CIS13: Impact of Mobile Computing on IT

1 Confidential © 2013 VMware Inc. All rights reserved

Confidential

Impact of Mobile computing on IT

Ashish Jain Director, Product Management, VMware @itickr July 2013

2 Confidential

Mobile Devices are everywhere

3 Confidential

The Requirements we used to have…

Change is hard and highly managed

Software implemented from the center out

Difficult to adjust to users needs

Control Through Ownership An application you own, running on a server you own

People you employ

Using a network you own to connect to…

Using software you own on a Windows desktop you own

4 Confidential

What the world wants now…

Control & Governance is Becoming More Challenging

Inability to track, control or secure information assets

Can not remove access you didn’t grant

Serious compliance concerns

Apps live in many clouds and are easily procured without IT

Always connected, via 3G, 4G and public or personal wifi

Non-owned devices and multiple non-Windows OSs

Employees, contractors outsourcers, partners citizens, students

5 Confidential

New Device Platforms New Apps New User Expectations

Three trends are forcing massive change on IT

New Device Platforms

§ A new way to work § Not just Windows anymore

New User Expectations

§ Collaboration with partners, contractors, and customers

§ Productivity through better technology

New Apps

§ SaaS, mobile apps § Diversity

New Apps New User Expectations New Device Platforms

6 Confidential

Mobility is Changing Everything:

0

300

600

900

2009 2010 2011 2012

Smartphones and tablets PC shipments

of information workers use three or more devices for w o r k t o i n c r e a s e p r o d u c t i v i t y

EXPLOSIVE GROWTH in shipments of smartphones and tablets

Sources: IDC, BGR, Forrester

FLAT pc shipments

New Device Platforms New Apps New User Expectations New Device Platforms

BYOD & JIT

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The Changing Device Mix

148 141

202 240 128

352

722

1516

0

1000

2000

2012 2017

Smartphone

Tablet

Portable PC

Desktop PC

Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February 28, 2013

Connected Device Market by Product Category, Shipments, 2012-2017 in Millions

8 Confidential

New Apps are Flooding the Enterprise

R a t i o o f m o b i l e a p p development projects to native P C p r o j e c t s i n 2 0 1 5

PACE OF TECHNOLOGY ADOPTION IS ACCELERATING

PC

100M USERS

20 YEARS

INTERNET

100M USERS

10 YEARS

MOBILE

100M USERS

5 YEARS

% OS Neutral % Browser Specific % Windows

1996

CROSSOVER POINT

Apps in the Enterprise

2011 2020 0%

100%

50%

New Device Platforms New Apps New User Expectations New Apps New Device Platforms

Sources: Gartner, Internal VMware Analysis

App & Data Independence

9 Confidential

New User Expectations for Productivity are Driving IT to Evolve

ENTERPRISE END USER COMPUTING

“88% of executives report employees are using their personal computing technologies for business purposes”

DEMAND ACCESS FROM ANYWHERE

“9 out of 10 companies report the use of consumer technologies in the workplace”

BETTER CONSUMER TECHNOLOGIES

“74% of employees use consumer technologies due to lack of compelling alternatives from IT”

LACK OF CHOICES FROM IT

New Device Platforms New Apps New User Expectations New Apps New User Expectations

Sources: IDC, Avanade

Innovate or Perish

10 Confidential

IT’s Objective for End User Computing Infrastructure

Deliver the right business apps and data to user devices in a way that is efficient and secure for IT and productive for the end user

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The Mobile Landscape

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OS In million of units Market share

Android 497,1 68,8%

iOS 135,9 18,8%

Blackberry 32,5 4,5%

Symbian 23,9 3,3%

Windows Phone 17,9 2,5%

TOTAL 722,4 100,0%

52%

19%

14%

8% 2% 5%

Android iOS

Symbian Blackberry

Windows Phone Others

2012 Smartphones Global Trends

12

Smartphones worldwide shipment 2012

Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013

Source: TomiAhonen Almanac 2013

1.3B smartphones in use

Smartphones worldwide installed based as of December 2012

13 Confidential

2013 Data – Android continues its momentum…

14 Confidential

OS Trends

15 Confidential

Smartphones Trends in Key Markets

North America § Population:354M § Nb of Smartphones:210M Shipment 2012 Android 71M iOS 49M Blackberry 5M Windows 3M

Western Europe § Population:406M § Nb of Smartphones:260M Shipment 2012 Android 69M iOS 26M Blackberry 9M Symbian 4M Windows 5M

Mature Asia/Pacific § Population:82M § Nb of Smartphones:60M Shipment 2012 Android 28M iOS 14M Blackberry 1M Symbian 3M Others 3M

Greater China § Population:1540M § Nb of Smartphones:283M Shipment 2012 Android 79M iOS 31M Windows 2M Bada 1M Symbian 0,5M

16 Confidential

Android Landscape

§ Widely popular in developing countries •  Lots of choice – screen size, price, capabilities, etc.

