Cisco Borderless for Engineers
-
Upload
drouns1976 -
Category
Documents
-
view
45 -
download
4
description
Transcript of Cisco Borderless for Engineers
Cisco Confidential 47Cisco Confidential 47
Cisco Borderless Network Routing Solutions for Partner Engineers
Cisco Confidential 48
► Describe the Cisco Borderless Network Routing solutions for small and midsize customers
► Describe the business benefits for small and midsize customers of adopting Cisco Borderless Network Routing solutions
► Identify the appropriate Borderless Network Routing solution to match customer needs
► Articulate the value of Cisco Borderless Network Routing solutions over the competition
► Describe technical considerations for Cisco Borderless Network Routing solutions for small and midsize business customers
► Describe plan, design and build considerations for Cisco Borderless Network Routing solutions for small and midsize business customers
Upon completion of this module, you will be able to:
Cisco Confidential 49
The learning objectives will be covered in the following modules:
► Cisco Borderless Network Routing Solutions for Small and Midsize Business Customers
► Benefits of Cisco Routing Solutions for Small and Midsize Business Customers
► Competing With Cisco Borderless Network Routing Solutions
► Technical Considerations for Cisco Borderless Network Routing Solutions
► Plan, Design, and Build Considerations for Cisco Borderless Network Routing Solutions
Cisco Confidential 51
Cisco solutions will address these challenges
Increase ROI
Greater reliability and productivity and lower TCO provide ROI to
customer
Provide Reliability
Core hardware and OS design supports
network functionality with high uptime
Boost Productivity
Broad features set enables diverse
workloads
Lower Service & Support Costs
Reduce total cost of ownership, maximize
contribution of IT
Cisco Confidential 52
ISR 800
Advanced network features
Solid Baseline Routing
VoiceData
RV Series SRP 500
Foundational and managed
Entry Level FeaturesLow TCO
Any Device HD Video
Affordable and easy to use
ISR 1900 ISR 2900, 3900
Competitive feature set at compelling
prices
Industry-leading modular routes
VDI
Innovative Services
Data Voice
Cisco Confidential 53
► Provide simplicity and affordability for small business customers
► Offer competitive feature set
► Support easy deployment and management via GUI
RV0/RV320 SeriesRV100 Series RV200 Series SRP500 Series
Entry Level Security Performance, Wi-Fi and Security
Wired, Max VPN, Load Balancing
DSL Connectivity, Embedded Intelligence
Cisco Confidential 54
►Key Features:► Price - performance mix sets them
apart from competition► Enhanced features: VLAN’s, ACL,
QoS, IPv6► Easy to use/simplified configuration► Cisco quality, security and reliability► Limited lifetime warranty► Cisco Small Business Support
Center staffed by professionals with CCNA certification
►Key Competitive Messages► Cisco RV Series routers offer
the best value/feature mix► Priced lower than key competitors► Customers can protect their
investment with the Small Business Investment Protection trade-up program
Cisco Confidential 55
► Limited Lifetime Warranty on all RV routers:► Coverage for lifetime of RV router or 5 years after End of Sale announcement
Replacement in the event of failure
► 1 Year Limited Warranty on SRP500
► Features:► Return to Factory Replacement► 1 year of technical support from Small Business Support Center► Lifetime OS Software Updates
Cisco Confidential 56
Evolves With Your BusinessIntelligent Services
Converged ServicesEntry-Level
ISR 800 SeriesISR 1900 Series
ISR 3900 SeriesISR 2900 Series
Secure, Reliable, Concurrent ServicesSecure, Reliable, Concurrent Services
Modular Access, High-PerformanceModular Access, High-Performance
Embedded, Advanced Voice, VideoEmbedded, Advanced Voice, Video
Perf
orm
ance
, Sca
labi
lity,
Avai
labi
lity
Business Agility & Value
Cisco Confidential 57
Security U.C. Data
IP Base
► Ease of Ordering► A single IOS Universal Image will ship
with all ISR G2 platforms► Features are activated via licensing► No need to install a new IOS► Four IOS enforceable licenses enable full suite
of functionality that were previously offered in eight images
► Operational Simplicity► Try and Buy (60- day evaluation)► Test drive before purchasing
► Services on Demand ► IOS feature upgrades can be done by enabling
a new license key, reducing the need fortruck-rolls to remote offices
Cisco Confidential 58
Service Modules 3-7x increase in service module
performance Existing NM support through adapter EPoE capable
Internal Services Module 3x increase in service
module performance Configurable power savings mode 802.11n Option 19xx
EHWIC 2x performance
increase HWIC/WIC/VWIC/VI
C support natively EPoE capable
