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1© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cisco Cloud StrategyWillie YamDirector, BD
Enterprise architecture Solutions Group (EaSG)
2© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Agenda
• The Business Case of Cloud Computing
• Cloud Computing Building Blocks
• Cisco’s Cloud Computing Solutions
• Case Studies
• Summary
3© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
…Changing Customer demands: In 2…Changing Customer demands: In 2––5 years 40 % of 5 years 40 % of business customers will buy ICT from the cloud.business customers will buy ICT from the cloud.
“By 2013, Hosted UC will represent 30%+ of Cisco’s “By 2013, Hosted UC will represent 30%+ of Cisco’s addressable UC market.”addressable UC market.”
“Major global telcos…leveraging formidable existing “Major global telcos…leveraging formidable existing centralized computing and network management centralized computing and network management assets.”assets.”
“20% of companies will no longer run ICT equipment“20% of companies will no longer run ICT equipmentinin--house 3 years from now.”house 3 years from now.”
Global Trends… Additional Analyst Comments
“Worldwide “Worldwide hosted virtual desktop (HVD) revenue will grow HVD) revenue will grow to $65 billion in 2013, equaling to more than 40 percent of to $65 billion in 2013, equaling to more than 40 percent of the worldwide professional PC market.”the worldwide professional PC market.”
4© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cloud in China is Still Evolving
Now In 2 Yrs
Now In 2 Yrs
Source: China’s Pragmatic Path to Cloud Computing - Accenture Center for High Performance and China Institute of Electronics, 2010
5© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Next Inflection Point
IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand” and
“At Scale” in a multi-tenant environment
WHAT IS CLOUD COMPUTING?
6© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential6
Weakness Strength
Cost Efficiency
Enhanced flexibility
Integrated Security
Superior SLAs
Full Interoperability
USD, UCS, Unified Fabric
ISSU, Control plane fail-over, vPC, WAAS
SDR, DCI, VPN, Firewalls, Intrusion andData loss Prevention
Virtualization, Nexus 1000v, Service Profiles
API integration, architecture, ecosystem partnership
Customer Needs
Cisco Overcome Cloud Barriers While Bridging the Trust Gap
7© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Deliver products, solutions & services to organizations to build secure Clouds
Enable Service Providers to deliver secure Cloud solutions & services to their customers
Advance the market for Cloud by driving technology innovation, open standards and ecosystem development
Cisco’s Cloud StrategyAddressing Our Customers’ Business Challenges
8© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cloud Landscape
Cloud ServicesCloud Services Cloud ImplementationsCloud Implementations
Public
Hybrid
Private
Community
Application(SaaS)
Applications at Scale(End users)
Platform as a Service
(PaaS)
Execution Platforms at Scale(Developers)
Infrastructureas a Service
(IaaS)
Infrastructure at Scale(System Administrators)
EnablingTechnology
Cloud Service Delivery at Scale(Cloud Service Providers)
Virtual Virtual PrivatePrivateCloudCloud
9© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
AutomationAutomation
HybridHybridCloudCloud
PrivatePrivateCloudCloud
VirtualizationVirtualization
InterInter--CloudCloud
ConsolidationConsolidation
Public Public CloudCloud
End User Cloud JourneyCustomer are at different stages in their readiness to adopt Cloud technology
Positioning long-term Cloud vision facilitates CxO discussions; focus on current customer stage
Greenfield applications (e.g. UC on UCS) can jump start Cloud discussions
10© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Building Blocks for Cloud
11© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Web
CloudClient Server
Minicomputer
Mainframe
Disruptor:Virtualization
1960 20101970 1980 1990 2000
Future of Computing
12© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Unified Service Delivery Creates Sustainable Differentiators
UnifiedService Delivery
Data Center CommunicationMPLS
Unified Computing
Virtualization
Unified Fabric
Nexus Family
Nexus 1000V
Unified Computing System
Media Aware Distribution
Peering and Interconnect
Network Intelligence and Quality
Security and Application Performance
Video Delivery Product Suite
IOS, IOS-XR, Medianet
APM, WAAS, Mgd. Security
CRS / ASR Families
DatacenterVirtualization
IaaS Provider
UCaaS
Leverage Existing Assets and Innovations
13© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 13
Cisco: One Infrastructure, Diverse Services
Customers
Cisco uniquely offers a secure, multi-tenant service delivery platform that allows variety and flexibility without sacrificing efficient operations.
