

.125x

.5x .5x

Cisco Corporate Tag Line Staging

Cisco Systems wants to use its new corporate tag line, “Empowering the Internet

Generation,” in all of its marketing communications efforts. We’ve designed the tag line

to be used both with the logo and by itself, providing maximum flexibility in our

efforts to use it frequently.

.5x

.187x

.5x .5x .5x

73.0946 Intro 7/2/98 2:19 PM Page 5

Logo Color

The Cisco Systems logo is composed of the Univers font logotype appearing above the boxed bridge, as illustrated at the right. This arrangement is theonly version of the logo that can be used and isCisco’s legal corporate signature.

The preferred usage is two-color, using PMS 3035(deep blue) for the boxed bridge and PMS 187 (red)for the logotype or the equivalent CMYK (processmatch) colors as noted on this page. In one-colorprinting, the logo can be either black, PMS 3035, orCool Gray 2. The vertical bridge “tines” must alwaysbe the color of the paper you are printing on.

When reversing or knocking out the logo, theboxed bridge element and the words “Cisco Systems”will be the color of the paper the logo is being printedon, and the bridge tines will be the color that surroundsthe logo as shown on the next page.

To ensure enough contrast for viewing the logo,do not use it on a patterned background or on one that is too light or too dark. Do not combine theCisco Systems logo with any other logo or graphicelement. Do not alter the Cisco logo in any mannerincluding the typeface, proportions, colors, elements,or location of any of the text in relation to the boxedbridge element. Do not animate, morph, or otherwisedistort its perspective or two-dimensional appearance.

Logotype

Boxed bridge element

Tines

Registration symbol

The Cisco Systems Logo

Color Palette PMS 3035

PMS 187

100C, 0M, 8.5Y, 65K

0C, 91M, 72Y, 23.5K

Spot Color Four-color Process

The Cisco Systems logo is our signature to the world and must not be compromised.

It is integral to our worldwide corporate identity.

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K

73.0946 Logos, branding... 7/2/98 1:51 PM Page 1

Lo

go

Usa

ge

Correct uses of the logo are shown below, along with various incorrect uses. Use the

logo according to the standards.

OK

NO

Cisco Systems Logo Correct and Incorrect Usage


Lo

go

St

and

ard

s

Minimum Size The minimum logo size is .75"(19 mm) wide, excluding the ®. Please do not reproduce the Cisco logo in any smaller size, because it loses impact and readability.

Logo Trademarks The Cisco Systems logo is a registered trademark and always appears with a ®.

.75"

.5x

.5x

1x

.5x

.5x 2.625x .5x

Cisco Systems Logo Staging

Cisco’s logo must be staged as illustrated below, where x represents any measured

increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is

the minimum amount of clear space that can surround the logo and logotype.


The following guidelines will help achieve the besteffect for merchandising items.

The complete Cisco Systems logo (the boxedbridge element and the logotype) should appear in aprominent position on all the items you create. Onany type of shirt or jacket, the logo should appear onthe left front pocket rather than on a sleeve or on the back. On a cap or hat, it should appear on the frontof the cap rather than on the visor.

When using the Cisco logo on merchandising items,it may only be used in the following colors:• In one-color printing, it may appear as all black, all

deep blue (PMS 3035), all Cool Gray 2, or all white.• In multicolor printing, the boxed bridge element is

deep blue (PMS 3035), the bridge tines are white, andthe “Cisco Systems” logotype is deep red (PMS 187).

No other color variations of the logo are acceptable.In addition, because of the difficulty in executing it properly, the tone-on-tone version of the logo formerchandising items has been discontinued.

For silk-screening, the minimum logo width is .75" or 19 mm. An embroidered logo should not appearsmaller than 1.75" or 45 mm wide.

The space directly beneath the logo is reservedfor use by our partners who offer products, programs,and services on behalf of Cisco. This group includeschannel partners, resellers, distributors, leasing partners,and publishing partners. If you think you have a program that might qualify for this use of the logo,please contact Cisco’s Corporate Identity organization.Otherwise, please leave this space open for our partners.

Logotype

Boxed bridge element

Tines

Registration symbol

Merchandising Guidel ines

Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and

reward. Whether you wear these items on a shopping trip, while gardening, or when

attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls

on the golf course, you are building recognition and equity in the company. For

this reason, it is important that you always use the Cisco Systems logo correctly and

prominently on your merchandising items.

Space fordescriptor


Your department name, promotional event, or internalprogram name should not appear directly below the logo. The closest placement for these names underthe logo is one-half the x height of the boxed bridgeelement of the logo.

The Cisco Systems logo is strong enough to stand onits own and should not be combined with any otherlogo or graphic element.

If merchandising items contain any confidentialproduct information such as a launch code nameor date, do not use the Cisco logo on them.Merchandising items should not give away anyCisco secrets.

Optimum background colors to choose for yourmerchandising items include the following:• For the multicolor logo and the all-blue or

all-black logos:WhiteOff-whites (cream, beige, stone, canvas)KhakiLight yellowsLight graysBurgundyChambraysDenim

• For the all-white or all-Cool Gray 2 logo:Navy blueRoyal blueBlackBurgundyDeep purpleHunter greenDeep grayTealDenim

• Colors to avoid include:“Neon” tonesBright redBright yellowVioletsOrangePinks and rosesKelly or grass greens

If you have questions or have a specific project onwhich you are not sure how to use the logo, visit theCorporate Identity Web site at wwwin.cisco.com/Mkt/corpid/resource.html or contact a Cisco CorporateIdentity representative. Corporate Identity staff members are listed at wwwin.cisco.com/Mkt/corpid/index.html.

.5x

.5x

1x

.5x .5x .5x


C I S C O D E S K A C C E S S O R I E S

w w w . c i s c o . c o m / g i f t


T-shirt, front

T-shirt, back



For certified partners of Cisco products and services,marks have been created for the following certifica-tions: Partner, Partner—Gold Certified, Partner—Silver Certified, and Partner—Premier Certified. Toqualify for using these marks, certified partners mustmeet the criteria established for their certificationlevels. They may only use marks for which they haveachieved certification.

Cisco’s Authorized Distributor and Reseller program marks are for use by distributors who resellCisco products to Cisco’s reseller and certified partners.

In one-color printing, these marks can be eitherblack or PMS 3035 (deep blue). In multicolor printing,the Cisco Systems logotype must appear in PMS 187(deep red) with the boxed bridge in PMS 3035 (deepblue), the vertical bridge tines the color of the paperyou are printing on, and the certification descriptorin black. Four-color process match is acceptable.

The marks may also print reversed out of a darkbackground. When reversing or knocking out themarks, the boxed bridge element, the words CiscoSystems, and the partner and certification level typeare the color of the paper a mark is being printedon, and the bridge tines are the color that surroundsthe logo.

To ensure enough contrast for viewing a mark,do not use it on a patterned background or on one that is too dark or light. Do not combine the CiscoSystems partner or program marks with any otherlogo or graphic element. Do not alter the Cisco logoin any manner including the typeface, proportions,colors, elements, or location of any of the text in rela-tion to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective ortwo-dimensional appearance.

Cisco Resel ler and Certif ied Partner Marks

Logotype

Boxed bridge

Tines

Partner/certification typeR e s e l l e r

Cisco Systems licenses the use of specially designed marks to its resellers and certified

partners when they are acting on behalf of Cisco. The marks are based on the

Cisco Systems signature with an additional program descriptor underneath the bridge as

illustrated on this page.


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go

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Correct uses of the marks are shown below, along with various incorrect uses. Use the

marks according to the standards.

Cisco Resel ler and Certif ied Partner Marks Correct and Incorrect Usage


StagingIn all cases, the reseller or certified partner’s companylogo should appear more prominently than theReseller/Certified Partner mark and should be sepa-rated by the space of one mark width or one inch,whichever is greatest. The Reseller/Certified Partnermark cannot be combined with another logo orgraphical element.

Minimum SizeThe minimum mark size is .75"(19 mm) wide, excludingthe ®. Please do not reproduce a mark in any smallersize, because it loses impact and readability.

Trademark SymbolThe Cisco Systems logo used with the Reseller/CertifiedPartner marks is a registered trademark and mustalways appear with the symbol ®.

.5x 2.625x .5x

.5x

.5x

.5x

1x

.386x

.3x

.125x

Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x

represents any measured increment that keeps the overall mark size at .75" (19 mm) wide

or greater. Note that .5x is the minimum amount of clear space that can surround a mark.

These staging parameters are identical to those established for the Cisco Systems logo.

Cisco Resel ler and Certif ied Partner Marks Staging


Where to Use the Reseller/CertifiedPartner marks

Web PagesThe Reseller/Certified Partner marks may be used ona Reseller/Certified Partner company Web site. On aWeb page or as a launch button, the minimum marksize is 86 pixels wide.

Advertisements, Direct Mail, and CollateralA mark may be incorporated into any of theReseller/Certified Partner’s advertising, direct mail,collateral, or other promotional materials forCisco products.

ProductsThe mark may not be used on any products.

Referring to Partner Certification in TextA Partner’s certification level may be noted on collat-eral material or advertising by using phrases like“a Cisco Systems Partner—Gold Certified.”

Say: XYZ is a Cisco Systems Partner—Gold Certified

Do not say: XYZ Cisco PartnerXYZ Cisco Gold Partner

Additional InformationFor additional information on Cisco’s Certified PartnerProgram, to obtain logo kits, or to confirm certificationlevels, please contact the Cisco Channel Marketingdepartment.

Cisco Resel ler and Certif ied Partner Marks Placement


Cisco Global Support Program

The Cisco Global Support program provides partnerswith the framework to deliver consistent and timelysupport solutions for multinational businesses. Aglobal support model enables end customers to effec-tively gain access to sophisticated service and supportand enables global partners to gain the greatest levelof operational efficiencies, thereby significantly low-ering the cost of doing business. Global Partners haveaccess to a technological backbone of at least threestrategically located TAC centers around the world.Each of these centers includes one comprehensive lab,offers remote access on a 24 x 7 basis, and supportsmost major languages spoken within the theater orregion. English-speaking engineers are also availablein all centers for worldwide after-hours support.The Global Support program provides the competitiveadvantage and differentiation needed in today’scompetitive multinational market. For more informa-tion, please contact the Channel DevelopmentProgram group.

Nihon Channel Program (Japan only)

The Nihon Partner program is Japan’s version of the U.S. and International Partner program. Thesemarks are to be used by our Japanese partners only,according to the certification levels they haveachieved. For additional information, please contactCisco’s ICON Marketing organization.

Cisco Training Partner Program

Cisco’s Training Partner program is for training partners who have agreements with Cisco to offerCisco networking technology, product, platform, and update training. Three levels of service have beenestablished: Associate, Distinguished, and Senior. Toqualify for using these marks, training partners mustmeet the criteria established for their service levels.They may only use the marks for which they quali-fy. Please contact the Worldwide Training organiza-tion for additional information.

Other Cisco Program Marks

Cisco Systems strongly believes in developing key relationships and partnerships to

expand the products and services available to its customers. To identify the products

and services that enhance our offerings and help us broaden Cisco’s brand recognition,

we have approved a number of other programs and program marks. Examples of each of

these program marks follow with brief explanations of their applications. Please contact

the appropriate program owner for additional information.


ATM Associate Program

The ATM Associate program is a joint interoper-ability, marketing, and reference-selling program. It is designed to make it easier and less expensive forcustomers to use ATM technology to upgradetheir networks and integrate voice, video, and datainto a single, multiservice infrastructure. Only thosevendors who have signed license agreements for theATM Associate program may use this mark. Pleasecontact Cisco’s Enterprise line of business foradditional information.

Cisco Multimedia Associate Program

The Multimedia Associate program was establishedas a multimedia alliance between Cisco and the Institutefor Information Industry (III), located in Taiwan, tooffer customers more complete multimedia solutions.Together, Cisco and III help major Taiwanese manu-facturers develop and promote Cisco multimedia-enabled applications for their products.

Cisco will provide Cisco branding certificatesafter the Taiwanese vendors’ products pass the conformance tests performed and supervised by theIII engineers in the Cisco-III Multimedia Lab inTaiwan. Currently, III is the only vendor with autho-rization to use this mark. Please contact GlobalAlliances for additional information.



Enterprise Associate Program

The Enterprise Associate program is a joint marketing,technology, and compliance initiative. Under this initiative, companies whose products complementand are interoperable with Cisco IOS® networks canuse the Enterprise Associate mark in their marketingand advertising materials. Additionally, this initia-tive gives Cisco Systems and participating companiesthe opportunity to jointly develop and enhance net-working functions for customers. Only those vendorswhose products pass the conformance tests requiredby Cisco and have signed license agreements for theEnterprise Associate program may use this mark.Please contact Cisco’s InterWorks Business UnitMarketing organization for additional information.

Cisco Press

Cisco Press is a venture between Cisco and MacmillanPublishing to publish a series of books on networking.Only Macmillan Computer Publishing currently hasauthorization to use this mark. Please contact Cisco’sCentral Documentation Services department for additional information.



Cisco Networking Academies Program

The Cisco Networking Academies program wasdesigned to provide educational institutions with theopportunity to certify high school and college studentsin network design and operations by providingcurriculum and equipment support. Only thoseinstitutions that have agreements with Cisco Systemsmay use this mark. Please contact the EducationMarketing organization for additional information.

Cisco Capital

Cisco Capital is a leasing program for Ciscoproducts. Only leasing companies that have signedagreements with Cisco are authorized to use thismark. Please contact Cisco Financial Services foradditional information.

Cisco Professional Services Provider Program

Cisco’s Professional Services Provider program offers a suite of customized services for every phaseof a customer’s network life cycle: planning, design,implementation, and operation. Only vendors whohave signed agreements for the Professional ServicesProvider program may use this mark. Please contactCustomer Advocacy for additional information.



Cisco Certified Internetwork Expert

The Cisco Certified Internetwork Expert (CCIE)program is a high-level certification programdesigned to provide engineers with the internetworkingexpertise required in today's rapidly changing infor-mation systems environment. Only those engineerswho pass the demanding CCIE certification test areallowed to use this personal certification badge ontheir business cards. Please contact the CustomerAdvocacy organization for additional informationabout this program.



PoweredNetwork

The Cisco Powered Network mark is composed ofthe Univers font logotype and the boxed arrow element,as shown in the graphic at the right. Please use thecamera-ready art provided by Cisco Systems. Do notalter the Cisco Powered Network mark or change the size or location of the type in relation to the boxedarrow element.

The Cisco Powered Network mark can be usedin black, PMS 3035 (deep blue), or PMS 187 (darkred); four-color process match is acceptable.

The arrowhead within the box is the same coloras the paper the mark is printed on. When reversingor knocking out the mark, the box, arrowtail, andlogotype are the color of the paper the mark is beingprinted on, and the arrowhead is the same color thatsurrounds the mark.

To ensure enough contrast for viewing the mark,do not use it on a patterned background or on onethat is too light or too dark. Do not alter the CiscoPowered Network mark in any manner including thesize of typeface, proportions, colors, elements, orlocation of the text in relation to the boxed arrowelement. Do not animate, morph, or otherwise distortits perspective or two-dimensional appearance. Donot combine the Cisco Powered Network mark withany other logo or graphic element.

Cisco Powered Network Mark

Color Palette PMS 187 0C, 91M, 72Y, 23.5K


PMS 3035 100C, 0M, 8.5Y, 65K

BLACK 0C, 0M, 0Y, 100K

Logotype

ArrowheadArrowtail Box

Trademark symbol

The Cisco Powered Network mark is to be used exclusively by authorized service

providers who meet the criteria for quality, service, and Cisco equipment as described in

the Cisco Powered Network program guidelines. This mark communicates that the service

provider has an end-to-end network based on Cisco products and services that ensures a

high degree of security, reliability, and performance.


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go

Usa

ge

Correct uses of the mark are shown below, along with various incorrect uses. Use the

mark according to the standards.

OK

NO

Cisco Powered Network Mark Correct and Incorrect Usage


StagingThe Cisco Powered Network mark must be staged asillustrated here, where x represents any measuredincrement that keeps the overall logo size .75" (19 mm)or greater. Note that .5x is the minimum amount ofclear space that can surround the mark.

The service provider company’s logo should appearmore prominently than the Cisco Powered Networkmark. The Cisco Powered Network mark should beseparated from the service provider’s logo by the spaceof one Cisco Powered Network mark width or one inch,whichever is greatest.

Minimum SizeThe minimum size for the Cisco Powered Networkmark is .75" (19 mm). Please do not reproduce theCisco Powered Network mark in any smaller size,because it loses impact and readability.

TrademarkThe Cisco Powered Network mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

1x

.125x

.375x

.5x

3.175x .5x.5x .825x

Cisco Powered Network Mark Staging


Where to use the Cisco Powered Network mark

Web PagesThe Cisco Powered Network mark may be used onqualifying service providers’ Web pages next to or for products or services running a Cisco PoweredNetwork. On launch buttons, the minimum marksize is 90 pixels wide.

Advertisements, Direct Mail, and CollateralThe mark may be used in any of the service providers’advertising, direct mail, collateral, or other promo-tional materials for products or services running onCisco Powered Networks.

Product NamesThe Cisco Systems and the Cisco Powered Networknames or marks or any potentially confusing varia-tions may never be incorporated as part of the nameof a product or service of the service provider.

DocumentationThe Cisco Powered Network mark should appear onthe front cover and spine of documentation for productsor services that run on a Cisco Powered Network.

VideoThe Cisco Powered Network mark is available as an animation with sound for use in broadcast media(radio and TV) by authorized service providers.

Referencing in TextIn text, qualifying service providers can refer to the factthat their services run on Cisco Powered Networks.

Say: XYZ data services run on a Cisco Powered Network

Do not say: XYZ Cisco NetworkXYZ Cisco Powered Network product

Additional InformationFor additional information on the Cisco PoweredNetwork program, please contact the Service ProviderMarketing organization within Cisco.

Cisco Powered Network Mark Placement


The Cisco NetWorks mark is composed of the Universfont logotype and the boxed arrow element, asshown at the right. Please use the camera-ready orsoft-copy art provided by Cisco Systems.

In one-color printing, the Cisco NetWorks markcan be used in black, PMS 3035 (deep blue), PMS187 (deep red), or PMS Cool Gray 2. The arrowheadis the same color as the background color the markappears on. In two-color printing, the boxed arrowelement (box and arrowtail) appears in PMS 3035(deep blue) and the text “Cisco NetWorks” in PMS187 (deep red). The arrowhead is the same color asthe background color the mark appears on.

When reversing or knocking out the mark, the box,arrowtail, and logotype are all the color of the paperthe mark is being printed on, and the arrowhead is thesame color that surrounds the mark.

To ensure adequate contrast for viewing the mark,do not use it with a patterned background or onethat is too light or too dark for it to read well. Donot alter the Cisco NetWorks mark in any mannerincluding the typeface, proportions, colors, elements,or location of any of the text in relation to the boxedarrow element. You may not animate, morph, or otherwise distort its perspective or two-dimensionalappearance. Do not combine the Cisco NetWorksmark with any other logo or graphic element.

Cisco NetWorks Mark

The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners

whose products incorporate Cisco Network Foundation Technologies to ensure reliable

connectivity in the network and interoperability with Cisco-designated systems.

Color Palette PMS 3035 100C, 0M, 8.5Y, 65K

PMS 187 0C, 91M, 72Y, 23.5K

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K



Mar

kU

sag

e

Cisco NetWorks Mark Correct and Incorrect Usage

Correct uses of the mark are show below, along with various incorrect uses. Use the

logo according to these standards.

NO

OK


StagingThe Cisco NetWorks mark must be staged as illus-trated here, where x represents any measured incrementthat keeps the overall logo size .75" (19 mm) orgreater. Note that .5x is the minimum amount of clearspace that can surround the mark.

The licensee’s company logo should appear moreprominently than the Cisco NetWorks mark. TheCisco NetWorks mark should be separated from thelicensee’s logo by the space of one Cisco NetWorksmark width or one inch, whichever is greatest.

Minimum SizeThe minimum size for the Cisco NetWorks mark is.75" (19 mm). Please do not reproduce the CiscoNetWorks mark in any smaller size, because it losesimpact and readability.

TrademarkThe Cisco NetWorks mark is a trademark of CiscoSystems and must always appear with a ™ symbol.

1x

.125x

.4x

.5x

3.175x .5x.5x .825x

Cisco NetWorks Mark Staging


Where to use the Cisco NetWorks mark

HardwareThe Cisco NetWorks mark should be placed on thefront viewing plane of the licensee’s product. Do notplace the mark on the top, bottom, or sides of theproduct or on any peripheral components. The markshould never be obstructed by another label or sticker.

The mark should be printed directly onto theproduct using conventional methods such as silk-screening or pad printing, or it can be molded in.The mark should not be placed on the product usinga label or sticker.

Software PackagingThe Cisco NetWorks mark should be printed on thefront viewing panel of the licensee’s software package.The mark should never be obstructed by anotherlabel or sticker. The mark should not be placed onthe package using a label or sticker.

Startup ScreensFor software products containing Cisco NetworkFoundation Technologies, the mark should appear atthe first startup screen and should remain on screenfor the duration of the bootup procedure.

Shipping CartonsThe Cisco NetWorks mark should appear on the topsurface of shipping cartons. The mark should neverbe placed on the bottom of a shipping carton or beobstructed by other stickers or tape. The mark shouldbe printed directly onto packaging and should not beplaced on the package using a label or sticker.

Web PagesThe Cisco NetWorks mark may be used on licensees’Web pages next to products that incorporate CiscoNetwork Foundation Technologies. On launch buttons,the minimum mark size is 90 pixels wide.

Advertisements, Direct Mail, and CollateralThe mark may be used in any of the licensees’ adver-tising, direct mail, collateral, or other promotionalmaterials for products that incorporate Cisco NetworkFoundation Technologies.

Product NamesThe Cisco Systems and the Cisco NetWorks names ormarks or any potentially confusing variations maynever be incorporated as part of the name of a productor service of the licensee’s company.

DocumentationThe Cisco NetWorks mark should appear on the frontcover of documentation for products or services thatincorporate Cisco Network Foundation Technologies.

Referencing in TextIn text, licensees may refer to the fact that their productincorporates Cisco Network Foundation Technologiesby using phrases such as “incorporates Cisco NetworkFoundation Technologies.” On all such materials, thelicensee’s product or service name must appear moreprominently than the Cisco NetWorks mark by puttingit in a different color or on a different line. Thisrequirement is important to avoid any implicationthat the product is manufactured or supported byCisco Systems.

Say: XYZ product incorporates Cisco NetworkFoundation Technologies

Do not say: XYZ company Cisco NetWorks product

Additional InformationFor additional information on the Cisco NetWorksprogram, please contact the Global Alliance Marketingorganization within Cisco.

Cisco NetWorks Mark Placement


Cisco IOS

The Cisco IOS Technologies ingredient mark is com-posed of the Univers font logotype and the boxedarrow element as shown. Please use the camera-readyart provided by Cisco Systems.

In one-color printing, the mark should be black;when printing two or more colors, use PMS 187 (red)for the box and arrowtail and black for the type orthe equivalent CMYK (process match) colors as notedon this page. The arrowhead within the box is thesame color as the paper the mark is printing on.

When reversing or knocking out the mark, thebox, arrowtail, and logotype are the color of thepaper the mark is being printed on, and the arrow-head is the same color that surrounds the mark.

To ensure enough contrast for viewing, do not usethe mark on a patterned background or on one thatis too light or too dark for the logo to read well. Donot alter the Cisco IOS Technologies mark in anymanner including the size of typeface, proportions,colors, elements, or location of the text in relation tothe boxed arrow element. You may not animate,morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the CiscoIOS Technologies mark with any other logo orgraphic element.

Cisco IOS Technologies Ingredient Mark

The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and

developers who have license agreements with Cisco Systems to incorporate Cisco IOS

software technologies into their products. The mark placed directly on those manufac-

turers’ and developers’ products, packaging, and promotional materials signifies to their

customers that these products contain Cisco technology.

PMS 187 0C, 91M, 72Y, 23.5KColor Palette



ArrowheadArrowtail Box Trademark symbol

Logotype


Lo

go

Usa

ge

Cisco IOS Technologies Mark Correct and Incorrect Usage

Correct uses of the mark are shown below, along with various incorrect uses. Use the

mark according to the standards.

NO

OK


StagingThe Cisco IOS Technologies mark must be staged asillustrated here, where “x” represents any measure-ment that keeps the overall mark size at 1"(25 mm)or greater. Note that .5x is the minimum amount ofclear space that can surround the mark.

The licensee’s company logo should appear moreprominently on the product or materials than the CiscoIOS Technologies mark. The Cisco IOS Technologiesmark should be separated from the licensing company’slogo by the space of one Cisco IOS Technologies markwidth or 1"(25 mm), whichever is greatest.

Minimum Size The minimum ingredient mark size is 1"(25 mm) wideexcluding the ™. Please do not reproduce the Cisco IOSTechnologies mark in anysmaller size, because it loses impact and readability.

TrademarkThe Cisco IOS Technologies mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

1"

1x

4.5x .5x.5x .825x

.5x

.45x

.25x

.5x

Cisco IOS Technologies Mark Staging


Where to use the Cisco IOS Technologies mark

HardwareThe Cisco IOS Technologies mark should be placedon the front viewing plane of the licensee’s product.Do not place the mark on the bottom of the productor on any peripheral component. The mark shouldnever be obstructed by another label or sticker.

Software PackagingPlace the Cisco IOS Technologies mark on the frontviewing panel of the licensee’s software package. Themark should never be obstructed by another label orsticker.

Startup ScreensFor software products containing Cisco IOSTechnologies, the mark should appear at the firststartup screen and should remain on for the durationof the bootup procedure.

Web PagesThe Cisco IOS Technologies mark may be used on thelicensee’s Web pages next to or for products contain-ing Cisco IOS Technologies. On launch buttons, the minimum mark size is 86 pixels.

Shipping CartonsThe Cisco IOS Technologies mark should appear onthe top surface of shipping cartons. The mark shouldnever be placed on the bottom of a shipping cartonor be obstructed by other stickers or tape.

