Cisco Customer Education - Cisco · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the...

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Brian Avery, Cisco Systems, Inc. [email protected] Cisco Digital Network Architecture - Wired, Wireless, Security - Together! Cisco Customer Education This session was recorded via Cisco WebEx! You can watch the live session recording HERE.

Transcript of Cisco Customer Education - Cisco · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the...

Page 1: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Brian Avery, Cisco Systems, [email protected]

Cisco Digital Network Architecture - Wired, Wireless, Security - Together!

Cisco Customer Education

This session was recorded via Cisco WebEx! You can watch the live session recording HERE.

Page 2: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Presentation Agenda► Welcome from Cisco

► A Digital Network Enables New Capabilities

► Q&A, Conclusion

► Cisco Wired and Wireless DNA

► Cisco Security DNAPriors:Cisco Sales and Channels (11.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, [email protected]

► Digital Disruption

Page 3: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

CCE is an educational session for current and prospective Cisco customers

Designed to help you understand the capabilities and business benefits of Cisco technologies

Allow you to interact directly with Cisco subject matter experts and ask questions

Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Page 4: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Welcome from Sysco!Oops! I mean Cisco!

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Cisco Confidential 5

Computer scientists, Len Bosackand Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984

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WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Bay Netw orks

Newbridge

Cabletron

Ascend

Fore

Xylan

3ComNortel

Ericsson

Alcatel

JuniperLucent

Siemens

NECFoundry

Redback

Riverstone

Extreme AristaHP

Avaya

Juniper

Huawei

Aruba

Brocade

Checkpoint

Fortinet

ShoreTel

Polycom

Microsoft

F5

Riverbed

Dell

Internet of Everything

1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today

The Landscape is Constantly

Changing

Leading for Over 30 Years

2016

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Cisco Confidential 7

Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $117B Market Capitalization

• $49.6B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

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No. 1

Voice

41%

No. 1

TelePresence

50%

No. 1

Web Conferencing

43%

No. 1

Wireless LAN

50%

No. 2

x86 Blade Servers

29%

No. 1

RoutingEdge/Core/

Access47%

No. 1

Security31%

No. 1

SwitchingModular/Fixed

65%

No. 1

Storage Area Networks

47%

Market Leadership Matters

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Cisco Digital Network Architecture

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Page 11: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Digital Disruption Impact to Business

Of incumbents are at risk of being displaced

in the next 5 years

40%

Digital Vortex: How Digital Disruption Is Redef ining Industries. Global Center for Digital Business Transformation, 2015.

Of digital value at stake across private industries

between 2013-22

$14T

Cisco estimates $14.4 Trillion of digital value at stake across private industries between 2013-22 Where to

begin y our journey to digital value in the private sector.

How much more profitable are

organizations that master digital

26%

Leading Digital: Turning Technology into Business Transformation

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Digital Organization Dynamics and Examples

Established Brands arerapidly transforming to aDigital Enterprise to catch up…

Disruptors or New Brands have beat established brands at becoming a Digital Enterprise…

Cisco Confidential©2015 Cisco and/or its affiliates. All rights reserved.

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Digital Organization Critical Success Factors

• Deliver a compelling customer experience at every touchpoint… to make money

• Connect previously unconnected processes, data, devices, and users… to save money

• Leverage Analytics to constantly improve operational efficiency... to reduce risk

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Where the Rubber Meet the Road…

• New Applications and Devices• Faster Deployments• More Reliability• Bigger Attack Surface• More At Risk

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Network Requirements for the Digital Organization

Security andCompliance

Automation andAssurance

Insights and Experiences

New Business Capabilities Built on the Network as a Platform

Speed, Simplicity and Visibility

Real-time and Dynamic Threat Defense

Drive Business Experiences

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Transform Processes and Business Models

InnovationsFaster Time to Market

Empower Workforce Efficiency and Innovation

Increased ProductivityBetter Retention

Personalize Customer/ Citizen Experience

Increased LoyaltyGreater Insight

IoTMobility Analytics CloudMobile traffic will exceed

wired traffic by 2017IoT devices will triple by 2020

75% of companies planning to or investing in big data

80% of organizations will primarily use SaaS by 2018

Creating New Priorities for Digital Organization

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Your Network is The Problem

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Wired Wireless Devices

VLAN 1 VLAN 2 VLAN 3

WAN

Enterprise Networks today are Complex..

