Cisco, Smart Connected Communities a TBIZ2011
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© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C25-452149-00 1
Come cambiare le citta’ mettendo al centro le persone
Fabio Florio Business Development Manager [email protected]
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 2
Cisco S+CC
Soluzioni S+CC
Customer Reference Solutions
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 3
Copyright © 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly Confidential 4
Connected Urban Development (CUD)
2006
Seoul San Francisco Amsterdam
www.connectedurbandevelopment.org
Business Transformation abilitata da Information and Communication Technology (ICT)
Madrid Birmingham Hamburg Lisbon
Three founding cities:
In 2008, four new cities joined:
Copyright © 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly Confidential 5
La Rete e’ la nuova infrastruttura necessaria per la Trasformazione
2011 2013 2009
1%
5%
2%
3%
4%
1997 2007 2005 2003 2001 1999
Pro
duct
ivity
Business
Fase 1
Consumer
Fase 2
The Network as the
Platform
Collaboration
Video
Virtualization/ Data Center
Industrial
Fase 3
Internet of Things
La Rete sara’ la 4° Utility dopo l’Elettricità, l’Acqua
e il Gas
Copyright © 2009 Cisco Systems, Inc. All rights reserved. Cisco Highly Confidential 6
A World in Transition
Source: Connecting Cities: Achieving Sustainability Through Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG
Big cities getting bigger; 100 new cities with one million residents by 2025
500M people urbanized in the next five years
50% of world population urban by 2008,
60% by 2030
Cities consume 75 percent of the world's energy and are responsible for 80 percent of greenhouse gas emissions
Today Big Cities make up: 45% of GDP, 48% of internet users, 65% of ICT spend
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 7
. .
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 8
• Communities perche’ le citta’ sono innanzitutto fatte di persone
• In un centro urbano si sono sviluppati centinaia di sistemi e di protocolli differenti, spesso non interoperabili. La convergenza di questi sistemi in un solo open-systems basato sulla Rete puo’ creare grandi opportunita’ di produttivita’, crescita e innovazione
• L’iniziativa S+CC unisce un ampia gamma di partnership, prodotti, servizi e soluzioni per indirizzare queste opportunita’ usando la Rete come piattaforma per abilitare l’accesso semplice, sicuro e condiviso alle informazioni
• Questo cambia il modo in cui le città vengono disegnate, costruite, gestite e rinnovate per raggiungere la sostenibilita’ economica, sociale e ambientale
Cos’è Smart+Connected Community ?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C25-452149-00 10
Three components interact to form the smart city . . .
Value added services
Industrial services Public services Residential services
Revenues from services
Connectivity
Connectivity services provide basic wired and mobile connectivity to IP based public and private networks
Connectivity revenues Main sources of monetary value (upside)
Connected RE
Buildings constructed so that all systems are IP interconnected and controlled
CAPEX savings OPEX savings Real estate premium
Description
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C25-452149-00 11
Citizen Service Menu
Delivering Comprehensive Services to Citizens as they Live, Work, Learn, and Play in a Smart+Connected Community
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C25-452149-00 12
City Transformation … … today only basic, isolated services
Transport
Real Estate
Government
Education
Utilities Shopping /
Retail
Sports & Entertainment
Healthcare
Public Safety
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C25-452149-00 13
… to a Smart & Connected Community, powered by Smart Services
Green corridor
Centralized Building management
Unified Command & Control
Green Traffic management
Water Liquid detection
Universal Alarm system
Smart Grid
Remote Learning
Tele Health
Government as a service
Smart Work Centers
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 14
Le Soluzioni S+CC sono collegate fra loro ….
