CIRCULATION & DISTRIBUTION - phoenixmag.com€¦ · LIFESTYLE INTERESTS 94% Tech users 91% Travel...

2019 MEDIA KIT

LETTER FROM THE EDITOR

Whoever coined the old saw “If it ain’t broke,

don’t fix it” clearly never worked in maga-

zine publishing. Staying current, on-point

and habit-forming for readers requires

constant fine-tuning in today’s dynamic media landscape. To

that end, PHOENIX magazine is fine-tuning like nobody’s

business in 2019.

It would be easy for us to cite our performance at Valley

newsstands as the most-purchased and most-read monthly

periodical in Arizona – beating titles like Sunset, Cosmopol-

itan and O, The Oprah Magazine by a whopping 25 to 30

percent – and stand pat. Instead, we’ll unveil a completely

redesigned and reconceived front-of-the-book section in the

second quarter, with a more nimble editorial scheme focus-

ing on wellness, local business, things to do and the person-

alities who define the Valley.

Look for the remodel in April’s Top Docs, our perenni-

al best seller and flagship issue. A mainstay in physician

waiting rooms across Greater Phoenix, Top Doctors enjoyed

its most robust balloting ever last year, with almost 3,000

Valley doctors casting votes to name the “best of the best”

among their peers, sealing Top Docs as the Valley’s health-

care reference of record. We expect an even bigger response

in 2019.

In the spirit of continuity, we’re also doubling down on

some new features we debuted last year, including keeping

our annual Summer Getaways issue in the shoulder month

of May, which gives our advertisers the opportunity to target

summer travelers during prime planning season. We’ll also

be unveiling our second annual 40 Under 40 issue, celebrat-

ing the rising entrepreneurs, philanthropists, artists, ath-

letes and educators who are carrying our city to greatness.

Look for it in June.

The rest of 2019 is an exciting mix of the new and the

proven: first-time concepts like March’s Best Spring Ever

and December’s Live Like a Tourist, and popular mainstays

like Best of the Valley (August) and Arizona Wine Country

(October).

Need more proof that 2019 will be a soaring year for

PHOENIX? Stop by Phoenix Sky Harbor’s Terminal 3 this

winter and visit the new Best of the Valley retail store,

where our vivid photography and one-of-kind stories will

hook untold throngs of inbound and outbound travelers.

Just to be fair, we might carry a few copies of Cosmo, too.

We’re pretty confident our lead will hold up.

Craig Outhier, Editor

phoen ixmag . com

@ P H O E N I X M A G A Z I N E

@ P H O E N I X M A G A Z I N E

@ P H X M A G A Z I N E

@ P H X M A G

Albertson’sA.J.’s Fine FoodsBasha’sBarnes & NobleCostcoCVSFry’s Fry’s MarketplaceFry’s ElectronicsLa Grande OrangeNatural GrocersSafewaySam’s Club

Sky Harbor AirportSmart and FinalSproutsTargetWal-MartWalgreensWhole FoodsWinco

FIND US HERE:

Banner HealthSheraton Desert OasisHillside Spot

WE ALSO SELL AT:

RESORT DISTRIBUTIONThe Valley’s resorts attract affluent tourists who seek out the best Arizona has to offer. PHOENIX magazine’s in-room distribution allows you to reach these potential customers at the following destinations:

Arizona Grand Resor tArizona Biltmore HotelBoulders Resor t & SpaFour Seasons Resor t ScottsdaleHotel Valley HoHyatt Regency Scottsdale Resor t & Spa at Gainey RanchJW Marr iot t Camelback InnOmni Scottsdale Resor t & Spa at MonteluciaRoyal Palms Resor t and Spa

Sanctuary Camelback Mountain Resor tTempe Mission Palms HotelThe Hermosa Inn The Phoenician Resor tThe Rocks ScottsdaleThe Westin Downtown PhoenixThe Westin Kier land The WigwamWe-Ko-Pa Resor t and Conference Center W Scottsdale

WAITING ROOM COPIESMore than 2,000 doctors’ offices in the Valley receive PHOENIX magazine each month.

PAID CIRCULATIONPHOENIX magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand. PHOENIX has a total aver-age monthly gross distribution of 87,000+ and an estimated total monthly readership of 350,000+.

CITY AND REGIONAL MAGAZINE ASSOCIATION PHOENIX magazine is proud to be a member of the City and Regional Magazine Association. The CRMA is a trade association dedicated to the suc-cess of its member magazines.

AUDITED PUBLICATIONAsk your account executive for a copy of our CVC Publisher’s Statement.