HQ

Remote VLAN C

VLAN B

Branch A

VLAN A Branch B

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..and have multiple Operational Challenges

Policy Violations Due to Human Error

Network Changes Performed Manually

95% 70%

OpEx spent on Network Visibility

and Troubleshooting

75%

Source: 2016 Cisco Study

Traditional Networking CANNOT Keep Pace with the Demands of Digital Business

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Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Big LieCompetitors Say:

“The Network Is a Commodity”

Sidebar…The Big LieGuess what DAY IT IS!

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Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Typical Multi-Vendor NetworkSwitching Routing Security Wireless Voice

Cisco

HPDell3ComDlinkNetGearLinksys

Cisco

3ComJuniperHuwaiAdtran

Cisco

WatchguardSonicwallFortinetCheckpointNetGearDlinkPalo Alto

Cisco

3ComHPAerohiveAruba

Cisco

NortelAvayaMitelSiemensShoretelSamsungPanasonicToshibaIntertelComdialNECAlcatel

Results in The Frankenstein Effect!

Reliability challenges

Inconsistent warranties

Higher maintenance costs

No single point of support

Basic levels of integration

Only Cisco Can Offer a Complete Solution

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Easily enforce policies across wired, wireless, and WAN

Enable sophisticated network capabilities with simplicity

Predictably administer changes and add capabilities

Deliver service innovation more quickly

Get instant view of issue location to speed remediation

Treat the network as a single sophisticated system

Policy-Driven Automated Agile

What if you could…

A Fundamental Shift in Networking is Needed

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2

Complex Operational Simplicity with Patch Updates

Security Concerns

Closed

Network as a SensorNetwork as an Enforcer

Open and Programmable

Reactive

It Starts with a Modern Software StackCisco IOS XE (Polaris) Software

Operational Visibility and Streaming Telemetry

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Introducing Cisco Software Defined AccessManage Business Outcomes Instead of Managing the Network

Fabric architecture enabling flexible L2/L3 services on a wired, wireless, and WAN network that is managed as single system

Policy based automated provisioning of network for access, security, application quality of experience, and monitoring, across multiple domains

Services enablement through controller based abstraction and open APIs, with fabric aware security and application services integration

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A Digital Network Enables New Capabilities

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The Network: Cornerstone Where Digital Success is Realized or Lost

Full BusinessVisibility

IoTScalability

Conduit for Critical Apps

First Line of Defense

Bridge for Engagement

Digital Transformation Starts with the Right Foundation

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Network Enables New Capabilities

Secure the Enterprise AutomationEngage CustomersMobilize the Workforce

Digital WorkforcePersonalized Workspaces

Effective Collaboration

Omni-channel ExperienceEnhanced Points of Service

Personalized Experiences

Accelerate the BranchRollout services faster

Application performance

Faster threat detectionContinuous compliance

Secure mobile access

Built on the Network as a Platform for the Digital Organization

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Evolution of Networking Software

Open APIs

NetworkFunction

Virtualization

Policy

Cloud

Analytics

Controllers

Overlays

OpenFlow

OpenCompute

Standards

How do I deliver new applications?

How do I improve security?

How do I achieve speed & simplicity?

How do I learn new software skills?

Model Driven

Cisco Digital Network ArchitectureOpen | Extensible | Software-driven

How does this cometogether?

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DNA Technologies

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Automation: Plug and Play Cisco ONE FoundationPnP Available NowPnP Cloud 2HCY16

Lower deployment costs79%

”Plug and play means no more IT engineers in the field – faster time to market and dramatically lowered costs.

New!

Eliminates

Staging Truck Roll

Cloud-Based Plug and Play

Plug in and Cloud Provision

Order Controller-Based Management

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Policy Service: IWAN Automation

Optimal Branch Experience Made Easy

Faster deployments85%

IWAN automation eliminates tedious configuration tasks for advanced networking features. I can configure IWAN with just 10 GUI clicks.

“IWAN Momentum

Cisco ONE Foundation

Available Now

Intelligent Path Control

Highly Secure Connectivity

Application Optimization

Transport-Independent

Zero-TouchRollout

Set Application Policy

Gain Visibility and Tune

Point and Click Troubleshoot

Simple Workflows

200+deployments running up to

2500 sites

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Policy Service: EasyQoS

Implements QoS in 250 ms

Enhance Collaboration Experience

300% 50%Reduction in voice jitter

Video quality improves

Improved Application Experience

with No Operator Intervention

The EasyQoS App reduces deployment times for network-wide QoS dramatically. We can now respond to changing application needs via policy-based automation within minutes or even seconds.