Care at a Distance Connected Mass Transit Connected Learning for Schools Connected Stadium
Smart Work Center
Urban Security Smart Grid
Public Facility Management
Home Services
Connected Public Spaces Virtual Citizen Services
BORDERLESS NETWORK COLLABORATION DC / VIRTUALIZATION
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 15
© 2010 Cisco Systems, Inc. All rights reserved. Collaboration EBC Overview 16
IP COMMUNICATIONS
MOBILE APPLICATIONS
CONFERENCING CUSTOMER CARE
Soluzioni di Collaboration
MESSAGING
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
© 2010 Cisco Systems, Inc. All rights reserved. Collaboration EBC Overview 17
TelePresence Dashboard & Statistics
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 18
Un cittadino produce in media: • 22,9 tonnellate di CO2 negli US • 10,6 tonnellate di CO2 in Europa • 4,5 tonnellate di CO2 nell’area Sub-sahariana • 1,8 tonnellate di CO2 in India Quindi ogni persona produce 11 tonnellate di CO2 in media. Nella società del futuro, dovremo produrre 1 tonnellata a persona e all'anno, perché questo è il massimo che la terra può sopportare quindi abbiamo risparmiato per circa 48000 cittadini di oggi e 524000 di domani A Brescia sono 6.000 installazioni di impianti fotovoltaici, che producono circa 84.000.000 kWh all’anno, consentendo un risparmio di oltre 53.000 tonnellate di CO2 all’anno. 10 volte le 6000 installazioni di Brescia
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 19
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 21
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 22
From 1 to 108 locations in the Netherlands From 1 proof of Concept to Network of SWCs
Double U Network
Massive personal car travels substituted through the chain of SWCs
• 108 SWCs (March 2011) • Portfolio approach of physical smart work environments and networked services • Double U Reservation Tool www.w-smartwork.nl • Public Telepresence (October 14, 2010) • WorkSnug Augmented Reality Smart Phone Application
• Reduced Carbon Footprint • Reduced Commute Traffic • Reduced work place costs per employee • Facilitating a Smart + Connected Work environment for communities, employers and workers • SWCs as platforms for new business, SMEs, incubation and education
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 23
• Smart Work Reservation Portal
• Smart Work Finder
• Public Telepresence
• Unified Communications
• Security and Identification Tools
• Personal Virtual Office
• Global Telepresence Directory
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 24 24
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 25
Healthcare
Education
Aging Well
Government
$ Economic Development & Clusters
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 26
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 27
Challenges
• South East of Copenhagen
• 6 municipalities consolidated to one - Area: 903,42 km²
• 5 remote Citizen Service Centers servicing 63.000 citizens
• Save cost and maintain & improve service levels
Solutions
• Virtual Citizen Service & Virtual reception
• Cisco TelePresence, DMS and Physical Security
Results
• Substantial cost savings on human resource
• Citizen contact maintained at a personal level
• Employees productivity increased
• Service levels improved
Virtual Reception @ City Hall
Video Call Agent @ Central Citizen Center
Virtual Citizen Service @ Remote Center
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 28
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 29
Challenges
• Create a safe place to work, live and invest: reverse outflow of citizens, reduce crime, attract more businesses and grow jobs, and establish a higher education level - transform into a leading innovative community and commerce center
• Connecting three municipalities Drancy, Le Bourget and Dugny – 80.000 inhabitants
• Network-based transformation of city services
Solutions
• City wide fiber network connecting homes (6000), businesses (200) and municipal buildings (80), operated from a virtualized data center
• Physical Access Control & iPhone access in municipal buildings
• Deployed the largest French municipal CCTV (300 cameras)
• Virtualized servers & desktops supporting 1300 municipal employees across 60 municipal buildings
• Cisco TelePresence (3x): cross-municipal collaboration - now - and TPaaS for SMB - later
Results
• Ranked 2nd safest city today – came from 30st of suburbs Paris (less 30% of crime)
• Attracted new businesses e.g. EuroCopter (750 new jobs)
• Attracted new engineering school (1700 students – 200 professors)
• Provide program for computer education to 7000 children
• Implemented cloud computing technology to enhance health center booking system
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 30
Challenges
