CIRCO - Circular Design Class (3 november) Marcel den Hollander
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Circular Economy, Business Models & Industrial Design Intro Circular Design Cases 2016 Marcel den Hollander industrial designer & PhD researcher at TU Delft, Industrial Design Engineering [email protected]
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Transcript of CIRCO - Circular Design Class (3 november) Marcel den Hollander
Circular Economy, Business Models & Industrial Design
Intro Circular Design Cases 2016
Marcel den Hollander industrial designer & PhD researcher at TU Delft, Industrial Design Engineering
Why product lifetime extension and circular
economy? 1
Adapted from: Peter Thiel, 2014- Zero to One, London, UK: Virgin Books.
0 to 1 'Technology' Developing new and better solutions to the needs of people
1 to n 'Globalisation' Making existing solutions available to more people
Adapted from: Peter Thiel with Blake Masters, 2014- Zero to One, London, UK: Virgin Books.
Adapted from: Peter Thiel, 2014- Zero to One, London, UK: Virgin Books.
0 to 1 'Technology' Developing new and better solutions to the needs of people
1 to n 'Globalisation' Making existing solutions available to more people
Adapted from: Peter Thiel with Blake Masters, 2014- Zero to One, London, UK: Virgin Books.
Any future that brings long-term prosperity to both people and business will require both 'technology' and ‘globalisation'
100% Cradle-to-Cradle?
Source: Renewables Global Status Report 2014
Source: Renewables Global Status Report 2016
Preserving added economic value!
“in circular economy terms …extended … lifetimes are only bettered by removing the need for a product or service completely”
RICARDO-AEA for European Commission, 2015. The Durability of Products.
What business model archetype? 4
‘A business model describes the rationale of how an organization creates, delivers and captures value.’
(Osterwalder and Pigneur, 2010)
www.agencyofdesign.co.uk@agencyofdesign@1richgilbert
Business Model Canvas, Osterwalder and Pigneur, 2010
Most commonly used (>90%) Business Model Archetype since the Industrial Revolution: ‘Sell More, Sell Faster’!
Examples of alternative BMA’s?!
1. Classic Long Life
2. Hybrid
3. Gap Exploiter
4. Access
5. Performance
Products That Last, Conny Bakker, Marcel den Hollander, Ed van Hinte en Yvo Zijlstra, 2014
Products That Last, Conny Bakker, Marcel den Hollander, Ed van Hinte en Yvo Zijlstra, 2014
Thank you.!