Sources: AAM, June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. Allora Media, 2013. ++Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

CIRCULATION & DISTRIBUTION

AUDIENCE AT A GLANCE

30% SINGLE

70% MARRIED

50% MALE

179,250+ MONTHLY

PAGE VIEWS

90,000+ E-NEWSLETTERS

SUBSCRIBERS

PURCHASING HABITS84% Use ads to make shopping business decisions 75% Purchased a product or service based on an ad in PHOENIX magazine

LIFESTYLE INTERESTS94% Tech users91% Travel89% Dine out on a regular basis86% Health-conscious79% Fitness78% Cooking 78% Golf73% Has visited a casino70% Sports69% Supporter of the arts/theater63% Has been to/plans on visiting an AZ winery 63% Using a financial planner/money manager60% Home entertainment57% Outdoor activities54% Clothing50% Supporter of local, craft breweries46% Members of a fitness club45% Has taken a staycation35% Donor propensity30% Personal care/beauty

TRAVEL94% Taking a vacation86% Domestic travel86% Northern Arizona65% Southern Arizona60% Southern California49% San Diego47% Las Vegas35% Northern California

OTHER 95% Things to Do 91%Local Business87% Local History86% The Arts85% Local Politics83% Growth & Development82% Health & Fitness82% Local News80% Healthcare/Medicine79% Housing & Real Estate79% Transportation Issues75% Environmental Issues71% Shopping68% Education68% Civil Liberties60% Athletes & Celebrities

PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:

68,000+ AVERAGE NETCIRCULATION

80,000+ TOTAL AVERAGE MONTHLY

GROSS DISTRIBUTION

300,000+ ESTIMATED MONTHLY

TOTAL READERSHIP

$1.2 MILLION AVERAGE

NET WORTH

66% HAVE ONE OR MORE

CHILDREN

$179,737 AVERAGE

HOUSEHOLD INCOME

77% HAVE A COLLEGE

DEGREE

92% 35+ YEARS

OF AGE

85% HAVE BEEN A SUBSCRIBER

FOR 2 OR MORE YEARS

111,000+ SOCIAL-MEDIA

FOLLOWERS

50% FEMALE

phoenixmag.com

EDITORIAL CALENDAR 2019

FEB

MAYAPRMARFEB

JUN

OCTSEP

JUL

NOV

DEC

SPACE CLOSE NEWSSTANDSPECIAL ADVERTISING SECTIONSEDITORIAL

Where to Eat Now

52 Weekend Adventures

Best Spring Ever

Top Doctors

Summer Getaways: Guide to Mexico

40 Under 40

The Taco Issue

Best of the Valley

The Money Issue

Arizona Wine

Comfort Food

Live Like A Tourist

Ultra Dining Guide - NEW!Orthopedic Care

Mental Wellness - NEW!Adventure Guide to the West

Physicians ProfilesAZ Gives Day - NEW!

Skin Care & Cancer AwarenessIt’s a Pet’s LifeMen’s Lifestyle Guide - NEW!Cosmetic Surgery GuideTara’s TravelsSan DiegoFaces of PhoenixSummer Sips - NEW!Taco Guide - NEW!Top DentistsInnovation in Education

Pain Management Fall Arts PreviewWealth Management - NEW!Women’s HealthGet out of Town GuideSan DiegoCancer AwarenessEyes on PhoenixLuxury Living - NEW!

Gaming GuideActive Adult Living

2019 Medical Directory* 11/01

03/15

02/15

01/15

12/17

12/03

11/01

04/15

09/16

09/03

08/01

07/15

05/15

12/11

04/25

03/21

02/21

01/15

01/15

12/20

05/23

10/15

10/15

09/26

08/22

06/20

JANJAN

FOR MORE INFORMATION: [email protected]

2019 WMPO Handbook*

AUG 06/17 07/25

Top Docs Revisited

Home Pros to Know - NEW!

NOV City Guide*

10/15 11/22

* Bonus Issue

BONUS ISSUES

City GuideSpace Close: 9/3Delivers: 10/15

Waste ManagementPhoenix Open Field Guide

Space Close: 12/3Delivers: 1/15

Medical DirectorySpace Close: 11/11

Delivers:12/11

PHOENIX magazine’s 2019 City Guide is the ultimate guide to local dining, shopping, golf, entertainment and the arts in Phoenix.

PHOENIX magazine’s annual Medical Directory is the most-widely circulated and most trusted source for medical coverage in the state of Arizona.

In conjunction with the legendary Thunderbirds, we introduce a preview to the Phoenix Open golf tournament.

E-NEWSLETTERSPHOENIX magazine’s 100% opt-in weekly e-newsletters provide a powerful opportunity to reach a targeted and highly responsive audience. Deliver your message directly to the inboxes of our email subscribers.