• Create an Information and Communication platform, enabling cross-sector collaboration, higher productivity, lower operational costs, green initiatives and better citizen services
Solutions
• Metropolitan Area Network; connecting municipal buildings: 62
• Controlled and safe building access; Access Control Points: 232
• Safe environment: IP CCTV Cameras: 359
• Smart Work: Indoor Wireless: WiFi Access Points (internal): 530
• Smart Transit: Outdoor Wireless: WiFi Access Points (external): 100
• Smart buildings: IP Automation Lightening & Climate Points: 280
• Smart traffic: Traffic Light Control Areas: 15
Results
• One of the highest valued municipalities creating a citizen experiences through the smart use of technology
• Real time management of buildings: lower energy and water consumption
• Lower costs of communications and operations
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 31
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 32
Busan
Self-sufficient Market Core of Korea’s 2nd largest mega city region, belong to world top 20 which has the 4th largest port in the world
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 33
Personal Life Assistant Services Cloud Infrastructure
Carbon Impact*
~33% 13~18% ~33.4% 25~30% ~21%
Next-Gen ICT Infrastructure
Smart Green Logistics
Smart Green Urban Mobility
Smart Energy/ Resource Recycling
Smart Safety & Security
Smart Community (Smart Work/
Learning/Healthcare)
Real-time
Logistics Infra Green Logistics
Operation System
Green u-Logistics Info Utility Service
Busan PTA & Green u-Bike
Smart Travel Stations
Smart Parking Mobile AR Tour Busan EcoPass
(Smart Road Pricing)
Smart Green Urban Services Center
Smart Energy Management Center
Smart Buildings Eco-Mileage
(EcoCard)
Integrated Safety and Security with CCTV BTL
Integrated Operation Center (IOC)
Smart Nakdong-River, Disaster Prevention
Smart Work Mobile App.
Center Video Contact
Center Smart Learning Smart Healthcare
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 34
2010.6 2011.3 2012.3
Phase 1: BMAC – Shared
Development Platform (PaaS for developers)
Phase 2: PLA Smart City Services
Platform Pilot (Smart City SaaS for
selected users)
Phase 3: PLA Expanded Roll-out
and Stabilization (Smart City SaaS for
citizens) Execution Planning PLA Service
Development Cloud - Win Cloud - Mac Cloud
Incubation and Marketing Portal for Developers
and Administrators
Freemuim-based Smart City Services Delivery Platform Pilot (Services Auto Provisioning, Virtualization & Billing)
Video-based Public Services Infra
Contents Management System
Digital Assets (Smart Apps, Dev. Sources, Documents) Management System
2014.12
Administrative services, citizen welfare, mobility, safety and security, emergency, education, healthcare, tour and leisure…
Cloud-based shared development and services environment with stable collaboration (win-win) under public-private partnership led governance
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 35
Private Enterprises
Shared App Platform and Development Environment
Education & Training Commercialization and marketing
support
Developers & Academia
Recruiting Developers Application initiation Link with other education courses
High quality developers PR & Marketing Continuous innovation ideas and
collaboration opportunities
System design and development Technological and educational support Operational and financial support
Busan Metropolitan Government
Busan IT Industry Promotion Agency
Investment Public dataset
Educational support
Profit sharing for smart application distribution Co-develop knowledge-creative jobs
Busan Mobile Application Center
(BMAC)
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 36
3 2
1
6
5
4 AM 08:00
PM 1:30
PM 4:00
PM 9:30
AM 09:00
AM 07:00
7
PM 6:30
Healthy start of the day connecting Yoga school by Personal Education Assistant through Home TelePresence
Check regular health condition by Personal Health Assistant and get to the new restaurant guided by Mobile AR Tour Service of Personal Travel Assistant
Connect to after-school classes for sharing recent society agenda with family discussion by Personal Education Assistant
Enter into Smart Office by using digital passport of Personal Work Assistant embedded in my Smart Phone
After lunch, Global Meeting at Smart Community Hub supported by Personal Work Assistant
Check daily schedule and energy consumption with carbon footprint at Home by Personal Energy Assistant through TV/Tablet
Arrive at Smart Community Center guided by Personal Travel Assistant
Citizen-centric Smart City Life
Services
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 37
Source: Busan GSP, Cisco IBSG, 2010
Smart Energy Assistant
Smart Tour Assistant
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Smart Work Assistant Personal Travel Assistant
Thank you.