§  Not much traction in enterprise segment •  Security

•  Perception is that Android is not secure •  Google Play is ‘wild wild west’ •  Enterprise features (eg: MDM) weak

•  Fragmentation •  No two devices are the same in terms of capabilities or UI •  Hard for IT to support diverse environment

•  Lack of control •  OS upgrades are controlled by carrier/OEM •  Security patches not pushed out in a timely manner

§ OEMs starting to add capabilities

17 Confidential

Android Fragmentation

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Android Fragmentation

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iOS Landscape

§  Popular in North America, Western Europe and other richer geographical pockets •  Price rules them out in many developing countries

§  In tune with enterprise opportunity and have great traction •  Increasing support for enterprise features in every hw and sw release

•  Security •  Perception is that iOS is more secure than Android •  App Store is curated •  Strong enterprise features (encryption, MDM, etc.)

•  Fragmentation •  Different screen sizes but not capabilities so perception is that there is no fragmention

in the Apple world

20 Confidential

iOS Landscape

21 Confidential

BlackBerry Landscape

§ Was good standard in enterprise market • Device Encryption • Remote Wiping for lost/stolen

•  Force password •  Provision secure Email, VPN, Wifi

§ Missed BYOD trend completely and lost traction §  BB 10 is decent

•  BlackBerry Balance – built in dual persona solution

•  Small market share and not growing

§  BB shops that didn’t already switch will likely stay with BB § Most customers already started switching to a more strategic

platform • Don’t view BB as strategic anymore

• Migrating to iOS or Android or both

22 Confidential

Windows Landscape

§ Windows Phone and Windows 8 are still early • Windows Phone – more consumer oriented • Windows Tablet seems to be more enterprise friendly and will likely get more

traction that Windows phones in 2014

§ MSFT has deep pockets and will likely become the third dominant mobile platform • Distant third….

23 Confidential

Mobile App Distribution

24 Confidential

50 Billion (iOS) vs. 48B (Android)

25 Confidential

Consumer Apps published to “public stores”

Sources: Nielsen, May 16, 2012, VMware Customer Research.

Amazon appstore + Other Stores

26 Confidential

App Distribution options

§ iOS App Distribution • The Apple iOS App Store • Ad hoc developer distribution • Enterprise distribution • The Apple Volume Purchase Program • The Apple Custom B2B

§ Android App Distribution • Google Play • Non-market resources

27 Confidential

Device & Application Management

28 Confidential

Anatomy of a Smartphone/Tablet

•  Handheld Computer/Processor •  Communication Components

•  Modem Chips •  Antenna •  Bluetooth •  WiFi

•  Input/Output & Sensors •  Display •  Touchscreen •  Microphone/Speaker •  Cameras •  GPS •  Compass •  Accelerometer •  NFC •  USB

29 Confidential

Building iOS and Android Applications

§  In order to construct a mobile app, need a “front end” – the bits that run on the device / “the app”

§  A disconnected app is typically not very interesting…so, we also need to build a “back end” to support the app

Front End Back End

30 Confidential

Solving Mobility

§ Remote Windows desktop / applications

§ Web apps / HTML 5

§ Virtualized OS

31 Confidential

Current Approach Requires Managing the Whole Device M

obile

Dev

ice

Man

agem

ent Device

Apps & Data

Corporate Apps &

Data

What actually needs to be managed by the enterprise

33 Confidential

Thank You!

34 Confidential

Range of Options for Device & App Control

Exchange ActiveSync

Email Calendar Contacts

Native (iOS & Android)

35 Confidential

Complex ActiveSync compatibility matrix

36 Confidential

Complex ActiveSync compatibility matrix (cont.)

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Exchange ActiveSync



Secure Documents Container

Single App Container

Native Apps

OS Vendor Policy Container

HTML 5 Apps/WebClips

Blackberry Balance, Samsung Knox MDM Solutions

38 Confidential

Sample Apple iOS Device Control

39 Confidential


Exchange ActiveSync



Secure Documents Container

Single App Container

Native Apps

OS Vendor Policy Container

HTML 5 Apps/WebClips

Blackberry Balance, Samsung Knox MDM Solutions

Mobile App Management

CIS13: Impact of Mobile Computing on IT

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