DEDICATED E-BL ASTSDeliver special offers and targeted messages to highly engaged PHOENIX magazine readers who receive valuable communications from our advertising partners and are actively seeking products, services and offers that suit their lifestyles.

2”

600 PX WIDE

HEIGHT IS CUSTOMIZABLE PER YOUR SPECS

E-BLASTTYPETYPE WIDTH HEIGHT RATE

Dedicated E-Blast 600 px Customizable $1,500

REQUIREMENTSSubject Line 30 Characters or Less Recommended

Target Link(s) Website Link(s)

Creative Files .jpeg, .pdf, or HTML (.htm or .html) format

DIGITAL

SPECIAL OFFERS OPT-IN E-DATABASE

THINGS TO DOA monthly roundup of the Valley’s hottest events.23,383 Subscribers

EAT BEATInsatiable foodies stay on top of the dining scene with this delectable guide.21,395 Subscribers

GREAT ESCAPESReaders induldge their passion for travel with destination ideas near and far.20,854 Subscribers

LETTER FROM THE EDITORHot off the press - A monthly overview from our Editor-in-Chief.20,712 Subscribers

21,758SUBSCRIBERS

TYPE WIDTH HEIGHT RATE

Top Banner 728 px 90 px $300A

Half Page 300 px 600 px $500B

Bottom Banner 728 px 90 px $200C

Top & Bottom Banners

728 px 90 px $450A,C

Takeover $750A,B,C

E-NEWSLETTER BANNER AD RATES

A

C

BA B

D

INCREASE THE EXPOSURE of your brand to our growing audience of PHOENIX magazine website visitors each month. Web banner ads are run of site (ROS) and run per month in correspondence with PHOENIX magazine’s monthly print schedule.

PAGE TAKEOVER: Enjoy exclusive category sponsorship with a complete page take-over. Your brand will takeover all three

premium banner ad positions on the category page of your choice.

CATEGORIES:DININGHEALTH

THINGS TO DOBEST OF THE VALLEY

TRAVELHOT TOPICS

VALLEY NEWS

AT HOMEHISTORY

ARTSLIFESTYLE

PEOPLESPOTLIGHT

VIDEOServing up your daily dose of

culture in the Valley.A foodie fan fare. We Eat.

We Drink. We blog.Arizona trekkers share their trail adventures.

OUR BLOGS:

Average Monthly Page Views Average Monthly VisitsAverage Time on SiteAverage Pages viewed per visit

1:443:34

WEB BANNERS

DIGITAL MARKETING 2015

WEB BANNER AD RATES

TYPE WIDTH HEIGHT

PHOENIXMAG.COM BANNER ADS

Increase the exposure of your brand to nearly 80,000 PHOENIX magazine viewers a month. Web banner ads are run of site (ROS) and run per month in correspondence with PHOENIX magazine’s monthly print schedule.

PAGE TAKEOVER

Enjoy exclusive category sponsorship with a complete page take-over. Your brand will takeover all three premium banner ad posi-tions on the category page of your choice.

DINING

HEALTH

THINGS TO DO

BEST OF THE VALLEY

TRAVEL

HOT TOPICS

VALLEY NEWS

AT HOME

HISTORY

ARTS

LIFESTYLE

PEOPLE

SPOTLIGHT

VIDEO

Average monthly pageviews 79,905Average monthly visits 24,757Average time on site 1:42Average pages viewed per visit 3.35

CATEGORY PAGES

OUR BLOGS

PHOENIX ONLINE

Serving up your daily dose of culture in the valley.

A foodie fan fare – We eat. We drink. We blog.

Top Banner A 728 px 90 pxHalf Page B 300 px 600 pxBottom Banner C 728 px 90 pxPop-up Welcome Banner

RATES

B

A

C

Pop-up Welcome Banner

$1,000/per week including 1 week ROS


$750/per issue monthRun-of-Site (ROS)