Infrastructure as a Service
Hosted Collaboration Solution
Etc…Service Provider Telepresence
14© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cisco
Cisco + Partners (e.g. VCE) BMC
Foundation: IaaS Service StackCommon PhysicalInfrastructure
Routers
Data CenterFabric
Pod
VirtualizedResources
ComputeNetworkStorage
Pod
VirtualizedResources
ComputeNetworkStorage
VirtualizationManager
StorageManager
ComputeManager
NetworkManager
Infrastructure ServiceManagement Software
OrchestrationEngine
User Portal&ServiceCatalog
15© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 15
Foundation: Pre-Integrated SystemsAdd Capacity Via Fully Integrated Building Blocks
Nexus
UCS
NAS
SAN
Nexus
UCS
NAS
SAN
Pod 1 Pod n…
§ Network, Compute and Storage Resources Pre-Integrated into “pods” (e.g. Secure Multi-tenant Architecture)§ System adds capacity by adding pods§ Each pod is discovered by the system, integrated
into the resource pools, and assigned workloads as needed.
16© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 16
Nexus / UCS / ASA / etc.Nexus / UCS / ASA / etc.
Advantage: Built for On-Demand
PolicyPolicy--based VMbased VMConnectivityConnectivity
Network and SecurityNetwork and SecurityService PortabilityService Portability
Maintains WireMaintains Wire--once once Operations ModelOperations Model
Cisco VNCisco VN--Link: Virtual Network Link Link: Virtual Network Link
Nexus 1000v + Nexus 1000v + vNICvNIC Nexus 1000v + Nexus 1000v + vNICvNIC Nexus 1000v + Nexus 1000v + vNICvNIC
AppApp
OSOS
VLANVLAN210210
QoSQoSPriorityPriority
§Network policies assigned to each virtual machine instance§Automatic network configuration based on policies§ Policies travel with VM instances during re-provisioing and
vMotion events
17© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Advantage: Built for ScalabilityAdd Capacity For System, Not Single Service
Cap
acity
Con
sum
ed
Time
Service 1
Service 2
Service 4
Service 3
+
Available Capacity
Available Capacity
Added infrastructure is dynamically discovered, and comes online to meet any required demand.
18© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 18
MPLS Core
Advantage: Built for Multi-TenancyCisco Differentiation: The Network Container
§ VN-Link allows per-VM segmentation of traffic with full switching features
§ VLANs and VRFs keep L2 / L3 customer traffic isolated
§ Virtual Device Contexts further isolate traffic and enhance operations
§ Allows partitioning of data center services such as SLB, firewalling, etc.
