Circulation and Advertising Director- Lauren Ramsdell Marketing Director- Deborah Taft
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Circulation and Advertising Director- Lauren Ramsdell Marketing Director- Deborah Taft Editorial Director- Mia Brady Creative Director- Michelle Gill
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Circulation and Advertising Director- Lauren Ramsdell Marketing Director- Deborah Taft. Editorial Director- Mia Brady Creative Director-Michelle Gill . Problem. Food or Health or Fitness or Home Few lifestyle magazines for readers in their late teens to early 30s. Solution . - PowerPoint PPT Presentation
Transcript of Circulation and Advertising Director- Lauren Ramsdell Marketing Director- Deborah Taft
Circulation and Advertising Director- Lauren Ramsdell
Marketing Director- Deborah Taft
Editorial Director- Mia Brady
Creative Director-Michelle Gill
Food or Health or Fitness or Home Few lifestyle magazines for readers in their late teens to
early 30s
Problem
Solution Fresh Living has it all: food, fitness, health, smart shopping and green
living. We focus on how to enjoy these “facets of life” on a budget.
Offer diverse content
Our departments, Food, Health & Fitness and Home, cover a wide range of content that applies to and benefits our readers. We do not have one focus, but many
Fresh Living
Cooking Light
Consumer Reports
SELF Natural Home and Garden
Food X X X XFitness/Health
X X
Purchasing advice
X X X
Green X X XYoung audience
X
Small space
X
Small budget
X
Our Competition
Business Model Start local and expand Local investor partnership Strong online base via social media Subscription and newsstand
12 for $15 24 for $24 $4.99
Unlike other publications within our demographic, Fresh Living offers a broad range of content
The information, tips and suggestions will be geared towards a younger audience with a limited budget but will still be applicable to readers of all ages
There is no other magazine on the market that delivers the same range of content, to the same audience
Underlying Magic
Social Media Pinterest Twitter Facebook
Profit Shares Flyers Placement
Gyms Grocery Stores Craft Stores
Marketing & Sales
May 2012 – prototype issue released June 2012 – recruit writers, begin editorial
assessment based on prototype feedback July-December 2012 – write upcoming
editorial year articles, approach advertisers about funding initial launch
January 2013 – initial regional launch February 2013-beyond - ??? (That’s where
you come in!)
Status & Timeline
We are a unique, diverse publication that targets a specific yet large demographic. But even people who are not in our target audience will still be able to read and enjoy our magazine.
The benefit of investing…
Summary & Call to Action
We care about our mission and we want you to care about our mission. So when and if you invest, we want you to be a part of our team