Advertisements, Direct Mail, and CollateralThe mark may be used in any licensee advertising,direct mail, collateral, or other promotional materialsfor products containing Cisco IOS Technologies.

For multiple product advertisements, the markmust be placed next to the product containing CiscoIOS Technologies. As an alternative, you may placean asterisk (*) next to each qualifying product andanother asterisk next to the mark with a supportingfootnote stating “Contains Cisco IOS Technologies.”

In the case of collateral, the mark should appearon the back cover or back page only.

Product NamesThe Cisco Systems and the Cisco IOS Technologiesnames or marks or any potentially confusing varia-tions may never be incorporated as part of the nameof a product or service of the licensee’s company.

DocumentationThe Cisco IOS Technologies mark should appear onthe front cover and spine of documentation for prod-ucts that contain Cisco IOS Technologies.

Cisco IOS Technologies Mark Placement


Referencing Cisco IOS Technologies in textIn text, the inclusion of Cisco IOS Technologies inthe licensee’s product may be noted on packaging,collateral material, or advertising (but not included inthe product name) by using phrases such as “includesCisco IOS Technologies.” On all such materials, thelicensee’s product name must appear more prominent-ly than that of Cisco IOS Technologies and should bevisually distinguished from Cisco IOS Technologies byputting it in a different font or color or on a differentline. This is important to avoid any implication thatthe licensed product is manufactured or supported byCisco Systems.

Here are some examples:

Say: XYZ includes Cisco IOS Technologies

Do not say: XYZ IOS productXYZ Cisco IOS Technologies

The following standard language must be included in allproduct literature:

This product contains selected elements of the CiscoIOS Technologies that provide _______ capabilities.

Cisco IOS Technologies Text References


Cisco IOS Wordmark

The Cisco IOS software wordmark is available foruse in networking diagrams and presentations tohighlight the presence of the Cisco IOS platformwithin a networking environment. This wordmarkis not to be used in product collateral, text refer-ences, software and hardware packaging, pressreleases, direct mail or advertising, electronic publica-tions, or on products.

BLACK 0C, 0M, 0Y, 100KColor Palette



™

Cisco defines a trademark as a word (for example,Cisco), a design (such as the Cisco bridge logo), a tagline (“Empowering the Internet Generation”)—or anycombination of these elements adopted by CiscoSystems to identify the company and its products andto distinguish it from competitors.

Trademarks should be used as adjectives, notnouns (for example, Cisco IOS software, not CiscoIOS). If they are used as nouns, they may becomegeneric and no longer protectable (for example,“aspirin,” and “Kleenex”).

Registration and TrademarksCisco owns trademark rights to the Cisco Systemsname and logo, the Cisco IOS Technologies nameand logo, the Cisco Powered Network logo, and theCisco NetWorks logo. We own service marks on thetag lines “Empowering the Internet Generation” and“Changing the way we work, live, play, and learn.”In addition, we own exclusive rights to a number ofproduct family and product names as indicated onthe next page. Our rights are protected and strength-ened when our trademarks are used properly.

Cisco’s naming strategy emphasizes Cisco as ourcorporate brand and employs descriptive terminologyfor product, program, and service names. Departmentsthat have new products, programs, or services shouldcontact Central Naming Service at [email protected] begin the naming process.

NoticesPlease include the following notices on all Cisco mar-keting materials. Note that the trademark list consistsof the trademarks used in a particular document plusCisco, Cisco Systems, and the Cisco Systems logo, whichare always listed.

Copyright NoticeCopyright 199X Cisco Systems, Inc. All rights reserved.Printed in USA. xxx and xxx are trademarks, xxx isa service mark, and Cisco, Cisco Systems, the CiscoSystems logo, and xxx are registered trademarks ofCisco Systems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document arethe property of their respective owners.

Trademark ListingA list of current Cisco trademarks can be requestedfrom the Corporate Editor. They can also be foundon the Corporate Identity Resources Page atwwwin.cisco.com/Mkt/corpid/TM LIST.HTM.

Only those trademarks designated as registeredshould use the symbol ®. All other claimed Ciscotrademarks should be denoted with the symbol ™.Service marks are denoted with the SM symbol.

Trademark Policy

Cisco’s trademarks are valuable assets that must be selected and used carefully. Please

adhere to these policies and guidelines for protecting our trademarks on product,

program, and service names.


Registered Trademarks (®)BPXCatalystCiscoCisco IOSCisco IOS logoCisco SystemsCisco Systems logoEnterprise/SolverEtherChannelFastHubFastPacketForeSightFragmentFreeIPXLightStreamMICA (use with “technologies”

at first mention)Phase/IPStrataSphereStrataView PlusSwitchProbe

Unregistered Trademarks (™)AccessPathAtmDirectorCCIE logoCD-PACCentriCisco Capital logoCiscoLinkCisco NetWorks logoCisco Powered Network logoCisco Press logoClickStartControlStreamDAGAZFast StepFireRunnerIGXJumpStartKernel ProxyLoopRunnerMGXNatural Network ViewerNetRangerNetSonar

PacketPIXPoint and Click InternetworkingPolicy BuilderRouteStreamSecure ScriptSMARTnetSpeedRunnerStratm (use with “technology”

at first mention)StreamViewThe CellTrafficDirectorTransPathVirtualStreamVlanDirectorWorkgroup DirectorWorkgroup Stack

Unregistered Service Marks (SM)Changing the way we work, live,

play, and learn.Empowering the Internet Generation

Trademark Policy

The following is a list of trademarks currently used by Cisco Systems, Inc. organized to

identify those marks that have been registered with the United States Patent and

Trademark Office.1

1 Current list as of 6/98.

The boilerplate statement that goes at the end ofmarketing documents should list only the marksthat are used in the document (plus Cisco, CiscoSystems, and the Cisco Systems logo which arealways listed). They should appear in the followingorder: trademarks first, then service marks, thenregistered trademarks. The correct verbiage is: “xxxand xxx are trademarks, xxx is a service mark, andxxx, xxx, and xxx are registered trademarks of CiscoSystems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document arethe property of their respective owners.”


Cis

co

Co

lorsThe logo colors, PMS 187 and PMS 3035, are the

primary colors in the Cisco palette. These colors arerich and easily readable in a variety of media.

PMS Cool Gray 2 and PMS 124 provide a complement to the logo colors and can be used forall secondary type treatments. Black is also part ofthe palette.

We’ve also selected a single color for each line ofbusiness along with the Cisco corporate palette. Asadditional vertical industries or applications are created,we will develop color standards for each area. Stayingwith these color standards will produce an overall lookthat says “Cisco Systems” throughout the world.

Color Palet te

Corporate

PMS 187

PMS 3035

PMS 124

COOLGRAY 2

SUPER-BLACK

Service Provider

Enterprise

IBM

Small and Medium Business

Education

Government

PMS 221

PMS 2593

PMS 660

PMS 568

PMS 3015

PMS 554

0C, 91M, 72Y, 23.5K

100C, 0M, 8.5Y, 65K

0C, 27.5M, 100Y, 6K

0C, 0M, 0Y, 11.5K

40C, 0M, 0Y, 100K

0C, 100M, 18.5Y, 34K

79C, 100M, 0Y, 0K

83C, 0M, 56Y, 38K

100C, 23.5M, 0Y, 18.5K

87C, 0M, 60Y, 65K

91C, 60M, 0Y, 0K


Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems

color palette was carefully chosen to give a cohesive identity to everything we design

from packaging to printed materials.

Market Solutions

Vertical Industries

73.0946 Graphic System 7/2/98 2:46 PM Page 1

PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035









PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2

PMS Cool Gray 2






TypefacesSerif

Sans Serif

Cisco Typography

Univers, Univers Condensed, and Sabon are Cisco’scorporate fonts. Univers and Univers Condensed aresans serif fonts with a classic look that work wellelectronically, scale easily, and should be used as head-line fonts. Sabon is a simple, elegant serif font thatprovides a good contrast to Univers and is used forbody copy. Do not use Sabon SC Oldstyle numbers.Both fonts are readily available from Adobe in PC andMac formats. The Mac and PC fonts can be locatedon our internal web site at wwwin.cisco.com/Mkt/corpid/fonts.html. Mac and PC fonts can be obtainedinternally through the NT Server at CISCO_MAIN/

MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/

PUBLISHED/MAC_FONTS or PC_FONTS.

Technical documentation and presentations willcontinue to use Times, Courier, and Helvetica.

Sabon Regular

Sabon Italic

Sabon Bold

Sabon Bold Italic

Sabon Small Caps

Univers Light

Univers Light Oblique

Univers Regular

Univers Oblique

Univers Bold

Univers Bold Oblique

Univers Black

Univers Black Oblique

Univers Extra Black

Univers Extra Black Oblique

Univers Condensed Light

Univers Condensed Light Oblique

Univers Condensed Regular

Univers Condensed Oblique

Univers Condensed Bold

Univers Condensed Bold Oblique

Univers Ultra Condensed Regular

Univers Ultra Condensed Light

Univers Ultra Condensed Thin

Like organizations, typefaces have personalities and perform specific functions.

Although sometimes subtle, the consistent use of the same typefaces allows our

customers to readily recognize materials from Cisco Systems.


Sabon RegularLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Sabon ItalicLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Sabon BoldLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Sabon Bold ItalicLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Sabon Small CapsLorem ipsum dolor sitamet, consectetueradipiscing elit, sed diamnonummy nibh euismodtincidunt ut laoreetdolore magna aliquamerat volutpat.

Univers LightLorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Univers Light ObliqueLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.

Univers RegularLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.

Univers ObliqueLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.

Univers BoldLorem ipsum dolor sit amet,

consectetuer adipiscing

elit, sed diam nonummy

nibh euismod tincidunt

ut laoreet dolore magna

aliquam erat volutpat.

Univers Bold ObliqueLorem ipsum dolor sit amet,

consectetuer adipiscing

elit, sed diam nonummy

nibh euismod tincidunt

ut laoreet dolore magna


Univers BlackLorem ipsum dolor sitamet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.

Univers BlackObliqueLorem ipsum dolor sit amet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.

Univers Extra BlackLorem ipsum dolor sitamet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.

Univers Extra BlackObliqueLorem ipsum dolor sit amet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.

Univers Condensed LightLorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.

Univers Condensed LightObliqueLorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.

Univers CondensedRegularLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.

Univers CondensedObliqueLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.

Univers Condensed BoldLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.

Univers Condensed BoldObliqueLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.

Univers Ultra Condensed RegularLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.

Univers Ultra Condensed LightLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed ThinLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

The following are the Cisco Systems typefaces demonstrating their appearance in a variety

of uses. All typefaces used should match these examples.

Cisco Typography


The illustration system is based on large, “billboard”designs that depict a networking environment specificto a market solution. Each billboard is then sectionedinto smaller illustrations or “vignettes” to be usedthroughout the promotional materials. Spot illustra-tions, or portions of vignettes, can also be used. Thebillboard illustrations typically are not used indepen-dently except in large trade show booth applications.

Graphic patterns and elements are also availableto create additional interest and integrate with theillustrations.

The illustration library can be viewed within theCisco Corporate Identity Web site at wwwin.cisco.com/Mkt/corpid/resource.html.

Note that some illustrations have been developedspecifically for certain applications or organizations. TheCorporate Identity archivist can deliver illustrationsto you on removable media. In addition, CorporateIdentity Design Services can create custom illustrationsupon request.

Please remember to use the color palette consis-tently by selecting the correct spot colors by marketsolution or vertical industry that integrate with the illustration. All illustrations can be reproduced asduotones per specifications outlined later in this guide.

Cisco I l lustrat ion System

Billboard

A billboard is a complete, action-oriented illustration for a particularproduct, initiative, or market. Billboardscontain multiple metaphors represent-ing parts of a given solution. Each iscreated as one complex compositionand is not meant to be used as awhole. Any area may be cropped outto use as a basis for a vignette. Newbillboards can be requested throughCorporate Identity Design Services.

Cisco Systems has a graphic system based on illustrations that are designed to be

“world ready”—that is, easily used by all the geographic regions we serve. The characters

shown in the illustrations are created so as not to depict particular races or cultures,

and the environments are universal, ranging from small offices to large corporate

enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much

dimension and interest as possible. Ample white space is used to enhance the overall

effect of the illustrations.


Graphic Element

Spot Illustration

Graphic Pattern

Graphic elements are used to embellishthe concept of a product, solution, or market and are nonspecific. Theyshould accent but never overpowerthe vignette. They consist of EPS filesof simple shapes and should bescreened to 3 percent black. Newgraphic elements may be requestedthrough Corporate Identity DesignServices at any time.

Spot illustrations are detailed portionsof the vignettes or billboards, selectedby the designer, that are cropped intoshapes appropriate to the layoutapproximately 1 to 11⁄4" in diameter.Spots may be selected from vignettesused in the project, or they may beselected from any of the open artworkvignettes or billboards.

Graphic patterns are also available to create additional interest and inte-grate with the illustrations.

Cisco I l lustrat ion System

Vignette

Vignettes are used for covers andinteriors. They can be started fromsmall portions of billboards thatmetaphorically represent part of ourbusiness, programs, or products.They can also be created indepen-dently if necessary.


The Cisco Graphic Elements

• Custom for each piece

• Prints 3 percent black

• Element should be overlapped by the vignettes

• The purpose of these elements is to complement the illustrations, not to overpower them.

• Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html

01pyrmd.eps 02brfcse.eps 03switch.eps 04arrows

05entrps.eps 06srv prov.eps 07builds.eps 08gear.eps

08gear.eps 09globe.eps 10lnkbld.eps 11wkstn.eps

12xarrws.eps 13cnsltts.eps 14smbiz.eps 15phone.eps


Standard Product PhotographyAll Cisco products are photographed in color fromthree standard angles: at three-quarter angle to thefront of the unit, straight on to the front panel, andstraight on to the back panel. It is typical to show aportion of the top of the product to better indicatethe shape and depth. Products taller than eye level,however, do not necessarily show the top.

Cisco product photography is currently available inlow-resolution electronic files, 2"x 3" (50 mm x75 mm) at 150 dpi; as hard-copy photographs, 4"x 5"(101 mm x 127 mm) transparencies; and as 35-mmslides. Request product photography through theCorporate Identity archivist. Low-resolution scanscan be delivered via e-mail (electronic files). Hardcopy is delivered via express mail. Turnaround timeis 72 hours plus shipping time.

Images are available either on a CD or via theinternal web. The CDs contain product images inthree formats: low-resolution GIF for the Web,medium-resolution JPG for insertion into applicationslike PowerPoint, and high-resolution EPS for print.

To view a product photo on our web site, go to:wwwin.cisco.com/Mkt/corpid/resource.html. Toorder CDs, go to Cisco MarketPlace. Log into CCOat www.cisco.com/. Select “Products and Ordering,”then go to Cisco MarketPlace, Order for the company,Brochures and Documentation Center, Brocdrom.

Photography for Collateral(Level 1 Collateral)Level 1 collateral uses Cisco standard photographythat has been digitally manipulated. Standard pho-tography shot at a three-quarter view is scanned inat high resolution, creating a digital file. The productimage is outlined using Adobe Photoshop, thendropped out of the existing background and placedon a new background, typically created from a pieceof a vignette that has been enlarged and lightened.The area of the background image that is underand in front of the product is skewed to create a“surface” effect that the product appears to besitting on. Finally, a drop shadow of the productis created manually.

These photographs are not generally available,but may be requested for approved usage throughCorporate Identity.

Photography Style and Library

Cisco’s photography system uses traditional photography coupled with digital processes

to create contemporary effects. Products are photographed from an angle to showcase

the artistry of the product’s design. Camera angle, positioning, and lighting combine to

achieve the final effect.


Photography for Collateral(Level 2 Collateral)For Level 2 collateral, the standard photography isbrought into Photoshop and a duotone is createdusing the black and PMS color of that piece. Curvesfor the duotone are typically straight lines; 0-100 forthe black plate, 0-40 for the PMS color plate. Theedge vignettes, rather than having a hard edge.

Photography for Public RelationsThe style of photography used in publicationschanges more frequently than standard photographybecause of the changing needs of publications andpublishers. It is, therefore, an evolving style. Fordetails about the current style of PR photography,please contact the Corporate Identity archivist.

Photography for Presentations and the WebStandard photography is available at low resolutionfor presentations and the Web. Photography, may berequested through the Corporate Identity archivist.

How to Schedule a Photo ShootProduct photography can be initiated by contactingthe Marketing Program Manager, Photography inCisco Corporate Identity. The manager will askyou to fill out a Photo Shoot Request form and aShot List and will schedule time with an outsidephoto studio. Please allow a lead time of at leastseven to ten working days for the photo shoot.There may be certain exceptions depending ontiming, location, and availability.

Photography Style and Library


The library contains grayscale versions of each iconthat can be translated into color, single color, orblack and white.

For any four-color printing, the spot color desig-nated for the market solution can be used as well ascolors from the corporate palette. When working withfour-color printing, be sure you convert to CMYKbefore going to print.

Single-color icons are preferred in two-color work,while grayscale is used in black and white materialsonly. The black and white icons are used primarily indocumentation and on the web.

All icons are Adobe Illustrator EPS files. Thelibrary also contains GIF file icons for PC and manyUNIX applications.

Please follow these guidelines:

• Icons should not be manipulated, resized, or redrawnexcept for brackets, clouds, and FDDI rings, whichmay be scaled proportionally.

• All lines connecting icons (representing serial,Ethernet, direct communication, and so forth) shouldbe .4-point lines.

• Illustrated “pipes” denoting bandwidth of packetscan take on a variety of attributes to be determinedby the diagram designer.

• When using black and white icons, the connectingline should be placed at the front of the icon tomake it appear connected. Be sure that the line doesnot interfere with elements of the icon itself or withtext inside the icon.

Icons can be downloaded from wwwin.cisco.com/Mkt/corpid/icons.html.

The Cisco Icon Library

Ico

ns

Manufacturer WorkstationAccess Server Mobile User




Color

Single Color

Grayscale

Black and White

Icons for designing network diagrams used in collateral, white papers, data sheets,

presentations, and other materials are also available from Corporate Identity. There is

a wide selection of icons to represent everything from routers and switches to concepts

such as telecommuting and data transfer.


To keep logo colors consistent and clean on the web,please use a properly mapped GIF file. If mappedGIF files are not used, the bridge “tines” will not beclear, and the colors will not appear in the properNetscape palette.

All banners and web pages should be 504 pixelswide for both internal and external use. The internalweb is available only to those who have access toCisco networks, while the external web can be accessedby anyone with the proper equipment.

Internal web graphic guidelines are available atwwwin.cisco.com/Mkt/CorpComm/Webdesign.html.

All external web designers should first contactCorporate Identity for art direction and further guidelines.

Web Banner and Electronic Uses

To better establish our identity on the Internet and World Wide Web, we’ve designed

templates to lend a recognizable look to all our web designs. Within the template

standards, there is plenty of room for creative solutions to make exciting web pages.

You should be particularly careful with color and logo treatment, because they can

change when going from print to the web.


Modifying I l lustrat ions for Web Si te Use

wwwin.cisco

After selecting your desired illustrations, contactCorporate Identity to help guide you in the process of making the image web-ready. When this process is complete, you can use this new version for all web sites.

Please keep in mind that visual shifts often occurbetween a PC platform and a Macintosh platform, and an illustration’s appearance will vary depending on the monitor that is used.

Spot Illustration

A spot illustration as itappears in print, createdin Photoshop.

Web Illustration

The same spot illustration,re-rendered using the Netscapepalette of 256 colors.

Vignettes and spot illustrations must be modified for use on the web; otherwise, they

will not render properly.


The presentation templates can be found atwwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.

Presentations and Mult imedia Templates

Corporate Templates The following are standard company templates.

Lasers and ColorViewgraphs

ComputerProjection and 35 mm Slides

We have created a variety of presentation templates for your use, whether you are in a

small conference room or a large auditorium with thousands of people. If you follow

our guidelines carefully, your audience will know they’re viewing a presentation

from Cisco. Simple rules, such as using graphics and illustrations rather than text,

allow the audience to focus on the speech. Too much text can be distracting.

There are two templates, each optimized for the type and size of your intended audience.


Templates

Lasers and ColorViewgraphs

ComputerProjection and 35 mm Slides

Special Events and Seminar Templates

These templates are for seminar and keynote speakers at large events only.

Presentations and Mult imedia Templates


The following key services are available:

Opening and Closing Video SegmentsA Cisco logo animation has been created as a standardintroduction or closing for any video production.This animation runs approximately 10 seconds and is available in any format. It cannot be altered.

Production FacilitiesThe key vendors we have selected have full-servicecapabilities to produce videos within the UnitedStates. Our vendors have sound stages, nonlinear editsuites, online edit suites, uplink transmission services,and full staffs offering complete services from pre- topost-production. In the event our primary vendorscannot satisfy your requirements, we maintain a listof alternatives.

Cisco TV FormatsA television template created in PowerPoint, alongwith TV-safe colors, guidelines, and icons, is availablefor your use.

Talent We have established a “voice of Cisco” for produc-tions that require on-screen or voice-over talent.Contact Corporate Identity for more information.

FreelanceWe have an extensive list of freelance producers, writers,directors, camera operators, and production crews.

TranslationWith Cisco customers and partners located through-out the world, we provide a translation service that can dub your videotape into many languages.For a list of the languages currently supported, callCorporate Identity.

Sound FacilityWe have access to a sound stage facility for digitalrecording of voice-over talent, custom music, orsound effects.

Duplication ServicesWith the growing need for video duplication, wehave set up a production house for all duplicationrequests. Normal turnaround is 48 hours.

Video LibraryWe have set up a video library for viewing andresearching video clips.

Note: The above list is only a sampling of CorporateIdentity’s ability to help you with your video productions. If you require a service not listed here,please contact the Presentations group withinCorporate Identity.

Cisco Video Product ion

In an effort to maintain Cisco Systems’ video production standards, Corporate Identity has

several key vendors in place to standardize and facilitate your productions. Please contact

Corporate Identity early in your planning stages to best take advantage of these resources.

Example of CPN Video Donut


Use of the ISO 9001 logo on our business cards confirms that Cisco Systems has received ISO 9001registration. ISO 9000 is the most widely recognizedquality standard worldwide and is a very effectiveglobal marketing tool. ISO 9001 registration allowsCisco to broaden its appeal to users and meet the ever-increasing quality demands of today’s marketplace.

Letterhead, Envelopes, and Business Cards

Stationery First impressions last.

Cisco’s corporate identity is often first established with a business card placed in someone's

hand or a letter received by a potential customer. Wherever you are located around

the world, please use our corporate standards for letterhead, business cards, and

envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this

guide when creating stationery for your office.

Business Card

Size: 3.5" wide x 2" highTitle Format: Title, DepartmentFont: Sabon, 8.5 points/10 leading , flush leftPaper Stock: Sig-Nature Dull, White,

100# recycled coverEmboss Area Placement of 1.15" wide x .65" high;

emboss is .3" from left edge and .15"from top edge. Keyline does not print.Two-sided cards do not emboss.

Jane DoeRegional ManagerNSP Central Region

Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706Direct: 408 526-4100 Fax: 408 526-4000Pager: 800 526-4200 [email protected]

ISO9001

R E G I S T E R E D

.92"

2.06"

.38

.4".23"

.17"

.31"

.52"

This hang line willvary according todepth of type

Type will always alignwith bottom

See right for emboss area

Standard Envelope

Size: 9.5" wide x 4.15" highFont: Company Name, Sabon Bold

Address, Sabon Roman8.5 points/9.5 leading, flush left

Paper Stock: Neenah Paper, Environment, Writing, White Wove, 24# recycled

Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706

.60"

.51"

.90" .26"

.81".65"

Samples shown are not actual sizes.

73.0946 Stationery 7/2/98 2:29 PM Page 1

Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706Phone: 408 526-4000 Fax: 408 526-4100www.cisco.com

1.9".87"

.87"

.56"

1"6.53"

1"

Sample shown is not actual size.

Letterhead

Paper Size: 8.5" wide x 11" highFont: Company Name, Sabon Bold

Address, Sabon Roman8.5 points/10 leading, flush left


Letterhead, Envelopes, and Business Cards


Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BNTel: +44 (0) 181 756 8000Fax: +44 (0) 181 756 8099

30.6mm159.6mm

19.1mm

21.7mm 27mm

17.1mm


Letterhead

Paper Size: 210 mm x 297 mmFont: Company Name, Sabon Bold


Paper Stock: Neenah Paper, Environment,Writing, White Wove, 24# recycled

Letterhead, Envelopes, and Business Cards A4

It is essential that you always use the correct legalsignature.

For legal and tax purposes, it is important that allinternational Cisco locations use their correspondinglocal Cisco entity legal names and signatures on allstationery, business cards, and signs displayed atinternational office sites.

For example, in the U.K., the correct corporatelegal name/signature is “Cisco Systems Limited.”If you are unsure of your local Cisco entity’s legalname/signature, please contact Heidi Stinson inCisco’s Corporate Legal department at San Joseheadquarters.


A4Letterhead, Envelopes, and Business Cards A4

Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BN

15.6 mm

13.1 mm

23.1 mm 6.4mm

19.4 mm15 mm

Samples shown are not actual sizes.

A4 Envelope

Size: 220 mm x 110 mmFont: Company Name, Sabon Bold



Business Card

Size: 89 mm wide x 51 mm highTitle Format: Title, DepartmentFont: Sabon, 8.5 points/10 leading, flush leftPaper Stock: Sig-Nature Dull, White,

100# recycled coverEmboss Area: Placement of 29 mm wide x 17 mm high;

emboss is 7 mm from left edge and 3 mmfrom top edge. Keyline does not print.Two-sided cards do not have emboss.