Multi-core Network Processor Up to 5x performance
increase
Multi Gigabit Fabric Module to module
communications Packet prioritization
and shaping
NG DSP Modules Video ready DSP modules 4x increase in audio conferencing
and transcoding Configurable power savings modes
GbE Ports Plus GbE ports
(3 on 2911+) SFP slots on 2921
and above
USB Console over USB Convenience storage Security credentials
Services Performance Engine (3900) Upgradeable with newer
engines in the future
Under the covers
Cisco Confidential 59
Simplify OperationsOptimize
Ensure Business Continuity
Fully Secure
► Scalable VPN services with data protection
► PCI compliance solution
► Zone-based firewall
► Web security with malware detection
► Secure cloud services
► IP telephony with SIP trunking
► Video to any device
► Integrated video assessment, monitoring, and troubleshooting
► Wireless LAN and WAN services
► 3G/4G wireless WAN backup
► Virtualized server for local application hosting
► Services redundancy for voice, video, and data
► Embedded WAN optimization and app visibility
► Video conferencing: planned, ad hoc
► Router integrated rich-media optimization for VXI
► Branch-in-a-Box (service integration)
► On-demand service delivery with service virtualization
► Centralized management
► Energy efficiency with slot-based power controls
Enable New Capabilities
Cisco Confidential 60
Network and Security Services Compute Servicesand Applications
Collaboration Services
Network Services
Network and Physical Security
Unified Communications
Application Infrastructure
Industry Applications
Branch IT Infrastructure and
Management
High-performance Communication and
CollaborationSecure, Protect,
ComplianceCustomized for Vertical
ApplicationsConsolidate Branch Applications, High
Performance
► Wireless LAN Controller (WLC)
► Cisco Network Analysis (NAM)
► Cisco Wide Area Application Services (WAAS)
► Cisco Unity® Express module (voicemail, IVR)
► NICE Voice Recording (AXP)
► SingleWireInformacast (AXP)
► Video Surveillance
► Threat Defense
► ICW Healthcare Connector on AXP
► Tiani Medical Data Exchange on AXP
► Global Protocols Skipware (AXP)
► Cisco Application Extension Platform (AXP)
► Integrated Storage System
► Industry Standard Virtualization
► Windows Server
Cisco Confidential 61
EHWICEnhanced High Speed WAN Interface Card
ISMInternal Service
Module
SMServiceModule
PVDM3Packet Voice/Data Module
Interface Cards (WAN or LAN)
Internal Module for Running Services That Don’t Require Interface Ports, Dedicated CPU and Memory
Independent CPU and Memory for Hosting Services orHigh Density Interface Ports.
High Density Rich-Media Voice and Video DSP Modules
Cisco Confidential 62
Internal Service Module (ISM)Compact and Internally-Pluggable Form Factor
Supported on all 1900, 2900, and 3900 ISRsSelected Services Available
Single Model—SRE 300 ISM
Service Module (SM)Versatile and High-Performance Form Factor
Supported on 2911, 2921, 2951 and all 3900 ISRsFull Range of Services Available
Two Models—SRE 700 / 710 SM and SRE 900 / 910 SM
No Additional Cabling, Ethernet Ports, Power Supplies, and Rack Space Required
Remote Energy Management With Schedulable On/Off Times
High-performance Hardware—up to 7x Of Previous GenerationSize-, Weight- and Power-efficient Form Factor With Low Carbon Footprint
Remote Configuration and Troubleshooting, On-board Hardware Diagnostics
All Resources Are Isolated, Dedicated, And Independent of the Host Router
Cisco Confidential 63
► 16, 24, and 48 ports of GEor FE LAN
► Feature parity with Catalyst 3560-E and 2960
► Local Line-rate Layer 2/3 switching
► Supports Cisco EnergyWisefor green IT
► LAN traffic performance optimization between modules, with no impact on CPU/WAN performance
► Integrates the latest enterprise switch featuresinto the router
► Industry Leading Power Over Ethernet
► Industry leading security and authentication
► Auto Smartports for plug and play port configuration
Cisco Confidential 64
► Standard Hardware Warranty Terms:► Coverage for 90 days (ISR 2900, 3900)► Coverage for 1 year (ISR 800, 1900)► 10-day Advance Replacement► No Technical Support► No Software Updates
► Strongly recommended that customers purchase a support contract for ISR G2 products
Cisco Confidential 65
Enhancing the Borderless Experience
ISR 800 Family
Small or Virtual Office
ISR 1900 Family
Secure Mobility
ISR 2900 Family
Secure Collaboration
… to provideActionable InsightISR 3900 Family
Scalable Rich Media Services
Cisco Confidential 66
Fixed Configuration Platform►Secure collaboration
►Unified wireless mobility
► High availability
► Simplified operations
► 1 year limited warranty
860 880 890
WAN Ports 1 FE/ADSL 1 FE/xDSL 1 FE1 GE
WAN Backup No Yes Yes
LAN Ports 4 4 8
PoE Support — — 4 ports