A,B,C

Category Page Takeover

A,B,C

Customizable

WEB BANNERS


WEB BANNER AD RATES

TYPE WIDTH HEIGHT



PAGE TAKEOVER


DINING

HEALTH

THINGS TO DO

BEST OF THE VALLEY

TRAVEL

HOT TOPICS

VALLEY NEWS

AT HOME

HISTORY

ARTS

LIFESTYLE

PEOPLE

SPOTLIGHT

VIDEO


CATEGORY PAGES

OUR BLOGS

PHOENIX ONLINE




RATES

B

A

C





A,B,C


A,B,C

Customizable

WEB BANNERS


WEB BANNER AD RATES

TYPE WIDTH HEIGHT



PAGE TAKEOVER


DINING

HEALTH

THINGS TO DO

BEST OF THE VALLEY

TRAVEL

HOT TOPICS

VALLEY NEWS

AT HOME

HISTORY

ARTS

LIFESTYLE

PEOPLE

SPOTLIGHT

VIDEO


CATEGORY PAGES

OUR BLOGS

PHOENIX ONLINE




RATES

B

A

C





A,B,C


A,B,C

Customizable

WEB BANNERS


WEB BANNER AD RATES

TYPE WIDTH HEIGHT



PAGE TAKEOVER


DINING

HEALTH

THINGS TO DO

BEST OF THE VALLEY

TRAVEL

HOT TOPICS

VALLEY NEWS

AT HOME

HISTORY

ARTS

LIFESTYLE

PEOPLE

SPOTLIGHT

VIDEO


CATEGORY PAGES

OUR BLOGS

PHOENIX ONLINE




RATES

B

A

C





A,B,C


A,B,C

Customizable179,29153,730

PHOENIX ONLINE:

WEB BANNER AD SPECSTYPE WIDTH HEIGHTLeaderboard A

Side Bar 1 B

Side Bar 2 C


728 px

300 px

300 px

90 px

250 px

600 px

Customizable

Splash Banner D 1300 px 307 px

CGENERALInsatiable foodies stay on top of the dining scene with this delectable guide.20,468 Subscribers

A Sponsored Content Advertorial is an advertisement that contains editorial-like content writ-ten and designed by our Cities West Media team with the intent of blending into our actual editorial.

This type of advertising is the optimal win-win situation for all parties involved: our company, our readers/followers and, most importantly, you. Readers/followers are offered valuable, editorially crafted information and you get exposure to our audience in an organic way. And you not only get access to our expansive and diverse audience, but you have our excellent creative and editorial teams working to make sure your content is accessible, eye-catching and effective.

Starting at $1,000

We have three basic options for you to choose from:

Behind-the-ScenesThe process behind your products and services. Our editorial staff will conduct interviews with up to two key individuals who can explain the be-hind-the-scenes production or execution of this product or service, giving our readers an inside glimpse at the intricate processes that create the products or services they love.

ProfileThe people behind your brand. Our editorial staff will create a “Q&A” style sponsored content advertorial based on interviews conducted with an in-dividual who can speak to your brand, your mission, and your products and services from an informed, passionate stance, giving our readers an inside glimpse at the heart, stories and real people behind your brand.

Listicle The products that make your brand exceptional. Our editorial staff will work with you to compile a list of products or information that highlights your company’s offerings in a creative manner. Using imagery, product/service names and descriptions, and prices (if desired), our readers get a unique, informative, and web-friendly way to receive useful content and experience the products, services and professional knowledge that your company offers.

Behind the Bar: The Henry's Lead Mixologist Shakes Things Up.

Which Cities West Media brand is your sponsored content going to be promoted through?• PHOENIX• Phoenix Home & Garden

Which Sponsored Content package have you chosen?• Gold + Print: Sponsored Content advertorial appears in print, online, is posted to our Face-book and Instagram profiles, and is included in an eblast. $7,500

• Gold: Sponsored Content advertorial appears online, is posted to our Facebook and Insta-gram profiles, and is included in an eblast

$2,500

• Silver: Sponsored Content advertorial appears online and is posted to our Facebook and Instagram profiles $1,500

• Bronze: Sponsored Content advertorial appears online and is included in an eblast $1,000

SPONSORED CONTENT

AD SPECIFICATIONS

TECHNICAL QUESTIONS: Pre-Press Technician(480) 478-8832

PRODUCTION CONTACTS: SCHEDULES, SPECIAL INSERTS:Director of Production (480) 478-8828

FULL PAGE8”W x 10.875” H

2/3 V4.4”W x 9.75” H

(NON-BLEED ONLY)

1/2 H7”W x 4.4” H

(NON-BLEED ONLY)

1/2 V4.4”W x 7” H

(NON-BLEED ONLY)

1/3 H4.4”W x 4.4” H

(NON-BLEED ONLY)

1/3 V2”W x

9.75” H(NON-BLEED

ONLY)

1/6 H4.4”W x 2” H

(NON-BLEED ONLY)

1/6 V2”W x 4.4” H(NON-BLEED

ONLY)

1/43.375”W x 4.4” H

(NON-BLEED ONLY)

MECHANICAL REQUIREMENTSDigital Files Only:

• InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted.

• All images should be 350 dpi and color as CMYK.

Magazine Trim Size

• 8” x 10 7/8”. For bleed allow 1/8” beyond all trims. Keep live matter ¼” from all trim.

• Magazine format is three-column and is perfect bound.

• Art will be held at Phoenix for one year from date of use.

CIRCULATION & DISTRIBUTION - phoenixmag.com€¦ · LIFESTYLE INTERESTS 94% Tech users 91% Travel...

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