Jane DoeRegional Manager

Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BNTel: +44 (0) 181 756 8000Fax: +44 (0) 181 756 8099Pager: 800 526-4200 [email protected]

ISO9001

R E G I S T E R E D

23.5mm

52.5mm

9.8mm

10mm6mm

4.4mm

13.2mm

This hang line willvary according todepth of type

Type will always alignwith bottom

See right for emboss area


Level 2

Level 1The overall consistency of Cisco Systems collateralmaterials is defined by graphic standards. It is importantto follow the templates to maintain our design integrity.When designing or producing a brochure, fact sheet,customer profile, or any other piece of collateral orpackaging, keep the following guidelines in mind:

• Allow for plenty of white space in your materials.

• Include sidebar elements and be sure they coincidewith the correct palette for the market solution connected with them.

• Use a two-grid system consisting of two equal textblock columns parallel to each other.

• Be consistent and correct in your use of Cisco illus-trations. Corporate Identity maintains a librarywith illustrations for every market solution initiative.

• If a template exists for your project, use it. If one isnot currently available, ask Corporate Identity to pro-vide guidance so your project maintains consistency.

• If you need further clarification, search the listedweb sites or e-mail or call Corporate Identity.

The sales collateral system has three levels. Level 1collateral is targeted at high-level decision makers andis primarily nontechnical. Level 2 is aimed at technicaldecision makers and contains a greater degree oftechnical content. The third level is for our direct andindirect sales force and employees to communicatenew or changed information about Cisco’s products,programs, solutions, or services. Collateral is primarilyaccessed electronically via Cisco’s web site and theSales Tools CD-ROM. You can review the entire collat-eral system at wwwin.cisco.com/Mkt/ccon/cd/process/1/collateral_system.pdf.


Brochure with Pocket: Market Solutions EnterpriseService ProviderSmall and Medium Business

Brochures: Business SolutionProduct Line OverviewProgram OverviewService Overview

Folder: Corporate

CD-ROMs: CD PackageCD SleeveCD Face

Packaging: Product Package


Data Sheets: Product (electronic only with exception of fulfillment)

Fact Sheets: Business SolutionProgram Service

Profiles: Customer Industry

Reports: Business Case Statement of Direction


Electronic Documents

Sales Collateral System

The Cisco collateral system consolidates our sales collateral documents into a

manageable, cost-effective, and understandable system for our clients, partners, and

customers. It defines content guidelines for print and web sales collateral to ensure

that each document fits into the overall identity program. This system serves as a guide

for content development managers to use in driving content development and produc-

ing collateral for maximum effectiveness in each medium.

73.0946 Collateral 7/6/98 9:21 AM Page 1

Important Misce l lany for Designers

General For web, fax, or black and white transmissions, deleteall screen tints. All network diagrams and screen shotsthat are in grayscale or color must be created in solidblack and white (no screens).

Vignettes should only be reduced from their originalsizes, not enlarged, or you will lose resolution.

Comping NotesFor Fierys, bump up screen tints from 3 percent to 17 or 20 percent.

SubTitle and Emphasis Medium Heads These head styles are used throughout the collateralsystem. SubTitle (Univers Condensed Bold) is usedfor main points. The Emphasis Medium (Sabon Italic)heads can either precede or follow.

Creating GraphicsDuotones: Use Photoshop curves PMS 0 = 0 and100% = 40.6%. (These figures may have to be slightlyadjusted; however, the overall Duotone look is almostblack and white. The PMS should be subtle.) If usinga full-color original, you may have to adjust bright-ness and contrast in areas.

To feather edges of four-color graphics inPhotoshop, select area to fade out with marquis.Under “Select” in the menu bar, choose “Feather.” Set 30 to 40 pixels. Under “Select” in the menu bar,choose “Inverse,” make foreground color “White,”then press Option/delete (you may need to pressOption/delete more than once for a clean fadeout).

Marketing IconsAvailable from Corporate Identity or wwwin.cisco.com/Mkt/corpid/icons.html. Do not resize icons (onlyclouds; keep consistent rule weight). Icons are grayscaleor PMS tints. Rules are .4 point. Type is UniversCondensed Light, 7/8, upper- and lowercase. Headsare Univers Condensed Bold, 7/8, upper- and lower-case.

Figure and Table TitlesFigure Title is used for any diagram, screen, or productshot. Table Title is used for tables or charts. Both areUnivers Condensed Light, 7.5/9, flush left. Type alignswith either the column or the illustration. Top rule is .25 point and aligns with columns; rule bleeds offpage or butts into gutter. Side rule is 1 point; lengthvaries with length of text. Text is positioned 6 pointsin from rules and can print black or color; it shouldremain consistent throughout the document. (Differenttitles are necessary for FrameMaker docs.)

Spot Color, Four-Color Process,and SuperBlackWhen on press, match coated PMS for coated stocksand uncoated PMS for uncoated stocks.

Market Solution Spot Color Four-Color ProcessService Provider PMS 221 U/C 100M, 18.5Y, 34K

Enterprise PMS 2593 U/C 79C, 100M

Small/Medium Business PMS 568 U/C 83C, 56Y, 38K

IBM PMS 660 U/C 91C, 60M,

Government PMS 554 U/C 87C, 60Y, 65K

Education PMS 3015 U/C 100C, 23.5M, 18.5K

Corporate Palette PMS 187 U/C 91M, 72Y, 23.5K

PMS 3035 U/C 100C, 8.5Y, 65K

PMS 124 U/C 27.5M, 100Y, 6K

PMS Cool Gray 2 11.5K

Always use SuperBlack, 40C, 100K, on solid blackareas and thick rules (4 point and 8 point) wheneverprinting four-color process. This makes a richer, darker black.

NumbersDo not use Sabon SC numbers (oldstyle).

This information is critical for following the standards contained in this guide and

will help you in preparing comps and projects for print.


PaperSp

ecif

icat

ions

Cisco Paper Specifications

Text Primary: Warren Lustro Dull, 100# Text (recycled)Secondary: Potlatch Vintage Remarque Velvet 100#Text. Used for Fact Sheets, Business Cases, Statementsof Direction, Customer Profiles, Industry Profiles,insides of saddle-stitched brochures.

Covers Primary: Gilbert Esse, White, 80# Cover Smooth (recycled). Secondary: Mohawk Navajo 80# Cover. Used for Brochure Covers, Invitations, four- to six-page Brochures.

CD Holders/Folders Primary: Gilbert Esse, White, 110# Cover Smooth (recycled) or C1S, printed on uncoated sideSecondary: Mohawk Navajo 130# double-thickCover. Used for Folders, CD Holders, and BrochureCovers; all have pockets.

Technical Documentation Covers Springhill Incentive, C1S, 10 point (#2 quality sheet)(recycled).

Cisco and the Environment Cisco is committed to the environment and to thepreservation of our natural resources. We encourageyou to design products that can be reused by selectingrecycled and recyclable materials. Reduce ink usagethrough less color coverage and thinner applications.Consider using organic, pigment-based inks and avoidcolors with toxic metals. Don’t use plastic coatings,foil stamping, plastic windows for envelopes, or syn-thetic glues and adhesives. When using recycled paper,use the “Recycled” symbols to promote recycling.


BasicsThe Cisco Basic 8.5 x 11 Cover/Back Cover Level 1

Access: Public Audience: High-Level Decision Makers Content: NontechnicalColors: Four-color process plus overall matte varnishStock: Gilbert Esse, White, 80# Cover Smooth

(recycled) (see Basic Specs for alternative)Application: Quark or Adobe Illustrator

Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela

Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the prop-erty of their respective owners. Lit # XXXXXX 12/96 M

Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000

800 553-NETS (6387)Fax: 408 526-4100

European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26

Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646

Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .

.375" from bottom edge of page

No text on back cover. Logo: size is .75" wide and prints black. Centered in 8" space.

Four-column text box AddressHead: Sabon Bold, 7.5/8AddressBody: Sabon, 7.5/8

First Tagline: Sabon Bold, 7.5/11Second Tagline: Univers CondensedBold, 8/11, Track 40

Countries: Sabon, 7.5/10, justified. Bullets:Sabon, 5-pt baseline shifted, .42 pt.

Copyright: Sabon, 5.5/6.5, justified, spacebefore .111”. This copy, trademark list, Lit #,printer code, and date will be unique for eachdocument. Vendors have boilerplate contain-ing all trademarks; editors will indicate whichones to include per document.

Back Cover

Bar and 4-pt rules black, or superblack if printingfour-color process. Bars should wrap from front cover.

Always centers vertically .75" high by .5"wide to center of 4-pt superblack rule (cen-tered section)

Sidebar: Univers Black, initial caps, 9 pt,track 37, hangs .375" from top. Type readsfrom bottom to top. Content: refer to “NamingConventions” section. Black bar and firstcolor bar fluctuate length depending on lengthof title. Black bar prints superblack (40c, 100k);color bars print four-color process or spotPMS if available. Either of lower bars can becolor of market solution. Delete middle sectionif it becomes shorter than lower (centered)section because of length of text.

5.5"

.25"

.5" 4" 4"

Logo: Four-color process or black, depending on colors available. The logo sits .25" from bottom ofpage and is .75" wide.

.375"

.375"

Vignette, heads and logo all center from this pointleft to right.

.5" 3.25" .5" 3.25" .5" .5"

Graphic Element: Custom for each piece, 3% black. The element is to be overlapped bythe vignette. The purpose of this element is to complement the illustration, not to overpower it.

Vignette: Four-color process illustration with 8-pt superblack (40C, 100K) border (can be anysimple shape). Centers left to right from 4-pt rule topage edge. Vignette centers visually top to bottom,keeping slightly higher than actual center.

Cover

Graphic Pattern: Represents in/out flow of information. This pattern always bleedsfrom center of solution color on page left,continuing behind illustrations and graphicelement, and bleeds off the right page edge. Prints 3% black.

Cis

co

So

lut

ion

s

Front Cover Title: Sabon Roman SC, 24/28,Track 30 (can adjust size/tracking smaller propor-tionately depending on length of title).

Naming: See “Naming Conventions.”

Title: Sabon Roman SC, 12/30, Track 10, initial caps

Naming: See “Naming Conventions.”

Cisco Systems Solutions for the Enterprise

The Network of the Future—Today


BasicsThe Cisco Basic Grid (All Levels)

.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"

Typical Left-Hand Page Typical Right-Hand Page

5.5"

11"

.375"

.75" 7" .75" .75" 7" .75"

1"

Minimum subtitle hang lineMinimum text hang line

.375"

.75"1.5"


Naming Convent ions Sales Collateral Level 1

BROCHURESBusiness Solution

Programs

Services

Product Line Overview(PLB)

Market SolutionsBrochure with Pocket

FOLDERCorporate Folder

Sidebar

Cisco Solutions

Cisco Programs

Cisco SupportSolutions

Product LineOverview

Cisco Solutions

No sidebar text

Head

Type of Solution (Product Type, Service,and/or End-User Requirement + Solutions)for example, Dialup Access Solutions forthe Enterprise, Support Solutions for Smalland Medium Businesses, Internet Solutionsfor Service Providers [Sabon Roman SC]

Cisco Systems + Program Name (for exam-ple, Cisco Systems SMARTinstall Program)or Program Name (for long line-lengthconsiderations) [Sabon Roman SC]

Cisco Systems + Service Topic (for example,Cisco Systems Enterprise SupportSolutions) or Service Topic (for long line-length considerations) [Sabon Roman SC]

Product Line Name (for example, TheBPX Service Node) [Sabon Roman SC]

Preferred: Cisco Systems + Market + Solutions(for example, Cisco Systems EnterpriseSolutions). Second Choice: Cisco Systems+ Solutions for the Market (such as CiscoSystems Solutions for the Enterprise)[Sabon Roman SC]

Cisco Systems [Sabon Roman SC]

Subhead

Optional: Further clarification of the Solution [Sabon Roman SC]

Optional: Further clarification of contentof program(s) (for example, Comprehensiveinstallation for internetworking products)[Sabon Roman SC]

Optional: Further clarification of contentof service(s) (such as Cisco CertifiedService—The Network Works. No Excuses.)[Sabon Roman SC]

Further clarification of what the productline offers (such as Building the World’sMost Efficient and Scalable ATM Networks)[Sabon Roman SC]

Further clarification of solutions-focusedstrategy (for example, The Network of theFuture—Today) [Sabon Roman SC]

No subhead or slogan (to extend longevityof folder)


Naming Convent ions Sales Collateral Level 2

DATA SHEETSProduct(electronic only withexception of fulfillment)

FACT SHEETSBusiness Solution

Program

Service

PROFILESCustomer

Industry

REPORTSBusiness Case (Short Version)

Business Case(Extended Version)

Statement of Direction

Sidebar

Technical Information

Cisco Solutions

Cisco Programs

Cisco Support Solutions

Customer Profile (keep generic: donot include marketing unit, busi-ness unit, or customer name insidebar)

Industry Profile (keep generic: donot include marketing unit, businessunit, or industry name in sidebar)

Business Case

Business Case

Statement of Direction

SubTitle

Product Name [UniversCondensed Bold]

Solution name (+ market) (forexample, Easy Connection Solutionsfor Service Providers) [UniversCondensed Bold]

Program name (for example, CiscoInternational Expert Program)[Univers Condensed Bold]

Service name (for example, CiscoSMARTnet™ Services) [UniversCondensed Bold]

Customer name (for example, BTLaboratories) [Univers CondensedBold]

Industry + Topic (for example,Educational Perspectives) [UniversCondensed Bold]

Name of business or main pointof case (for example, Wide-AreaNetwork Strategy) [UniversCondensed Bold]

Name of business or main pointof case (for example, The BusinessCase for ATM in the WAN)[Univers Condensed Bold]

Main point of paper (for example, A New Direction forBanking Institutions) [UniversCondensed Bold]

Emphasis

Clarification of what the productis/does (such as… BroadbandSwitch Module) [Sabon Italic]

Clarification of what the solutionis (such as… for Simplified AccessServices) [Sabon Italic]

Clarification of what the service is(such as Designed for Small andMedium Businesses) [Sabon Italic]

Clarification of what the programis (such as Servicing Small andMedium Businesses) [Sabon Italic]

Clarification on what the profileis about from Cisco’s perspective(such as“Using Cisco’s ATM-equippedRouters to Increase Productivity”)[Sabon Italic]

Clarification on what the profileis about from Cisco’s perspective (such as “Going to School on theInternet”) [Sabon Italic]

Further clarification of what thecase is about (such as “BringingATM to Businesses Worldwide”)[Sabon Italic]

Further clarification of what thecase is about (such as “BringingATM to Businesses Worldwide”)[Sabon Italic]

Further clarification of what thepaper is about (such as “NetworkSecurity”) [Sabon Italic]


Level 1The Cisco Corporate Folder

Colors: Four-color process plus overall matte varnishSize: 9" x 12" foldedStock: Gilbert Esse, White, 110# Cover Smooth (recycled)Application: Adobe Illustrator or Quark

Cisco SystemsCisco Systems

5" 4.25" 4.25"

.25" spine: adjusts with capacities of pockets

12"

Graphic Element: See Basic Specs

Graphic Pattern: See Basic Specs

Vignette: See Basic Specs

Front Cover Title: Sabon Roman SC, 24/28,Track 30 (can adjust size smaller proportionatelydepending on length)

Naming: Cisco Systems

Title: None (to extend longevity of folder)

1.5"

Logo: See Basic Specs

Bar: See Basic Specs

Naming: No Text

Address Block: See Basic Specs

See Basic Specs

12"

9"

Cover

Back Cover


Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M


800 553-NETS (6387)Fax: 408 526-4100





73.0946 Level 1 sales 7/2/98 12:52 PM Page 1

Level 1The Cisco Corporate Folder ( inside)

Graphic pattern prints 3% black

Business card die-cutsCenter on pocket

Computer diecut createdin Adobe Illustrator usingvarious tints of PMS 3035.


Level 1Colors: Four-color process plus overall matte varnishSize: 8.75" x 11.5"Stock: Cover: Gilbert Esse, White, 80# Cover Smooth (recycled)

Text: Warren Lustro Dull, 100# Text (recycled)Applications: Adobe Illustrator or Quark


Naming: Cisco Solutions Die Cut: Custom for content and layout



Back Cover: See Basic Specs

Back Cover

Front Cover

Blind Emboss: Cisco Systems (Sabon SC)

This cover uses basic Cisco fonts and was customizedfor the content and message. Each Solutions cover isunique to its solution.

No copy on back cover

The Cisco Solutions Brochure with Pocket (cover)

Building an Enterprise Network with a Strategic Supplier

Cis

co

So

lut

ion

s

SolutionsSolutionsEnterpriseEnterprise

Cisco SCisco Syystemsstems

Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel:408 526-4000

800 553-NETS (6387)Fax:408 526-4100

European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel:33 1 6918 61 00Fax:33 1 6928 83 26

Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel:408 526-7660Fax:408 526-4646

Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax:81 3 5219 6010


Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc.All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS



Level 1Flysheet

.75" .75" .75" .75"

.75"

The Cisco Solutions Brochure with Pocket ( inside cover)

Cisco Systems

SolutionsEnterprise

At Cisco, we know that companies face a bewildering

array of choices in network products and technologies

and that the picture grows continually more complicat-

ed. We believe that in such a dynamic marketplace, com-

panies must form close strategic partnerships with their

suppliers and customers to truly understand where the

information age is going and how to get there. No com-

pany is better positioned to meet these challenges than

Cisco Systems.

By weaving our broad range of products and services

into a seamless networking solution, Cisco has emerged

as the leader in enterprise network solutions for the

Internet and private intranets. A Cisco customer enjoys

the competitive advantages of operating as a globally

networked business.

Our market leadership and global presence ensure that

the technology you need, both today and in the future,

will be available and supported. Cisco not only pro-

tects but optimizes your network investment.

John Chambers

President and CEO

Cisco Systems, Inc.

Solution Brochure Specs

Body: Sabon, 9/14, .25 indent

BodyFirst: Sabon, 9/14 no indent, no space before

Bullet: Sabon, 9/14 left indent 0.097," first line indent0.097," tabs 0.244"

Bullet2 (Option): Sabon, 9/12 with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244"

Section: Univers Bold, 9/14, Track 10, space before.097," can be color

Sectionsub: Univers Bold, 8/11.5, Track 10, spacebefore .097"

Sectionsubsub: Univers Condensed Oblique, 8/11.5,space before .097"

Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers RegularCondensed, 7/7, CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule.Rules are 2 pt. Main heads can reverse to white out of black bars.

This example uses a short gatefold cover to addinterest to the inside front cover. The right-handpage uses a vellum flysheet with the President’sletter overlaying a full bleed 4/C process illustration.This is only one solution. Each brochure is designedindividually based upon content and message,using Cisco fonts, colors, and paper stocks.


Level 1The Cisco Solutions Brochure with Pocket ( inside spread)

BodyIntro1: Sabon RomanSC, 10.5/30, Track 10. Canadjust leading and paragraphshape. This is usually justifiedbut can be a tight flush left.Position and shape of BodyIntro will depend on designand content. Color is optional.

Control line once estab-lished should be consistentthroughout brochure.

Section: See SolutionsBrochure Specs

BodyFirst: See SolutionsBrochure Specs

Body: See SolutionsBrochure Specs

A standardized network-wide solution:

Enhances reliabilityand security

Lowers cost of ownership

Provides centralizedmanagement

Improves business efficiency

Reduces complexity

WAN

Internet

Host

Remote

Branch

Campus

Lower Operational and Management Costs

Operating a seamless network lowers integration and

administrative costs, enabling you to focus investment on

deployment, responsiveness, and business value development.

A seamless network also lets you manage your complete

network infrastructure with a common management system.

Optimized Network Planning and Design

Building your network with products from different vendors

increases the chances of incompatibilities and operational

problems and prevents optimization of a unified design.

Working with Cisco means that you spend less time and money

on network configuration and more on design optimization

and resource planning for responsiveness and migration.

The Advantages of a Seamless Network

A s y o u r n e t w o r k i s n o w a s t r a t e g i c

b u s i n e s s r e s o u r c e , r e l i a b i l i t y i s

p a r a m o u n t . T h e c o s t o f a p p l i c a -

t i o n f a i l u r e i s h i g h s o y o u m u s t

h a v e a n infrastructure on which you can rely. Cisco provides highly reliable,

seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c a -

t i o n s a n d k e e p b u s i n e s s r u n n i n g u n d e r n o r m a l a n d a b n o r m a l c o n d i t i o n s .

Network-Wide Security to Protect Your Information Assets

Today’s network requires seamless security to effectively

protect your company’s information assets without cumber-

some user or administrative processes. Cisco’s Enterprise

Security Solutions provide integrated, scalable, network-wide

security without compromising the openness and simplicity

required by distributed enterprises. These security solutions

are integrated into the network fabric and provide close

linkage between users, security policy, and network services.

Seamless

.75" .75" .75" 3.375" .5" 3.375" .75"

Cisco marketing icons

Section: See SolutionsBrochure Specs

BodyFirst: See SolutionsBrochure Specs

This is an example of an inside spread. It is basedon the Cisco basic grid found in Basic Specs anduses Solutions brochure and basic fonts. There isno single formula/guideline for this brochure. Thedesign of the interior of each Solutions Brochurewill be unique to the Solution, using Cisco fonts,colors, and paper stocks. Size of brochure isslightly larger to accommodate 8.5" x 11" and A4pocket inserts on inside back cover.


Level 1The Cisco Product Line Overview (PLB) (covers)

Colors: Four-color process plus overall matte varnishSize: 8.5" x 11"Stock: Cover: Gilbert Esse, White, 80# Smooth (recycled)

Text: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

Th e BPX S e rv i c e N o deBuilding the World’s Most Efficient and Scalable ATM Networks

Pr

od

uc

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ine

Ov

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vie

w


Naming: Product Line Overview

FrontCoverTitle: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionatelydepending on length of title). Space after .069"

Naming: Product Line name (The BPX Service Node)



Naming: Further clarification of what the productdoes or a Cisco end-to-end promo tag (Building theWorld’s Most Efficient and Scalable ATM Networks)




Back Cover

See Basic Specs


Cover


PLB Specs


BodyFirst: Sabon, 9/14, no indent, no space before

Bullet: Sabon, 9/14, left indent 0.097," first line indent -0.097," tabs 0.244"


Section: Sabon Roman SC, 10/14, Track 10, spacebefore .097"

Sectionsub: Sabon Roman SC, 9/11.5, Track 10, spacebefore .097"





800 553-NETS (6387)Fax: 408 526-4100






Level 1The Cisco Product Line Brochure ( intro)

The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e

The StrataCom® BPX™ Service Node is a

standards-based, multiservice ATM

switch designed to deliver the highest

levels of network scalability, flexibili-

ty, and efficiency. The BPX incorpo-

r a t e s Stratm™ Technology that is

implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities

throughout the switch modules, resulting in unmatched port density, support for hun-

dreds of thousands of connections, and new functionality.

•

With the BPX’s 20 Gbps capacity of high-throughput, low-

latency switching and support for multiple classes of service,

service providers are able to deliver innovative revenue-generating

data, voice, and video services. Large enterprises can combine

Local Area Network (LAN), Systems Network Architecture (SNA),

voice, and other types of traffic over a single Wide-Area

Network (WAN) backbone. The BPX Service Node enables

organizations to migrate to a new generation of ATM net-

works while complementing existing investments in routers

and Frame-Relay switches.

Guaranteeing A Smooth Growth PathBPX Service Nodes deliver unmatched performance and scala-

bility, allowing network managers to support from hundreds

to hundreds of thousands of users, while significantly lowering

costs per subscriber. With a capacity of 20 Gbps, BPX-based

networks deliver the highest levels of scalability to support

network growth.

Per-Connection Control

The BPX, combined with Stratm Technology, features per-

virtual-connection control of queuing, rate scheduling, statistics

collection, and fair allocation of bandwidth on an individual

connection basis. Stratm allows the BPX to deliver high appli-

cation performance and guaranteed network responsiveness

for all users.

Large Buffers

Stratm provides 200,000 storage cells per card, upgradable to

nearly a million cells—the largest buffering capability avail-

able today. Large buffers are required to guarantee Quality

of Service (QoS) for bursty data traffic and demanding multimedia

applications. The BPX’s large buffers guarantee high levels of

performance for all applications.

BodyIntro1: SabonRoman SC, 10.5/30,Track 10. Designerscan adjust leading andparagraph shape asneeded. This is usuallyjustified, but can be atight flush left.

Graphic Element:85% of backgroundPMS (should be subtle).Continue pattern in/outflow across and bleedoff page.

Spot Illustration:Optional, custom for each job. Feather edges. See Basic Specs.

EmphasisMedium: SabonItalic, 12 pt, Track 10

SubTitle: Univers BoldCondensed, 12 pt, Track 10

.75" 7" .75" .75" 3.25" .5" 3.25" .25" .5"

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SectionSub: See PLBSpecs

Inside Front Cover Page 1

Section: See PLB Specs

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.75"

Color: Can be solid PMSor four-color depending on printing. If printing solidPMS, a double hit is recommended.


Level 1Multiservice

The Cisco Product Line Brochure ( typical spread)

PC User

ISDN Line

Branch Office and Telecommuter Connectivity

ISDN Line

Virtual EnterpriseFrame Relay Network

Headquarters

Remote Office

Router

BPX Service Node S p e c i f i c a t i o n s

Mechanical Configuration • 15 module slots:Two slots reserved for redundant control and switch modulesOne slot reserved for ASM module12 slots for general-purpose function modules

Dimensions (H x W x D) • 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm)• 19 in (48.3 cm) rack mountable

Power Requirements • 1400W dissipation (max)• -48V DC or 208/240V AC input

Crosspoint Switch Fabric • Switch capacity of 20 Gbps• Twelve 800 Mbps switch ports that can support up to OC-12 cell rate• Arbiter establishes up to 20 million cell connections per second

Network Interfaces • T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773• OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National

Standards Institute (ANSI) T1.105• E3 (34.368 Mbps) per ITU-T Rec. G.804• STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708• OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105;

and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958

Common Network • Up to 16 programmable queues for class-based or VP/VC-based queuingInterface Features • Queues programmable by maximum queue depth, minimum service bandwidth, maximum service

bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds• ForeSight closed-loop, rate-based congestion management• Fully-compliant ABR VS/VD implementation compliant with ATM Forum’s Traffic Management

Specification V.4.0• Explicit Rate (ER) marking• EFCI marking

Broadband Service • Compliant with ATM Forum’s Specifications and SONET/SDH Standards: Interfaces T3/DS 3 UNI 44.736 Mbps

OC-3 UNI (155.520 Mbps) SONETOC-12 UNI (622 Mbps) SONETE3 UNI (34.368 Mbps)STM-1 UNI (155.520 Mbps) SDHSTM-4 UNI (622 Mbps) SDH

Optional Redundancy All components are optionally redundant to 100 percent system redundancy, including the control processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power supplies, power modules, and cooling fans.