Cisco ONE Foundation

March 2016Controlled Availability;General Availability in Cisco ONE 2HCY16

New!

Select from Predefined

Policies

AutomatedDeployment

of QoS config

Optimized for Any

Infrastructure

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Security: StealthWatch and ISE

Extend Security Everywhere

Infrastructure-Enforced Policy

Network as an Enforcer:Software-defined segmentation with

TrustSec® for assurance and compliance

Network as a Sensor:Real-time situational awareness

and rapid threat detection everywhere

The network touches every element of the digital enterprise – every business process, device, customer, employee –and therefore has the unique ability to detect, analyze, and prevent new forms of attack by flagging unusual network behavior.

Wi-Fi Core WAN Cloud

Rapid Threat Containment

Quickly detect and stop threats

Scales to handle dramatic threat increase

Cisco ONE Adv. Security

General Availability in Cisco ONE

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Digital Services: CMX Cloud

ConnectDrag-and-drop customizable

portal on demand

Data on Storefront

ConversionFrictionless

Guest OnboardingPresence Analytics

Zone-based location analytics

Customer Insights and Engagement

CMX Cloud has helped us quickly gain business insights, so we can enhance the shopper experience at Santana Row with easy Wi-Fi onboarding, increased customer data, and improved customer engagement.

Cisco ONE Advanced

General Availability in Cisco ONE

New!

Page 35: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Cisco Intelligent WAN

Page 36: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Digital Innovation Overwhelming the Branch

BRANCH

OSUpdates

HD Video

Mobile Apps

Online Training

Social Media

Guest Wi-Fi

MORE USERS

MORE APPS

MORE THREATS

80% Of employee and customers are servedin branch offices*

20-50%Increase in enterprise bandwidth per year through 2018**

30%Of advanced threats will target branch offices by 2016 (up from 5%) **

OmnichannelApps

SaaS Enterprise Apps

Digital Displays

* Tech Target, Branch Office Growth Demands New Dev ices., 2013

** Gartner, Forecast Analysis: Worldwide Enterprise Network Services, Q2 2015 Update

*** Gartner: “Bring Branch Office Network Security Up to the Enterprise Standard, Jeremy D’Hoinne, 26 April. 2013.

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What is SD-WAN?

Automate and orchestrate

network changes

Open standards and third-party integration

Lower operating costs and TCO

Uncompromised security and

threat defense

Network capacity optimization and

increase bandwidth

Direct Internet and cloud access

Protect applicationSLA

Hybrid WAN

What SD-WAN provides

Benefits of SD-WAN

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Identify Prioritize Accelerate

See 1000+ apps running on your network

Automate app priority based on business policies

Boost app performance

Securely on any connection or platform for all users

Cisco Intelligent WANApplication-centric SD-WAN

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`

Intelligent WAN (IWAN) Solution Components

WAASAkamai

Pf Rv3

IPSec WAN overlayConsistent operational model

DMVPN, PKI

Management and Orchestration

MPLS

Internet

3G/4G-LTE

PrivateCloud

VirtualPrivate Cloud

PublicCloud

IW AN APP

Cisco Prime™

Branch

AVC

TransportIndependence

Optimal application routingEfficient use of bandw idth

Performance Routing(PfR) QoS

Intelligent Path Control

Performance monitoringOptimization and caching

AVC, WAAS, Akamai

Application Optimization

NG strong encryptionThreat defense

Suite-B, ZBFW, AMP, Umbrella, Stealthwatch

Secure Connectivity

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Cisco Confidential 40© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco IWAN Deployment ModelsDual MPLS Hybrid Dual Internet

Highest Service Level (SLA) x Inflexible for new servicesx Expensive

Consistent VPN Overlay enables Security across Transition

Enable SaaS and/or high BW apps Balanced Service Level (SLA) Up to 99.999% Reliability