Optional .11n 2.4 GHz 2.4 GHz 2.4 and 5 GHz
Security Basic Advanced Advanced
Positioning Statement Entry-level, highly secure
Full featured, highly secure
Voice with survivability
Cisco Confidential 67
Secure Mobility Platform► Desktop form factor► 25 Mbps WAN access
(with services)► Optional integrated
802.11n wireless► Double-wide HWIC slot► 1 year limited warranty
1941/W 1921
SM Slots 0 0
ISM Slots 1 / or optional 802.11n fixed wireless 0
EHWIC Slots 2 2
WAN Ports 2 GE 2 GE
DSP Slots 0 0
Form Factor 2U 1U
Positioning Statement High performance, full featured
Flexible broadband connectivity
Cisco Confidential 68
Secure Collaboration Platform► 75Mbps WAN access
(with services)► Video-ready DSP support► Second Services Module slot► 90 day limited warranty
2951 2921 2911 2901
SM Slots 2 1 1 0
ISM Slots 1 1 1 1
EHWIC Slots 4 4 4 4
DSP Slots 3 3 2 2
WAN Ports 3 GE(1 SFP)
3 GE(1 SFP) 3 GE 2 GE
Form Factor 2RU 2RU 2RU 1RU
Positioning Statement
Maximum power and
flexibility
Midrange power and flexibility
Small and
powerful
Cisco Confidential 69
Secure Mobility Platform► 150 Mbps WAN access
(with services)► Upgradeable services
performance engine (SPE)► Configurable dual Integrated
Redundant Power supplies► 90 day limited warranty
3945E 3945 3925E 3925
SM Slots 4 2 4 2
ISM Slots 0 1 0 1
EHWIC Slots 3 4 3 4
DSP Slots 3 4 3 4
WAN Ports 4 GE 3 GE 4 GE 3 GE
Form Factor 3RU 3RU 3RU 3RU
Positioning Statement
Highest density and performance
Density and performance
Cisco Confidential 70
350 Phones
3945250
Phones
3925
150 Phones
2951100
Phones
292135 Phones
2901
50 Phones
2911
Extended Modular Connectivity (EVM, ISM,
SM, WIC/VIC)
Multiple Services
High Density ServicesModularity with Performance
Optimized for “All-in-one” Solution (NM-SM, NME, EVM, ISM, WIC/VIC)
Low Density Services
Concurrent Services and Performance (UCME 8.6)
Cisco Confidential 72
Harness Video as the agent of change to realize closer customer contact, enhance customer experience and customer loyalty
Transform the workspace experience and increase productivity. Automate business processes to drive down costs
Accelerate growth by integrating innovations into the business process—bringing interactions faster to the customer
Cisco Confidential 73
Operational Complexity►Higher cost of ownership
►Lower business efficiency
Infrastructure Bottlenecks
► Inconsistent Application Performance
►Decreased employee productivity
Service Inconsistency►Poor workspace
experience
►Limited business flexibility
Cisco Confidential 74
Operational Excellence► Operational Simplicity
► Greener technology
► Rapid ROI with Investment Protection
Video-Ready► Rich-media applications
► High performance
► Application optimization
Service Virtualization► Services “On-Demand”
► Customized Applications
► Cloud extension
Business Innovation
Customer Experience Lowest TCO
Cisco Confidential 75
► Stakeholders focus on different issues depending on their responsibilities at work
► Key stakeholders include technical, operational and executive decision makers
► Adjust your positioning statements to take into account the different emphasis of each stakeholder
Cisco Confidential 76
Improve CapabilityImprove Capability Cisco innovations and technologies lead the market in new capabilities
Reduce DowntimeReduce Downtime
Cisco end-to-end integration and unified management tools keep complexity under control
Reduce Complexity and Simplify ManagementReduce Complexity and Simplify Management
Cisco reliability and TAC support minimize downtime
Cisco Benefit:Concerns:
Cisco Confidential 77
Improve Sales PipelineImprove Sales Pipeline Cisco agility and flexibility support new business initiatives
Improve Operational Processes and EfficiencyImprove Operational Processes and Efficiency
Cisco integration with collaboration and social tools keep customers close
Improve Customer ServiceImprove Customer Service
Cisco performance and features speed up work while reducing costs
Cisco Benefit:Concerns:
Cisco Confidential 78
Generate New Revenue StreamsGenerate New Revenue Streams
Cisco product breadth provides solutions for the widest range of needs
Increase ProfitIncrease Profit
Cisco positions the network for future growth and capabilities
Make Intelligent Investments Make Intelligent Investments
Cisco solutions provide reduced TCO and improved ROI
Cisco Benefit:Concerns:
Cisco Confidential 79
► Intelligent investment in the network is required to ensure network security and flexibility
► Migration to a highly resilient foundation is critical to current and future network needs
► Integration of advanced solutions for security, media transport, wireless LAN, storage and energy use
Cisco Confidential 80
► When companies fail to upgrade to a borderless network:► Deploying new applications and