Network Management • Interfacing-to-network management is provided by SNMP connection via: One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus softwareTwo asynchronous control/printer ports

Alarms, Indicators, • Major node alarm, minor node alarm, alarm cut-off, and history indicatorsand Controls • Visual and audible (major and minor) relay closures provided for connection to central office

(CO) alarm system, including power supply status indicators and LAN activity indicator• Each interface module has a minimum of three visual indicators:

Active (green)Standby (yellow)Fail (red)

Node Synchronization • Stratum 3 clock per ATT Pub. 62411• Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source

.75" 3.25" .5" 3.25" .75" .75" 7" .25" .5"

1.75–2"

.75–1"

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Page 2 Page 3

Table Format E:CellHeading: UniversRegular Condensed, 8/11.5. CellBody: Sabon, 7/11.5. Six pts from baselines torule and cap height to rule.Rules are 1 pt. Main headscan reverse to white out ofcolor or black bars. Mainheads can be vertical asshown or horizontal. Layoutneeds will be customizedto accommodate informa-tion. If there is less infor-mation, open up leading foroptimum readability.

The Intelligent Network Server Control Processor dial-up services provideISDN dial backup for Frame-Relay access lines and ISDN connectivity forremote offices.

EmphasisMedium:Sabon Italic, 12 pt, Track 10

SubTitle: Univers BoldCondensed, 12 pt, Track 10

BodyFirst: See PLB Specs

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Top control line can vary .25"as necessary but mustremain consistent through-out brochure.

Bottom controlline can vary .25" as necessarybut must remainconsistent through-out brochure.

AXIS Interface Shelf

The AXIS interface shelf enables a wide range of user

services to be supported by the BPX Service Node. AXIS

modules adapt incoming data to 53 byte ATM cells

using industry-standard ATM Adaption Layers (AALs) for

transport over the ATM network.

Multiservice Functionality Leverages Network Investment

The AXIS interface shelf supports a range of services from

a single platform, enabling organizations to reduce equipment

costs, fully utilize their investments in existing premises

equipment, and rapidly deploy new services as required.

Services below 34 Mbps are provisioned on the AXIS

shelf, and interfaces supported include:

• Frame-Relay

• High-speed Frame-Relay

• ATM Frame UNI

• SMDS

• T1/E1 ATM UNI

• n x T1/E1 inverse multiplexing for ATM (IMATM) UNI

• Circuit emulation

• ISDN switched access

Scalability Delivers Support for Large Numbers of Users

Each AXIS shelf aggregates traffic from as many as 80 T1

or E1 ports onto a single port of the multiport broadband

interface card. This high-port density maximizes use of

the BPX high-capacity switch fabric. A compact footprint

minimizes the space required within central offices. Each

nine-inch rack-mounted shelf supports more than 2000

64 kbps users.

Intelligent Network Server Node Control ProcessorThe Intelligent Network Server (INS) Node Control

Processor provides intelligent call routing of ATM and

Frame-Relay SVCs, switched voice services, and dial-up

access capabilities. The INS works with the high-performance

distributed SVC call processor that resides on each BXM

card, providing completion of up to 4000 calls per second

per node. With flexible, any-to-any instantaneous connec-

tivity, the BPX enables enterprises and service providers to

deploy applications, including LAN internetworking,

client/server and client/client computing, shared workspaces,

remote access, and multimedia communications.

Type Graphic: Sabon RomanSC, 96/100, prints 3% black,bleeds off page. Used as graphicelement to balance out page.These can also be vertical.(Delete for web/fax)

Marketing Icons: See ”Important Miscellany for Designers”

Bullets: See PLB Specs Bar to match coverPage Numbers: UniversBlack, 9 pt, center in box,only on left-hand pages

1


Level 1The Cisco Program Brochure (cover)



C i s c o Sy s t e m s S M A RTi n s t a l l P r o g r a m

Comprehensive Installation for Internetworking Products

Cis

co

Pr

og

ra

ms

Side Bar: See Basic Specs

Naming: Cisco Programs

FrontCoverTitle: Sabon Roman SC, 24/28, Track 30(can adjust size smaller proportionately depending onlength of title). Space after .069."

Naming: Cisco Systems + Program Name (CiscoSystems SMARTinstall Program) or Program Name(for long line-length considerations)



Naming: Optional: further clarification of contentof programs (Comprehensive Installation forInternetworking Products)




Back Cover

Front Cover


No copy on Back Cover

Programs Brochure Specs



Bullet: Sabon, 9/14, left indent 0.097," first line indent0.097," tabs 0.244"

Bullet2 (Option): Sabon, 9/12, with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244”"

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Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.




800 553-NETS (6387)Fax: 408 526-4100





See Program Brochure and ServiceBrochure (inside front cover), (insidespread A), (inside spread B) for inside spread specs.


Level 1The Cisco Service Brochure (cover)



C i s c o Sy s t e m s E n t e r p r i s e S u p p o r t S o l u t i o n s

Cisco Certified Service—The Network Works. No Excuses.

Cis

co

Su

pp

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olu

tio

ns


Naming: Cisco Support Solutions

Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionatelydepending on length of title). Space after .069."

Naming: Cisco Systems + Service Topic (CiscoSystems Enterprise Support Solutions) or servicetopic (for long line-length considerations)


Title: Sabon Roman SC, 12/30, Track 10,initial caps

Naming: Optional: further clarification of contentof programs (Cisco Certified Service—The NetworkWorks. No Excuses.)




Back Cover

Front Cover


.75" from base of vignettte to x-height of SC

No copy on Back Cover

Service Brochure Specs








Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers RegularCondensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule.Rules are 2 pt. Main heads can reverse to white out of black bars.




800 553-NETS (6387)Fax: 408 526-4100





See Program Brochure and Service Brochure(inside front cover), (inside spread A),(inside spread B) for inside spread specs.


Level 1The Cisco Program Brochure and Service Brochure ( inside front cover)

A t C i s c o S y s t e m s , w e k n o w h o w

c h a l l e n g i n g i t c a n b e t o b a l a n c e

growth and profitability with rapidly

changing demands for data, voice, wireless, multimedia, and Internet services. And

with today’s wide-open markets and fierce competition, it s tands to reason that

service providers who can satisfy the most customers will enjoy both growth and

profitabil ity. So how do you best deliver the services your customers demand?

First, choose an experienced partner who can help you

maintain your competitive edge. Cisco Systems offers

unmatched breadth and depth in solutions for delivering

today’s high-speed network services.

Next, ensure that your technology platform provides

the capabilities to meet today’s demands in any market. The

StrataCom® BPX™ Service Node and the IGX™ are standards-

based switches designed to cost-effectively deliver multiple

services from a single, easy-to-manage platform.

To meet the demands of today’s fast-changing markets,

choose the vendor who delivers. Cisco Systems delivers the

combination of experience and technology that you need to

capture market share and ensure long-term growth.

Scalability—Your Path to The Future

Cisco switches provide a robust platform for every type

of service provider—from those entering markets for the

first time to those already serving hundreds of thousands

of customers. With Cisco, you can accommodate a rapidly

growing subscriber base and provide new, high-speed

services without having to continually upgrade switches.

Numbers of Users

Each Cisco service node supports numbers of users ranging

from hundreds to tens of thousands, allowing you to add

capacity as you need it.

Throughput Capacity

Cisco networks offer throughput capacity up to 20 Gbps.

They’re built to handle large files, manage high traffic

volumes, and deliver high service availability and quality—

no matter how many subscribers you add.

Interface Speeds

A wide range of interface speeds (up to OC-12) enables you

to provide customers with services ranging from transparent

Local-Area Network (LAN) and virtual private network

services to video and LAN-to-ATM access capabilities.

Cisco’s Added Value

Global networking customers are increasingly finding that network

management and maintenance are complex, highly resource-intensive

tasks. In addition, these are services expensive to provide and difficult

to deliver in a quality manner. In order to win acceptance as providers of

high-value network services, Service Providers must be able to react

to changing market demands quickly. Service Providers who can step in

and provide end-to-end public services that deliver security, performance,

and ease of use that equals—or exceeds—the features of private networks

will successfully capitalize on new opportunities.

Cisco provides solutions that enable Service Providers to serve:

• Any customer: With Cisco solutions, you can provide services to any

market segment within your service area

• Any location: Cisco’s global support capability offers you unmatched

flexibility in providing services, regardless of location and all points

in between

• Any time: Cisco’s Technical Assistance Centers and electronic

interactive services ensure you have support 24 hours a day,

7 days a week

Ensuring Your Success

Cisco is committed to your success. No other vendor has the

internetworking experience and technical expertise in supporting

end-to-end solutions. Our support services are specially tailored

to support your Internet backbone, as well as your customer

premise solutions.

Cisco provides access to an unequaled range of products

and services, and we will continue to build upon our experience

serving Service Providers worldwide. When you select Cisco

as your networking vendor, you have the benefit of market

leadership, technical and financial resources, and the strength

of powerful strategic partnerships. If you’re looking for the most

comprehensive approach to the implementation and support

of your service network, call your Cisco representative today.

You’ll see how easy it is to capitalize on your investment in

Cisco solutions now, and for the future.

S e r v i c e P r o v i d e r S u p p o r t O f f e r i n g s S u m m a r y

Maintenance Options

Usage Type Product Type Network Traffic Installation Service Options Project ServicesProtocol Consulting

Provisioning LAN Internet Protocol SMARTinstall SP Base, ISP Expert, CPE Plan, Hardware Support

Provisioning WAN Switch Multiprotocol Installation SMARTnet, Network Consulting,and Commissioning Comprehensive, NSA Network Audit

BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leadingand paragraph shape. This is usually justified but can be a tight flushleft. Position and shape of Body Intro will depend on design and content.Try to keep first column open (white space). Color is optional.

BodyIntro2: 9/14 UniversCondensed. Can adjust leading and paragraph shape,justified or tight flush left.Intro paragraphs are almostalways on inside front covers. Position and shapeof Body Intro will depend on design and content.

Two ways of handling first spreads: Neveruse a solid full page (shown below) with a full-page,four-color vignette (page 3A). Keep in mind, plentyof white space is a good thing.

Graphic Element: 85% ofbackground PMS. Continuepattern in/out flow across andbleeding off page.

Vignettes: Optional; customfor each job.

Feathering: See ”ImportantMiscellany for Designers;” Creating Graphics.

Table Format E: SeePrograms Brochure orService Brochure specs

EmphasisMedium: Sabon Italic 12 pt, Track 10

SubTitle: UniversCondensed Bold, 12 pt, Track 10. Falls .75" from top of page.

.75" 3.25" .5" 3.25" .75" .75" 7" .75"

Section: See ProgramsBrochure or Service Brochure Specs

BodyFirst: See ProgramsBrochure or ServiceBrochure Specs

Body: See ProgramsBrochure or ServiceBrochure Specs Page 3A

IFC B Page 3B

Sample A

Sample B

This distance will varydepending on content.

E m p h i s i s M e d i u m Univers Condensed Bold

.75"

Note: Intro pages must be designed; there is nosingle formula. The content will drive the design.Work within the grid. Intro paragraphs can crossover two columns.


Level 1The Cisco Programs Brochure and Services Brochure ( inside spread A)

A t C i s c o S y s t e m s , w e k n o w h o w

c h a l l e n g i n g i t c a n b e t o b a l a n c e

growth and profitability with rapidly

changing demands for data, voice, wireless, multimedia, and Internet services. And

with today’s wide-open markets and fierce competition, it s t a n d s t o r e a s o n

that service providers who can satisfy the most customers will enjoy both

growth and p r o f i t a b i l i t y . S o h o w d o y o u b e s t d e l i v e r t h e s e r v i c e s y o u r

customers demand?

First, choose an experienced partner who can help you

maintain your competitive edge. Cisco Systems offers

unmatched breadth and depth in solutions for delivering

today’s high-speed network services.

Next, ensure that your technology platform provides

the capabilities to meet today’s demands in any market. The

StrataCom® BPX™ Service Node and the IGX™ are standards-

based switches designed to cost-effectively deliver multiple

services from a single, easy-to-manage platform.

To meet the demands of today’s fast-changing markets,

choose the vendor who delivers. Cisco Systems delivers the

combination of experience and technology that you need to

capture market share and ensure long-term growth.

Scalability—Your Path to The Future

Cisco switches provide a robust platform for every type

of service provider—from those entering markets for the

first time to those already serving hundreds of thousands

of customers. With Cisco, you can accommodate a rapidly

growing subscriber base and provide new, high-speed

services without having to continually upgrade switches.

Numbers of Users

Each Cisco service node supports numbers of users ranging

from hundreds to tens of thousands, allowing you to add

capacity as you need it.

Throughput Capacity

Cisco networks offer throughput capacity up to 20 Gbps.

They’re built to handle large files, manage high traffic

volumes, and deliver high service availability and quality—

no matter how many subscribers you add.

Interface Speeds

A wide range of interface speeds (up to OC-12) enables you

to provide customers with services ranging from transparent

Local-Area Network (LAN) and virtual private network

services to video and LAN-to-ATM access capabilities.

Services Creation—Your Door to Opportunity

With the ability to quickly deploy and differentiate new

services, you can adapt to rapidly changing customer needs.

Cisco’s software-defined functionality eliminates dependence

on multiple platforms for multiple services, giving you

greater control over services and deployment. Cisco switches

support virtually all communication interfaces—allowing

you to capitalize on market opportunities and differentiate

your services from those of the competition. The ability

to offer multiple services from a single logical switch speeds

time to market, reduces operations costs, and maximizes

your network investment.

Internet—Cisco switches complement router-based networks

by aggregating Internet user traffic for high-speed switching

at speeds up to 622 Mbps with up to 20 Gbps throughput.

A full range of interfaces support Internet access options

from dial-up to broadband. You can scale Internet services

from hundreds to thousands of subscribers on a single switch.

Frame Relay—With Cisco switches, you can deploy

Asynchronous Transfer Mode (ATM) networks with Frame

Relay interfaces. This flexibility enables you to capitalize

on the exploding demand for Frame Relay services at little

incremental cost. At the same time, native ATM interfaces

are already available, allowing you to quickly launch ATM

services as your market needs dictate.

ATM—Cisco switches offer a wide range of interfaces for

data traffic, allowing you to offer data services, including

Systems Network Architecture (SNA), X.25, Frame Relay,

LAN, and broadband video. Traffic is switched over the ATM

backbone at speeds up to 622 Mbps.

Voice—Cisco switches include the advanced traffic man-

agement and Class of Service (CoS) features required for

delivering real-time, high-quality voice applications.

Wireless—Cisco supports analog and digital cellular,

Personal Communications Services (PCS), wireless data, and

Enhanced Specialized Mobile Radio (ESMR) services from

a single platform. You can build an ATM WAN over the

most economic infrastructure—coax cable, fiber, satellite,

or microwave—and tailor service offerings to meet specific

market requirements.

Video—The Cisco platform provides the required Quality of

Service (QoS) for video over ATM applications, including

video on demand, videoconferencing, and video telephony.

Switched internetworking—Cisco’s ATM switching platform

allows you to offer transparent or high-speed LAN-to-LAN

solutions for Ethernet, Token Ring, and Fiber Distributed

Data Interface (FDDI) traffic across a metropolitan or global

ATM backbone.

End-to-End Solutions—Your Competitive Advantage

Cisco’s advanced traffic management features optimize the

performance of multiple services over a single network

backbone. The resulting high QoS sets your services above

those of your competitors, increasing customer satisfaction

and giving you a decided advantage.

Deliver Responsive Services

Cisco’s switches deliver bandwidth on demand, high QoS,

and fair sharing of network resources to individual connec-

tions. Therefore, customers enjoy high service availability

and responsiveness—adding up to increased satisfaction,

increased service usage, and reduced subscriber churn.

Support All Classes of Service

Our advanced traffic management capabilities also allow

you to simultaneously offer multiple services over your

ATM network and ensure high performance for each.

Cisco supports all standards-based classes of service:

Constant Bit Rate (CBR), Available Bit Rate (ABR),

Variable Bit Rate- Real Time, (VBR-RT), Variable Bit

Rate-Non Real Time (VBR-NRT), and Unspecified Bit

Rate (UBR), so you can implement and manage a wide

range of functionality from a single, logical network node.

Support for multiple classes of service lets you reduce net-

work maintenance, management, and operating costs.

These features also ensure fair bandwidth allocation for

all users, so you can guarantee service contract perfor-

mance levels.

Increase Bandwidth Efficiency

Cisco switches incorporate the industry’s first commercially

available Virtual Source/Virtual Destination (VS/VD) imple-

mentation of the ATM Forum’s full Traffic Management

Specification Version 4.0. This enables you to maximize

bandwidth efficiency, support bandwidth-intensive applica-

tions, and deliver a wide range of WAN and LAN-to-WAN

services.

Service Management Automation—

Your Route to Profitability

Eroding margins and competitive pressures demand tightly

controlled operating costs. Cisco provides automated tools

that enable service providers to easily integrate new services

with operational processes. Our standards-based approach

allows you to significantly increase network performance

and capabilities without increasing management burden.

Simplified service management, automated provisioning,

reduced operational support requirements—all contribute

directly to greater profitability.

A Comprehensive Solution—Your Best Value

When you choose a Cisco solution for your ATM network,

you receive a solution that adds up to more than the sum

of its parts.

Integration Leverages Your Investment

Cisco switches complement existing router networks and

other Frame-Relay switches installed in your network. pre-

serve your existing network investment.

High Port Density Lowers Cost Per Subscriber

Cisco switches provide the industry’s highest port densities,

allowing you to support multiple services and thousands

of subscribers per port. In fact, Cisco switches deliver the

industry’s lowest cost per subscriber.

Global Support Ensures Service Availability

Cisco stands behind our partnership with a comprehensive

selection of services designed to help you every step of the

way. Our JumpStart™ program provides information and

customized services to help you evaluate market opportuni-

ty, develop strategies, obtain training, and create marketing

messages and materials. Our ongoing technical support

capabilities provide service and support no matter where

your services are delivered. As a Cisco customer, you have

access to around-the-clock technical phone and remote

support when you need it. We can also service your net-

work remotely to minimize downtime and improve service

cost effectiveness. The end result? Continuously available

services and satisfied customers.

A Strategic Partner Speeds Time To Market

As the world’s leader in LAN switching, LAN access, routers,

high-end routers, Frame-Relay switching, ATM switching,

innovation and development of ATM networking standards,

and WAN infrastructure deployment, Cisco Systems can

help you quickly take advantage of the benefits of ATM.

Your Next Step—Contact Cisco

Cisco Systems offers unmatched breadth and depth in cor-

porate resources, shared intellectual capital, and the leading

data and telecommunications products. Service providers

who partner with Cisco can tailor the specific solutions they

need for successfully maximizing service revenue, winning

market share, and building long-term customer relationships.

For more information about Cisco solutions for service

providers, visit our Web site or call your local Cisco Systems

sales office today.

.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"

1"

.75"

Spot Illustrations: Optional, custom for each job, four-color process.

Sectionsub: See Program or Service Brochure Specs

Sectionsub: See Program or Service Brochure Specs (used as run in)

IFC Page 1 Page 2

Control line can vary accordingto content. Keep consistentthroughout once established. Do not go any closer to the top edge than 1.5".

E m p h i s i s M e d i u m Univers Condensed Bold

.75"


Level 1The Cisco Program Brochure and Service Brochure ( inside spread B)

Cisco’s Added Value

Global networking customers are increasingly finding that network

management and maintenance are complex, highly resource-intensive

tasks. In addition, these are services expensive to provide and difficult

to deliver in a quality manner. In order to win acceptance as providers of

high-value network services, Service Providers must be able to react

to changing market demands quickly. Service Providers who can step in

and provide end-to-end public services that deliver security, performance,

and ease of use that equals—or exceeds—the features of private networks

will successfully capitalize on new opportunities.

Cisco provides solutions that enable Service Providers to serve:

• Any customer: With Cisco solutions, you can provide services to any

market segment within your service area

• Any location: Cisco’s global support capability offers you unmatched

flexibility in providing services, regardless of location and all points

in between

• Any time: Cisco’s Technical Assistance Centers and electronic

interactive services ensure you have support 24 hours a day,

7 days a week

Cisco is unmatched in the breadth and depth of its access to

resources, shared intellectual capital, and leading data and

telecommunications products and expertise. This combination

enables Cisco to provide the highest quality available in carrier-

class support, solutions, and vision for our Service Provider

customers. Cisco’s service and support solutions enhance the

value of your investment in network infrastructure, resulting

in an overall reduced cost of doing business. Now you can

deliver fully on the promise of internetworking technology,

with the backing of world-class support and service.

Understanding Your Business

Your business customers’ needs are constantly evolving. In

enterprise computing environments, IT managers are beginning

to look to public networks and to Service Providers for the

complete range of voice, data, and Internet services their

users require.

Customer-Defined Services

Cisco’s Service Provider programs can be customized to

address the needs of your provisioned network, ensuring:

• End-to-end network support

• Network investment protection

• High network availability

• Single point of contact for global support of

WAN/LAN solutions

Cisco’s Service Provider support offerings consist of:

• Startup Services Remote and onsite services for the rapid

deployment of new service nodes or Points of Presence

(POPs). Services include:

SMARTinstall Ensures installation and configuration of

Cisco LAN internetworking products.

Installation and Commissioning This service provides onsite

installation and configuration for WAN switch solutions.

WAN switch installation/commissioning provides onsite hard-

ware installation, software installation, configuration, system

testing, and system cutover.

Maintenance Services

A suite of flexible, customized service plans that enable end-

to-end network support. Services include:

ISP Base Plan (for service-provisioned networks/IP connectivity)

Provides access to technical specialists, software updates for

major and minor releases, a full range of hardware support

options, and the optional ISP Expert Team program for

designated account support.

Provisioned Customer Premise Equipment (CPE) Ensures reliable

network connections to your customers, as well as consistent,

high quality service levels. In addition to many of the services

offered in the Base Plan, the return to factory option makes an

ideal supplement to customers’ hardware sparing programs. The

P a r t n e r i n g f o r y o u r S u c c e s s

In the burgeoning home office marketplace, residential

customers who once purchased voice services from their

telephone companies and entertainment from their local

cable carriers are now demanding Internet access, cable TV,

multimedia, and easy data access. A single supplier for this full

range of services is increasingly preferred.

New Service Providers must be able to enter the IT market

as cost-effectively as possible and to grow with minimum

financial risk. Experienced Service Providers must be able to

design their infrastructures to keep ahead of rapidly changing

customer requirements, and still remain profitable.

Cisco understands these market dynamics, and is focused

on addressing our Service Providers’ unique requirements.

We’ve created an easy-to-administer service model that enables

you to choose the services best suited to your needs...from

your Internet backbone to your customer premise location.

A Range of Specialized Solutions

Cisco enjoys a reputation of providing world-class support

that is unparalleled in the networking industry. Our cus-

tomers rated us number one in customer service in the

December 1995 issue of Data Communications magazine,

and our current customers have awarded us an overall sat-

isfaction rating of 4.2 out of 5 possible points. These cita-

tions are validations of our service philosophy, as well as

leading indicators of our potential for future leadership in

the internetworking service and support industry.

Cisco has also established relationships with strategic

business partners that enable us to deliver even more powerful

service solutions and the integrated product features that you

need to differentiate yourself and stay competitive. The recent

merger of Cisco Systems and StrataCom has enabled Cisco’s

Service Provider customers to leverage world-class networking

expertise in the WAN Switch market. This new alliance

combines Cisco’s history of networking leadership, management

strength, and WAN-to-LAN solutions with the leading supplier

of infrastructure switching solutions. Service Providers who

choose Cisco/StrataCom as a strategic partner will receive

best-of-class, end-to-end Internet services for their business

and residential customers.

Cisco Service Provider support offerings deliver a compre-

hensive portfolio of proactive services, from start-up services

to strategic consulting, that help you maximize the potential

of your service capabilities.

P r o v i s i o n e d N e t w o r k S u p p o r t

CPE Plan includes: access to Cisco Connection Online (CCO),

Cisco’s Web- based electronic support system, Cisco’s world-

wide network of IP technical experts, Software updates (major

and minor), and Hardware Return to Factory support within

10 business days.

ISP Expert Team program for designated account support An

account team of senior-level engineers is assigned to provide per-

sonalized, proactive, and consultative support to SPs. ISP

Expert Team services enable a virtual extension to the cus-

tomer’s in-house team, increasing network stability and perfor-

mance, expanding the network staff’s capabilities, and providing

overall cost savings.

SMARTnet (for service provisioned networks/multiprotocol connectivity)

Includes access to technical support engineers, evergreen software

updates, access to CCO, and advance replacement of hardware

within the next business day.

Comprehensive Includes all SMARTnet services plus onsite

remedial hardware maintenance, with options for four-hour,

same-day, or next business-day response.

Network Supported Account (NSA) A value-added service option

that enhances customers’ SMARTnet or Comprehensive service

contracts by providing a designated team of Cisco Certified

Internetwork Expert (CCIE) support engineers for each account.

The Cisco NSA team, working closely with your internal

network design and operations groups, functions as an extension

of your own capabilities, providing Cisco technical experts who

are familiar and up to date on your network.

Project Services for WAN Switches

Cisco offers a comprehensive portfolio of consulting, from

network optimization to strategic counseling, that help you

maximize the potential of your networking operations.

Services include:

Network Audit Delivers an accurate, detailed, up-to-the-minute

report providing a “snapshot” of key aspects of system

configuration, resource allocation and bandwidth usage.

