CIRCULAR DESIGN - Plast · • Product pretotype • Risk assessment and documentation need HOW DO...
Transcript of CIRCULAR DESIGN - Plast · • Product pretotype • Risk assessment and documentation need HOW DO...
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CIRCULAR DESIGN
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MORTEN RISOMCi rcu la r Consu l tant & Garbageman
i n Lendager TCW
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AGENDA
1. WHY we need a c i rcu la r economy
2. HOW we do c i rcu la r des ign
3. AND how might you?
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THREE GLOBAL TRENDS
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9 BILLION IN 2050
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ENDLESS AMOUNTS OF WASTE
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70% CO2-REDUCTION
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MEGA PROBLEM or
GRAND OPPORTUNITY?
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production
+ + =
consumption growth waste
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production
+ + =
consumption growth waste
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THE NEXUS ORGANISATIONM A K I N G C L I M A T E & B U S I N E S S P R E R E Q U I S I T E S
L E N D A G E R
ARCL E N D A G E R
UPL E N D A G E R
TCW
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WE DESIGN THE WORLD OF TOMORROW
WITH THE WASTE OF TODAY…
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…WHILE WORKING TOWARDS DESIGNING
A WORLD WITHOUT WASTE
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Facade shingle made by composite plastic packaging waste from the food industry. Our deep knowledge of the materials allows us to design a shingle with an unique marble look.
FROM WASTE TO VALUE:
SELECTED INNOVATIONS by Lendager
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Upcycle Brick Wall from empty buildings. Brick facades constructed after the 1960s are hard to reuse, since the mortar is based on concrete making it stronger than the brick itself. Therefore, Lendager came up with the solution
to cut out brick pieces and assembly them to this unique wall element.
FROM WASTE TO VALUE:
SELECTED INNOVATIONS by Lendager
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Upcycle Studios
LOCATION: COPENHAGEN, DENMARK | SIZE: 3909 SQM HOUSING | CLIENT: NREP, ARKITEKTGRUPPEN A/S | PARTNERS: NREP, ARKITEKTGRUPPEN A/S, MOE, NORRECCO| BUILT: 2015-2018
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DANISH Design Award 2019
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Copenhagen Towers
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UPCYCLE MATERIALS
WOOD PET SAIL RUBBER CONCRETE
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REUSE OF 60,000
LINEAR METERS
RECYCLE WOOD
PRODUCTION AND
DESIGN OF
MATERIALS ARE
CHEAPER OR THE
SAME PRICE AS
BENCHMARK
MATERIALS
CREATION OF
28 NEW SKILLED
AND UNSKILLED
JOBS FOR 6-8
MONTHS
A 30 % MARGIN UP TO 300% CO2
SAVINGS
COMPARED TO
BENCHMARK
MATERIALS
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How?
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HOW WE SUCCEED
MARKETIs it desirable?
TECHNOLOGYIs it feasible?
IMPLEMENTATIONIs it viable?
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T I M
ITTERATIVE
M I
T
M I
TM I
T
LINEAR
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MARKET
Anthropology
Psychology
Sales
Linguistics
Economics
IMPLEMENTATION
Law
Accounting
Regulation
Financing
Operations Research
TECHNOLOGY
Fluid Dynamics
Quantum Mechanics
Materials Research
Biochemistry
Mathematics
Fitzgerald, E. et al. (2010)
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HOW TO GET STARTED
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HOW TO GET STARTEDB
usi
ne
ss p
ote
ntia
l1
-10
Effort 1-10
Y-AXIS: BUSINESS
POTENATIAL
How good is the
business potential
concerning the
specific activity
when it comes to
brand value,
income, clients,
relations, cost
savings etc.
X-AXIS: EFFORT
How much effort
must be put into the
activity before
reaching the goal:
concerning
investment, work
hours, skills, state of
market, new
partnerships etc.
Low hanging fruit
Sweet spot
Undeveloped potential
Innovation potential
Reduce amount of material
Replace packaging material
Re-use at customer level
Take back system
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GO TO MARKETIDEATE AND TEST DEVELOP THE SOLUTION
CONCEPTS
#2
.
O
V
E
R
A
L
L
P
R
O
B
L
E
M
Output
Activities
THE WHY• Strategy paper aligning on
vision & solution requirements
• Core story
• Process plan for resource
innovation
• Design brief
O
V
E
R
A
L
L
S
O
L
U
T
I
O
N
WHAT IS THE OVERALL PROBLEM
AND NEED?• Mapping of wastestreams
• Trend forecasting: Market,
Implementation &
Technology
• Setting the vision & non-
negotiables
• Testing material capabilities
THE COMPLETE SOLITION• Environmental friendly
product that is able to
compete on price,
performance and
aesthetics
Client
THE HOW• Solution mapping and
scorecard benchmarking
solutions on MIT
• Overall business model and
case
• Product pretotype
• Risk assessment and
documentation need
HOW DO WE SOLVE THE OVERALL
PROBLEM ACROSS MARKET,
IMPLEMENTATION & TECHNOLOGY?• Design and prototyping
• Solution mapping incl.
environmental footprint
• User testing
THE WHAT• Product specification
• Final business plan
• Partnership and commercial
agreements
• Final product prototype
• Final safety and durability
documents
WHAT KEY STEPS AND TOOLS WILL
LEAD US TO THE BEST SOLUTION?OVERALL SOLUTION• Impact on people,
profit and planet
• Launch and
scalability plan
PROBLEM AND POTENTIAL
DEFINE
#1
• Design
• Performance
• Price
• Value chain
design
• IP rights
• User testing
• Identifying and
solving
subproblems
• Align expectations • Contract agreement• Workshop • Feedback on strategic
paper and core story
• Prioritize focus• Scoping• Solution brief
• Concept selection
• Presentation of solution
• Proof of concept
VALIDATE
#3
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1. See value where others see waste
2. Make do without the fanciest equipment yet still succeed.
3. Rise above the existing believes of what is considered correct/the norm
4. Keep believing in what we do
5. Be a great storytelling.
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Thank you for l istening!
Let’s stay in touch:
we’d be more than happy to help
you becoming more circular