services takes longer► Security becomes more difficult to
achieve► Network availability degrades and
downtime increases► New applications and traffic types fail to
perform properly
Cisco Confidential 81
► Opresa transforms sales and distribution operations and becomes more profitable with Cisco Borderless Network solution
Cisco Confidential 82
Business ChallengesManual sales reporting with
inadequate communications facilities between sales outlets and headquarters
• Inefficient supply chain processes and inability to take advantage of economies of scale with major suppliers or implement real time sales promotions
Cisco® SolutionCompany-wide adoption of
retail ERP system supported by secure Cisco Borderless Network foundation
GSM connections for remote locations
Business ResultsMaximized stock control
efficiencies with real time sales reporting and forecasting
Increased profitability from lower administrative overheads, better stock control, and ability to tap into new markets such as mobile top-ups
Catpulting Supply Chain into 21st CenturyOpresa
“We wanted a flexible architecture with room for future growth ”—Arben Gagani, Chief IT Officer, Opresa
Cisco Confidential 86
► View of Business► Discriminating small and midsize enterprises view business
connectivity as critical to improving efficiencies
► View of Technology► Depend on real-time access to mission-critical apps to mobilize
business; less client interaction on the network
► Win with Cisco by Emphasizing► Cisco offers products and services that help ensure simplified and
scalable business connectivity:► The right features and expandability options► Ready to use setup► Operational out of the box► 24-hour tech support► Flexible and affordable financing
Cisco Confidential 87
► View of Business► Discriminating small and midsize enterprises view workforce
productivity as critical to better serving more customers
► View of Technology► Growth is thrust upon them; they are pressured to better serve more
customers, increasing customer interaction on the network
► Win with Cisco by Emphasizing► Cisco helps create a workspace environment with flexible and
responsive solutions:► End-to-end solutions and expandability options► Flexible on-premises, hybrid, and cloud deployments► Simplified design and installation► Greater network visibility and control
Cisco Confidential 88
► View of Business► Create competitive advantage in today’s rapidly changing
marketplace through dynamic business models
► View of Technology► Network is the business – heavy customer and employee interaction;
they are pressured to offer differentiated products and services
► Win with Cisco by Emphasizing► Cisco offers an architecture that is a dynamic and scalable service
delivery platform that enables:► Personalized and pervasive engagement► Agile and efficient operations► Open and protected IT environment► Rapid and repeatable services provisioning
Cisco Confidential 89
ConvertingConverting AssertingAsserting
EstablishingEstablishing DefendingDefending
Using Competitor
Considering Competitor
Cisco Neutral Cisco Friendly
Cisco Confidential 90
Using Competitor, Considering Cisco
► Customer has strong relationship with other vendor
► Goal: Demonstrate Cisco superior routing and switching solutions
► How: Competitor likely won on price - show how Cisco solutions save money by consolidating devices, integrating management and enabling borderless network capabilities
ConvertingConverting
Cisco Confidential 91
Using Competitor and Cisco
► Customer has mixed-vendor environment and strong relationships with both vendors
► Goal: Demonstrate the benefits of a single-vendor solution based on Cisco Borderless Networks
► How: Show how Cisco routing solutions integrate security at the core, support new services via MediaNet, reduce costs through EnergyWise and unify the network via the broad Cisco portfolio
AssertingAsserting
Cisco Confidential 92
New or No Vendor Commitment
► Customer has new location or old equipment in existing location and weak relationship with other vendor
► Goal: Introduce Cisco networking strengths, product breadth and support capabilities
► How: Show how Cisco routing and switching solutions solve IT challenges, help adopt new business tools, save on costs, and improve network performance
EstablishingEstablishing
Cisco Confidential 93
Using Cisco, Considering Competitor
► Customer has existing Cisco relationship and equipment that is approaching retirement
► Goal: Refresh their network with up-to-date Cisco solutions
► How: Show how Cisco solutions provide long-term benefits, and how Cisco Services make the transition simple and smooth
DefendingDefending
Cisco Confidential 94
How do you use the network in your business?