Network Consulting Services Provides recommendations on

designing a new network, network expansion, needs analysis,

installation, and improving network utilization and operations.

.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25" .5"

.75"

Spot Illustrations: Optional, custom for each job, four-color.Can be anywhere on the spread to balance with type visually

Inside front cover: use graphic iconsfrom front cover. Icons print 85% ofPMS (keep subtle).

BodyIntro 2: This is a secondoption for BodyIntro. 9/14 UniversCondensed. Can adjust leading andparagraph shape. Flush left. Introparagraphs are almost always oninside front covers.

IFC Page 1 Page 2Bullet: see Program or Service Brochure Specs


Shipping Boxes Cisco has created shipping box artwork guidelinesbut is currently updating them. Existing specifica-tions are as follows:• Standard brown corrugated material• Printed one color: black• Flexography printing• Standard graphic elements:

– Cisco logo– ISO 9001 symbol– Man/plug graphic– International shipping symbols– Recycling information

Please contact Corporate Identity for current specifications.

Software Packaging Cisco has expanded the existing software packaginglook and feel, which will be reflected in a new software packaging style. Please contact CorporateIdentity for current specifications.

Program Packaging Cisco is also developing a new look and feel for thechannels and small/medium business areas, whichwill be reflected in new program packaging. Pleasecontact Corporate Identity for current specifications.

Hardware Packaging Cisco is changing its existing hardware packaginglook and feel into an elevated look, which will bereflected in our new hardware packaging style. Pleasecontact Corporate Identity for current specifications.

CD Packaging Software sleeves and CD packaging follow the overallcollateral design, with white backgrounds and smallvignette illustrations on covers, accompanied by texton the sides and back as depicted on the next page.Please adhere to the guidelines for CD packaging asshown in this section.

Cisco Packaging Standards

Packaging standards have been created for shipping boxes, as well as software, hard-

ware, program, and cd packaging, to reinforce the cisco identity system. As Cisco

designs more products for small office/home office users, our product packaging will

become more promotional, with four-color printing and marketing information on the

outside of the packages.


Cisco Packaging Standards

Software and Program Packaging

Shipping Boxes


Level 1The Cisco CD Package

Colors: Four-color plus overall matte varnishSize: Use dieline from appropriate vendor; this is just a sampleStock: Gilbert Esse, White, 110# Cover, Smooth

(recycled) or C1S printed on uncoated sideApplication: Adobe Illustrator and Quark

Customized Network SolutionsThis Windows 95-based program

speeds the process of creating network

design proposals. Simply paste in a

network diagram, add customer-specific

information and a description of the

diagram, select products from a list, and

indicate the relevant business solution.

The program uses this information to

create a customized proposal that’s clear and concise and includes your dia-

gram, an explanation of the business solution you’re suggesting, and detailed

information about the products you’re recommending.

Getting StartedGetting started is easy. To install the Cisco Consultant Network Design

Proposal Tool, go to the Microsoft Windows Program Manager and execute

the setup program contained on the CD. Then follow the on-screen prompts

to complete installation.

When you’re ready to create a proposal, click on the program icon and

follow the prompts to enter the required information. After your proposal is

complete, you can either print it immediately or save it for future use.

Copyright © 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, servicemarks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.

The Cisco Consultant Network Design Proposal Tool

Making it easier to support your clients

Co

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Pro

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System Requirements

PC System• MS-Windows 3.1, MS-Windows for

Workgroups 3.1, or

MS-Windows 95

• Personal computer (i486 or above)

with at least 8 MB of memory

• 10 MB of disk space

• Drawing package for creating

network designs

Co

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gra

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Bar: Univers Black, 7-pt, Track 15, initial cap,hangs .20" from top. Type reads from bottomto top. Black bar and first color bar fluctuatein length depending on length of title. Blackbar prints superblack (40C, 100K). Color ofmarket solution must be used for one of them.


Graphic Element to be customized for each folder. Must be overlapped by vignette. Prints 3% black

Vignette: Four-color with six-pt superblack(40C, 100K) border. Can be any simple shape.Centered from 2-pt rule to fold line.

Head: Sabon Roman SC. 16/17 (can adjust to pro-portionately smaller size depending on length oftitle), centered

.375".20" .25" .375"

SubHead: Sabon Roman SC, 9/14, spacebefore .056", centered

Inside spread can betreated many ways; this is just one option. Will bedriven by amount of copy.Choose graphics fromcover or vignettesavailable from graphicslibrary and use solutioncolors or complementarycolors.

Section: Univers Condensed Bold, 8.5/12,PMS, Track 10, space before .097"

BodyFirst: Sabon, 8/12,no indent, no space before

Sectionsub: UniversCondensed Bold, 8/12, Track 10,space before .097"

Bullet: Sabon, 8/12, leftindent 0.097”," first line indent0.097," tabs 0.244"

Disk will cover anythingin this area


CD Package Specs



Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097,”" tabs 0.244"

Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097"

Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"

Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"

Inside spread can be treated many ways;this is just one option. Will be driven byamount of copy. Choose graphics fromcover or vignettes available fromgraphics library and use solution colorsor complementary colors.

This is always centered top to bottom ofpage, and is .411” high by .375” wide.

Cisco Systems, Inc.AMI-L3215 O’Neill AvenueBelmont, CA 94002-9678

Lit # 816201 10/96

.20"

.25"

Sabon 8/10

.20"

Copyright: See Basic Specs

Cis

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Univers Black, 7-pt, Track 15, initial cap,Naming: Cisco Systems Inc.


Level 1The Cisco CD Sleeve

Colors: Four-color plus overall matte varnishSize: 5" x 5" FoldedStock: Gilbert Esse, White, 110# Cover Smooth (recycled),

or C1S, printed on uncoated sideApplication: Adobe Illustrator

Emphasis: Sabon Italic, 12 pt, Track 10

Welcome to the Internetworking Product Center (IPC) CD-ROM

This CD is designed to enhance your understanding of Electronic Commerce and the Cisco Internetworking Product Center.

You must have a CD-ROM Drive to run the IPC CD-ROM. See your CD-ROM drive documentation for information about connecting the drive to your system and configuring your system to work with the drive.

System Requirements

Macintosh System■68030 processor or better■System 7.01 or greater■ 8 MB RAM free■ 640 x 480 resolution-capable monitor in 256 colors■ Double-speed CD-ROM drive

PC System■ Windows 3.1 or later■ 486(33-MHz) processor■ 8 MB RAM free■ VGA+ compatible display adapter■ 640 x 480 resolution-capable monitor in 256 colors■ Double-speed CD-ROM drive

Adobe Acrobat 2.1 must be installed from this CD to your hard drive before use. PowerPoint 4.0 Viewer is the minimum requirement for previewing the PowerPoint files; it has been provided for you on the CD. Please read the electronic README files on the CD before starting.

Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit # 801601

Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel:408 526-4000

800 553-NETS (6387)Fax:408 526-4100

Internetworking Product Center Toolkit CD

Subhead

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This section is always centered top tobottom of page and is .411" high by .375"wide (centered section).

Bar: Univers Black, 7-pt, Track 15, initial cap, right alignment, hangs .20"from top. Type always reads from bot-tom to top and should define collateralsystem. Black bar and first color barfluctuate in length depending on lengthof title; title to end of bar .20." Black barprints superblack (40C,100K). Color barsprint four-color process or spot PMSdepending on printing. Color of marketsolution must be used for one of them.




.375" 2.5" 2.5"

Vignette: See Basic Specs. Use 6-pt superblack (40C, 100K) border.

Head: Sabon Roman SC, 16/17. Canadjust to proportionately smaller sizedepending on length of title.

SubHead/Platform: Sabon Roman SC,9/14, space before .056.”" Baseline nolower than .25" from top of logo.

Sectionsub: Univers Bold, 8/10, spacebefore .208"

Bullet: Sabon, 8/10, space before .208"

Section: Univers Bold, 8.5/12, Track 140,space before 15 pt, PMS

Body: Sabon, 8/10

Subtitle: Univers Condensed Bold 12 pt, Track 10

Copyright: See Basic Specs

Address: Sabon 8/9

.125"

10"

No less than .375"

Center for vignette, head, and logo

Subhead to be no closer tologo than .25"

Delete this section when it gets smaller than centered section.

.20"

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Level 1The Cisco CD

Release Number System Platform

Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco

Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document,

are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners.

Lit# 000000

Head Text HereSub Head Here

Head: Sabon Roman SC, 16/17, hardreturn, centeredSubHead: Sabon Roman, 9/14,space before .056"

Pattern: Prints in PMS; use appro-priate graphics

Release Number: Univers Black,7-pt, reverses to disk material

Trademark Text: UniversCondensed Regular, 5.5/6.5, centered.The copy, Lit #, and date will beunique for each document and areto be supplied by the content development manager.

Logo: .75," reverse to disk material

Graphic Element: Reversesto disk material, use appropriategraphic. This, along with pattern,runs from left to right and bleedsoff edges representing in/outflow of information.

System Platform: If a software product, use this to state systemplatform. Univers Black, 7-pt

Bar: This is always centered top to bottom of disk and is 1/2" high with 2-pt rules. Color of market solution.


Level 2Colors: Solution PMS and Black Size: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

The Cisco Business Solution Fact Sheet (2-page) 1

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This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific

integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver

the industry’s most advanced ATM networking features. Its high-speed connectivity

takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1.This

is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-

Solution name (+ market) Clarification of what the Solution is

This is Section Text

• This is Bullet text. Connection densities with up

to 96 OC-3c/STM-1 ports on a single StrataCom® BPX™

Service Node

• This is Bullet text. Control through dynamic resource shar-

ing and support for all ATM ser-

vice classes

• This is Bullet text. Compliant

ATM Forum Available Bit Rate

(ABR) Virtual Source/Virtual

Destination (VS/VD) capability

in custom ASICs

• This is Bullet text. Performance

to optimize the network life cycle

This is BodyFirst text. To address

Asynchronous Transfer Mode

(ATM) networking issues related

to growing traffic demands, vary-

ing types of traffic, and the cost-

effective deployment of broadband ATM, there is a need for an

ATM network platform that delivers unprecedented scalability,

performance, and functionality at a low cost.

This is Body text. Stratm Technology is Cisco’s solution

for a new generation of high-performance ATM switching.

Stratm is implemented in a family of custom ASICs that

create high-density, high-speed ATM interface modules for the

BPX and IGX™ ATM switches.

This is Body text. Stratm cost-effectively delivers the most

advanced ATM switching and traffic management capability

in the industry. It represents the first commercially available

implementation of VS/VD. The BXM-155 Broadband Switch

Module, based on Stratm Technology, is an OC-3c/STM-1 ver-

sion of the BXM interface card for the BPX switch platform.

It operates at the standard Synchronous Optical Network

(SONET)/Synchronous Digital Hierarchy (SDH) rate of

155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM

ports per card, each of which can be configured for either

trunk or access application.


This is Sectionsub Text

• This is Bullet Text. OC-3c/STM-1

(155.520 Mbps) ports

• Complies with ATM Forum UNI

Specification Version 3.1

• Trunk- or port-interface mode

• Cell transfer rate of 353,208 cells

per second

Technology, is an OC-3c/STM-1 ver-

sion of the BXM interface card for the

BPX switch platform. It operates at

the standard Synchronous Optical

Network (SONET)/Synchronous

Digital Hierarchy (SDH) rate of

155.520 Mbps. Technology, is an OC-3c/STM-1 version of

the BXM interface card for the BPX switch platform. It oper-

ates at the standard Synchronous Optical Network


155.520 Mbps.Technology, is an OC-3c/STM-1 version of the

BXM interface card for the BPX switch platform. It operates

at the standard Synchronous Optical Network (SONET)/

Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,

is an OC-3c/STM-1 version of the BXM interface card for the

BPX switch platform. It operates at the standard Synchronous

Optical Network (SONET)/Synchronous Digital Hierarchy

(SDH) rate of 155.520 Mbps.

Color of market solutionSee Basic Specs

Bar: Basic (except top bar is black only)

Naming: Cisco Solutions

.375"

See Basic Specs.

BodyFirst: See Fact Sheet specsBody: See Fact Sheet specs

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints Black.

.5".min.

.75"

.5" from baseline of Intro Text to cap height ofbody. Three lines of body copy (minimum) aboveillustration to intro text, or have the illustration’stop flush with top of body.


Workstation

760 SeriesISDN Router

10Base T

RJ 11 North AmericaNT1 Europe

ISDN BRIDigital PSTN

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.

Marketing Icon Illustrations: See”Important Miscellany for Designers“


Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts ofwhite space. Vignette can be any simple shape.However it must center within a clear square box so text wraps a square shape (as shown).

Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Section: See Fact Sheet specsBullet: See Fact Sheet specs


This is BodyFirst text. Lorem ipsum dolor sit amet, con-

sectetuer adipiscing elit, sed diam nonummy nibh euismod

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut

wisi enim ad minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

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hendrerit in vulputate velit esse molestie consequat, vel illum

dolore eu feugiat nulla facilisis at vero eros et accumsan et

iusto odio dignissim qui blandit praesent luptatum zzril

delenit augue duis dolore te feugait nulla facilisi. Lorem

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

nonummy nibh euismod tincidunt ut laoreet dolore magna





800 553-NETS (6387)Fax: 408 526-4100





Front

Back

SubTitle: Univers Condensed Bold, 12 pt, Track10. If title runs to two lines, use Univers for firstline and Sabon for second.

Naming: Solution name (+ market) (EasyConnection Solutions)


Naming: Clarification of what the solution is (for Simplified Access Services)

Note: No charts/graphs on front cover

1 If you are using the Fact Sheet template as a Data Sheet template, change thesidebar content naming to Technical Information. Do not repeat productname or “data sheet” in the sidebar area.Important Note: Data sheets may be printed only for direct mail, advertising,and trade show fulfillment and must be approved for printing by the managerof Cisco’s Content Development Group.


Level 2Colors: Two-color Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

The Cisco Business Solution Fact Sheet (4-page) (cover)1

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takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This

i s B o d y I n t r o 1 . A m u l t i p o r t A T M O C - 3 c / S T M - 1 i n t e r f a c e t h a t u s e s a p p l i c a t i o n -

specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to

the industry’s most advanced ATM networking features.


• This is Bullet text. Connection densities with up to 96 OC-

3c/STM-1 ports on a single

StrataCom® BPX™ Service Node

• This is Bullet text. Control through

dynamic resource sharing and sup-

port for all ATM service classes

• This is Bullet text. Compliant ATM

Forum Available Bit Rate (ABR)

Virtual Source/Virtual Destination

(VS/VD) capability in custom ASICs

• This is Bullet text. Performance to

optimize the network life cycle


Asynchronous Transfer Mode (ATM)

networking issues related to growing

traffic demands, varying types of traf-

fic, and the cost-effective deployment

of broadband ATM, there is a need for an ATM network plat-

form that delivers unprecedented scalability, performance, and

functionality at a low cost.








Stratm is implemented in a family of custom ASI.



in the industry. It represents the first

commercially available implementation

of VS/VD.

The BXM-155 Broadband Switch

Module, based on Stratm Technology,

is an OC-3c/STM-1 version of the BXM

interface card for the BPX switch plat-

form. It operates at the standard

Synchronous Optical Network (SONET)/

Synchronous Digital Hierarchy (SDH)

rate of 155.520 Mbps. The card provides

4- or 8- OC-3c/STM-1 ATM ports per

card, each of which Hierarchy (SDH)

rate of 155.520 Mbps. The card provides

4- or 8- OC-3c/STM-1 ATM ports per

card, each of which .



• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports

• Complies with ATM Forum UNI Specification Version 3.1


• Cell transfer rate of 353,208 cells per second

This is Body text. Stratm Technology is Cisco’s solution for a

new generation of high-performance ATM switching. Stratm is

implemented in a family of custom ASICs that




Bar: Basic Specs (except top bar is black only)

Naming: Cisco Solutions

.375"

BodyFirst: See Fact Sheet Specs

Body: See Fact Sheet Specs

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

.75"

.5" from baseline of intro text to cap height of body.Three lines of body copy (minimum) above illustra-tion to intro text, or have the illustration’s top flushwith top of body.








consequat.











Section: See Fact Sheet SpecsBullet: See Fact Sheet Specs

Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space.Vignette can be any simpleshape; however, it must center within a clear squarebox so text wraps a square shape (as shown).

Position of Vignette: Centers on page both topto bottom and left to right in the 8" area to the rightof bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of textwrapping above or to keep flush with top of body.

See Basic Specs. Prints black, sits .25"above page edge.

.5".min.




800 553-NETS (6387)Fax: 408 526-4100





Solution name (+ market) Clarification of what the Solution is

SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line andSabon for second.

Naming: Product name (BXM-622)


Naming: Clarification of what the solution is (forSimplified Access Services)

See Business Solution, Program, andService Fact Sheet (4 page) (insidespread), for inside spread specs.

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Marketing Icon Illustrations: See ”ImportantMiscellany for Designers“


1 If you are using the Fact Sheet template as a Data Sheet template, change thesidebar content naming to Technical Information. Do not repeat productname or “data sheet” in the sidebar area.Important Note: Data sheets may be printed only for direct mail, advertising,and trade show fulfillment and must be approved for printing by the managerof Cisco’s Content Development Group.


Level 2The Cisco Program Fact Sheet (2-page)

Colors: Solution PMS and Black Size: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

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Program name Clarification of what the program is


• This is Bullet text. Connection densities with up

to 96 OC-3c/STM-1 ports on a single StrataCom® BPX™

Service Node

• This is Bullet text. Control through dynamic resource shar-

ing and support for all ATM ser-

vice classes

• This is Bullet text. Compliant

ATM Forum Available Bit Rate

(ABR) Virtual Source/Virtual

Destination (VS/VD) capability

in custom ASICs

• This is Bullet text. Performance

to optimize the network life cycle


Asynchronous Transfer Mode

(ATM) networking issues related

to growing traffic demands, vary-

ing types of traffic, and the cost-












implementation of VS/VD. The BXM-155 Broadband Switch



It operates at the standard Synchronous Optical Network


155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM

ports per card, each of which can be configured for either

trunk or access application.



• This is Bullet Text. OC-3c/STM-1

(155.520 Mbps) ports

• Complies with ATM Forum UNI

Specification Version 3.1


• Cell transfer rate of 353,208 cells

per second

Technology, is an OC-3c/STM-1 ver-

sion of the BXM interface card for the

BPX switch platform. It operates at

the standard Synchronous Optical

Network (SONET)/Synchronous

Digital Hierarchy (SDH) rate of

155.520 Mbps. Technology, is an OC-3c/STM-1 version of

the BXM interface card for the BPX switch platform. It oper-

ates at the standard Synchronous Optical Network


155.520 Mbps.Technology, is an OC-3c/STM-1 version of the

BXM interface card for the BPX switch platform. It operates

at the standard Synchronous Optical Network (SONET)/

Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,

is an OC-3c/STM-1 version of the BXM interface card for the

BPX switch platform. It operates at the standard Synchronous

Optical Network (SONET)/Synchronous Digital Hierarchy

(SDH) rate of 155.520 Mbps.



Naming: Cisco Programs

.375"

See Basic Specs

BodyFirst: See Fact Sheet SpecsBody: See Fact Sheet Specs

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints black.

.5".min.

.75"

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) aboveillustration to intro text, or have the illustration’s topflush with top of body.


Workstation


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Marketing Icon Illustrations: See ”ImportantMiscellany for Designers“


Vignette: Duotone. Use 8-pt black rule for border.Text wraps vignette with 14 to 18 pts of white space.Vignette can be any simple shape. However it mustcenter within a clear square box so text wraps asquare shape (as shown).

Position of Vignette: Centers on page both topto bottom and left to right in the 8" area to the rightof bar. The vignette may be moved up or down .5" ifnecessary to keep at least three lines of text wrap-ping above or to keep flush with top of body.








consequat.












800 553-NETS (6387)Fax: 408 526-4100





Front

Back

SubTitle: Univers Cond. Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second.

Naming: Program Name (Cisco InternetworkExpert Program)


Naming: Clarification of what the program is(Servicing Small to Medium Businesses)



Level 2The Cisco Program Fact Sheet (4-page) (cover)

Colors: Solution PMS and Black Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

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i s B o d y I n t r o . A m u l t i p o r t A T M O C - 3 c / S T M - 1 i n t e r f a c e t h a t u s e s a p p l i c a t i o n -




• This is Bullet text. Connection densities with upto 96 OC-

3c/STM-1 ports on a single StrataCom® BPX™ Service

Node Control through dynamic

resource sharing and support for all

ATM service classes











Asynchronous Trans fer Mode

(ATM) networking issues related to

growing traffic demands, varying types of traffic, and the cost-












implementation of VS/VD.


Module, based on Stratm Technology, is

an OC-3c/STM-1 version of the BXM




Synchronous Digital Hierarchy (SDH) rate

of 155.520 Mbps. The card provides 4- or

8- OC-3c/STM-1 ATM ports per card,

each of which can be configured for either

trunk or access application. The BXM-155

Broadband Switch Module, based on

Stratm Technology, is an OC-3c/STM-1

version of the BXM interface card for the

BPX switch platform. The BXM-155 Broadband Switch






•Complies with ATM Forum UNI Specification Version 3.1





Naming: Cisco Progams

.375"




.75"









consequat.










FigureTitle: See “Important Miscellany for Designers”


Vignette: Duotone. Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be anysimple shape. However it must center within aclear square box so text wraps a square shape (as shown).

Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three linesof text wrapping above or to keep flush with top of body.

See Basic Specs. Prints black, sits .25"above page edge.

.5".min.




800 553-NETS (6387)Fax: 408 526-4100





Cisco Program Name Clarification of what the Program is

SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs two lines, use Univers for first line andSabon for second.

Naming: Program Name (Cisco Internetwork Expert Program)



See Business Solution, Program, and Service FactSheet (4 page) (inside spread) for inside spread specs.

Workstation


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Marketing Icon Illustrations: See “ImportantMiscellany for Designers”

Workstation


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Level 2The Cisco Service Fact Sheet (2-page)

Colors: Solution PMS and Black Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

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• This is Bullet text. Connection densities with up to 96 OC-

3c/STM-1 ports on a single StrataCom® BPX™ Service Node











Asynchronous Transfer Mode (ATM)

networking issues related to growing

traffic demands,

varying types of traffic, and the cost-












implementation of VS/VD. ATM switching and traffic man-

agement capability in the industry. It represents the first com-

mercially available implementation of VS/VD. ATM switch-

ing and traffic management capability in

the industry. It represents the first com-

mercially available implementation of

VS/VD. ATM switching and traffic man-

agement capability in the industry. It rep-

resents the first commercially available

implementation of VS/VD.









8- OC-3c/STM-1 ATM ports per card, each of which can be

configured for either trunk or access application.










.375"




.75"









consequat.










FigureTitle: See Basic Specs


Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look lke a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space. Vignette can be any simpleshape. However it must center within a clear squarebox so text wraps a square shape (as shown).

Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

See Basic Specs. Prints black, sits .25" abovepage edge.

.5".min.




800 553-NETS (6387)Fax: 408 526-4100





Service name Clarification of what the Service is

SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs two lines, use Univers for first line andSabon for second.

Naming: Service Name (Cisco SMARTnet Services)



Workstation


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Marketing Icon Illustrations: See Basic Specs



Level 2The Cisco Service Fact Sheet (4-page) (cover)

Colors: Solution PMS and Black Size: 8.5” x 11” folded, 11” x 17” flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

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is BodyIntro 1 . A multiport ATM OC-3c/STM-1 interface that uses application-




• This is Bullet text. Connection den-

sities with up to 96 OC-3c/STM-1

ports on a single StrataCom®

BPX™ ServiceNode










This is BodyFirst text. To address Asynchronous Transfer

Mode (ATM) networking issues related to growing traffic

demands, varying types of traffic, and the cost-effective

deployment of broadband ATM, there is a need for an ATM

network platform that delivers unprecedented scalability, perfor-

mance, and functionality at a low cost.






This is Body text. Stratm cost-effec-

tively delivers the most advanced ATM

switching and traffic management capa-

bility in the industry. It represents the

first commercially available implemen-

tation of VS/VD.









8- OC-3c/STM-1 ATM ports per card,

each of which can be configured for either trunk or access

application.










.375”




.75"









consequat.











Section: See Fact Sheet Specs

Bullet: See Fact Sheet Specs

Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space. Vignette can be any simpleshape. However it must center within a clearsquare box so text wraps a square shape (as shown).

Position of Vignette: centers on page bothtop to bottom and left to right in the 8"area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Logo: See Basic Specs. Prints black, sits .25"above page edge.

.5" min.




800 553-NETS (6387)Fax: 408 526-4100





Service name Clarification of what the Service is

SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs to two lines, use Univers for first lineand Sabon for second.

Naming: Service Name (Cisco SMARTnetServices)



See Business Solution, Program, and Service FactSheet (4 page) (inside spread) for inside spread specs.