§ OTV allows seemless extension of tenants between pods
Common PhysicalInfrastructure
Logical View per Tenant
FabricPath
19© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 19
Advantage: Enables Strong DifferentiationServices Combine To Create Varied Offerings
LB, 1 VLAN
Virtual FW + pVLANs
Shared VMFS, No Data Protection
Bronze
System Configs
Virtual FW + pVLANs
Dedicated VMFS, DP via Snapshots
Multiple VLANs
SLB & SSL offload
System Configs
Virtual FW + pVLANs
Dedicated VMFS, 100% DP, Cloning
Multiple VLANs
SLB & SSL offload
Silver
VPN OffloadFirewall
Platinum
20© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 20
Cisco’s SP Hosted Collaboration SolutionAllowing partners to monetize our entire collaboration portfolio
$
Offering
Voice
Voicemail & Integrated Messaging
Presence & IM
Mobility
Conferencing, Customer Care, Telepresence, Enterprise Social Software
Rev
enue
per
Use
r
Presence & IM Mobility
Conferencing & Email
Unified Messaging
Customer Care TelePresence Enterprise
Social Software
Voice & Video
Service Provider hosted Virtualized Applications
21© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Cisco Cloud Solutions
22© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
IP NGN
Service Provider Cloud
Managed/Cloud ServicesIaaSIaaS
HostedCollaborationHostedCollaboration
Unified Service Delivery
Data Center/Virtualization
Infra Automation
Enterprise AppsCollaborationAppsCollaborationApps
CollaborationCollaboration
SaaS Provider CloudsSaaS Provider Clouds
Enterprise Private Cloud
Borderless Networks
Salesforce.com
“Others” ScanSafe
IPNGN
Data Center/Virtualization
Data Center/Virtualization
WebExWebEx
Cloud Architecture InterlockUnified View
23© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cloud : One Infrastructure, Many Solutions
VblocksImagine:
30 racks reduced down to 3 racksProvisioning applications in
hours instead of weeks
SecureMulti-tenancy
Imagine:Securely sharing servers
between multiple users/groups without having to add another server
Cisco’s network-centric virtualized data center is best positioned to enable the journey to the
networked cloud
Cloud-in-a boxImagine:100’s servers in a broom closetwith web self service provisioning, automated application deployment….all in one box
Virtual DesktopImagine:
Over 4000 desktops in a single rack!Savings up to 60+% per PC per year
Significant savings in operations
24© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Solution #1: VCE VblockAccelerating the Virtualization of IT Infrastructure
Vblock 23000-6000 VMsLarge-Scale, GreenfieldVirtualization
Vblock 1800-3000 VMsConsolidation, Optimization Initiatives
Vblock 0300-800 VMsEntry-level OfferMedium-BusinessTest/Dev for SIs, SPs
25© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Solution #2: Secure Multi-Tenancy Three Companies, One Architecture
Overview:§ Validated design for end-to-end
secure multi-tenancy§ Isolate applications across
network, servers, storage§ Separate confidential information
between business units, customers, departments, or security zones
HR BU APP
VMware VMware VMwarevSphere, vShield Zones, vCenter
Nexus 1000V, Nexus 2000/5000/7000,UCS, 10GbE
MultiStore, Data MotionNFS/iSCSI
Business Benefits:§ Meet service level agreements for
mission critical applications§ Quickly respond to changing business
needs§ Streamline operations and improve
efficiencies across data center§ Reduce costs and resources to achieve
isolation and compliance
26© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Solution Elements The Value Proposition
VMVMVMVM VMVM VMVM
VMVM VM VMVMVM VMVM VMVM VMVMVM VM VM VM
Citrix or VMWare
Citrix or VMWare
NetApporEMC Storage
Cisco UCS
Thin Client
VDI Connection Broker
Hypervisor
Compute
Storage
Cisco’s VDI solution is an element of the Cisco Virtual eXperience Infrastructure (VXI) system vision and architecture. Cisco VDI leverages the following technology and services elements:
For Our Customers•Rapid Deployment & Scale of Desktops•Unprecedented Control & Security of Centralized Desktops•Unparalleled Computing Experience•Gain Control over Desktop TCO•Solve critical customer issues -Windows 7 migration is one of the most important desktop computing decisions/strategies they are facing today•VDI is an entry point into a larger solution play for VXI
Solution #3 :Desktop Virtualization Launch Snapshot VDI/VXI
27© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Solution Elements The Value Proposition
HypervisorHypervisor
PortalPortal
Cisco UCS
2 x 61201 x 51084 x B200 M2- CPU X5650- Memory 48 GB
Description•Bundled UCS solution with a self-service provisioning portal, VM lifecycle management, base service catalog and hypervisor
•Focused on Commercial and Enterprise segment customers that are interested in a introductory Private Cloud solution
•Supports between 50 to 150 Virtual Machines
Solution #4 :Cloud Starter kit / Cloud-in-a-BoxLaunch Snapshot for Private Cloud Solution
28© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00 2828
Case Studies
29© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cisco Case Study: Introducing CITEISA Framework for Providing Infrastructure as a Service
Design itWhere can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect itDesign it
Where can we put it?Procure it
Install itConfigure itSecure it
Is it ready?