Best price/performance IT Managed Service Levels Up to 99.999% Reliability

Public Public Enterprise

Internet MPLS Internet Internet

Internet

MPLSMPLS

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APIC-EM

Network-Specific Control

Application, User, and Business-Driven Policies

“Only corporate-owned devices in Group:FinExec can access quarterly

results DB”Cisco® ISE + TrustSec + ACL

Configuration Commands

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`

Cisco APIC-EMAn Application Platform for Enterprise WAN and Access Networks

• Virtual (ISO VM) or appliance-based• Provides user policy abstraction and

automation• Simplification of complex network

configuration withCisco® application best practices

• Existing and new installations (Catalyst®, ISR, ASR, WLC)BENEFITS:

Brownfield supportReady-to-use-applications

Open, northbound API

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`

APIC-EM Delivers IT Flexibility

Enabling Automation Through Innovative Management Principles

OPENStatic Programmable

Expert CLI Policy + GUI

Greenfield Brownfield + Greenfield

SIMPLE

A B

Manual Automated

Box-Centric Network-wide

Provision in Months Hours

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Applications

Network-Wide Abstractions Simplify the Network

SecurityOrchestration Automation Collaboration

SOUTHBOUND ABSTRACTION LAYER

REST API

CATALYST® CISCO NEXUS® ASRISR WIRELESSASA OTHER

SDN Ideal: Controller as the

Application Platform

The SDN Ideal:

Controller as the Application

Platform

Virtualization

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Cisco SD-WAN OptionsChoose Based on Budget, Expertise, Business Priorities

Purchase, deploy, manage yourself with Cisco®APIC-EMand IWAN App/Prime™

On Premises

Utilize Cisco ONE™ Software for license portability

Maximum control overyour network

Cloud-based network management with Cisco Meraki®

Cloud Managed

Subscription-based

Real-time feature and security updates pushed from the cloud

Get on-premises or cloud managed as a service from your service provider

Managed Services

Reduced CapEx, pay-as-you-grow OpEx

You or your SP can manage

Page 46: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

It’s All About The Core

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Cisco Confidential 47© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Switching InnovationsTransforming the Enterprise

APPLICATION VISIBILITYBASE SERVICES

SECURITY RESILIENCY

Wired Wireless Integration

Unique Innovation for 802.11ac explosion

IoT Onboarding Carpeted Space

Workplace Transformation

Converged Access Enterprise

IoTNext Generation

WorkspaceCisco

Multigigabit

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Cisco Confidential 48© 2013-2014 Cisco and/or its affiliates. All rights reserved.

SecuritySegmentation with Cisco TrustSec

Data Center Firewall

Voice Data Suppliers Guest Quarantine

Access Layer

Data Tag

Supplier Tag

Guest Tag

Quarantine Tag

Aggregation Layer

Business Policy:

SourceDestination

Exec PC

HR Database

HR Database Prod HRMS Storage

Exec BYOD X XX XX

X

• Who can talk to whom• Who can talk to what systems• What systems can talk to other systems

• Simplifies policy implementation• Simplifies security operations• Accelerates business agility• Lowers network cost and

complexity

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Cisco Confidential 49© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Smart OperationsLower TCO

Zero Touch Deployments and Maintenance

NG Plug n PlaySmart Install

Instant Access

• Softw are image & Configuration dow nloaded

• Consistent for Devices & PIN

• On-going Image Update and Configuration Backup

Easy Configurations for endpoints

Auto Smart PortsAuto Conf

Interface Templates

• Port Configuration: Applied

• QoS Policy: Enforced

• Security Policy: Enforced

Monitor and troubleshoot

Smart Call HomeIPSLA

• Proactive diagnostics• Real time Alerts• Web-based reports• Routed to TAC team

Program the network

EEM, XMLProgrammability

• Ability to take custom actions based on syslogs/triggers

• Enhanced Flexibility and control

Reduce energy consumption

Energywise and EEE

• EEE ready• Energyw ise – Time of the

day policy based on/off of access devices

• 0 $ SKUs for energy management

APIC EM

Sleep Sleep Sleep

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Cisco Confidential 50© 2013-2014 Cisco and/or its affiliates. All rights reserved.