Workstation


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Level 2The Cisco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)

Virtual Trunks

• Support for up to 32 virtual interfaces per card, each

with 16 class-of-service queues

• VPI/VCI used to identify virtual connection

• Virtual interface parameters:

Physical port (trunk or UNI)

Peak Service Rate (PSR)

Maximum service rate

Maximum resource allocation

Cell Buffering

• Large ingress and egress cell buffer architecture

• 200,000 to 900,000 cells stored per card

Accommodate large traffic bursts

Avoid network congestion and cell discard

Suited to TCP/IP traffic

Advanced Networking FeaturesAutoRoute™

• Automatic end-to-end connection management mechanism

• Deterministically allocates bandwidth and reroutes VCs

autonomously over optimum network paths

• Preserves service integrity during network failures

OptiClass™

• Up to 16 class-of-service queues, with independent service

algorithms dedicated to each interface in the network

FairShare™

• Dedicated queue- and rate-controlled servers for each

VCC/VPC

• Dynamic bandwidth management, providing more than

95 percent utilization

ATM-Frame Relay (FR) service interworking

• Provides transparent end-to-end connectivity, operating

two services on a single switch platform

Switched Virtual Circuits:

• On board processing of Switched Virtual Circuits (SVCs)

to 4000 calls per second

Signaling protocol per ATM Forum UNI Specification

V3.0 and V3.1

• E.164/NSAP addressing per ATM Forum UNI

Specification V.3.1

• Support for ATM Forum Private Network-Network Inter-

face (PNNI) Per ATM Forum P-NNI Specification V.1.0

Multicasting

• 1:N cell replication on egress side

• Up to 8000 multicast branch connections per BXM

• Multicast support for:

IP

Frame Relay

ATM

• Two multicast queues supported: critical and non-

critical traffic

Fault Management and Reporting

• Compliant with Bellcore GR-253-CORE

Alarms

• Loss Of Signal (LOS)

• Loss Of Pointer (LOP)

• Loss Of Frame (LOF)

• Loss Of Cell delineation (LOC)

• Alarm Indication Signal (AIS)

• Remote Defect Iindication (RDI)

• Alarm integration up/down count

Performance Monitoring

• Performance monitoring provided for line, section,

and path

• Bit Interleaved Parity (BIP) error detection

• Far-End Block Error (FEBE) count

• Unavailable Seconds (UAS)

• Errored Seconds (ES)

• Severely Errored Seconds (SES)

• Header Checksum (HCS) monitoring

Statistics

• ATM statistics collected on a per-VC basis

• Four levels of ATM-layer statistics collection provided

Eff

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y• Compliant with SONET standards

Bellcore GR-253-CORE

ANSI T1.105

• Compliant with SDH standards

ITU-T G.707, G.708, and G.709

ITU-T G.957, G.958

• 1:1 BXM redundancy using ‘Y’ redundancy

• Fiber-optic interface options:

• 155 Mbps electrical physical interface options:

Unshielded twisted pair (UTP-155)

Shielded twisted pair (STP-155)

Synchronous Transport Signal level 3c (STS-3c)/

STM-1 electrical

G.703 compliant

Synchronization

• Can be configured for internal timing from the BPX

internal Stratum 3 clock conforming to ATT Pub. 62411

• External timing source option also available

ATM Layer

• Configurable for trunk and public or private User-Network

Interface (UNI) application

• UNI conformant to ATM Forum UNI Specification V.3.1,

ITU-T I.361 and I.432 specification

• Complies with standard Usage Parameter Control (UPC)

and Connection Admission Control (CAC) per ATM

Forum UNI Specification V.3.1 and ITU-T I.371

• Supports Virtual Circuit Connections (VCCs) and Virtual

Path Connections (VPCs) per ATM Forum UNI

Specification V.3.1 and ITU-T I.371

• Connections:

16,000 to 64,000 connections per card

• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)

range for VCCs and VPCs: per UNI Specification 3.1

Traffic Management

• Per-VC queuing and scheduling

• Per-VC Weighted Fair Queuing (WFQ)

• Up to 16 classes of service with the following

configurable parameters:

Maximum Service Rate (MSR)

Maximum Queue Depth (MQD)

Cell loss priority (CLP) high and low thresholds

Service Priority Level (SPL)

Explicit Forward Congestion Indication (EFCI) threshold

Constant Bit Rate Service

• UPC and CAC per ATM Forum Specification UNI V.3.1

and ITU-T I.371

• UPC: Ingress rate monitoring and discarding for:

Peak Cell Rate (PCR)

Cell Transfer Delay Variation (CTDV)

Variable Bit Rate Service

• Usage parameter control (UPC) and CAC per ATM

Forum UNI Specification V.3.1 and ITU-T I.371

• UPC: Ingress rate monitoring and cell tagging for:

Sustainable Cell Rate (SCR)

PCR

Maximum Burst Size (MBS)

• CLP tagging, enabled, or disabled on a per-Virtual Circuit

(VC) basis at the ingress side

ABR Service and Congestion Control

• VS/VD per ATM Forum Traffic Management

Specification V.4.0

• Explict Rate (ER) stamping

• EFCI tagging monitoring

• StrataCom’s ForeSight®

ABR VS/VD

• VSs and VDs Resource Management (RM) cell generation

and termination

• Virtual Connection Queue (VCQ) assigned to each

VC ingress

• VCQ configurable parameters:

CLP high and low thresholds

Maximum queue depth

Reserved queue depth

Congestion threshold

Unspecified Bit Rate Service

• UPC and CAC per ATM Forum UNI Specification V.3.1

and ITU-T I.371

• ER stamping

• EFCI cell tagging

• UBR with Early Packet Discard (EPD) on per-VC basis

MMF LED -22 -15 -31 -10 SC 2

SMF (IR) Laser -15 -8 -34 -10 SC 20(Class 1)

SMF (LR) Laser -5 0 -34 -10 SC 40(Class 1)

Back Card Source Tx Power Rx Range Physical Range 1310nm (dBm) (dBm) (km)

Min Max Min Max

When text overprints,it is necessary to printleft column in 3%black. (Delete back-ground color forweb/fax.)

OR

Use solid PMS back-ground for left columnwith pull quote whencopy length allows

• Fiber-optic interface options:

Back Source Tx Power Rx Range Physical RangeCard 1310nm (dBm) (dBm) (km)

Min Max Min Max

SMF (IR) Laser -15 -8 -28 -8 FC 20

SMF (LR) Laser -3 +2 -28 -8 FC 40

Synchronization

• Can be configured for internal timing from the BPX

internal Stratum 3 clock conforming to ATT Pub. 62411

• External timing source option also available

ATM Layer

• Configurable for trunk and public or private User-Network

Interface (UNI) application

• UNI conformant to ATM Forum UNI Specification V.3.1,

ITU-T I.361 and I.432 specifications

• Complies with standard Usage Parameter Control (UPC)

and Connection Admission Control (CAC) per ATM

Forum UNI V.3.1 and ITU-T I.371

• Supports Virtual Circuit Connections (VCCs) and Virtual

Path Connections (VPCs) per ATM Forum UNI

Specification V.3.1 and ITU-T I.371

• Connections:

16,000 to 64,000 connections per card per UNI

Specification V.3.1

• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)

range for VCCs and VPCs: per UNI Specification V.3.1

Traffic Management

• Per-VC queuing and scheduling

• Per-VC Weighted Fair Queuing (WFQ)

• Up to 16 classes of service with the following

configurable parameters:

Maximum Service Rate (MSR)

Maximum Queue Depth (MQD)

Cell Loss Priority (CLP) high and low thresholds

Service Priority Level (SPL)

Explicit Forward Congestion Indication (EFCI) threshold

Constant Bit Rate Service

• UPC and CAC per ATM Forum UNI Specification V.3.1

and ITU-T I.371

• UPC: Ingress rate monitoring and discarding for:

Peak Cell Rate (PCR)

Cell Transfer Delay Variation (CTDV)

Eff

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Sca

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B X M - 6 2 2o f f e r sc o m p l e t en e t w o r kc o n t r o lt h r o u g hd y n a m i csharing ofresources.

Inside spread

Alternate Left page

Quote: Sabon Roman SC,36/49, reverses to white,column width 3”." May becentered, justified or flushleft. (Note: does not need to change for PDF as it reads well)

Large type: Sabon RomanSC, 100 pt, Track 12. 85% ofSolution PMS, should bevery subtle. Use keywordsfrom copy. (Deletes forweb/fax)

Large type: Sabon RomanSC, 100 pt, Track 12.Reverses to white out of 3%black. Use keywords fromcopy. (Delete back-ground color forweb/fax)

Duotone: Screen Shot,see Basic Specs

Sidebar to match cover

Hangline for text 1.5".Keep consistent within aseries.

.75” 3.25” .5” 3.25” .75”

Table Format E: See Fact Sheet Specs

side bar 4.25"

.722" 1.25"

Type baselines no lowerthan 3/4" from bottom of page

Fact Sheet Specs



Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent0.097", tabs 0.244"

Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," firstline indent -0.097," tabs 0.244"

Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097,"tabs 0.244"

Section: Univers Bold, 9/14, Track 10, space before .097”," Solution PMS

Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"

Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"

Table Format E: (can cross one or two columns)CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out ofblack or colored barsCellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, andinset from outer box Rules are 2 pt for outer box (frame) and 1 pt within

Cell headings can be vertical or horizontal. Layout needs will be customized toaccommodate information. If there is less information, open up leading foroptimum readability.


Level 2The Cisco Statement of Direction (cover)

Colors: Two-color or four-color process, Overall matte varnish if using solid PMS column inside

Size: 8.5" x 11"Stock: Text; Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

.375"

Color of market solution, See Basic Specs


Naming: Statement of Direction

See Basic Specs. Sits .25" from page edge. Prints black or four-colordepending on the job.

BodyFirst: See Statement of Direction Specs


.5"

.75"








consequat.















consequat.















consequat.

















.5" from baseline of intro text to cap height of body. Threelines of body copy (minimum) above illustration to introtext, or have the illustration’s top flush with top of body.

Vignette: Duotone. Use 8-pt black rule for border. Textwraps vignette with 14 to 18 pts of white space. Vignettedoes not have to be in a square. However it must centerwithin a clear square box so text wraps a square shape(as shown).

Position of Vignette: Centers on page both top tobottom and left to right in the 8" area to the right of bar.The vignette may be moved up or down if necessary tokeep at least three lines of text wrapping above or tokeep flush with top of body.




800 553-NETS (6387)Fax: 408 526-4100





SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabonfor second.

Naming: Main point of paper

EmphasisMedium: Sabon Italic, 12 pt, Track 10

Naming: Further clarification of what the paper is about

Effective management of customer relationships and the

ability to rapidly develop new delivery channels such as

call centers, kiosks, and electronic banking, are becoming

key competitive advantages

It is web-based networking

technology that is provid-

ing the foundation for new

front-end applications and

services and that is making

existing delivery channels

and applications more effi-

cient and customer focused.

In the older, centralized

mainframe computing envi-

ronment, customer informa-

tion is usually maintained

on separate networks, and

bankers often have to consult

m u l t i p l e s o u r c e s f o r a

complete picture of a cus-

tomer’s business with the

bank. For instance, financial

institutions often have separate networks for teller activity,

administrative functions, back office systems, automated

teller machines, and point-of-sale transactions. In contrast,

networks based on the Internet Protocol (IP) allow con-

solidation of these applications onto a single backbone

giving bankers access to all facets of a customer’s banking

needs, such as direct deposit data, loan applications, and

portfolio analysis tools. And data is accessible no matter

where the banker is located— at a bank branch, a call

center, at home, or on the road.

Corporate intranets and Internet-based delivery of

banking services will inevitably play an increasingly

important role in the financial services industry over the

next several years. Intranets

are already becoming a pri-

mary vehicle for internal

sharing of information and

resources, and the Internet

is likely to be the primary

delivery channel for PC-

based electronic banking

services to both retail and

commercial customers. In

fact, according to the Tower

Group, Internet-related IT

spending among U.S. com-

mercial banks is expected

t o i n c r e a s e 7 7 p e r c e n t

annually from just under

$100 mil l ion in 1996 to

$700 million in 2000. To

be effective, however,

intranets and Internet-based services need to be easily

accessible to branch banks, partners such as correspon-

dent banks, telecommuters, mobile employees, and

customers. Consequently, the financial industry will

need network security solutions that make the

Internet as secure as their private networks. Strong

security will guarantee the privacy of customers’ infor-

mation as it sails through cyberspace, as well as

secure servers and network

Success Means Focusing on Customer Relationships. Competition in the banking

services industry is increasing dramatically because of industry consolida-

tion, deregulat ion , and the emergence of non-bank compet itors such as bro -

ke r a g e a n d s e c u r i t i e s c o m p a n i e s . T o b e s u c c e s s f u l i n t h i s r a p i d l y c h a n g i n g

m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t

w i t h a n d prov i d e s e r v i c e t o t h e i r c u s t o m e r s.

Network Security for Banking Institutions

Section: See Statement of Direction Specs

Body: See Statement of Direction Specs



Level 2The Cisco Statement of Direction ( inside spread)

When type overprints,print sidebar in 3%black. (Delete back-ground color forweb/fax)

OR

Use solid PMS back-ground on sidebar withquote when copylength allows

Inside spread

Alternate Left page

Large type: SabonRoman SC, 100 pt, Track 12. Reverses out of 3% black. Use keywords from copy.(Delete backgroundcolor for web/fax)

Duotone: See “ImportantMiscellany for Designers”

Bar to match coverPage Numbers: UniversBlack, 9 pt, center in box,only on left-hand pages.

Hangline for text ideally 1.5". Keep consistent within a series.

.75" 3.25" .5" 3.25" .75"

side bar 4.25"

Type baseline no lower than3/4" from bottom of page

Statement of Direction Specs

Body: Sabon 9/14, .25 indent, justified

BodyFirst: Sabon 9/14 no indent, no space before, justified

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Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"

Table Format E: (can cross one or two columns)CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out ofblack or colored barsCellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, andinset from outer box Rules are 2 pt for outer box (frame) and 1 pt within

Cell headings can be vertical or horizontal. Layout needs will be customized toaccommodate information. If there is less information, open up leading foroptimum readability.

Sec

ur

ity

Ma

na

gem

ent

The banking

i n d u s t r y

w i l l n e e d

n e t w o r k

s e c u r i t y

s o l u t i o n s

t h a t m a k e

the Internet

as secure as

a p r i v a t e

n e t w o r k.

Identity (Authentication and Authorization)

Identity refers to authenticating individual network users

and allowing them access only to the applications and services

for which they are authorized. For example, electronic

banking customers can be authenticated via token cards

or digital certificates and are given access to only their own

account information. Or a bank employee is authenticated

via a password and is authorized to access a few specific

applications, such as risk management tools, between the hours

of 6:00 a.m. and 5:00 p.m. Identity involves authenticating

every network user and mapping their identity, location,

and the time-of-day access to the Security Policy. The key to

centralized identity and security policy management is the

combination of all key authentication mechanisms (for

example SecureID, DES Gold Cards, or MS Login) and their

interworking with one common identity repository. To

truly be centralized and configured only once, the identity

mechanism must also be location independent; for example,

it must be equally applicable to dial-users and campus users.

Integrity

Integrity includes the security of the network periphery,

security of the network devices, and security of the flows

of information between them. Perimeter security is protection

at the boundary between the users and devices that can

be identified and trusted and the rest of the world.

Firewalls are typically used to protect the network perimeter

from unauthorized access.

One of the most important aspects of integrity involves

network infrastructure security. This includes protection

of the network device configurations, and the routing and

switching configuration updates that continuously define

the topology of the network. Data confidentiality protects

information as it traverses the network, which today implies

encrypting information as it leaves the network perimeter.

The key to true network integrity is that it be imple-

mented across all types of devices with full interworking,

so that every device in the network can participate and not

be a weak link in the security implementation.

Active Audit

Active audit is the systematic and dynamic verification

that the security policy as defined is being properly imple-

mented. It provides assurance that the security policy is

consistent and operating correctly.

• Active Audit enables customers to detect intrusion and

network anomalies, misuse, and attacks.

• Active Audit also includes reporting the findings of the

audit process.

Active audit should be handled by a system that is totally

separate from the network security solutions that are

installed. There aren’t many tools available today for active

audit, which explains why many companies hire outside

auditors to check their security implementations.

An example of such a case was reported in a recent

article that appeared in the February 3, 1997 issue of

Fortune magazine. The article provided a blow-by-blow

description of an actual network break-in at a Fortune 100

company in December. The top executives of the company

were aware of the break-in attempt in advance—in fact,

they agreed to the mission because they were interested in

finding out how vulnerable their network was. The bottom

line—the hackers took over network manager status in only

two hours and could go anywhere and change anything they

wanted—and the company would have had no knowledge

that the attack even happened if they hadn’t known about

it ahead of time. For true security policy management on an

enterprise-wide basis, active audit capability must be in place

and be applicable for all access ports, devices, and media.

Importance of Integrating Security Systems

with Enterprise Networks

In addition, if a financial institution is to build delivery

channels that use a public IP network such as the Internet,

that institution’s security solution must be tightly integrated

with the enterprise network infrastructure. For example, in

order to ensure data privacy on a connection through the

Internet, that connection must employ some form of data

encryption. But after an encrypted tunnel has been estab-

lished through the public IP network, the tunnel should

function in the same way as a leased line or Frame Relay pri-

vate virtual circuit (PVC); that is, the connection should

function as an integral part of the corporate enterprise network.

Another example of the need to integrate the security

system with the enterprise network involves offering elec-

tronic commerce services. If an institution wants to offer

electronic commerce services, it will need to act as a certifying

authority for its customers. (In The Registry market survey

described earlier, all of the financial institutions surveyed

were currently using one-time passwords created by token

cards to identify remote dial-in users. However, the majority

were planning to convert to digital certificates within the

next six months. Digital certificates are authenticated in a

certificate authority.) In order to be a viable certificate

authority, an institution will need to have some form of

centralized authentication and authorization infrastructure

in place. The integration of security systems is therefore an

essential step in the future evolution of enterprise networks.

Quote: Sabon Roman SC,36/49, reverses to white,column width 3,”" justifiedor tight flush left.

CentralizedIdentity

DataCenter

CertificateAuthority

Firewall(Perimeter Security)

RouterInternet

Mobile(Kiosk, ATM)

HomeBanking

Encrypted IP

Encrypted IPBank

Network

Elements of Secure Internet Banking

Cisco Enterprise Security Roadmap

In order to address the growing security needs of the financial

community, Cisco Systems is expanding upon its existing

network security products to provide a comprehensive security

solution that offers:

• Centralized security management— whereby bank

employees, partners, and customers can be authenticated

and their network privileges authorized from a single

point in the network. The benefits of centralized

management include: simplified operations (requiring

less staff), simplified implementations (requiring less equip-

ment), and lower vendor relationship costs (training,

administration, and maintenance).

• Dynamic monitoring and auditing of network security—

providing seamless interworking between the auditing

tools, security management, and the network infrastructure.

• Encryption integrated across all Cisco security products

to secure the privacy of data as it travels across the

Internet and private networks.

As previously discussed, security products available today

have forced a point product approach to managing securi-

ty. Dial-in access must be managed separately from the

Internet firewall, which has no connection to user privi-

leges inside the bank. Cisco’s Enterprise Security

enhancements make possible a new approach—an

inst i tut ion-wide, user-

oriented security policy, dynamically enforced

across a multi-vendor, multi-technology infrastruc-

ture. This approach will enable applications such as

secure Internet banking and remote network access for

bank branches and mobile employees over low-cost

Internet connections as illustrated in the diagram.

Enterprise Security Alliance

In order to move the industry closer to fully standards-based

security implementations and intervendor interoperabili-

ty, Cisco and Microsoft have founded the Enterprise

Security Alliance program. The charter of the Alliance is to

agree on, promote, and test interoperability of new securi-

ty standards and drive the development of active audit

tools. Other members of the Alliance include Hewlett-

Packard, Oracle, Verisign, RSA, and Cylink.


Level 2The Cisco Customer Profile

Colors: Solution PMS and BlackSize: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

Bar: Basic Specs (except top portion of the baris black and centered section is Solution PMS.) Naming: Customer Profile (keep generic: donot include marketing unit, business unit, orcustomer name)

.375"

.75”

Quote: Sabon Roman SC, 9/16, Track 12. (Can adjustleading and box to fit quote. Box hangs from top of colorbar; the box always prints black)

Name: Sabon Italic Oldstyle Figures, 9/16

Body: Sabon 9/14, .25 indent

Section: Univers Bold Condensed, 9/14, Track 10, space before .097," Solution PMS

Sectionsub: Univers Bold Condensed, 8.5/14,no track, space before .097”, can be a run-in

Sectionsubsub: Univers Bold CondensedOblique, 8.5/14, no track, space before .097," canbe a run-in

Logo: See Basic Specs. Prints black

Text baseline to be no less than .5" above logo. Logo sizeis .75" wide.

.5"

See Basic Specs

Back Cover

Front Cover

Bar and 4-pt rules black. Lower bar should match front cover.

DIGEX is positioned for the not-too-distant future

when T3 is superseded by even faster links. “Businesses

will always want more bandwidth, and we will scale and

respond,” says Wigley. “Already 56K users are flocking to

T1, and the savviest corporations are hitting a bandwidth

wall. We sell to these kind of customers, and they often

demand Cisco products because they appreciate Cisco’s

inherent scalability. When you couple this added value

with Cisco’s reliability, it’s not a hard sell.”

pond,” says Wigley. “Already 56K users are flocking to

T1, and the savviest corporations are hitting a bandwidth

wall. We sell to these kind of customers, and they often

demand Cisco products because they appreciate Cisco’s

inherent scalability. When you couple this added value

with Cisco’s reliability, it’s not a hard sell.”

Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5.Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5

DigexC

us

to

me

r P

ro

fil

e

This is BodyIntro of the country’s fastest-growing, first-

tier Internet Service Providers (ISPs), providing business

connectivity solutions to major customers from coast to coast. Customers include cor-

porations, banks, government agencies, universities, and other organizations and indi-

viduals that require fault-tolerant, best-of-breed internetworking. As an indicator

of its success, the Beltsville, Maryland-based company plans to expand its clear

channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs)

by mid-1997.

This is bodyFirst customer reliability and performance

demands, DIGEX has chosen Cisco Systems products for

its central backbone routers, remote

office routers, and dial-up access

servers. According to DIGEX Director

of Systems, Ed Kern, “Cisco was

chosen because it has the only high-

end solutions that suit the industrial-

strength, no-excuses environment

we’re building. Cisco’s products are

the only ones that work.”

This is body DIGEX Manager

of Broadband Services, “Our part-

nering with Cisco is a major selling

point for our clientele. Our challenge

is to provide business users with solid, proven technology

that can be counted on to work reliably right out of the

box. Cisco consistently helps us meet this challenge at every

service level.”

To underpin its highly reliable services, DIGEX uses

high-end Cisco 7513 routers in redundant configurations as

the core backbone routers between its T3 clear channels.

Leaf POPs, meanwhile, use Cisco 4500 series or 7507

routers. Says David Dobel, DIGEX Marketing Director,

“By using Cisco routers in our hubs as opposed to the

switches employed by most ISPs, we minimize unnecessary

downtime and avoid the packet losses and malapropos

DIGEX also supplies customers with Cisco 1005

routers for deployment in their remote offices, while com-

panies requiring high-speed Switched

Multimegabit Data Service (SMDS)

are provided with Cisco 7000 series

routers. “All these products are very

well received,‘ says Wigley, ‘because

they represent cost-effective upgrade

paths in addition to their high-per-

formance routing capabilities.”

Most recently, DIGEX stan-

dardized on the new Cisco AS5200

universal access server for its dial-up

POPs. With its ability to handle

both digital and analog calls on a

single trunk, the AS5200 enables DIGEX to issue a single

dial-in number to all its subscribers. As the company’s

internetwork continues to expand, additional POPs will be

equipped with a full contingent of AS5200 units tofull

contingent of AS5200 units to accommodate high-density,

dial-up access.

“This end-to-end Cisco solution provides us with a

particularly robust environment for growing our full range

General Manager of Telecommute Solutions. “For example,

we can easily add new interface processor cards or take

advantage of middleware technology to add new types of

connections and introduce new value-added services.”

Digex, Inc. Providing Business Connectivity Solutions

“Quote is Sabon Roman SC 9pt,

Leading can be modified to fit

along with black box. suit the

industrial-strength, environ-

ment we’re building Cisco’s

products are the only ones .”

NameTitleCompany.

Graphic Type: Sabon SC, 100 pt, Track 12. Custom sizefor each piece, depending on length of name, shouldbleed off edge. 3% black (Delete for web/fax)

Duotone: See “Important Miscellany for Designers”


Icon Illustrations: See “ImportantMiscellany for Designers”


Naming: Clarification on what the profile is about from Cisco’s perspective

SubTitle: Univers Cond. Bold, 12 pt, Track 10

Naming: Customer name


.5," This space floats with BodyIntro1 length.

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series.Always hangs 1.5" from top of page. Prints black.

1.5"





800 553-NETS (6387)Fax: 408 526-4100





Workstation


10Base T




Level 2The Cisco Industry Profile

Colors: Appropriate Industry PMS (Health care = 3035, Finance = 124, or Local Government = 187) and black

Size: 8.5” x 11”Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

Health Care

Ind

us

tr

y P

ro

fil

e

Background

Over the years, the organization has made a significant

investment in information technology—for claims, patient

accounting, lab information, and

materials management. But

because these services were all

department-specific, the infor-

mation they produced was not

available across the entire health

care continuum. The medical

staff needed more information in

order to be more effective. And

they needed better access to it.

The Challenge

“There were a lot of legacy

networks, including dozens of

departmental LANs. But they

were not put together as part of

an enterprise strategy,” says

John Stanley, director of comput-

er and network services.

GroupHealth needed an enter-

prise-wide network that would

centralize existing services and

eliminate the islands of informa-

tion. The network developers

also had to improve the speed of

information delivery and make it

more reliable. In addition, they

had to identify new sources of effi-

ciency— innovative ways to use

information technology to improve patient care and

contain costs.

The Solution

Working with Cisco, Group Health designed a robust

network that has a capacity for growth. Currently, the

data center uses two Cisco 7513

routers, FDDI concentrators,

and Catalyst™ 5000 switches;

the hospitals have Cisco 7000

routers and Catalyst 1200

switches; and the clinics use

either a Cisco 4000 or a Cisco

2514 router. As the number of

workstations grows, Group

Health can either upgrade to a

router with a higher port density

or use Catalyst switches to

increase the port capacity.

Selecting Cisco as a net-

working partner was perfectly

logical, explains John Stanley.

“We’ve made a conscious effort

to choose a vendor who can

provide a breadth of products

and a high level of service—

and then standardize on that

vendor’s offerings.” Cisco’s

ongoing innovation was also

an advantage, he says. “When

we needed access to the Internet,

remote access, or phone lines

for dictation, Cisco could pro-

vide it. Whenever we’ve had

a new opportunity, Cisco has been able to step in with

a solution.”