Architect it
Before CITEIS After CITEIS
•Machine-oriented•Manual provisioning•Hard to control utilization
•Service-oriented•Self-service; automated provisioning•Elasticity (capacity-on-demand)
•High provisioning & ops cost•Extended provisioning time•Configuration risk
•Optimized provisioning & ops cost•Rapid provisioning• Increased Resiliency and Availability
Manual
AutomatedSelf-serviceOn-demand
CITEIS
30© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
CITEIS in the context of ITaaSCloud has three Delivery Models, enabling ITaaS
SaaS
Infrastructure as a ServiceCompute, storage, networking, etcEx.: Amazon EC2, Savvis, Terremark
Platform as a ServiceMiddleware, directories, etcEx.: Google Apps, ~WebEx Connect
Software as a ServiceApplications, collaboration, etcEx.: WebEx Meeting, Salesforce.com
Data Center as a ServiceData center facilities, power, coolingEx.: WPR/NDCS, AT&T, Sprint
PaaS
IaaS
DCaaS
CloudDeliveryModels
Cisco CloudwarePlatform (CCP)
CITEIS
31© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Presentation_ID
0
10
20
30
40
50
60
Physical Virtual Machine CITEIS
System Administrator PM SODC Procurement Hosting
6-8 Weeks Delivery
49 Man Hours
2-3 Weeks Delivery
17 Man Hours*
Dem
and
Hou
rs fo
r Del
iver
yNDCS Compute LandscapeDelivering Value to Hosting Clients
*Assuming pre-built pools; **Provider not involved; client <10 mins
Man hours
15 Minute Delivery
0 Man Hours**
Evolution of Infrastructure Services
Cloud BasedInfrastructure
Agility focus is shifting from Virtualization to Automation
32© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Case Study: Wall Street Business Transformation Major Shocks Catalyzing Rapid Transformation of the Industry Value Chain … End-to-End
ExchangesVenues
Marketplace
News, Data, Analytics, Content
Providers
Applications, Components, Platforms, Solutions, and Service Providers
Buy-SideSell-SideTrading
RegulatoryAgencies
TRADING VALUE CHAIN - Illustrative
Source: Cisco IBSG 2010
33© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Business Challenges in the New Cloud Model
Cloud Operating
Model
Enterprises• Desire “everything-as-a-
service”• Shift from equipment
purchase to capacity-on-demand
• Reduced need for data centers and raised floor space
Service Providers• Offering cloud
computing capacity• Challenge to invest in
secondary markets with low demand and slow ramps
Technology Suppliers• Shifting customer
demand from enterprises to service providers• New features required• New business models
34© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
networkthe
as thePlatformVPDC
Mobility Voice
Video
Financial MarketsUtilities
Application Services
Content Providers
AaaSSaasIaaSNaaS
RegulatoryAnd
ComplianceSP
ExchangesVenues
Marketplaces
Emergence of Dynamic Networked Organizations (DNO)Restructuring of the value chain thru network capabilities and business services
Channel Creator/Content Provider1 Financial Markets Service Providers 2
Enabler of structural competitive advantage3
Three Key Business Models
35© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
ExchangeXYZ
Risk Calculations require increased
compute resources
CoreAmazon
Request resources
Simulation Workload Deployed
Monte Carlo simulation requires 6,000 additional cores for three hours
1
Check Availability, Latency and Cost to determine optimal location
2
Establish secure tunnel to access resources. Exchange XYZ leverages UCS to provide on-demand compute leveraging a securemulti-tenancy architecture
3
Simulation workload deployed; Corporate Data Center utilization is adjusted accordingly
4
1
2
3
4
Leveraging the Cloud for Risk Analytics
CorporateData Center
Proximity Hosting Provider
36© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Flexibility to Deliver ServicesQuickly…
…AtScale…
…WithDramaticCostAdvantages
Cisco Cloud Computing Solutions
37© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-541444-00
Cisco Cloud StrategyWillie YamDirector, BD
Enterprise architecture Solutions Group (EaSG)