High AvailabilityProtecting Business Continuity

StackPower Stateful SwitchOver Virtual Switching System

Physical Redundancy

• Redundant Pow er Supplies

• StackPower w ith 3850• Redundant Fan Trays for

Chassis Systems• Redundant Supervisors

for Chassis Systems

StatefulSwitchover

• Stackable Support: 3850 and 3650

• Intra-chassis support: 6800, 6500 and 4500

• Inter-Chassis support: w ith VSS

Network Resiliency

• NSF support for OSPF, EIGRP, ISIS, BGP

• NSF reduces forw arding table churn

• BGP PIC• Graceful Restart for IPv4

& IPv6 w ith various routing protocols

• OSPFv3 Non-Stop Routing

Upgrade Management

• ISSU for hitless softw are upgrade

• EFSU for minimal disruption during softw are upgrade

Infrastructure Redundancy

• VSS• Instant Access• Multi-chassis

EtherChannel (MEC) provides hardw are-based failover

• VSS Quad-Sup SSO w ith Sup2T

FlexStack+

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Cisco and/or its affiliates. All rights reserved.T-EN-05-I Cisco Public

Gigabit Bottleneck

Existing Gigabit infrastructure is insufficient to handle .11ac

growth beyond 1Gbps

Gigabit Ethernet has been around since 1999 and has now become the bottleneck

Market needs an innovative technology to support >1Gbps

over existing cables

Limited to 1G!

Cat 5e Cables

WiFi @ 1G>1G

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Cisco and/or its affiliates. All rights reserved.T-EN-05-I Cisco Public

The Solution – Cisco Multigigabit Technology Powered by NBASE-T

Delivers up to 5X Speeds in Enterprise without replacing Cabling Infrastructure

2.5-5G!

Cat 5e Cables

WiFi > 1G

MultigigabitSwitch

MultigigabitCapable AP

Is a game-changing technology allowing enterprise networks to

evolve beyond 1G

Enables 2.5 and 5 Gbps up to 100m on legacy cables

Supports all PoE standardsup to 60W

Cisco Multigigabit with

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Security from the Inside Out

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Insider Threats

With lateral movement of advanced persistent threats,even external attacks eventually become internal threats

95% of all cybercrimeis user-triggered bydisguisedmalicious links

One out of four breaches are caused by malicious insiders

Two out of three breaches exploit weak or stolen passwords

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enterprise network

Attacker

Perimeter(Inbound)

Perimeter(Outbound)

Infiltration and Backdoor establishment1

C2 Server

Admin Node

Reconnaissance and Network Traversal2

Exploitation and Privilege Elevation3

Staging and Persistence (Repeat 2,3,4)4

Data Exfiltration

5

Anatomy of a Data Breach

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Cisco Confidential 56

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Sampled = Partial• Subset of traffic, usually less than

5%, • Gives a snapshot view into network

activity • Similar to reading every 20th word of

a book

Unsampled = All• All traffic is collected• Provides a comprehensive view

into all activity on the network• Equivalent to reading every word

on every page of a book

Cisco Stealthwatch Value Prop

Complete Visibility is the key and only Cisco/Lancope can provide

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Wireless As Primary

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Wi-Fi Connectivity Speed Timeline Gigabit Wi-Fi As Primary Access 3SS Desktops / Laptops

2SS Laptops / Tablets

1SS Tablets / Smartphones

*Assuming 80 MHz channel is available and suitable

**Assuming 160 MHz channel is available and suitable

802.11 802.11n802.11b 802.11a/g 802.11acWave 1

802.11acWave 2

3500**

2340**

1730**

290*

= Connect Rates (Mbps)

= Spatial StreamsSS

20162015

Gig

abit

Ethe

rnet

U

plin

k

2 G

igab

it Et

hern

et

Upl

inks

1 SpatialStream

2 SpatialStream

4SpatialStream

s

3SpatialStreams

20132007200319991997

2 11 24

54 65

450

300

1300*

290*

870*

5260**

3500**

600*

Dual 5GHz

Mul

ti-G

igab

it U

plin

ks

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Addressing Growth 802.11ac Wave 2

Highest Wi-Fi Performance Ever

Better End Device Efficiency

For Highly Demanding Environments

Higher data rate than previous standard

Allows for more wireless data with wider channels

Simultaneously deliver data to multiple devices

Conserve end-device battery

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Going Beyond the 802.11ac Wave 2 Standard With Unified Access Wireless

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Flexible Radio AssignmentAdjust radio bands to better

serve the environment.

Innovations Only Cisco DeliversRadio Frequency Excellence for High-Density Environments

Optimized RoamingIntelligently connects the proper Access point as people move

Turbo PerformanceScales to support more devices

running high bandwidth apps.