BACKGROUND

Seattle-based Group Health Cooperative is the nation’s seventh-

largest nonprofit HMO. Serving 650,000 consumers in Washington

and western Idaho, Group Health has a 2000-physician staff and

$1 billion in annual revenues. The organization maintains 2 hospitals,

35 clinics, 6 administrative centers, and a centralized data center.

CHALLENGE

Group Health needed to provide more information to the medical

staff—for use in diagnosis, treatment, and planning for care—

and to increase access to that information.

SOLUTION

Working with Cisco, Group Health designed a robust network

with a scalable architecture and strict standards for applications.

The network, consisting of Cisco routers, switches, and concen-

trators, carries voice, data, video, and images—and connects all

medical and administrative facilities as well as physicians’ homes.

Group Health is also using an Integrated Services Digital Network

(ISDN) router from Cisco for home-based medical transcriptionists.

RESULTS

Group Health has been able to speed diagnosis and treatment by

implementing company-wide applications and delivering informa-

tion quickly and reliably. Cost savings have been achieved by

centralizing services, making information more widely available,

and providing more reliable communications vehicles.

Managing the cost of patient care is hardly a new idea

at Seattle ’s Group Health Cooperative . By their very

nature, HMOs are concerned with providing the best possible care while keeping

consumers’ costs low.

Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization

E X E C U T I V E S U M M A R Y

The Results

Healthcare providers throughout the enterprise now have

the information they need for faster diagnosis and treat-

ment. For example, physicians can get lab test results

immediately, at their desktop computers, where previously

they typically waited 24 hours for such results. The net-

work also provides high-speed image transfer capabilities,

which allow physicians to view X-rays, MRIs, or CAT

scans as soon as they’re available. Not only do these com-

munications improvements increase diagnostic efficiency,

but they also facilitate consultation between colleagues in

different locations. And that, according to John Stanley,

is just what the network was designed to do. “The most

important function of the network,” he says, “is to enable

the staff to achieve their healthcare delivery objectives.”

The Results

Extending all the way to staff members’ homes, the network

enables additional time and cost savings. For example,

doctors can get the clinical information they need for deci-

sion making—even when they receive a call at night. For

example, doctors can get the clinical information they need

for decision making

The Results they can also access medical search engines on the

Internet, and they can communicate quickly and accurately

via e-mail. In addition, medical transcriptionists can work

from home on a flexible schedule, using the network to

receive dictation and to transmit their finished documents.

.An enterprise-wide health information system (HIS)

will soon provide Group Health’s planners with a central-

ized clinical repository of electronic medical records—and

streamline the process of performing population-based

analyses. Having ready access to this kind of data will help

the organization to manage care more effectively. “If all

the data is available electronically,” explains Stanley,

“we’ll be able to study trends and treatment plans more

efficiently—and modify them based on changes in those

trends.”

Addressing the impact of the network on the escalating

costs of health care delivery, Stanley emphasizes the impor-

tance of providing the medical staff with the information

they need—quickly and reliably. “When we make our pro-

viders more efficient in their work, we can begin to control

the costs of providing care.”

Addressing the impact of the network on the escalating

costs of health care delivery, Stanley emphasizes the impor-

tance of providing the medical staff with the information

they need—quickly and reliably. “When we make our pro-

viders more efficient in their work, we can begin to control

the costs of providing care.”


Copyright © 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA.Lit # 834701 1/97


800 553-NETS (6387)Fax: 408 526-4100





Side Bar: Basic Specs (except top portion of the bar is black and centeredsection is an industry PMS) Naming: Industry Profile (keep generic:do not include marketing unit, businessunit, or customer name)

Summary Box: Prints in 10% (PMS 3035, 187, orblack) or 15% (PMS 124) Top bar is 100%, Industry PMS3035, 187, or 124. (Delete tint for web/fax, use .25keyline) Box length can adjust to .5” above logo; how-ever should be no less than 1.5” total. Box position shouldhang 4” from top of page. This can adjust up or down.25” to .5” to accommodate type wrapping nicely at top.

BoxTitle: Univers Condensed Bold, 9/10, centered, caps, reverse to white, Track 100BoxSection: Univers Condensed Black, 8/15.5, caps,Industry PMSBoxBody: Univers Condensed Light, 8/14BoxBody2: Univers Condensed Light, 8/14, .25 indent

Section: Univers Bold, 9/14, Track 10, spacebefore .097”, Solution PMS

Logo: See Basic Specs. Prints black

Text baseline to be no less than .5" above logo. See Basic Specs for logo placement and address block specs.

Appropriate industry PMS

Bar and 4-pt rules black. Lower bar should match front cover.


Duotone: See “Important Miscellany forDesigners”


Naming: Clarification on what the profile is about from Cisco’s perspective


Naming: Industry (+ topic)

.5," This space floats with BodyIntro length.

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series).Always hangs 1.5” from top of page. Prints black.


Body: Sabon 9/14, .25 indent

Sectionsub: Univers Bold, 8/11.5, Track 10,space before .097”, black

Sectionsubsub: Univers Bold, 8/11.5, spacebefore .097”, black, can be used as run-in

.375"

2"


Level 2The Cisco Extended Business Case (cover)

Colors: Two-Color Cover, Black TextSize: 8.5" x 11"Stock: Cover; Gilbert Esse, white, 80# Cover Smooth (recycled)

Text; Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

Ty p e i n F r o n t C ov e r Ti t l eType in Title

Bu

sin

es

s C

as

e


Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M


800 553-NETS (6387)Fax: 408 526-4100






Naming: Business Case

FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,Track 30. (Can adjust size smaller proportionatelydepending on length of title). Space after .069"

Naming: Name of business or main point of case



Naming: Further clarification of what the case is about





Duotone: With 8-pt black rule.Note: If using a full-color original, you may have toadjust brightness and contrast in areas. See BasicSpecs for duotone curves.



Level 2The Cisco Extended Business Case ( t i t le page and TofC)

StrategyTy p e i n Ti t l e

t o B u s i n e s s e s Wo r l dw i d eThe Business Case for ATM in the WAN

ContentsExecutive Summary 1

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dolor sit ame 2

consectetuer 2

adipiscing elit 3

Introduction 5

Decrease Costs 30% to 50% 7

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Improve Performance 11

magna aliquam 11

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Reduce Risk 13

magna aliquam 13

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Ut wisi enim 14

magna aliquam 14

erat volutpat 14

Ut wisi enim 15

Decrease Costs 30% to 50% 17

euismod 17

tincidunt ut 18

laoreet dolore 19

Improve Performance 23

magna aliquam 23

erat volutpat 23

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Reduce Risk 25

magna aliquam 25

erat volutpat 26

Ut wisi enim 28

magna aliquam 28

1

WAN ATM Businesss Case Table of Contents

Left-hand pages areblank unless continuationof a section. All sectionsstart on right-hand pages.

Large Type: Sabon SC, 96 pt, Track 10, can adjust kern slightlyto fit keyword, 3% black, bleedoff edge.

Bar: Black only, center section3% black

FrontCoverTitle: Sabon Roman SC, Initial caps,24/28, Track 30. (Can adjust size smaller proportion-ately depending on length of title). Space after .069".



Naming: Further clarification of what the case study is about

Inside Front Cover Title Page

Blank Table of Contents

Z_FooterRight: Univers Black,9 pt, print black centered.


Naming: Business Case Topic


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TOC2: Sabon, 9/14

3” or align with “Table of Contents”

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2.5" from top of page

Note: Title page is optional. If used, would duplicateFrontCoverTitle and Title.

3.5" to top of Initial cap

.25” Minimum margin


Level 2The Cisco Business Case ( typical spreads)

Allocation

Summary

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad

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cipit lobortis nisl ut aliquip ex ea Velit esse molestie conse-

quat, vel illum dolore eu feugiat nulla facilisis at vero eros

et accumsan et iusto odio dignissim qui blandit praesent

luptatum zzril delenit augue duis dolore te feugait nulla

facilisi. Lorem ipsum dolor sit amet, consectetuer

Decrease Costs

Adipiscing elit, sed diam nonummy nibh euismod tincidunt

ut laoreet dolore magna aliquam erat volutpat. Ut wisi

enim ad minim veniam, quis nostrud exerci tation ullam-

corper suscipit lobortis nisl ut aliquip ex ea commodo

Improve Performance

Duis autem vel eum iriure dolor in hendrerit in vulputate

velit esse molestie consequat, vel illum dolore eu feugiat

nulla facilisis at vero eros et accumsan et iusto odio dig-

nista nobis eleifend option congue nihil imperdiet doming

id quod mazim placerat facer possim assum. Lorem ipsum

dolor sit amet, consectetuer adipiscing elit, sed diam non

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aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

nostrud exerci tation ullamcorper suscipit lobortis nisl ut

aliquip ex ea commodo consequat. Duis autem vel eum iri-

ure dolor in hendrerit in vulputate velit esse molestie conse-

quat, vel illum dolore eu feugiat nulla facilisis at vero eros

Reduce Risk

Et accumsan et iusto odio dignissim qui blandit praesent

luptatum zzril delenit augue duis dolore te feugait nulla ing

elit, sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat.

Prepare Your Network for the Future

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consequat. Duis autem vel eum iriure dolor in hendrerit in

vulputate velit esse molestie consequat, vel illum dolore eu

feugiat nulla facilisis at vero eros et accumsan et iusto odio

2

WAN ATM Business Case Executive Summary



nulla facilisis at vero eros et accumsan et iusto odio dignis-

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dolore te feugait nulla facilisi.

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giat nulla facilisis at vero eros et accumsan et iusto odio

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duis dolore te feugait nulla facilisi.

Reduce Recurring Leased Line Costs

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esse molestie consequat, vel illum dolore eu feugiat nulla

facilisis at vero eros et accumsan et iusto odio dignissim qui

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5

Reduce Risk

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Reduce Risk


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Network Management

Fixed Portion of Bandwidth

Data

Voice

Router Router

Cumulative NetworkCosts by year

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5,000

4,000

3,000

2,000

1,000

012AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM

1AM 3AM 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9AM

10PM

11PM

Data Load

Frame Relay Load

Time

Kbps

Voice Load

After: ATM Bandwidth Allocation

WAN ATM Business Case Decrease Costs 30 to 50%

ATM

Left-hand pages are blankunless continuation of asection. All sections starton right-hand pages.

BodyFirst: Sabon, 9/14, noindent, no space before

.75" to baseline of head

Body: Sabon, 9/14, .25 indent, no space before

Section: Univers Bold, 9/14,Track 10, space before .097"

1.5" from top of page

FigureTitle: Univers Bold, 8.5/9.

CellBullet: Univers LightCondensed, 8/9, .069" indents

Rules: Top = .5 pt, side = 1.5 pt,text inset from rules 6 pt.

Charts/Graphs: Keep simple,build with .25 rules, UniversCondensed Light and UniversCondensed Bold, 7.5/9, use CiscoMarketing Icons, do not resize.Grayscale. Build these in AdobeIllustrator as eps files.

Fit within column. If two, fitwithin a single column or acrossboth columns.

0

1.0

2.0

3.0

4.0

TDM(4 T3s)

ATM(36 T3s)

ATM(12 OC3s)

Gbp

s

0

1.0

2.0

3.0

4.0

TDM(4 T3s)

ATM(36 T3s)

ATM(12 OC3s)

Gbp

s

ATM Savings through 5 years

Old TDM Network 1996 1997 1998 1999 2000

dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000dolore magna 00000 00000 00000 00000 00000aliquam erat 00000 00000 00000 00000 00000volutpattation 00000 00000 00000 00000 00000ullamcorper 00000 00000 00000 00000 00000

New TDM Network 1996 1997 1998 1999 2000

dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000

TDM versus ATM Cost Comparison

Constant Dollars (000s)

Quote: Sabon Roman SC, 10.5/28, Track 10Name: Sabon Italic, 9/14, flush rightQuotes can be single column or cross both columns.Quotes are at top or bottom of columns.

After: X.25 Switches Use Frame Relay Encapsulationfor Wide-Area Links• Bandwidth Savings from ATM Compression Techniques• Performance Improvements: Reduced Traffic Delay• Hardware Savings: Fewer Trunk Cards per X.25 Switch

Bullet: Sabon, 9/14 left indent .097”," first lineindent -.097”," tabs .244," .488"

Bullet2 (option):Sabon, 9/12 with .042"space before, left indent.097," first line indent -.097," tabs .244,".488"

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Sectionsubsub:Univers Bold Oblique,8.5/14, .097" space before,can be used as run-in.


Level 2The Cisco Short Business Case (cover)

Colors: One PMS and BlackSize: 8.5” x 11”Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)

This is Sectionsub

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StrategyB

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ine

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5,000

4,000

3,000

2,000

1,000

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10PM

11PM

Data Load

Frame Relay Load

Time

Kbps

Voice Load

This is FigureTitle: TDM Bandwidth Allocation

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“This is Quote because it has theonly high-end solutions that suitthe industrial-strength, no-excuses environment we ’rebuilding. Cisco’s productsare the only ones that work.”

Ed KernDirector of Systems This is Name


Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M


800 553-NETS (6387)Fax: 408 526-4100






Naming: Business Case





Naming: Clarification on what the case is about



.5”, this space floats with BodyIntro length.

BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series).Always hangs 1.5” from top of page. Prints black.

Quote: Sabon Roman SC, 9/16, Track 12. (Can adjustleading, kern and box to fit quote. Box hangs from top of color bar; the box always prints black)

Name: Sabon Italic, 9/14, flush left

Logo: See Basic Specs. Prints black.


Body: Sabon, 9/14, .25 indent, no space before

Section: Univers Bold, 9/14, Track 10, space before .097,”PMS

Charts/Graphs: Keep simple, build with .25rules, Univers Condensed Light and UniversCondensed Bold, 7.5/9, use Cisco MarketingIcons, do not resize. Grayscale. Build these inAdobe Illustrator as eps files.

Fit within column. If two, fit within asingle column or across both columns.

Bullet: Sabon, 9/14 left indent .097", first line indent -.097”,' tabs .244," .488"

Duotone: See “Important Miscellany for Designers”



Level 2The Cisco Short Business Case ( inside)

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Reduce the Cost of Network Expansions






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Reduce the Cost of Network Overhead



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san et iusto odio dignissim qui blandit praesent lupta.

Example 1–European Manufacturer



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consequat, vel illum dolore eu feugiat nulla facilisis at.

TDM versus ATM Cost Comparison

Constant Dollars (000s)

Old TDM Network 1996 1997 1998 1999 2000

dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000dolore magna 00000 00000 00000 00000 00000aliquam erat 00000 00000 00000 00000 00000volutpattation 00000 00000 00000 00000 00000ullamcorper 00000 00000 00000 00000 00000

New TDM Network 1996 1997 1998 1999 2000


Summary


X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25Switch

X.25/X.75Gateway

Wide-AreaTrunks(X.25)

Feeder Locations Access

Trunk(X.25)

FeederLocation

This is FigureTitle, Switches Use Frame RelayEncapsulation for Wide-Area Links•This is CellBullet. ATM Compression Techniques•Performance Improvements: Reduced Traffic Delay•Hardware Savings: Fewer Trunk Cards per X.25 Switch

45 LINKS

Before: TDM Bandwidth Allocation

.75" 3.25" .5" 3.25" .75"

FigureTitle: Univers Bold, 8.5/9.

CellBullet: Univers LightCondensed, 7.5/9, .069” indents,

Rules: top = .5 pt, side = 1.5 pt,text inset from rules 6 pt.

(TABLE FORMAT A)CellHeading: UniversCondensed Bold, 7.5/9,space before .097”, .5 rulebelow offset .042; spacebefore .028”

CellBody: UniversCondensed Light, 8/9, .25rule below offset .042;space before .028”.

Note: You will have to set tabs per chart content in the Quark fileonly. In Frame, this text isin Table Format A.

Bullet2 (option):Sabon, 9/12 with .042"space before, left indent.097," first line indent -.097," tabs .244,".488"

.75"

Sectionsub: Univers CondensedBold, 8.5/14, no track, space before.097”, can be used as run-in.

Sectionsubsub: Univers BoldOblique, 8.5/14, .097" space before,can be used as run-in.


Logo Colors

Product Face

Logotype (PMS Warm Red)

Boxed bridge element(PMS 3035)

Tines(PMS Cool Gray 1)

Cisco Product Graphics Speci f icat ions

Product design is one of the most important elements in the wide variety of design appli-

cations that contribute toward Cisco’s corporate identity. Increasingly, our customers

recognize Cisco products by their names, form factors, colors, and badging. Cisco

Corporate Identity is in the process of creating a larger product “roadmap” or visual

picture of our product identity. This roadmap will give further definition of our current

and future industrial design direction and is expected to be complete in FY ’98.

Product Graphics Specifications

Typefaces Product Name, Sabon SemiboldProduct Number, Sabon RegularColor, Cool Gray 1

LED Typeface, Univers Condensed BoldColor, Cool Gray 1

Product Color Molded Plastic, GEPlastics GY1291 (Dark Gray)or GE Plastics BL2028 (Teal)Sheet Metal, Cardinal Industries Finishes 8103-55839 (Gray)

2

DATA

OK

3

DATA

OK

1

DATA

OK POWER

OK

Cisco 7000 SERIES

Sub-branding aligns with base–line of Cisco logotype

LED LED

Product name

Product number

.9x

.6x

1x

.9x

Configurable Modular Router


Color Palette

PMS 3035

WARMRED

COOLGRAY 1

Spot Color

73.0946 Industrial 7/6/98 9:28 AM Page 1

Co-brandingAs a way to complete our end-to-end story, Cisco some-times enters into co-branding agreements with vendors whose product and company brand attributesin association with Cisco’s offer our customersexpanded products and services.

When co-branding a Cisco product with anothercompany’s brand, the Cisco product must retain itsnative look, feel, and badging. The co-branded vendor’slogo should appear at the right of Cisco’s logo, witha minimum distance between the logos of .5x-heightof the Cisco logo’s boxed bridge element. The co-branding vendor’s logo should not appear larger thanthe x-height of the entire Cisco logo, as shown below.

1x

.5x2.625x

Cisco Co-Branding Speci f icat ions

73.0946 Industrial 7/6/98 9:30 AM Page 2

Cisco’s goal is to establish a strong and consistent presence in the channel. To reinforce

this goal, we have created a special “look and feel” in our communications with our resellers

and certified partners worldwide. This design builds on Cisco’s corporate identity and is

intended to be used for channel communications only.

Cisco Reseller and Certi f ied Partner Graphics—Introduction

Adhering to these guidelines will ensure that all brochures,flyers, kits, and other reseller and certified partner collateralwill have consistent graphic treatment, regardless of thebusiness unit or geography where they were created.

For examples of reseller and certified partner designsyou can leverage for your own communications, seethe enclosed CDs. Also refer to the following section—“Important Information for Designers of Reseller andCertified Partner Collateral and Kits”—and see the includ-ed layout examples.

For further questions, contact Cisco Corporate Identity.

Cisco Reseller Toolkit

Cisco Certification Kit

Cisco Business Essentials Sales Training Kit

Cisco Channel Program Overview Brochure

Cisco Reseller Starter Kit

Channels for pdf 1 7/6/98 10:31 AM Page 1

Important Informat ion for Designers of Reseller and Certi f ied Partner

Collateral and Kits

The Grid The Reseller and Certified Partner look divides thepage into a 6 x 6-unit grid (36 rectangular units).For extremely horizontal layouts (for example,posters or kits), use a grid that is 6 units wide and3 units high. The black Cisco bar running up theleft side is optional. If incorporated, the bar shouldbe 3/4" wide and run the length of the page on theleft edge, bleeding off. The bar should be super blackwithout text. The 6 x 6-unit grid should begin onthe inside edge of the black bar. Brochure CoverThe grid is created in Illustrator and brought in as apath into Photoshop. Editorial SpreadThe grid can be created in Quark or brought in fromIllustrator as an EPS file.

The Illustrations Select a section from a billboard or vignette illustra-tion and convert the section to a duotone. (Please seespecs for duotone treatment and curves. Duotonesshould be black plus PMS 124, 3035, 187, or coolgray or other Market Solution color; try to use thecorporate palette.) Then, select an area of the illus-tration to emphasize. This emphasized area will befour-color. For example, a duotone illustration ofpeople shaking hands could present the hands infour-color, emphasizing partnership. Package DesignThe illustration can be used over the entire coverand grayed out (see specs) with only key areas induotones.Brochure CoverThe illustration can run over the entire page.

Editorial SpreadThe illustration is reserved for corners and shouldnot have copy running over it. Blocks of solid andtinted color should surround the illustration. Theremainder of the page should be various percentagesof black (3, 5, or 7 percent) with no cyan, magenta,or yellow in the mix (K only).

ColorBands or blocks of color (corporate palette) shouldbe strategically placed throughout the layout. Colorsshould have overlays of light and dark percentages ofblack in some areas (without CMY) to create a lay-ered look.

The LetterformBrochure CoverA large letterform is placed over the layout and tintedlightly (see specs). Some edges of the letterform canrun behind parts of an illustration if it is critical forthat section of the illustration to be visible. Otherwise,90 percent of the letterform should be on the top-most layer. A 3-point white line should surroundthe letter (except where an illustration overlaps), andthe letter should base-align with the bottom edge ofthe spread. Letterforms should stand for a particularcorporate group, such as: R = ResellerC = ChannelsT = TrainingM = Sales and MarketingS = Service and Support

The letterform should be at least 95 percent of theheight of the page.

The Reseller and Certified Partner look and feel is based on a distinct grid system. This

system consists of sections of four-color and duotone illustrations, sweeps of solid color,

and dark and light tints. This dynamic “structural” look creates the illusion of depth

and layering with illustrations that are darkened, lightened, or duotoned based on

the color or tint overlapping them. The look is not a patchwork design where random

blocks in the grid are selected and tinted here and there. Rather, the illustration must give

the feeling of being “interrupted” by a band of color that results in a change in style to the

illustration, such as a duotone or a darkened or lightened area.


Level 1Cisco Reseller and Certi f ied Partner Graphics—The Basics

Colors: Four-color process plus overall matte varnishSize: Dependent on the needs of the project.Stock: Dependent on the needs of the project.Application: Adobe Illustrator, Photoshop, Quark

Cisco Channel Program

Increase Sales Success by Teaming

With the Networking Industry Leader

.75" 8.5"

Grayscale Image: K only. Eliminate C, M, and Yin Photoshop color channels so black and white“look” doesn’t shift on press. Black should be light(2 to 7%).

Title Bar: Bar can be correct solution and/orany corporate colors and should be placed three gridunits up from the bottom. The bar should be four gridunits wide.

Cover Title 1: Sabon Roman SC, 16/30, Track 20(can adjust size smaller proportionately dependingon length).

Cover Title 2: Sabon Roman SC, 12/20, Track 20 (can adjust size smaller proportionately depending on length) Logo: Four-color process or black. The logo sits

.25" from bottom of page and is .75" wide.

Bar: See Basic Specs, black bar and text in bar is optional for Channels. No text.

11.125" (this was sized to fit pocket)

Brochure Cover

Letterform: Created in Illustrator then broughtinto Photoshop as a path. Path is then filled with asmall percentage of black (K only, 2 to 7%). Playwith opacity to create a tinted look. May have toturn on “screen” function in Photoshop layers.100% white 3-pt. outline added in Photoshop.Letterform size should fill most of the page (±95%).

Duotones: Duotone curves are as follows:Yellow duotone: Ink #1: PMS 124 Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%Red duotone:Ink #1: PMS 187 Curves: 0=41.9%, 60=83.8%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=16.3%, 100=39.4%Teal duotone:Ink #1: PMS 3035 Curves: 0=22.5%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=10%, 100=30%


G r owWi t h C i s c o

Cisco’s Partner Certification Path

Access to Productsand Solutions

Training and Certification

Service and Support

Sales and Marketing

Reseller Differentiation and Technical Readiness

P R E M I E RC E R T I F I E D

S I L V E RC E R T I F I E D

G O L DC E R T I F I E D

C I S C OR E S E L L E R

Cisco Partner Investment

Gain Certification, Build Credibility

You can become a Cisco Reseller simply by completing the

Channel Program application and a self-administered sales

solution test. Cisco Resellers receive access to online

information, as well as regular communication, product

information, and sales tools from Cisco.

With additional investment in the Channel Program, a

Cisco Reseller may become a Cisco Certified Partner. Partner

Certification enables you to receive a wider range of marketing

and sales support, as well as access to more Cisco products.

This vital training and support infrastructure can help you

demonstrate certifiable design, service, and support capabilities

to your customers. Certification tells your customers that you

have the support capabilities to meet their needs and will

deliver consistent levels of service and support.

Partners are designated as Premier, Silver, or Gold.

Certified Partners can also be designated as Specialists in

certain technology or solution areas, such as WAN switching

or Channel Interface Processor (CIP) technology. Partners

can also participate in Cisco’s Global Support Program.

Cisco Partner Certification enables you to continually

increase your expertise with Cisco products, so that you

can differentiate your business from other resellers and build

high levels of customer satisfaction.

Receive the Industry’s Best Training

Cisco’s training courses provide education and hands-on

experience in selling, designing, and supporting Cisco

networking solutions. Individuals may choose one of three

curriculum paths: sales, network design, and network support.

The sales curriculum allows individuals to choose a sales

course focusing on small- to medium-sized business solutions,

enterprise business solutions, or WAN Switching solutions—

leading to the designation of Cisco Sales Expert. The design

and support curriculum paths lead to Associate, Professional,

and Expert Career Certifications.

The Sales Expert designation and Career Certifications

contribute toward meeting the requirements for Premier, Silver,

and Gold Partner Certification levels. Training is available

from Cisco and third-party training partners around the

world via leader-led, self-paced, or online delivered courses.

Level 1Flysheet

Cisco Reseller and Certi f ied Partner Graphics—Brochure Inside Spread

Typography Specs






Sectionsub: Univers Bold, 8.5/11.5, Track 10, spacebefore .097"


Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers Regular Condensed,7/7, CellBullet: .097" indent. Six pts. from baselines torule and cap height to rule. Rules are 2 pt. Main headscan reverse to white out of black bars.