How long will your next investment last?
Does your network allow you to easily add new services or business applications?
Does the network hinder your ability to implement new business priorities?
Is your network borderless, providing secure anywhere, anytime, any-device access? Can you network:–– Provide protection from the premises to the cloud?–– Optimize performance of applications anytime, anywhere?–– Enable mobile users to securely and transparently connect from any location?–– Help your organization reduce energy costs?
Are you able to scale your resources to all your remote locations?
Cisco Confidential 95
► Cisco Routing on Cisco.com
► http://cisco.com/go/router
► Cisco Routing on Partner Central
► http://www.cisco.com/en/US/partner/products/hw/routers/partner.html
► Programs and Incentives
► http://www.cisco.com/go/vip
► http://www.cisco.com/go/oip
► Cisco Borderless Networks Partner Community
► https://communities.cisco.com/community/partner/borderlessnetworks
► Cisco Capital
► http://www.cisco.com/go/ciscocapital
► Cisco How to Create A Trade-in Quote
► http://www.cisco.com/web/partners/downloads/partner/WWChannels/sales_marketing_resources/ctmp/quick_quote.pptx
Cisco Confidential 98
Factors to consider when choosing a router:
► Bandwidth and Throughput► How much traffic needs to be routed on the LAN?► How much traffic needs to be routed on the WAN?
► Traffic Types and Needs► What kind of traffic is being routed?► Are there any special needs?
► LAN/WAN Connectivity Options:► How are we connecting to the LAN/WAN?► Is redundancy required?
Cisco Confidential 99
Factors to consider when choosing a router:
► CPU Load► Do we need to run multiple simultaneous services?► What services do we need to run?
► Routing protocol requirements► Do we need to static or dynamic routing?► What protocols do we need to run?
► Security requirements► Will the router be providing security as well?► What security services will be required?
Cisco Confidential 100
Factors to consider when choosing a router:
► Users and Applications► How many users / devices are at the branch location?► What type of applications are they using?
► Voice and Video► Will IP phones be used at the branch?► Where is call control located?► Is there a PSTN gateway at the branch?► Are there legacy devices to integrate?
Cisco Confidential 101
Factors to consider when choosing a router:
► Security requirements► What security services are required?► Is tight integration with central site security required?
► Compliance requirements► Are there compliance considerations at the branch?► Is compliance monitoring required?
► Connectivity► Is WLAN a requirement at the branch?► What LAN and WAN technologies are needed?
Cisco Confidential 106
Cisco1941
Cisco2901
Cisco2911
Cisco2921
Cisco2951
Cisco3925
Cisco3945
IPSe
c Th
roug
hput
(M
bps)
Onboard VPN ISM
60 60 65 80150
215245
170 170 170215
395
715 715
2.8X 2.8X 2.6X2.7X
2.6X
3.3X 2.9X
1. Single stream of IPsec traffic with AES encryption is used for the throughput measurement2. Performance numbers are captured @ NDR (No Drop Rate)3. IMIX composition: 61% 90-byte, 24% 594-byte, 15% 1418-byte packets