Zero Impact AVCHardware-based application visibility and

control without impact to performance.

Cisco CleanAir®

Remediates device Impacting interference

Cisco ClientLink Improves performance of Legacy and 802.11ac devices.

Expandability Add functionality via module, Smart Antenna Port or USB Port

Multi-Gigabit UplinksFree up wireless with faster wired

network offload Gb+

Flex Dynamic Frequency SelectionAutomatically adjusts so as not to interfere with other radio systems

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Cisco Confidential 64C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.

Mission critical network infrastructure:• Rapid deployment across branch/retail locations

• Branch operations and management

• VoWLAN, mobile displays, paperless branch

New possibilities with ubiquitous mobile devices:• Analyze foot traffic through smartphones• Extend branding to WiFi sign-on• Develop location-aware applications

• Create new revenue opportunities and increase customer loyalty

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Cisco Confidential 65C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.

Connected Mobile Experiences (CMX)

Anonymous data about every visitor

Detect

Guest WiFi optimized for branding

Connect

APIs for real-time location based apps

Engage

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Cisco Confidential 66C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.

Applications cut across verticalsRetail & Restaurant

Compare visitor conversion rates between stores

Deliver real-time coupons for

nearby amenities

Determine peak vsslow times at libraries,

student centers

Deliver public announcements via WiFi sign-on

Hospitality Education Healthcare

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Cisco Confidential 67C97-731719-02 © 2014 Cisco and/or its affiliates. All rights reserved.

User analytics and engagement

Location Analytics

Optimize marketing and business operations

Analyze capture rate, dwell time, and new/repeat visitors to measure the impact of advertising, promotions, site utilization, etc.

Built-in location analytics Integrated in the WLAN; no extra sensors, appliances, or software

Extensible API Integrate location data with CRM, loyalty programs, and custom applications for targeted real-time offers

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Cisco Confidential 69© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Apple Fast LaneNow Available with iOS10

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Cisco and Apple Togetherfor a Better End-User Experience

Improve device efficiency through

joint tested standards-based

functionality

Analyze and prioritize Apple-

based applications

Minimize impact of Apple upgrades by accessing local

instances on Cisco® ASRs

Display content from Apple

devices Wirelessly

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Cisco Security Overview

Page 72: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Global Cybercrime Market $450B‒$1T

It’s All About The MoneyIndustrial Hackers Are Making Big Money with Innovative Tactics

1990 1995 2000 2005 2010 2015 2020

Viruses1990–2000

Worms2000–2005

Spyware and Rootkits2005–Today

APTs RansomwareToday +

Phishing, Low Sophistication Hacking Becomes

an Industry Sophisticated Attacks, Complex Landscape

of large companies targeted by malicious traffic95% of organizations interacted

with websites hosting malware100% 1. Cybercrime is lucrative, barrier to entry is low2. Hackers are smarter and have the resources to compromise your organization3. Malware is extremely sophisticated and complex4. Cybercrime is now a formal, for-profit industry

Source: 2014 Cisco Annual Security Report

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Too Many Disparate Security Products Mean Gaps in Protection

Fragmented offerings across multiple vendors

Cost

Higher total cost to build and run

Overall performance

Less communication betw een components

Time to detection

More lag in f inding threats

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Antivirus

Legacy IPSInitial Disposition = Clean Actual Disposition = Bad

Too Late!!

Analysis Stops

Even

t Hor

izon Sleep Techniques

Unknown ProtocolsEncryptionPolymorphism

Blind to scope of compromise

Point-in-Time Detection Tools Alone Are Insufficient and Provide Limited or No Visibility Into Threats Once They Get in

Not 100%

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Today’s cyber-threat reality

If you know you are going to be compromised, how should you do security

differently?

Why? Because you’ll never be able to prevent 100% of

attacks.