To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and

click on “Application Form”. Complete the application and submit it online. Or, if

you prefer, submit the enclosed application by fax.

Upon receipt of your application, Cisco will send your designated Primary

Contact a Reseller Starter Kit, which contains product information, sales and

marketing tools, and product quick reference materials to get you started. Sales

contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit.

On an ongoing basis, Cisco will regularly send your company updates. In addition,

all contacts for which you provide an e-mail address will receive e-mail communi-

cations from Cisco.

If you need more information, refer to Cisco’s Web site at www.cisco.com, and click

on “Partners and Resellers”.

Take advantage of this opportunity to increase sales and become your customers’

most strategic asset by teaming with the networking leader—Cisco Systems.

H ow to Te a m Wi t h C i s c o To dayHead 1: Sabon Roman

SC, 55/38, Track 30 (canadjust size smaller proportionately depending on length).Type should bleed offthe left side of the page.Caps ascender shouldbe .5” from top of page.

.5"

Channels for pdf 2 7/6/98 4:57 PM Page 1

Level 1Cisco Reseller and Certi f ied Partner Graphics—Inserts

8.5"

Vignette: Should have an ”anchored“ feel andbe placed in the bottom corner area of the page,rather than floating in the center. Overlay trans-parency percentages of 3-5% K. Section off areasof vignette with duotone treatment.

11"

Cover

Colors: Four-color process plus overall matte varnishSize: 8.5”x 11”Stock: Warren LustroApplication: Adobe Illustrator, Photoshop, Quark

Back

• Small, growing businesses (20–100 employees)—a small,

growing company’s biggest challenge is to meet the

demands of rapid growth. As a result, networking solutions

for small businesses must provide the most scalability,

reliability, and investment protection possible. They seek

the best value for their technology investments and

require integrated solutions that need as little mainte-

nance as possible.

While each market segment faces slightly different

networking challenges, most small and medium-sized

companies rely on their networks to connect to the Internet,

improve employee productivity, deliver excellent customer

service, and lay the groundwork for growth. Cisco’s

comprehensive range of solutions provides reliable, high-

performance, secure networking solutions that enable

small and medium-sized companies to succeed.

Flexible, High-Performance LAN SolutionsAccelerate ProductivityBandwidth-intensive applications, powerful PCs and

servers, and large file transfers can challenge a small

or medium-sized company’s network. Reliable, high-

performance Cisco LAN solutions deliver unbeatable

network performance for today’s—and tomorrow’s—

applications. You can easily integrate Cisco Ethernet and

Fast Ethernet switches into your customer’s existing

10Base T networks, allowing a simple, cost effective

way to improve network performance.

Secure Internet Access Solutions ProvideAccess to Valuable InformationSeamless access to information and network resources is

paramount for small and medium-sized business success.

Cisco’s range of Internet access solutions provides complete,

secure access to the Internet and corporate headquarters

for your customers and their mobile employees, critical

vendors, and strategic partners.

Internet Marketing Solutions ConnectBusinesses to CustomersCisco Internet marketing solutions enable your small

to medium-sized customers to harness the power of the

Internet and extend their marketing reach to millions

of potential customers worldwide. Complementary

Web server and access products simplify deployment

of Internet applications.

Extranet Solutions Connect a Business toVital Partners Not only can Cisco Internet solutions enhance your small

to medium-sized customers’ marketing efforts, they can

do much more. With Cisco extranet solutions, your

customers can connect to suppliers and strategic partners,

enabling them to optimize supply chain efficiency, conduct

business electronically, and distribute products cost

effectively.

Team with Your Small and Medium-SizedBusiness Customers for Market Success The Internet represents a huge opportunity for your small

and medium-sized business customers to grow their

companies, extend their reach, and enjoy greater market

success. You can help them with Cisco business solutions,

and in the process, enhance your own business success.

For details about small and medium-sized business

solutions as well as specific product information, visit the

Cisco Web site at www.cisco.com/smbiz. To become a

Cisco Reseller, go to www.cisco.com/reseller and click on

“Application Form”. Complete the application and

submit it online. Or if you prefer, submit the enclosed

application by fax.

Cisco Helps You Convert Opportunity to Sales ResultsIf you’re a reseller, you’re in the perfect position to capital-

ize on this market trend. How can you maximize your

sales advantage? Team with Cisco Systems. As a Cisco

reseller or certified partner, you’ll have everything you

need to convert this opportunity into revenue and satis-

fied customers—industry-leading products, full-featured

service and support packages, presales support, and sales

and marketing programs designed to enhance your sell-

ing efforts. With years of networking experience, Cisco

understands the needs of small and medium-sized businesses

and can help you quickly get to know and meet the needs

of these unique market segments.

Getting to Know Your Target CustomersThis rapidly growing market segment represents a significant

opportunity for resellers because small and medium-sized

companies rely heavily on their resellers for networking

solutions, network design, and support. That’s why Cisco

offers a comprehensive range of flexible, scalable net -

working solutions designed expressly for businesses with

20 to 500 employees.

Within the small and medium-sized business market,

Cisco believes there are two segments that offer the greatest

opportunities for networking today:

• Medium manufacturing and distribution companies

(100–500 employees)—these companies primarily sell to

other businesses. Networking solutions help them connect

more easily with customers, reduce time to market for

their products, and enable them to cost-effectively tailor

products to specific customer needs. In fact, medium-

sized manufacturing and distribution companies spend

five to six times as much on technology as all other small

and medium-sized businesses.

The market for small and medium-sized

business networking solutions will top

$64 billion in the next two years, with

more than 7 million companies purchasing a wide range of networking solutions.

Most small and medium-sized companies purchase networking solutions through

resellers and rely on their resellers for installation and ongoing support.

Cisco Solutions for Small and Medium-Sized Businesses

Your Opportunity

Smal

l an

d M

ediu

m B

usin

esse

s So

luti

ons

Intro Text: Sabon Roman SC, 10.5/18,Track 8 (can adjust size smaller proportion-ately depending on length).

Boxes: Created in Photoshop file. Should be asmall percentage of black (K only, 3%, 5%, 7%, or10%). Layer boxes (first layer of boxes at 3% K,second layer of boxes at 5% K and so on) inPhotoshop and play with transparency function.

Bar: Should be .75” wide. Corporate color canreplace black. Bar can be halfway up pageaccording to grid.

Head 1: Sabon Roman SC, 55/32, Track 30 (canadjust size smaller proportionately depending onlength).

to Maximize Sales Success

Letterform: Note how letterform can continueonto back cover.


Level 1Cisco Reseller and Certi f ied Partner Graphics—Kits

This is an example of two kits in the Channelsstyle. It is based on the Channels grid found in“Important Information for Designers of ChannelCollateral and Kits” and uses basic fonts. Thegraphics should wrap around the kit, or, in somecases, illustration can be reserved for the coveronly with side panels and the back consisting ofcorporate color and darker and lighter tints of color.

Vignettes: Imagery for kits should be larger in scale and nicely proportional to the size of the kit. Stick to simple, less complicated vignettes whenever possible.

Logo: Four-color process or black. The logo sits.25" from bottom of page and is .75" wide.

Colors: Four-color process plus overall matte varnishSize: Depends on the needs of the project.Stock: Depends on the needs of the project.Application: Adobe Illustrator, Photoshop, Quark

Letterform: The large letterform should notwrap around the entire box so it is unrecognizableas a form. It should be prominent on the cover andbleed off the left.


Be sure to follow the standard logo, typography,color palette, and all other relevant specificationsincluded in this guide to maintain our overall identity.

Exhibit Booth PropertiesFor recommendations on building, shipping, refur-bishing, materials, finishes, and color usage of exhibitbooths, contact our present corporate exhibit vendor,Display Works, at 415 467-0198, and tell them thatyou are with Cisco.

Internal Web Trade Show and Events Calendar

For information on upcoming trade shows andevents, refer to the Worldwide Trade Show and EventsCalendar on the Cisco internal web site at wwwin/Mkt/events/calendar.html or the EMEA Calendar atwwwin.cisco.com/emea/emea.pl. Select the name of the show for additional details.

Cisco Trade Show and Event Speci f icat ions

Trade shows are critical to the public perception of Cisco Systems. Our exhibits are

often the first interaction a potential customer has with our products and company. To

project a high-quality, consistent image, follow the guidelines below and enlist the

assistance of our vendors to ensure a strong Cisco presence on the trade show floor.

Manufacturer CodePionite laminate #SE101

Wilsonart laminate#2902-60

Nevamar laminate #S-1-52T

Wilsonart D#412-60

Abet laminate #850

Faux finish paint tomatch Pantone 3035

Painted finish to matchPantone 124

Powdercoat

Carpet—Select carpetcolor to match PantoneCool Gray 10

ColorBlack

Chargrey Suede(beige)

Barn Red

Fortuneberry(purple)

Teal (blue)

Teal (blue)

Yellow

Black

FinishCrystal

Matte

Textured

Matte

SEI

Matte

Matte

Where UsedRack covers and shelving units; the shelves are aluminum.

Large solid areas such as headers, walls, or largeareas on which graphic overlays can be placed. Alsoused as the background color for the two-colorCisco bridge logo (red/blue). If the laminate is notavailable, a suggested alternative is paint to matchPantone Cool Gray 2 or white.

Accent areas of demo pods such as end wall panels,door panels, and baseboards. Also used for the“Cisco Systems” red of the two-color bridge logo.

Countertops. Can be used for shelves in place ofaluminum.

Solid-color laminate to represent the blue of theCisco bridge logo. Can be used in places wherefaux finish to match Pantone 3035 is used.

Faux-painted finish used for the majority of thedemo pod surfaces and wall areas that are not grayor white. The base color is the Cisco corporate blue(Pantone 3035) with a blending of light gray.

Demo counter legs and cone details.

All black metal pipe details.

trade shows 1 7/7/98 10:06 AM Page 1

Two templates are provided for custom productdemo graphics. These graphics are wall mounted andproduced as either Duratrans or C-prints by DisplayWorks. The templates include specifications for titles,bullets, tech illustrations or outlined vignettes, andthe standard Cisco color bar. Please follow these exam-ples for all wall-mounted graphics.

32"

32"

The Data Center Meets the Intranet

• Cisco IOS™ IBM services

• WebAccess for S/390

• End-to-end network management

Visual 38-3/8"

Plex 39-7/8"

Plex 29-7/8"Visual 28-3/8"

Data Center

Consumers Mobile

Web-Enabled access

Other EnterprisesInternetIntranet

Web-Enabled ManagementSNA and TCP/IP Application Hosts

TokenRing

TokenRing

Visual 38-3/8"

Plex 39-7/8"

Plex 29-7/8"Visual 28-3/8"

Cisco Channel Partners

• Current channel market opportunity

• Turning on the Cisco Web machine

• Partner preparedness–doing business with Cisco

Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet

Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Product Demo Graphics


Custom pieces of printed materials are often producedfor trade shows and events, but they must follow the overall guidelines for collateral as depicted in thisguideline. Be sure that you adhere to the standardsthat apply to your project.

Guidelines for trade show and event-specificmaterials such as mugs, banners, signage, and displaygraphics will soon be available in a separate binder.

Signage templates (directional, bullet points, logos,podium signs), presentation templates, and othermaterials are available upon request. Please contactCorporate Identity for assistance in producing any of the pictured materials.

Giveaways and promotional incentives such asshirts, cups, mugs, and mouse pads are importantingredients of a successful event. Contact CorporateIdentity for approved art and specifications for these materials.

Cisco has four merchandising vendors to assist withyour projects:

Market One 650 965-1100Shea Hammond 650 322-4994Hirsch Enterprises 415 455-8855Wood Associates 408 523-2701

These vendors are familiar with our standards and will produce merchandise to your specifications,but you should always review your project withCorporate Identity first to make certain that all Ciscorequirements are met.

Questions?For clarification or more information, go to the CorporateEvent Marketing Web page at wwwin/Mkt/events. All trade show and event contacts are listed there,along with process and procedure information. Foroverall graphic, design, and layout questions, contactCorporate Identity.

Trade Show and Event Collateral


Networkers WorldwideNetworkers is a customer program that brings togetherthe best and brightest in the networking industry. It provides valuable information to our customers tokeep them current on networking technology.

Networkers offers Cisco customers three full daysof valuable technical training, one-on-one time withnetworking experts, as well as conversations with theirpeers. Customers are also exposed to the most up-to-date information on Cisco’s end-to-end solutions.

For information on our Networkers worldwidestandards, please contact Event Marketing. For programinformation and a worldwide schedule, please visitNetworkers Online at www.cisco.com/networkers.

Regional Trade Show ProgramThe Cisco Trade Show program is designed to increasesales inquiries and position Cisco as the worldwideleader in networking for the Internet. Local tradeshows provide opportunities for you to meet prospectsface to face, accelerate your sales cycles, and ulti-mately increase sales in your territory. Cisco participa-tion in trade shows is a proven sales tool that enablesgeneration of new leads while developing andenhancing relationships with both new and exist-ing customers.

Local shows generally have the following characteristics:• Less than 2000 attendees within a 50-mile radius• Attendees come from within one or two sales

territories• Show focus is targeted and relevant to the attendees

The Regional Trade Show program is designed to pro-vide assistance in planning, executing, and completinga successful trade show. You can download theRegional Trade Show Guide from Cisco EmployeeConnection at http://wwwin.cisco.com/Mkt/events/.

For more information about the program, youmay contact Display Works, the primary contact forall logistical requirements.

Display WorksDeanna Chedester415 [email protected]

Cisco Event Marketing Programs


The Cisco Design Clinic graphic is composed of theUnivers font logotype appearing at the right of theillustration portion of the graphic.

This arrangement is the preferred version of thegraphic and can be used in any size.

The preferred usage is two-color, using PMS 187(red) and black as noted on this page. In one-colorprinting, the graphic can be either black or PMS 187.

All colors and fonts used in this program graphicfollow the Corporate Identity standards.

Templates are available on CD-ROM. ContactInternational Events.

Logo Usage

The Cisco Design Clinic Graphic

Color PalettePMS 187 0C, 91M, 72Y, 23.5K

Preferred usage (two color)

Alternate usage (black)

Alternate usage (PMS 187)


The Cisco Design Clinic graphic is integral to the look of the design clinics being

conducted worldwide. Because visual consistency is critical, we suggest that the graphic

not be altered or reproportioned.



The graphic itself is rendered in a 17% screen or tint of black. This application should be limited to a back-ground treatment where text is to be overprinted.

When used as a background treatment, the graphicshould be allowed to bleed off the bottom edge of thepiece it is being printed on.

Suggested applications:• Easel pads• Letterhead• Signage

The Cisco Design Clinic graphic may also be used as a ghosted background element. The

example shown on this page represents an easel-sized display pad.

The Cisco Design Clinic Graphic

OtherUses


The sample on this page shows a full-color use of theDesign Clinic graphic and is composed of PMS 124(yellow), PMS 187 (red), PMS 3035 (deep teal), andblack. The samples shown would accurately scale to a final banner size of 30 x 94 inches.

When possible, please specify a banner materialcolor that matches the background color (in this casePMS 187 on this page, and PMS 124 on the next page).The overprinted colors should always be reproducedat 100% for a richer, more interesting look.

When creating banners for an event that includesa Cisco Design Clinic, be sure to include the corporatelogo. The preferred positioning is bottom center, asshown in these samples. An authorized single-colorusage of black is the most striking in this application.Please do not change the position or coloring of thecorporate mark.

When signage and banners are produced for anyevent, be sure to use the fonts and sizes as specifiedhere to spell out the event, and not use any otherlogo in place of the Cisco logo. The use of anotherlogo dilutes the distinctive and simple appeal of theCisco Design Clinic artwork.

The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners

may be created in two-color as shown below, in PMS 187 (red) and black.

The Cisco Design Clinic Banner

A T M S E M I N A R

C I S C O

DESIGN CLINIC

240-pt. Univers Condensed Ultra, Centered,Track 340/1000 em, PMS 187 red (do notuse other logotypes here)

217-pt. Univers Extra Black, Centered,Track 127/1000 em, 100% Black

434-pt. Univers Condensed Ultra, Centered,Track 20/1000 em, 100% Black

PMS 187 red

100% Black

100% Black

30"

94"

A T M S E M I N A R

C I S C O

DESIGN CLINIC

240-pt. Univers Condensed Ultra, Centered,Track 340/1000 em, PMS 124 Yellow (donot use other logotypes here)

217-pt. Univers Extra Black, Centered,Track 127/1000 em, 100% Black

434-pt. Univers Condensed Ultra, Centered,Track 20/1000 em, PMS 187 red

PMS 124 yellow

100% Black

100% Black

30"

94"

PMS 187 red

PMS 3035 deep teal


The Cisco Design Clinic signage system has been created with two different looks

for more flexibility. We have provided a variety of sizes, along with specifications for

fabrication and uses for each.

The Cisco Design Clinic Signage

C I S C O

DESIGN CLINIC

ATM SEMINAR • 2 :30 - 4 :00 PM • THE L IDO ROOM

A T M S E M I N A R2:30 - 4:00 P M

T H E L I D O R O O M

C I S C O

DESIGN CLINIC

Sizes: 8.5" x 11", 18" x 24", 24" x 36"Information is located in the building shadow (right, center)

Sizes: 8.5" x 11", 18" x 24", 24" x 36"Information is located in the building shadow (right, center)


The seminar program and materials are closely managedby Cisco seminar managers around the world. Beforeconducting a seminar or using Cisco Seminar Seriesmaterials, please consult with your local seminarmanager or the seminar team at corporate.

Be sure to follow the standard logo, typography,color palette, and all other relevant specificationsincluded in this guide to maintain our overall identity.

The key requirements for a seminar to be consid-ered part of the Cisco Seminar Series are as follows:

• The seminar objectives, message, content, and scheduleare clear and complementary to other seminars inthe Cisco Seminar Series program. The contentshould either originate from Cisco or be reviewedby a Cisco seminar manager.

• Speakers should be knowledgeable concerning theseminar content and capable of speaking effectivelyin front of large audiences. Most speakers are fromCisco or are CCIE certified, have experience addressinglarge groups, or have taken effective speaking courses.

• For competent coordination, registration, and logisticalsupport, use Cisco’s Seminar Guide or Cisco’s pre-ferred list of vendors to execute the program.

The following elements have been developed for usein the Cisco Seminar Series program:

• Seminar invitation template• Seminar Web registration system at

www.cisco.com/seminars• Attendee presentation folder, presentation cover,

and pen• Onsite podium, directional, and registration signs• PowerPoint and Director presentation background• Attendee badges• Speaker and host badge ribbons• Attendee evaluation forms• Stationery, envelopes, and fax confirmation forms

For more information, please contact your local seminarmanager or visit the web site at wwwin.cisco.com/mkt/sem.

Cisco Seminar Series

The Cisco Seminar Series program ensures consistency for all seminars delivered by

Cisco and our partners and differentiates Cisco seminars from our competitors’

programs. Cisco and partner marcom managers help build equity in the Cisco Seminar

Series by using the program and its associated components in all seminars, resulting in

increased loyalty and attendance.


Cisco Advert is ing Style

To ensure consistency with the look and tone ofCisco’s advertising, we request that you followthese guidelines.

Brand AttributesAll existing and future Cisco advertising mustcommunicate the following brand attributes andcharacteristics:

Open MindedAccepting and developing technologies that solve ourcustomers’ problems

ExpertThe worldwide leader in networking for the Internet

Positively DisarmingHonest, straightforward communication with others

ApproachableTalking in terms that our customers understand—conversationally and not offensively

Print Advertising

Page LayoutTo maximize communication of the Cisco brand,a look and feel has been developed that should beconsistent across all print advertising. This is not atemplate, but a guideline to be followed to maintainconsistency in all advertising efforts.

The layout of Cisco print ads has a modulardesign. Each element of an ad (visual, headline,body copy) is contained within a roughly square,rectangular space. Headlines are reversed out of adarker background.

Logo PlacementThe Cisco logo is set apart from other elementsof the ad, separated by white space in order toprovide quick identification of the Cisco brand. ForCorporate, Solutions, and Channel advertising placedby Cisco Systems, the logo appears in the upper leftor lower right corners of the ad, separate from theother elements.

Cisco Powered Network/Solutions Ads

The Cisco Systems logo and tag line are placed in thelower right-hand corner of the ad with the tag line.For Cisco Powered Network ads, the Cisco PoweredNetwork logo is featured in the upper left-hand corner.

Here’s an example of a typical single-page ad showing the relative sizes of thedifferent parts being discussed.

If the answer is Cisco, you

know your network service

provider is supported by the

products and technology

that brought the Internet to

business. In fact, the Internet as

we know it today is built on

Cisco equipment.

Cisco Powered Network™

service providers are equipped

to make your network work

for you. Whether it’s Internet

access, ATM, frame relay or

other data services, you will

know your business is getting

the quality it can depend on.

Look for the Cisco

Powered Network mark or visit

our Web site at www.cisco.com

to find out more about the

participating network service

providers. Either way, you

will know your provider is

committed to giving your

business the most in reliable,

secure and innovative service.

And you will know it’s powered

by Cisco – the company that

makes the world’s networks

work for business.

©1998 Cisco Systems, Inc. All rights reserved.

73.0946 Advertising 7/2/98 10:42 AM Page 1

Channel Reseller/Certified Partner and Distributor Solution Ads

The Channel Reseller/Certified Partner and Distributorads are built on a variety of preapproved templates.Cisco’s Authorized Distributor logo is featured alonein the upper left-hand corner of the ad, within a hori-zontal strip of white space. Because distributor andcertified partner logos are frequently included, theselogos are placed along the bottom half of the ad,providing separation between the Cisco Systems logoand those of our channel partners.

VisualsThe dominant visual must follow Cisco’s brand andpositioning attributes and also work effectively withthe headline and body copy. Please pay close atten-tion to this critical aspect of your ad. Inset shots maybe used in addition to the main visual.

Logo and Tag LinePlease follow the standards established by CorporateIdentity as described in this standards guide.

TypographyCisco has selected Univers and Univers Condensedfor headlines and Sabon for body copy. Univers andUnivers Condensed are classic-looking sans seriffonts that work well electronically, scale easily, andshould be used as headline fonts. Sabon is a simple,elegant serif font that provides good contrast to theUnivers or Univers Condensed headline.

The Univers headline font may vary in point size,but must be at least twice the size of the body copy,or at a minimum, 18 point.

The Sabon body copy should be loosely raggedrather than tightly packed, making it more invitingand easier to read. Body copy must not be smallerthan 10 point.

800 456-8000

The Catalyst 2900 Series XL is nearly

twice as fast as any other switch. That alone

blows the competition away. Mention its

flexibility, easy-to-use management and

great price, then just step aside and let

your customers at it.

Users get full wire speed performance

across all ports. They get high-speed,

low-cost uplinks with Fast EtherChannel.TM

And they get flexibility to upgrade their

networks in the future with higher-speed

connections like Gigabit Ethernet and

ATM, and value-add functionality with

standard 802.1Q VLAN support.

It’s manageable from anywhere on the

network through a standard Web browser.

And it runs Cisco IOSTM software, delivering

advanced features, seamless integration

and a familiar interface for your customers

with Cisco routers and access servers.

In a competitive market, isn’t it nice to

know there’s a product that can sell itself?

To find out how to get there faster, visit

Cisco Systems at www.cisco.com.

It’s hard to say

what’s faster.

Our new 10/100

switches, or the rate

your customers

will buy them.

800 237-8931

The Cisco Catalyst®

2900 Series XL Switches

©1998 C

isco S

ystems, In

c. All rig

hts reserved

.

$$124124

CISCOCATAL

YST

2900

SE

RIES XL CISCO CATALYST2900SERIESXL

AS LOW AS $124 PER PORT 800-266-7867

73.0946 Advertising 7/2/98 10:42 AM Page 2

After searching the guide, your next area of assistanceis the web. If you have access to the Cisco EmployeeConnection, the addresses below are specific to eacharea and may contain clarifying information. Outsideagencies should check in at www.cisco.com/style or visitthe Marcom web site for the latest changes to thisstandards guide and links to useful areas.

If the information on the web doesn’t answer your specific question, call Corporate Identity (or e-mailcorp-id-help) for more specific help. We want toassist you in every way possible to implement theCisco standards into your design projects.

Contact Information

Hel

p!

Throughout this guide we have attempted to clearly explain everything you need to know

in order to successfully design and produce materials representing Cisco Systems.

Naturally, questions will arise. When they do, first review the materials to see if the

answer may lie in another area. The templates provided are particularly comprehensive

and should contain most of the specifications you require.

Internal Web AddressesAdvertising and Direct Marketing—wwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.htmlCorporate Identity Contacts—wwwin.cisco.com/Mkt/corpid/index.htmlEvent Marketing—wwwin/Mkt/eventsGeneral Information and Links—wwwin.cisco.com/Mkt/corpid/resource.htmlIcons—wwwin.cisco.com/Mkt/corpid/icons.htmlIllustrations—wwwin.cisco.com/Mkt/corpid/illustra.htmlLogos—wwwin.cisco.com/Mkt/CorpComm/logos.htmlLogo Guidelines—wwwin.cisco.com/Mkt/corpid/illustra.htmlPhotography—wwwin.cisco.com/Mkt/corpid/resource.htmlPresentation Templates—wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htmSeminars—wwwin.cisco.com/Mkt/semStandards Guide—wwwin.cisco.com/Mkt/corpid/style.html Templates—Frame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm

Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htmTechnical Icons—wwwin/Mkt/CorpComm/corpid_techtemp.htmlTrademarks—wwwin.cisco.com/Mkt/corpid/TM LIST.HTMTrade Shows and Events—wwwin/Mkt/events/calendar.htmlMac and PC Type Fonts—wwwin.cisco.com/Mkt/corpid/fonts.htmlWeb Banner—wwwin.cisco.com/Mkt/CorpComm/Webdesign.html

Copyright © 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changingthe way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M

73.0946 Contacts 7/2/98 2:36 PM Page 1

Cisco standards manual_

Marketing

Transcript of Cisco standards manual_