Change made positive for the planet and business

Optimize positive impact as a business model - cases from the building and construction sector

Johan Sidenmark

Sustainable business developer, COWI AB

Chairman, Cradle Net

Tel: 0709 – 40 29 03

Twitter and LinkedIn: Sidenmark

9 APRIL 2014

IMORGON GRÖN 1

9 APRIL 2014

IMORGON GRÖN 2

The goods of today are

the resources of tomorrow

at yesterday’s prices

"

9 APRIL 2014

IMORGON GRÖN 3

› Resource cost, scarcity, and demand growth

› Energy 54% imported by EU-countries, climate change

Where is the business case?

Beyond being a solution to our global environmental crisis, the circular economy is also a business opportunity

Total community

retrofit

Resource Efficient Buildings

Green Infra-

structure

Transport &

Logistics

CE C2C

Innovative retrofit projects to develop evidence base for investment.

integrated energy, waste, water, information

Intelligent low carbon mobility and smarter logistics

Models for large-scale, integrated community level investment and delivery - upcycling

Rethink the economic growth

A business model and development strategy

9 APRIL 2014

IMORGON GRÖN 4

Circular Economy is about transferring value to the next stage - upcycle

Getting started

9 APRIL 2014

IMORGON GRÖN 5

From reduced footprint

to zero impact

to +1 = the circular economy

› Start a dialogue with directors and colleagues – create a defined image

› Engage suppliers and clients

› Create your vision (blue economy)

› Make a roadmap

› Test and trials, learn from experiences – every little step forward is important

› Look for sparring partners and game changers– to transform the mindset is the key!

› Story telling is vital

Circular Economy and Cradle to cradle as an innovation platform

A web-based dialogue tool

9 APRIL 2014

IMORGON GRÖN 6

The COWI take - 360° solutions

9 APRIL 2014

IMORGON GRÖN 7

The Green pavillion

Green Architecture for the Future architectural exhibition at COP 15

9 APRIL 2014

IMORGON GRÖN

Cradle to cradle Expo pavilion

A knowledge and innovation platform - 3XN and COWI A/S

8

9 APRIL 2014

IMORGON GRÖN 9

Urban Mountain

Winner of The Challenge - Nordic Built by Nordic Innovation

› Nordic built, a building:

› that is cleaning the air

› is more than self-sufficient with energy and water

› improves the living conditions for birds and insects

› has a better in-door air quality than the out-side

Form & function

Street smart

Street smart

Productive workspaces

Waste = food

Treetops

Renewable energy

Form & function

20 FEB 2014

CRADLE NET 10

› that produces clean energy for the local communities on both sides

› that runs a desalination system

› that has pumps that aerates oxygen depleted sediments

› that improves the living conditions for marine life through artificial reefs

A bridge Imagine…………..