Your environmentwill get breached –it’s not an “IF” it’s a

“WHEN”

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Too Many Disparate Security Products Mean Gaps in Protection

vs

Fragmented offerings across multiple vendors

Streamlined advanced security solution

Cost

Lower opex and easier to manage

Higher total cost to build and run

Overall performance

Less communication betw een components

Better communication and integration

Time to detection

Faster time to detection

More lag in f inding threats

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Defending Against These Advanced Threats Requires Greater Visibility and Control Across the Full Attack Continuum

BeforeDiscover EnforceHarden

DuringDetect Block

Defend

AfterScopeContain

Remediate

Attack Continuum

Data Center/Servers EndpointsEmail and Web Netw ork Mobile

Threat intelligence and analytics

Point-in-Time detection

Retrospective security and continuous analysis

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Defending Against These Advanced Threats Requires Greater Visibility and Control Across the Full Attack Continuum

BeforeDiscover EnforceHarden

DuringDetect Block

Defend

AfterScopeContain

Remediate

FireSIGHT and pxGrid

ASA Anyconnect VPN

Umbrella Meraki MX

Advanced Malware Protection

Network as Enforcer

Intrusion Prevention

Email Security

Web SecuritySecure Access + Identity Services (ISE) ThreatGRID

Attack Continuum

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Gain security backed by the most advanced threat intelligence

00I00 I00I0I II0I0I 0II0I I0I00I0I0 0II0I0II 0I00I0I I0 00 II0III0I 0II0II0I II00I0I0 0I00I0I00 I0I0 I0I0 I00I0I00

III00II 0II00II I0I0II0II0 I0 I0 I00 00I0 I000 0II0 00

III00II I000I0I I000I0I I000I0I II 0I00 I0I000 0II0 00 00I I0I0I0 I0I0III000 I0I00I0I 0II0I0 I00I0I0I0I 000

II0II0I0I0I I0I0I0I 0I0I0I0I 0I0I00I0 I0I0I0I 0II0I0I0I

0II00 I00I0I0 0I00I0I I00I0I0 I0I0I0I 0I0I0I 0I0I0I000I0I0 0I0I0I0 I0I0I00I 0I0I 0I0I 0I0I I0I0I 0I00I0I

III00II 0II00II I0I000 0II0 00I0I00 I0 I000I0I 0II 0I0I0I

III00II 0II00II 0I0I0I0I 0I I0 I00 000II0 I0I0 0II0 00

24 7 365 Operations

100 TBOf Data Received Daily

1.5 MILLIONDaily Malw are Samples

600 BILLIONDaily Email Messages

16 BILLIONDaily Web Requests

MILLIONSOf Telemetry Agents

4Global Data Centers

Over 100Threat Intelligence Partners

250+Full Time Threat Intel Researchers

Globalscanning

30 years building the world’s networks

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Cisco Secur i t y Dec reases Time to Detec t ion

81

100 days to 13.8 hours- Source: 2016 Cisco Annual Security Report

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AMP on Web and Email Security Appliances

AMP on Cisco® ASA Firewall with Firepower Services

AMP Priv ate Cloud Virtual Appliance

AMP on Firepower NGIPS Appliance

(AMP for Networks)

AMP on Cloud Web Security and Hosted Email

CWS/CTA

Threat GridMalware Analysis + Threat

Intelligence Engine

AMP on ISR with Firepower Serv ices

AMP for Endpoints

AMP on MerakiMX Appliances

Before During AfterBefore

Discover EnforceHarden

DuringDetect Block

Defend

AfterScope

ContainRemediate

Remote Endpoints

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Conclusion

Page 84: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Why Cisco DNA? Why Now?

Faster Network Services

Provisioning1

85%Faster Threat Detection from 100+ days to 17.5 Hours3

100XReduced Network Installation Costs2

79%Greater Business

AgilityLower Costs

Reduced Risk

1 Based on IWAN App - Estimate based on workflow changing from 900 CLI lines to 10 GUI clicks.2 PnP App - Based on average installation cost for SWM and additional customer deployment installation costs.3 Cisco 20016 Annual Security Report

Get Real Business Benefits TodayStart Your Digital Journey

We can help make your Infrastructure Digital Ready

Automate IT

Secure the EnterpriseWith Investment Protection for the Future

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Thank You and Next Steps

Brian [email protected]

Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more about Cisco DNA:http://www.cisco.com/go/dna/

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• CCE sessions are held weekly on a variety of topics• CCE sessions can help you understand the

capabilities and business benefits of Cisco technologies

• Watch replays of past events and register for upcoming events!

Visit http://cs.co/cisco101 for details

Join us again for a future Cisco Customer Education Event

Page 87: Cisco Customer Education - Cisco  · PDF fileBrian Avery, Cisco Systems, Inc. ... What Is the Cisco Customer Education Series? ... Rollout services faster. Application performance

Thank you.